Mike Buys a New Whip & Talks The Psychology of Car Ownership
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- เผยแพร่เมื่อ 8 ก.พ. 2025
- Mike and James take a road trip to Southampton, where Mike trades in his Porsche Macan for a stunning Porsche 911 Targa! Along the way, they discuss the psychology of car buying, and the realities of ownership.
Is a Porsche 911 on your dream car list? Let us know in the comments!
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The fact he didn't go buy a brand new one when he clearly can afford to is why I respect mike
Buying a brand new 'regular' Porsche isn't something you'd do and expect to lose just a grand a month...
Perfect logic…..🥰🚗
Love the man maths, I did the same with my Rolex, had the money in the bank doing nothing, I now have a watch which I wear everyday, I love it, if I need to get my money back, I can sell it, my missus actually understood for a change, plus watches if bought right won't depreciate as much as a car
My missus also understood me buying my Rolex …. So much so, I had to buy her one. 😵💫
Mike brewer the best car guy out there. Inspirational and deserves all his success
Congratulations Mike.. You deserve it!!
Thank goodness for Mike Brewer.
Using his man maths I have just optioned and ordered a fully loaded (60k in options ) porsche taycan gts sport turismo😀
£209'000 all in,and I intend to run it for 2 months and sell it back to porsche for £207'000 (bag of sand a month depreciation according to mike👍)
Took some doing to convince my wife to remortgage the house for 25 years, but it's a fantastic financial awareness I had not considered.
I assume insurance will be simular to our soon to be sold on face book market place, 2005 peugeot 207.
Lads at work on the meat packing place we work are going to be well impressed.
Hope this is just a joke or else you will have a big surprise in 2 months when they offer you 30% off the price you paid
OMG 😂😂😂😂😂😂
Oh jeez 🤦🏻🤦🏻🤦🏻, I hope you’re joking . That car, as beautiful as it is, will lose 50% + in its first year !!!! Fantastic cars at 2 years old , but not new!!!!
Ermm, I'm waiting for the punchline?...
@@timhaywood6604you won’t get 50% of your money 2 minutes after you leave the showroom. Thats a fact !!
Having experienced main dealers guys i can only agree with your observations. They assume they’re above the parapet as far as customer service is concerned whereas the opposite is true. Complacency is the word. Independent dealers try so much harder to attract and keep customers knowing full well they will return if treated with courtesy an respect. Keep up the good work! 🙂
It is very rare these days visiting main dealers to feel special ..its like theyre not interested in making a good impression and selling cars ..too much trouble..One Automotive on the other hand are like a breath of fresh air and come across really well you only have to see their reviews and my recent dealings with James echos this..nothing is too much trouble and clearly staying humble and providing 5 star service affords success .Keep up the good work Mike,James and team.
The principle is kind of right in a way, but realistically the dealer would give you £10k less than what you paid for it as soon as you drive away, let alone in 6 months time.
Well deserved this is Mike Brewers the GOAT he is a great bloke great business man and he's the reason why so many of us ended up in sales. love the colour of that car cant wait for next wheeler dealers series !!
Moving money to a depreciating asset isnt psychology, that same money "could" have been used in appreciating assets and made you money instead. Some cars which are actually assets, with potential for "overs" or to maintain their values, then yeah you could say its a store of money, store of value but its a limiting market.
Realistically who cares about all that, you wanted a Porsche, you can afford to do so, its bloody lovely.......good on you.
His trading up series from a decade ago had a slightly different psychology! but the point here is valid as long as you are sitting on a lump of cash now and fully consider the costs at the outset, the depreciation isn't a known low amount, an economic slump could leave you holding the baby, and if you rotate cars frequently the hit each time can take a lot of your money by ther end of your car buying journey, unless you private buy and private sell which has it's downsides too. Car are fun and get under your skin but are expensive so always go in with your eyes wide open, enjoy life and cars, but don't let the buzz/passion ruin your finances!!
Mates wife bought a 911 Targa a couple of months ago! He's suffering from vertigo so can't drive it!
I'm not jealous, much!
Thanks Mike....I've been watching you for over 20 years and have enjoyed every moment of it! Thanks for the wise advice today and all you've given over the years.
The psychology of Man Maths in action!
Opportunity cost hasn't been discussed in this video, therefore in reality the cost of ownership is higher than stated.
This is so good! I thought this was going to be man “psychology” but it’s actually real psychology.
This is honestly one of the most interesting videos I’ve seen in years - just subscribed 👌🏻👍🏻
It’s complete nonsense dreamtup by a guy who makes his living selling cars
I just don’t get the hate for Mike, he produces a great program and and lasted decides…..so he’s doing something right..!
People hate Mike ? 🧐
Being an owner of a 991/1 ,
I agree in theory.You are driving your dream car ,money etc.But Porsche main dealers will shaft U the next week after U bought the car,given the chance.They are ruthless arrogant dummies in a suit.
This is only my personal experience.Is it any Wonder Porsche Stuggart are looking at scrapping the dealer network and selling cars direct to customers same as Tesla
I've the same color Macan S in sapphire blue, and I also have a 2017 Targa 4S, silver/blue leather. Love 'em both, own em both outright, and will drive them 'till dead, me or them, whichever is first.
Two great cars ,if you could only afford one which one you buy ?which is my situation ........
@@christophertyler8051 Well, the 911 was always a dream, and the Macan was to actually daily drive. I'd have to take the Macan, as I live in the Colorado Rockies @8k feet, but it would break my heart to not drive the targa in the summer. Great roads where I live.
@ Thanks for your reply ,I guess its a heart v head decision which is why i'm struggling to make it .Enjoy ....
@ I bought the Macan new in 2018, and am fine with the depreciation for what it is. The targa I got with 12k miles on it right at the beginning of covid, and it's actually appreciated after my 10k driven in 4 years. Mike Brewer is exactly correct when it comes to justification of nice cars imo. In other words, "Treat yourself!" enjoy your choice!
If I ever met you Mike, the first question I would ask …. Where is Pinball Wizard now? I remember I read Custom Car magazine in my school days, always loved the ‘Pops’, Jag back axles, V8 engines.
Cracking motor Mike and a great philosophy!
Nice video Mike your financial logic made me chuckle, think we all know you have more money than the factory cats at Land Rover but fair play you’re still a shrewd wheeler dealer and good luck with one automotive, customer experience is key 👍
Yes, I understand the money thing. When we bought a second house to rent out, the money is still there in the property + incoming rent. Not quite the same with a car… most cars costing £100,000, will probably lose 15% of the value in 6 months.
I always think like this. Watches. Cars. Bikes. Whatever… I always think this way…
I remember seeing this 992 sticking on the market for a while, despite being the cheapest by a country mile.
Base spec Targa 4 and slightly odd having black wheels on a Gentian Blue car. I bet he low balled them and got a good deal.
Lovely car Mike and exactly the way I look at it. My 981 cost me £35000 5 years ago. Now sold for £30000. So it cost me £1000 a year to own my dream car. Man maths at its very best 😂
Yeah kinda....
Average S&P 500 return for last 5yrs is 15.37%
Compound that return for 5yrs and the original 35K investment becomes 60k
So your car really cost you 25k, still only 5k a great for your dream car, so not to bad but it makes you think.
I always thought about it like that. Using your money not spending it. Mike could probably sell the Targa in 3-4 months time (in the summer) and make money on it due to it's appeal and rarity. Nice car Mike, good choice and you let someone else take the hit on it from brand new. The big depreciation is now gone.
Always watched Mike on various car 📺 TV programs over the years, he really is great to watch 😊
Great video really enjoyed it that’s a good way of looking at it. Was you not tempted to sell your old Porsche privately to get more for it? Keep the videos coming 👏🏽👍🏽🤜🏽🤛🏻
Buying cars with little depreciation is the cheapest way to own a car, even if the initial outlay is high
So if you lose money on the car when sold ,you also lose the interest in the bank if in a isa etc
The point on main dealer franchised group versus independent owner dealer equally applies to maintenance and repair. Eyewatering labour and parts prices at the main dealer with often very little care or imagination taken on how to value the customers business by working diligently to solve problems. Finding a good local independent technician will often be worth its weight in gold as each customer is a larger part of that smaller business who will be keen to have you return. Of course there are good and bad at every level however anyone who has not called in or tried an independent workshop for servicing really is missing out. As for the Targa wishing Mike many miles of happy motoring. Thank you.
Good morning Mike. I had exactly the same experience at Peter Cooper. The main Volkswagen dealer in Southampton couldn’t be more pleasant more enjoyable. Also as you say you buy a car today and spend that money and I’m a little bit like you after about 6/7 months maybe year. I move on and I just look upon it that I’ve always got a good price for the car I’ve had looked after it never done a lot of miles in it just enjoyed it and what I lose from buying it. It would’ve cost me in a hire car or go places on a train. All the best.
Mike you also need to factor in operating costs and insurance in addition to the depreciation
The targas are unbelievably good looking cars. I have a 996 targa with very similar hp and torque figures as your 992 and absolutely love it but it is marmite with the sliding roof. Enjoy and look forward to some updates in the coming months
Love Mike such a normal down to earth guy. Loving the bromance with Joe from Berrow motors. New sub here
Nice one Mike! 👍🏻 Lovely motor, beautiful colour. You enjoy that.
Love it. I do the same thing. I keep what I have and I know one day I will sell. I’m betting the value will be greater. I just keep it from my wife though. 😂😂
Living in Southampton, good to look at you drive around past Debenham, then in the targa back up the m3 past Winchester and then fuel stop at Sutton scotney. 😂
Mike, hand on my heart, I have never thought of car ownership like that! But, having said that, I would never buy a (used - never a new one) car for £100k…I just could not justify it in my head! 😜👍
Congrats and much success - If you base your business on good customer experience, you’ll be very successful!
C'mon Mike that's hardly sage level thinking, we all know the money hasn't disappeared, it's invested in the car you buy. But most people don't have the means to finance a dream car in the first place.
Checks out.. sold my Lotus after 3 years for £500 less than I bought it for.
Spent ££££ in repairs though lol
Love your good advice Mike hope you are at Drivetribe this year 👍
Hi Mike, my pride and joy a Cayman T, I’m also not a fan of Porsche OPCs but tied due to extended warranty stipulations, however our family car is a Kia Sportage purchased from your Sheffield branch back in 2018, it was like new and has performed without fault ever since, unfortunately for you it is still low mileage and performing that well we are going to keep and maintain it, so won’t be revisiting you any time soon, but cannot fault our experience with your business back in 2018.
Mike's 16k V8 Landie was a good watch on terrestial , even knew the paint shop in Bimingham went to
yes sure, if you part exchange it back at the Dealer ( like you did with the Macan) see how much it will depreciate then, specially with the higher mileage 😂it’s done
Looks a beauty mike
Classic car dealer - what about a panoramic sunroof?
Enjoy your new car Mike 🚙really enjoyed the video good luck with the channel boys 👍🏼
Great video. Never looked at it like that. Do you still have your RAPTOR? 🦖
Well done Mike targa is a beautiful car
Nice one Mike, lovely car👍🏻
Anyone buying a car from one automotive would be over the moon to get handed the keys by Mike brewer . Main dealers seem not to care once they have your money
Porsche, my halo car more than any other.
That smile 👍
i had scilly offers mike vw golf r estate v7.5 , i am disabled and find it very hard from day to day after a brain heammorrage etc and i am now 53 but was only 25 with my whole life ahead of me , so what can you offer me 17.8k by the car buying group , it sells for over 22k .
targas my fave porsche, tasty as
Really😂. It’s just a fun thing to me. It might just help somebody who wants to treat themselves and that “psychology” might help…
Congrats and have some great save miles !
Does one take ones own pot of Vaseline to a Porsche dealer or do Porsche provide that.... for five grand! 🤔
Would have been nicer to see the toys instead of the chatter
Not sure about this for thinking . You haven’t just moved the money from your account to your car. As this model car won’t go up in price so straight away and you will loose way more than 2000 pounds in 6 months on it …your losing money as an extra owner and every mile you drive your using up more of the so called transferred money lol.
That's true. It's a nice 911 but it's going to lose more than a grand a month. A low-volume car would be a different matter.
I’ll never sell mine. Then I’ll never have to pay for it❤
Sadly the main dealer experience is far too common … hence the growth of good Indy’s … no doubt One Automotive will be a leading example …
Joe Betty's already got you on speed dial mike to buy the car LOL, I bet he'd love it! Great content as always and I totally agree, ive never had a good 100% experience from a main dealer, one occassion the mark on the passenger seat mentioned on the test drive was covered up by the salesman with a new car booklet on the picking it up, and my current EV, Dont worry about state of charge when you pick it up it will be full, day of pick up 6 miles do the road the car has gone into "low state of charge mode. VERY POOR! glad you and many other independents are doing it different and as it should be. PS lastly complaining about filling up with fuel and your pulling into a MOTO services LOL thats money you wont be geting back! your definitley a legend with your youtubing, Enjoy your car, and many houirs of safe motoring to you
Don't know about your philosophy however well done the target is a great car congrats 😊😊😊
Sorry Mike that's OK if you have a spare 30k or 50k to purchase if you taking out loans or finance then it's more expense on to your money purchase
buy things that appreciate ie property lease what depreciates leasing all day long but that's nit the narrative your wanting for your model of business
😎
Sounds like my experience of Porsche dealers. However, you say you'll only lose £1k in 6 months but what about the dealer margin, surely you'll lose that as well.
Independents aren't all good. Went to one to buy a GR Yaris, wouldn't allow a test drive without a non-refunable deposit. Went to the main dealer, who did allow me, bought the car that day. Exactly same spec and miles etc.
“Brewer car psychology”……. Works every time but if you’re flipping cars then the profit is made at the time of purchase.
Is it a Rug?
When you sell much occasions you can buy a Porsche 911😛
He has moved his money from paper to metal...
👍🏻👍🏻👍🏻
Strange to hear that take from a car dealer 😂
Hmmmm depreciation v bank interest 5%
But having money sat in the bank earning 5% is boring, wisely choosing a dream car that will depreciate very little and maybe even increase is a lot more fun, this is exactly what I have done. What is the point in having money if you don't enjoy it. 😎
Obviously there’s no depreciation then
Buy a car outright, it will depreciate . Buy a property outright, it will appreciate,. rent your property. Buy your car, use the income from the property’s to fund the monthly car payments and, over time, make money in the form of capital growth. Simples!!
Depends on the car. If you managed to buy a low-volume car it can go up in value. I remember someone buying a Yaris GR when they first came out and selling it for more than they paid for after six months. Something like a Murray T.50 will obviously increase in value too.
I don't know about the cost of buying cars Mike... depreciation, finance charges, dealer mark up, and buy back surely lower than what you paid? 🤷♂️ Maybe some niche models but for the majority...
Cost him 10k in a month not 1k
Why is MB's sidekick, who must surely work for him, acting like he knows nothing about renting cars or the cost of ownership. Seriously Mike, we all like your past work but don't present like everyone has only just landed on planet Earth....tell me about these boxes with wheels.....🤦🏻♂️
Sadly the GT3 / Touring isn’t going to make anyone money anymore Mike lol
What about depreciation, dealer margin, no logic
What about the interest you could have earnt leaving it in your bank account , sorry just keeping it real !
But, you don't have the car...
The worse colour doom blue
Love the car maths clarification … 😂
Do you actually know a gt3 is not going up in value at all 😂😂😂
The bloke next to Mike looks like Matt from Mattdoesfitness😊😊
Seriously? 🤣🤣🤣