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How to Use Schema.org to Create and Add Structured Data to Your Website
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- เผยแพร่เมื่อ 16 ส.ค. 2024
- When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.
According to their site, Schema.org "is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond." In this video, I share how to leverage this site to find, create and add structured data to your website.
🔔 Subscribe for more free TH-cam tips: / @smamarketing
🎓 Sign up for our course on Schema.org: simplifiedsear...
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✅ Choosing the Right LocalBusiness Schema Type: • Choosing the Right Loc...
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✅ Where To Put Schema Markup On Your Website: • Where To Put Schema Ma...
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Pulled together different questions and showed the way. Great tutorial. Thank you!
I didn't find much helpful as it doesn't tell how to practically implement (with a live example). BUT, it solved one of my big question that we can add it with GTM! So a big thanks to you to answer my query.. As a suggestion, please if you can make a step by step tutorial for how to add schema taking an example and doing it A-Z in the video. Thanks..
Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!
Great channel. You explained it very well. I will try to improve my Website tomorrow. Thanks!
Very, very helpful video. After searching the whole day, in the end, I found this quality video that describes everything properly. Thank you for such great-quality content in the video.
Nossa, estava há meses angustiada por não saber criar e estruturar os dados e, depois de assistir esse tutorial e seguir o passo-a-passo, aprender com os sites indicados pelo amigo, consegui fazer minha primeira estruturação da dados. Muito obrigada pelo incentivo e pela explicação excelente!!! Já virei fã do Canal!!!
você é muito bem-vindo
Thanks for explaining in detail. I can easily fix my unstructured data and get my approval as soon as possible.
Glad it was helpful!
Thanks for sharing the video, Ryan. It was great working with you.!
Complete videos.
Start to end 😍
If you had a course, I'd take it. Halfway through, great video.
Its in the works:) Thank man! (ps i'll make it short)
Thanks a lot! This is the best tutorial I've seen when it comes to schema and SEO. Well done.
I am new to this,but even I could understand this thank you for the work you helped me a lot! Thnkx again
Awesome video - make it way more simple than most online instructional videos
Very detailed and to the point video. Super helpful. Thankyou SMA Marketing for all the help and hard work you guys put in the making of this video. Cheers.
Thank you for taking the time to make this very detailed explanation.
Thanks you. Great simple informative video that was worth its weight in gold. Wow, I couldn't believe how much easier it has made my life getting products approved and not kicked back to me. I was really clueless.
Thank you for the video:) I am using elementor for wordpress and I am not sure where exactly I need paste the markup..
If you want to add it directly to the page you can past it in any HTML element. There are some other options using plugins but adding directly to the page is easiest.
First rate video - I've been looking for an easy-to-understand explanation and this has met my needs 100%
Great video, haven't even finished it yet, but I had to stop show my appreciation. Perfect video good sir.
Thanks Max, really appreciate it. Let me know if you have any questions.
Proper tutorial for schema. Thanks sir
Great tutorial! Thank you very much
wow i was cool until step 2 but from step 3 till 6 this guys is giving so much valuable info. min 13
Exactly what I was looking for! Thank you. Great content. Relevant and to the point.
Glad it was helpful!
Great video... does a great job of summarizing the process. Thanks!
Ton of actionable insights and value...Thank you sir
You are most welcome.
Thank You So Much, Sir
Thank god ,and thx alot for this huge amount of info thax for your time :)
Great video, this is which I search about it
best video for schema
Very helpful and informative. Thanks
Really good introduction - many thanks!
Wow! Awesome tut! I even subscribed to your channel just because of this video! Wow! Thank you!
Hi, great video! Where can I found the Search Appearance --> Structured Data report in the new Google Search Console? Thanks.
Thank you, do you have a video for Schema mark up in Squarespace?
Thanks a lot! It is very structured and teaches step by step! Good job!
You are welcome
Brilliant and thank you! You deserve a lot more view buddy...
Dude. This video is awesome, thank you!
Glad you liked it!
I noticed it is very common to use the Compacted Document Form instead of the Flattened Document Form which is how yoast would have it set up, where the JSON-LD is structured inside an @graph. For example { "@contecxt" : "/.../" , "@graph" : [{...}, {...}] }. Are there any good reasons why one would use one form over the other? I only see examples of Compacted Forms being used on TH-cam.
Great video - thank you for making it!!
Great video. Really diving into Schema more, so great start.
This was absolutely fabulous! Thank you!
Thanks you. Great simple informative video😄
You're welcome!
Very thorough & helpful. Subbed and 👍
Thanks alot! This is as valuable as a webinar 👍
Thanks!
Thank you very much. Very helpful!
Dude, great tutorial! Subscribed!
Can someone tell me what I would use for Home Inspector? It says Google doesn't recognize it as a "type" is there a work around for this?
I think it would by "HomeAndConstructionBusiness"
schema.org/LocalBusiness
free content is awesome, keep up the good work.
Thanks for this. Awesome stuff!
Really informative video. I'm looking to add awards for a corporation, any advise or reference JSON-LD I can work from?
Amazing, thank you so much!
Would this be beneficial to my business website? I do web design, and photography and video. Will it rank my site faster and higher?
This is great, thank you! But what I don't understand is where you paste the code. Do you go to a specific page on your website, activate the developer mode, and drop it at the top?
Really helpful. Tks!
yep, this is what i was looking for. thanks
Excellent video. Is it possible to have different Schema types in the same site? or even inthe same page? Thanks !
Yes, You can add multiple schema types to define all the elements you need to mark up on your site.
You can add them in all one JSON tag or create multiple tags.
Great vid. Thank you
Most useful video about adding schema because you don't just use words like "add" and "fix" by themselves. You use them and show what it means using them.^^
Question: if I have a page with several things to mark up. Do I put them in the same tag in gtm just by adding the complete code for each underneath or do I create for each schema ( e.g. each image on same page) an extra tag for that page? If I sell products, which cost 5 digit price and don't use a Webshop, only put them online showing them to people we have it. Would you use image or product schema?
If I use a local business schema that would be an "all pages" tag right? In the local business schema one add a URL, would it be wise to add a website schema too simultaneously for all pages?
Lots of questions but you said ask in video ;) I just had to start learning about this stuff, so I know very little about usage.
Great questions!
So when adding schema you can string it all together using JSON. If you go that route, make sure that you test it.
Since JSON won't slow your site down, I recommend that you break them up based on purpose. So I break up my tags by Organizational Schema, Blog Schema, Video Schema and so forth.
Then I can go back and check each tag and how it fires.
pal, this is awesome. thanks!
Thank you for your time and work! Question: What is the schema for a business that sells 2 mobile apps from the same website? What should I choose for that?
Use only one product in one page
Thank you so much for this tut. But I have a question, where do I paste my JSON-LD markup for my woocommerce product website. It is the text editor or inside my product description?
That;s what I was waiting for. Where do I past that
@@martensonperformance3780 get a plugin
@@bengaisrael3523 Thank you
We recently updated our free Schema / JSON LD WordPress plugin that we developed years ago. This new version has all the latest standards and makes it a lot easier to insert schema data into WP sites.
You can find the plugin here: wordpress.org/plugins/local-search-seo-contact-page/
We also have a multi-site version that we are putting the finishing touches on and should be finished shortly.
Thanks for sharing! Cool plugin.
Dear what can method to use add schema in wordpress or other cms?
There are a few options.
Directly on the page is best, but you can also use Tag Manger.
I am finishing up a course that will walk users through the entire process. Will share a link once its up!
Hi Thanks for sharing the simple and easy way to add schema.org. Please let me know we need schema.org for each page of the website or schema.org applied on the whole website.
Hi SMA Marketing, i have two questions. The first is if you know of a website where i can past the URL of my competitors and I can get their schema code? The second question is about tag manager. As you said, tag manager is one of the easiest ways to implement the code. However, can you tell me what is the best way, according to you? I want the website to be as fast and as properly coded as possible, so i'm looking for the best way, not the easiest way. Thank you so much!
Hey Ivan, you can out any url into the structured data testing tool and if there is schema, you'll be able to see it and copy the code. search.google.com/structured-data/testing-tool.
For implementation, if you can add the code directly to the page header that is the best.
@Shelley Media Arts Hi, My website is about wallpapers and with google tag manager can create structured data and which category should i chose in schema.org
Hey there! You'll want to definitely do the basics like organizations and blog schema. For your images, creating a GTM Script to add schema.org/image would be very benefical.
Hi I followed your video regarding this schema.org on our event website. I created a HTML file on Jsold.com and make sure there is nothing left but still, my website is not updated with it. Can you help me out with this thanks?
Really Helpful
thank you, thank you, thank youi!
Interesting video. How can you add a product markup for over 1000 products at once?
WordLift can help you scale this. wordlift.io/ecommerce-seo-service/
Can we add schemas with different content on different inner pages? For eg:"article" under blog page?
Huge Thanks - Super valued!! where can I see structured data in New search console?
Under Rich Cards. Here is a great Article on Google about where to find everything. support.google.com/webmasters/answer/9073702?hl=en
Thanks for best video on schema , I want to add schema for my website which is base on medical advice and treatment of diabetes, how i will do schema code for that and how i can add schema code for wp website, please help
Great !!! Best explanation I have yet seen. We are a tour operator. I have some questions. Would you be happy to chat?
Got your email and will reach out first thing in the morning!
Very insightful. Does it take long for the results to reflect? Also i see nothing on the structured data section on my webmasters having added schema through google tag manager. Appreciate your help :)
Google moves pretty fast these days, so you should see results in a few days or so. Which version on search console are you using?
@@smamarketing I switched to the older one
Great, under Search Appearance > Structured Data. This will show you how many items you have marked up. If don't see anything here, check you code and my sure it validates using search.google.com/structured-data/testing-tool/u/0/
Hello, Can somebody help me please! if I have a json schema on footer, must it be different for all pages? What I mean is that I must have a different schema for home page, a different one for about us, a different one for contact?
What is a good method of reviewing your competitor's websites that are using schema markup that you're competing against? From a website that is just starting to use schema, I feel it would be a good practice to review sites that are performing/implementing schema well. Any tools or methods you might recommend that would provide information on someone with our verticle we could look up and review?
Google's structured data testing tool is the best - search.google.com/structured-data/testing-tool/u/0/
can we use headers and footers plugin to drop the schema code
thanks for sharing
You can. But you really want to add the code to the pages that code reflexes. For instance, you won't want product schema on every page. Each page should have it's own specific markup.
@@smamarketing I agree with this! Each webpage for itself. :-)
Where in my Wordpress website can I add the schema code so my social media can appear on my Google Business profile
You want to add local business or organization markup to you about page and add your social links there. th-cam.com/video/1fqcIAToFO4/w-d-xo.html
Do I need to add the J-son LD to every page on my site including each of my blog pages?
You only need to add it to the pages you want/need the markup.
Should I even spend time on SCHEMA code if they're not going to make it possible to code Product pages without prices?
100% The information that you are able to connect to the search engines is extremely powerful. I agree, the requirement for pricing is annoying, but they don't always show it on the SERPs. But one client we added this markup to saw the revenue generated from marked up pages increase more than 500%. You can read more in this case study. simplifiedsearch.net/case-study-the-impact-of-rich-results-on-impressions-clicks-and-organic-traffic/
@SMAMARKETING I tried following the steps on the tutorial, when I tested it using Google Structured Data Testing Tool I got two errors:
url - The url field is recommended. Please provide a value if available.
review - The review field is recommended. Please provide a value if available.
I placed the cursor on each and a part of my code was highlighted but I actually don't know what to do with that
What's the URL? I'll take a look.
@@smamarketing Thanks for your reply, I actually kept trying and I got it right just a minute ago, now it has no errors. Here it is: truth-express.com/products/portable-electric-ionic-hairbrush
You're awesome mate!
Will Google automatically crawl my site for structure data or or i need to submit site URL to any place on Google? How many hours required to see the results on Google? And is there any video related to Adding structured data for Google Job Posting?
The short is Google will eventually crawl your site. But I would set up a search console account and then submit your site map for Google to crawl. As far as time, Google moved pretty fast today, so indexing shouldn't take long.
I'll look into creating a schema jobs video! Thanks!
Thanks for video, is possible to work with Laravel framework website? if not how to add schema in laravel framework?
schema.org vocab will work on any platform.
Very helpful video! Thank you!
Question: a contact us page can have an immutable schema markup but if you are doing a blog and you add schema markup via Google Tag Manager, don't you need to adjust the schema markup for every post?
Is that something that Tag Manager does automatically with the schema you paste, or is there a more elaborate approach to do so via GTM?
Great question. So for your blog articles, you would need updated information for each post. This is where GTM is super helpful.
You can create variables to dynamically pull that data from your site and put it into your schema.
I'll do a video on this!
I have Astra Pro and Elementor Free. Do you know if there’s a reliable (easy, bug-free) Recipe schema for these programs?
Thanks for the information
but can you help just by answering on my query and the query is
I have my photography website hence in which category should i chose in schema.org
Hey Irshaad, you'll want to start with CreativeWork: schema.org/CreativeWork
From there, there are a ton of options. In what ways do you want to implement Schema?
I'd start with organizational and move from there. This is jsonld.com/ has a long of great code you can use.
Let me know if you have any more questions.
@@smamarketing docs.google.com/spreadsheets/d/13XPvp24ChMxYND7Wfv-VYSfrVFm7d8F8ndah0vxR4e8/edit#gid=0
@@tvworkshoptravelandeventsasia why thank you!!
My website is related to gold price . Recently i saw few of my competitors showing real time gold price in there Title and Meta Description . Can this be done using Schema ?
Great video. Thanks a lot 🙂. I am building a website which talks about a Saint and a historical place. Do we have any schema related to it. Thanks in advance.
Hey. Great video. I've placed the tag manager on the heads and bodys on the site and created two different product tags in google manager. I used the json product data from steal our json and changed the relevant information. I then created custom triggers (for custom pages) exactly like your video shows, saved everything, published it. I see it, it's published. but when i go to the google structured data testing tool there is no detected product structured data. I'm at a loss here. Obviously i'm missing something, but i've follow this video through at least 5 times now. I don't see it.
So Google did change a few things and you need to JavaScript wrap. You can grab it from my blog here: www.smamarketing.net/blog/how-to-add-structured-data-to-your-website
Thank you !!! This is very helpful.
QUESTION: if i have only html code(i do the html markup myself - no cms), where do i put the schema markup JSON-LD? Head or Body? In order to be crawled properly. Thx
Great questions, the great thing about JSON is you can drop it pretty much anywhere. I'd put it in the head, just because is's higher in the page.
@@smamarketing i was thinking the same thing. Thank you!
very helpful video | Thanks :)
Very informative thanks
How do I add different schema markup on different pages? For instance, the About page may be a 'Person' markup whereas a Company page may be an "Organisation" markup.
Hey James, you would create the JSON-LD you want and add it directly to those specific pages. What CMS is your site on?
@@smamarketing I'm using WordPress.
I'm not sure that the Google Tag Manager is the best way...what about other search engines? If I use Google tool, the improvements will be only with them...
All the major search engines support tagging tools. You can also add the code directly into the page as well. Tag manager allows for implementation without having to touch code, which is a bonus for many.
But If I use it, the improvements will be only for Google search Engine or also for other search engines?
great vid thanks very much. It does not seem difficult but Is there no way to automate this? Looks like you have to do it manually for each page
There are some tools to automate it and you can create scripts in tag manager. That is a little more advanced and will do a video on that soon. The goal of this video was to help people get started.
All compliments for this video.
Does structure data in Google search console is the same thing as schema.org?
What is the difference?
Thanks
Thanks! So Structured Data is a way to mark up your data. Schema.org is the standard for the industry. Search Console will help you verify your structured data and help you diagnose any issues.
Great video man thank you. Quick question: instead of using GTM to implement the json, cant we just copy it to the header php file instead?? thanks
You sure can. I recommend doing that. GTM is great for creating dynamic schema but for most you just need to place it in the header.
Great video!