What is Customer Lifetime Value (CLV) | Marketing Analytics for Beginners | Part-30

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  • เผยแพร่เมื่อ 16 ต.ค. 2024

ความคิดเห็น • 17

  • @Datasciencedojo
    @Datasciencedojo  ปีที่แล้ว

    You can find the complete list of videos here: th-cam.com/play/PL8eNk_zTBST8i0iX_wTBFWgwKpN48t5KF.html

  • @maruthil5179
    @maruthil5179 2 ปีที่แล้ว +5

    CLV considering acquisition cost CAC is 750*5 - 2000 = 1750

  • @joaomestre2584
    @joaomestre2584 ปีที่แล้ว +3

    Hey, I fear you did something wrong: at 3:13 what you're asking us is if our business will be profitable at the end. The CLV was already calculated by multiplying 750 * 5 = 3,750. You should rephrase as "If the cost to acquire the customer is $2000, will be a profitable decision to keep investing in marketing?

    • @Datasciencedojo
      @Datasciencedojo  ปีที่แล้ว +1

      Hello Joao, thank you for taking the time to watch our video and providing your feedback. We appreciate your effort to share your perspective with us. We wanted to clarify that the purpose of the calculation at 3:13 in the video was to determine the customer lifetime value, which is a metric used to identify the worth or value of a customer to a business over their lifetime. The purpose of this calculation was not to determine whether our business would be profitable or not.
      We appreciate your suggestion to rephrase the question for determining the profitability of a marketing campaign. We hope this clears up any confusion, and we appreciate your engagement with our video.

    • @sssfff749
      @sssfff749 4 หลายเดือนก่อน

      If a customers generated 750 dollars of profit each year, I think that this customer should generate a higer revenue. This 750 dollars are the revenue generated by the customer in a year minus the amount of money spent to aquire the customer.

  • @saltsniffer1169
    @saltsniffer1169 ปีที่แล้ว +1

    this video is very useful ong frfr, i needed this video to help me open my eyes in the world of business WOAHWOAHWOAH

  • @silondilejali229
    @silondilejali229 4 หลายเดือนก่อน

    Hiyey, I'm a bit lost. Cause I followed the formula in the video and got 3750. But judging by the responses in the comments, does it mean that the formula for CLV = annual revenue x average number of reterion period - cost to acquire the customer?

  • @rancidrhino4315
    @rancidrhino4315 23 วันที่ผ่านมา

    It is not specified if the $2000 was spent for one year or 5 years to acquire the customer

  • @Stupid2202
    @Stupid2202 6 หลายเดือนก่อน +1

    Oh. You have a way of expressing CLV that is really attractive and easy for me to understand. Thank you very much

    • @Datasciencedojo
      @Datasciencedojo  5 หลายเดือนก่อน

      Thank you for your positive feedback!

  • @AfeezLugboso
    @AfeezLugboso 6 วันที่ผ่านมา

    1750

  • @hosseinfaridnasr2778
    @hosseinfaridnasr2778 ปีที่แล้ว +1

    ltv = 1750

  • @musicmakers185
    @musicmakers185 5 หลายเดือนก่อน +2

    Clv= $3750

    • @AfeezLugboso
      @AfeezLugboso 6 วันที่ผ่านมา

      Dont forget to consider the acquisition cost

  • @nguyenquangan2278
    @nguyenquangan2278 2 ปีที่แล้ว

    The CLV here is 1750$

  • @shiriyamiller4643
    @shiriyamiller4643 ปีที่แล้ว

    its 1750

  • @abdulqudusoyelami3019
    @abdulqudusoyelami3019 6 หลายเดือนก่อน

    CLV = $1,750