The dynamic shape of a brand. The Italian way of Cappelli Identity design |

A conversation between Luca Cottini (PhD) and Emanuele Cappelli (Creative Director at Cappelli Identity Design and Professor in Brand and Graphic Design at the Rome University of Fine Arts)
The story of Cappelli Identity Design and the creative soil of its founder (1:27)
The complementary paths of #academia and #entrepreneurship in creating value (4:40)
Visual #design as effective communication: the Felliniana & Olivetti Lettera 22 fonts (7:00)
Dynamic #branding as a relational way to create consistent and flexible identities, and achieve perennial livelihood in digital #communication (10:05)
What is the difference between recognizing a logo and knowing a #brand? (16:35)
Applying dynamic #branding to teaching and the promotion of the #humanities (20:35)
Thanks for watching. I hope you enjoyed this episode of "Italian Innovators". If you did, make sure to leave a comment here below and subscribe to this TH-cam channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.
All rights reserved | © Italian Innovators 2022