@@willie9397 Yep i saw them too, honestly super childish and ridiculous and or just petty and nit picky. Sometimes they just hate to hate, they can't even tell you why they hate it, they just say it's ugly or it's not the old Bronco or no v8 no buy bs or whatever other excuse.
My cousin thinks it looks too much like a Jeep from certain angles and an FJ Cruiser. I really don’t get his perspective. It looks exactly what an old school bronco would look like today. We hardly agree on cars so I shouldn’t be too surprised.
@@LanceAtallahMusic if you like rock crawling, buy the badlands since it has the sway bar disconnect. I like high speed offroading so the wiltrak was an easy pick for me
This is the first vehicle design in a while that hasn’t taken any time to grow on me. It’s absolutely beautiful on screen and I’m sure it’s even better in person. I think ford has a big hit on their hands. It’ll be interesting to see if the bronco revives the market for traditional body on frame SUVs bringing new competitors coming back to the segment.
Ian Shaw if you go badlands i dont see the purpose of adding sasquatch package at all. Id rather have 33 AT than 35 MT. Thats basically all that changes on a badlands lol
It's so amazing to hear from a designer. It's typically the CEO or a spokesman and never the designer. I've always hated that about the automotive world.
Paul is a madman! So cool hearing how much work this thing took! I like it more and more every time I see it! And I too was privileged enough to see it in person, and it's still growing on me! haha
"Simple is hard" that will forever stick with me for the rest of my life in terms of car design and many things in life that i think matches this description.
Good Job guys u nailed it! Thank you Ford for listening to the Bronco base that has been waiting for this for YEARS! I have reserved a two door! Black Diamond, 2.7l Auto w/ Sasquatch package!
"Maybe my ideal spec is the one we haven't done yet" says the chief designer at the end.. Is it just me or is he hinting on an upcoming Raptor version..
Terrific interview! I have a '77 Bronco that needs to be rebuilt from the tub forward. That project begins this next year. I have ordered a '22 Cyber orange 2 door Badlands, Sasquatch with the High pkg. and tow pkg. In my opinion, this team absolutely nailed this vehicle! It has the look, capability and modification intrigue that you know the majority of us will in some way experiment with. The "Easter eggs" honoring the heritage of the original is pure class! The emblem on the center console mimicking the grille of the original (rivets for headlights) is nothing but genius and pride. Hats off to the entire team. Now I just have to wait for likely over a year to get my new one.
This is the bronco that we deserved. Thank you for doing an amazing job! I hope he hears that. I am genuinely excited about getting this vehicle. I haven't been this excited in years! I haven't been this excited since my wedding day!
Thank you for this interview. I made a less than half hearted attempt to become an automotive designer thirty years ago. Not sure if I could have dealt with the high pressure that surrounds developing a vehicle or living in an unfamiliar location. It remains a childhood dream but a less than feasible adult reality. I still love mostly cars and some SUVs. The new Broncos are absolutely well done and now I'm thinking I'd like to replace my car with one. We'll see what opportunities the future brings. BRAVO FORD and Thank You for instilling hope for the US auto industry.
New customers like me, dont come from the Jeep market. I have several times over the last twenty years looked at a Wrangler Jeep. Always walked away and bought something else. The Jeep has always conveyed a level of cheapness,and tinniness. I have heard from others who had them that they broke often. I like the Bronco,as it is a newer technology. Jeep just kinda became complacent.
James Henry same. Id go to dealerships with my wife and look at the Wranglers. My wife would just be like “get it out of your system”. We always end up leaving the lot empty handed. I love the look but never feel like im getting enough for what im paying for..which is essentially the brand itself. Id always be like damn..5 inch screen and crap stuff on base Sport or Sport s and its completely outpriced and outdated in terms of constructivity. Id always be like damn this is pricey for just a base trim...dealers always say the same excuse..well its a Wrangler. Thats it. Thats the response 100% of the time. Finally we saw the unveiling of the Bronco on the day of, and a few days prior we were considering a Wrangler again. My wife and I fell in love with the new Bronco. We havent put a reservation but we are definitely getting one when they hit lots. I want to see it up close, test drive it, see the seating options, etc. then I’ll order one.
@@TheMoistDonuts Nice anecdotes. I'm a little behind you guys since I never even bothered to look at Jeeps when considering a new vehicle, but ironically, the new Bronco has opened my eyes to Jeeps and this "new" vehicle segment, of course if had to choose between the two right now, it'll probably be the Bronco. Judging by your comments, it seems Jeep got cocky/complacent, charging a lot for less features, not really a "value purchase" but mainly you're buying the brand's cachet...would it be fair to compare them to Harley-Davidson's attitude? This Bronco looks so tempting...especially that 2 door Cyber Orange flagship model👍
Great interview. Can't wait to discover the Easter eggs. I can't believe I missed the Lincoln emblem in the headlights of my MKX. very subtle but effective
This was insanely entertaining, you can see why the Bronco came together the way it did with this guy behind polishing the lines. 4 door, V6, Badlands, Cyber Orange is in my future
Yeee, Black Diamond! thats the one i picked too. As a Canadian I hate dealing with floor mats & wet seats lol the rubberized floor & Vinyl seats solves the issue almost entirely. Gonna wait on the 35s though.
Oh ya what an amazing interview with the chief designer. I am so exited this Bronco has been on my mind since the reveal. It is amazing that he kept the ease of panel change out to a minimum and the look of the old school Bronco is amazing. I'm a hard core offroader and have owned a jeep since 1999 I take this thing on trails most people would never do. I am definitely adding the Bronco to my line up my jeep will get to know the the new member of the family soon. The Bronco of choice for me is gonna be the wildtrak red and black i am going for speed this time with 2 inch lift 37" tires 4 doors. I love how the interior looks as well as the exterior and the suspension design. I will do the traditional offroad coilovers and bypass shocks to further soak things up under extreme speeds. Nice job on the design looks amazing wow and I can't wait to get my hands on it for sure.
Emme's enthusiasm is sooo catchy! I can't wait either, I've been on the website to try out spec and contrast and compare between what I wish for and what I can afford. LOL
That would be really fun to do honestly, best part even is that this is just the current specs, you still have tons of things to add on later like say.... 200 possible options to choose from and millions of combinations XD
Its such a Perfect design! So Retro yet so new. And he made one comment that stood out to be soooooo true. "simple is hard" The bronco looks simple, but all its proportions are just rite, and if you get any of them wrong it all looks wrong. But something like a supercar that looks exciting can actually be ugly yet be striking enough with individual features that makes it attactive. Many Ferraris are actually ugly, But they always have design Features youve never seen used in an actual road going car, so they are all striking to look at. This new Bronco is something that normally would only exists as a concept vehicle. something so rite and so perfect that would normally get completely watered down into less that a shadow of concept with the production model. This is the exact opposite of that scenario, and seldom seen accomplished in the automotive industry. Im talking about cars like the Porsche Carrera GT, The FORDGT, cars that debuted as something that would never be sold to the public but actually did. This is mostly due to Ford having the Leeway to do it rite since they litterally axed their entire fleet of cars, minus the mustang. Now they have the financies and manpower to create something great, and they did, and they had to, because Like the Jeep Wrangler, This isnt a normal vehicle which gets design updates year after year. This is a Brand specific vehicle, and thankfully Ford is playing it as such. Bronco as its own sub brand with its own fleet of vehicles. So its look does not have to change every other model year. Its is what it is as a product. more over. They were super smart to include everything you could want straight out the gate. Meaning.. this thing will sell like hotcakes!!!!!. forget about the Tesla CyberTruck. Bronco just killed it. The only other Vehicle that will see some decent sales will be the forthcoming Rivian who are in partnership with ford. But even that will have a hard sell due to its price. This Bronco as great as it is, even has a great price and entry level. they just hit the ball out the park. During a time when people are itching at the idea of teh great outdoors due to covid 19.
Can someone please talk about that windowed door. It looks like the door has a lower window for spotting while rock crawling? Is that an option? Cost? Is there glass in there? I want it on mine, but what is it?
Samuel Rathbun its an option as a ford upgrade accessory from the factory BUT apparently will only be available on the 2 door models from what ive heard
Oh yeah! Ford isn't just tossing parts together half ass. They're working projects from paper to pavement..... or off road and have researched off road owners complaints and addressed them in design and function. They took their time and it shows.
This is the coolest toy for grown ups, it looks like a timeless design so I feel that they really did an amazing job. I hope that mechanically it is reliable and ford doesn’t mess up the built quality. I strongly believe ford doesn’t have an issue making great cars, it is the exclusion where they mess up. This car is distinctive, timeless, exciting to look at it, looks rugged, has adaptability. It is really a great design.
Terrific video and interview! It was nice to see Paul was a down to earth guy. I put a reservation in the other day for one. Today I was disappointed to find out the leather trimmed seats I saw in reveal photos are not going to be offered. The first new 4x4 truck I ever bought was an 82 Toyota SR5 pickup, this Bronco will be the 2nd new 4x4 I will own. If that shows how this design has struck a nerve! Oh and I still have my 82 Toyota. I hope the Bronco will be as reliable.
Great interview! They did such a great job with this new bronco. I have to imagine his answer about which one he wants is alluding to the future raptor/warthog...
Love, love, love, the new Bronco. Pity we are not getting it here in Australia, as Ford has no plans to build it in RHD. Which is surprising, considering most of the engineering work (not design work) was done by Ford Australia using the Ford Ranger platform. Plus the fact that the Mustang is sold here in RHD from factory. C'mon Ford, build the Bronco in RHD. If you do, I'll have a Bronco 4-Door Wildtrak in Cyber Orange.
Ford did an amazing job on the new Bronco! It's really cool and amazing to get turn assist like a Land Cruiser and full front and rear lockers! Toyota needs to take note on this redesign, and bring back the 300 series in more of the form of the 40 to 60 series. I believe the Bronco will be a huge success! Maybe Ford will surprise us some day and add a 5.0 V8 to the option list at some point with a nice exhaust note! The 2.7 should pull that around very nice though.
I am going to purchase one with some disappointment. 4 door Manual v6. Was wanted manual 4 is resigned to Black diamond cause the floor drain and bash armor. Marine grade interior Sasquatch packaged for the 35 and front lock But major disappointment I cannot get swaybar disconnects. To get the model that has disconnect it would seem to price me out and go away from wanted selections . But I will still purchase.
Okay, Okay, Okay!!! What a happy coincidence! I was just talking today at my Ford dealer this morning about my favorite spec. I said 2 door, 7 speed, Sasquatch, Base or Black Diamond. I also said "I wonder who the designer is?" Brits like basic utility vehicles too. When he said "maybe something we haven't done YET", did anyone else think he meant the V8? When he said they weren't looking to sell it "in Europe" do you think he meant « we may build a left hand drive version in Thailand for Australia, and my homeland of Great Britain! » Does this Bronco make Ford a disruptor? It is capable, desirable, adaptable, Instagramable, affordable and many other "ables". So it goes without saying that it kicks Jeep Wrangler right in the plums. It also attacks the unpretentious G-wagen customer base, (if there is any) with a less expensive yet somehow more desirable triple locked utility vehicle. Next it absolutely crushes the new defender, as it has real British design! Next it hits Land Rover again because who is going to pay their refurbished classics rates for a basic old car when you could have this. Next it kills he Defender imports values, because who will spend a $100G's on a 25 year old clangy, clattery, elbow crushing Defender now. Ditto for all the other importers like Land Cruiser 70 series et.. It also hits the restomod industry because who will wait 2 years and pay $120,000 for a build up of a 66 Bronco when you can just go to your dealer and sign to lease this? Then there is all the accessories! This guy may be the most influential auto designer of this century!
Thanks for the comment, Duminda. Ford has shown the production design. Just make sure if you see the doors-off gray four-door or the orange two-door with the donut-hole half doors that you realize they both have a lot of additional aftermarket parts on them to illustrate what’s possible with the base vehicle.
if your a keen listener you would of heard him say his ideal spec would have 45s on it and he goes on to say perhaps his ideal spec isnt out yet at 28:22 maybe a a new model in a year or so.
I like how the front bumper tow shackles are shaped like horseshoes. Whether it is intentional or not, I don’t care; it plays into the “bronco” theme. Perhaps an aftermarket shackle design can nail the horseshoe motif...(pun intended)!
Jonathan Ward at ICON makes the best restomods or bone stock original first generation Broncos. My only knock on this design are the arched fender wheel wells and the front grille. The original Ford big block letter grille with inset turn indicators and staggered sloped fender wheel wells are "Iconic". I only wish they could have incorporated that design. What I love is that it's a futuristic design from the original bronco and the innovative functional designs to give Jeep a run for their money. This will provide healthy competition for better vehicles as they compete against each other each trying to outdo each other to sway the public to their side of the fence.
You know that is coming in 2022. Ford entered the market and laid it all on the line. We knew v6. You KNOWW the Bronco Raptor is coming. And I have to get it...
The 2.7 is the fastest pickup on the road. It blows the doors off the 3.5, 5.0 and the Hemi's and even the 6.2L GM's. They are stout, take a beating and tuners can get even more out of them. (~320/425 at the wheels in a F150!)
The two door model looks fantastic. The attention to design detail is amazing. Lots of little details thought out, and they aren’t gimmicks, they are useful items. Offering a manual transmission really surprised, and interests me. Are the back seats easily removable? It would be great if you could turn it into a little truck bed
Hi Gregs Mowing, it is indeed based on the same ladder frame as the Ford Ranger. For those who need something less hardcore, Ford will also offer the unibody Bronco Sport, but it’s an entirely different vehicle.
The heritage of the bronco isn't linear, it seems to just branch out . Every version is unique. This seems like the first to kinda act like it's going to be linear. This is like they did with mustang and are doing with others. Let's hope they don't do a pinto.
*Damn it I am an American in Australia and I want a right-drive Bronco for the outback. My grandfather was a Ford mechanic his whole life. I have always owned Fords. Hell, I own a Ford Territory in Australia now. I have had Bronco's in the past and I feel Ford owes it to me now. Haven't I waited long enough???.*
They nailed the design. Retro, modern, minimal, simple, and looks 100% truck. If they were hoping to go head-to-head with jeep, this is a promising start.
I am happy with my 2020 2-door Wrangler Rubicon. However, based on what I've seen, so far, want to replace my Jeep with a 2-door Bronco Badlands with Sasquatch Package. Only hesitation is the Bronco being a bit longer and wider than my Jeep. Mountain shelf roads are already a bit intimidating.
I've yet to read a negative comment or meet someone who doesnt like the bronco. They nailed it!
they are out there Ive seen many negative comments about it mostly bias fanboys but thats okay majority wins by a landslide awesome vehicle
@@willie9397 Yep i saw them too, honestly super childish and ridiculous and or just petty and nit picky. Sometimes they just hate to hate, they can't even tell you why they hate it, they just say it's ugly or it's not the old Bronco or no v8 no buy bs or whatever other excuse.
No solid axle ... No naturally aspirated engine ... no V8
was really hoping for more tow capability
My cousin thinks it looks too much like a Jeep from certain angles and an FJ Cruiser. I really don’t get his perspective. It looks exactly what an old school bronco would look like today. We hardly agree on cars so I shouldn’t be too surprised.
I snagged the Badlands on reserve! 👊🏻🤘🏻 I’m 53 and never been so excited for a vehicle!
I did the same!
@@jamesbondage03 How did you guys choose the Badlands? I am torn between Badlands and Wildtrak!
@@LanceAtallahMusic if you like rock crawling, buy the badlands since it has the sway bar disconnect. I like high speed offroading so the wiltrak was an easy pick for me
@@LanceAtallahMusic make sure to get the Sasquatch package though. Lol
Same here, I'm 38 this will be my first new vehicle purchase
This is the first vehicle design in a while that hasn’t taken any time to grow on me. It’s absolutely beautiful on screen and I’m sure it’s even better in person. I think ford has a big hit on their hands. It’ll be interesting to see if the bronco revives the market for traditional body on frame SUVs bringing new competitors coming back to the segment.
I taught I was a Chevrolet die hard, until I realized I had just "pre ordered" the bronco🤣
Ha ha. Well... its not too late to cancel and go with the new Blazer...... but I know you wont.
@@richardmodglin3900 the thing is it looks so much different than the "original" blazer
Plus I'm more of a fan of the 2 door Tahoe👌
Ford is on a real roll at the moment. Fiesta, puma, bronco's, Mustang, Ranger etc. Well done. See BMW, good looking cars aren't impossible
Exactly lol.
Don’t forget the mustang Mach E!
@@lawnmowerdude they could have named it the escape. It looks like the escape but a little bit better. Now they ruined the lineup.
im a big BMW fan, but i HATE bmw’s new cars
Dont forget the mach E and 2021 f150
Congratulations! You guys built an amazing vehicle!
From a Jeep Rubicon owner... you guys nailed it! Keep up the great work.
That 2 door Bronco looks a whole lot like my 73 Scout and their 4 door looks like the Scout II of the day. Style never goes out of style.
I agree, I really think it has a lot of style from the Scout with the round fenders, which is really good in my opinion!
I was thinking that as well. 2 door rings my Scout bells. Practicality has it's own kind of trend setters... even 50 years later.
Actually Ford designed the Bronco to compete with International Scout. Resemblance is not a mistake.
As a Ford retiree and avid Colorado resident "Jeeper", I am very proud of the entire Bronco team. Looking forward to having one sitting in my garage.
"its definitely got 35's on it" agreed. The Sasquatch package is a must!
Ian Shaw if you go badlands i dont see the purpose of adding sasquatch package at all. Id rather have 33 AT than 35 MT. Thats basically all that changes on a badlands lol
Ford has a winner here
It's so amazing to hear from a designer. It's typically the CEO or a spokesman and never the designer. I've always hated that about the automotive world.
Nissan also did that with the Ariya recently. The chief of design had a good chunk of the reveal to talk design challenges
Dave Coleman's done a lot of interviews for Mazda's cars
Paul is a madman! So cool hearing how much work this thing took! I like it more and more every time I see it! And I too was privileged enough to see it in person, and it's still growing on me! haha
kudos to th4 designer team of bronco you nailed it
nice job
"Simple is hard" that will forever stick with me for the rest of my life in terms of car design and many things in life that i think matches this description.
You sir designed a beautiful icon!!
These guys are excellent interviewers! I'm really in love with the Sport model
Paul is the coolest guy to work with. Extremely approachable. I'm proud to call him a colleague. His passion for design is infectious.
Huge respect for Paul Wraith and Mr Callum and the team! What an awesome car. Amazing job!!! Hats down 🙌
Wow! This is a very wholesome experience :)
Thankyou!!
Good Job guys u nailed it! Thank you Ford for listening to the Bronco base that has been waiting for this for YEARS! I have reserved a two door! Black Diamond, 2.7l Auto w/ Sasquatch package!
absolutely tremendous interview guys - appreciate it
I love this interview. Thank you!
"Maybe my ideal spec is the one we haven't done yet" says the chief designer at the end.. Is it just me or is he hinting on an upcoming Raptor version..
it's a brand new, who knows what they will be able to do... maybe all these small turbo motors are making room for a nasty V8 in EPA land.
Rumor is it WILL NOT be a Raptor. Warthog is the leading guess at the name... We shall see.
Terrific interview! I have a '77 Bronco that needs to be rebuilt from the tub forward. That project begins this next year. I have ordered a '22 Cyber orange 2 door Badlands, Sasquatch with the High pkg. and tow pkg.
In my opinion, this team absolutely nailed this vehicle! It has the look, capability and modification intrigue that you know the majority of us will in some way experiment with. The "Easter eggs" honoring the heritage of the original is pure class! The emblem on the center console mimicking the grille of the original (rivets for headlights) is nothing but genius and pride. Hats off to the entire team. Now I just have to wait for likely over a year to get my new one.
And you sir, has done an terrific job!
Love the killer looks, round headlights, big wheels and those bolts!
Bro...i have an f150. Recent but you guys killed it...i mean home run 🏃♂️ but this bronco is so desirable.
I'm trading in my 2018 F150 yo get one for sure
@@maddogs1989 LMAO Im boutta trade in the 19 ranger
This is the bronco that we deserved. Thank you for doing an amazing job! I hope he hears that. I am genuinely excited about getting this vehicle. I haven't been this excited in years! I haven't been this excited since my wedding day!
Thank you for this interview. I made a less than half hearted attempt to become an automotive designer thirty years ago. Not sure if I could have dealt with the high pressure that surrounds developing a vehicle or living in an unfamiliar location. It remains a childhood dream but a less than feasible adult reality. I still love mostly cars and some SUVs. The new Broncos are absolutely well done and now I'm thinking I'd like to replace my car with one. We'll see what opportunities the future brings.
BRAVO FORD and Thank You for instilling hope for the US auto industry.
Great interview, that guy pulled it off, thanks for making him share all the treasure, ford' reliability is way ahead, now great looks too..
Sir let me tell you you are a hero
Terrific interview. Thank you.
New customers like me, dont come from the Jeep market.
I have several times over the last twenty years looked at a Wrangler Jeep.
Always walked away and bought something else.
The Jeep has always conveyed a level of cheapness,and tinniness.
I have heard from others who had them that they broke often.
I like the Bronco,as it is a newer technology.
Jeep just kinda became complacent.
James Henry same. Id go to dealerships with my wife and look at the Wranglers. My wife would just be like “get it out of your system”. We always end up leaving the lot empty handed. I love the look but never feel like im getting enough for what im paying for..which is essentially the brand itself. Id always be like damn..5 inch screen and crap stuff on base Sport or Sport s and its completely outpriced and outdated in terms of constructivity. Id always be like damn this is pricey for just a base trim...dealers always say the same excuse..well its a Wrangler. Thats it. Thats the response 100% of the time. Finally we saw the unveiling of the Bronco on the day of, and a few days prior we were considering a Wrangler again. My wife and I fell in love with the new Bronco. We havent put a reservation but we are definitely getting one when they hit lots. I want to see it up close, test drive it, see the seating options, etc. then I’ll order one.
@@TheMoistDonuts Nice anecdotes. I'm a little behind you guys since I never even bothered to look at Jeeps when considering a new vehicle, but ironically, the new Bronco has opened my eyes to Jeeps and this "new" vehicle segment, of course if had to choose between the two right now, it'll probably be the Bronco. Judging by your comments, it seems Jeep got cocky/complacent, charging a lot for less features, not really a "value purchase" but mainly you're buying the brand's cachet...would it be fair to compare them to Harley-Davidson's attitude? This Bronco looks so tempting...especially that 2 door Cyber Orange flagship model👍
SpendingTimeTogether pretty much exactly like that.
This dude knocked it a mile out of the park!
Great interview. Can't wait to discover the Easter eggs. I can't believe I missed the Lincoln emblem in the headlights of my MKX. very subtle but effective
Well done, you nailed it 👌🏽
if somebody will remake the scout international, it has a very big possibility of becoming a hit like the bronco
This was insanely entertaining, you can see why the Bronco came together the way it did with this guy behind polishing the lines. 4 door, V6, Badlands, Cyber Orange is in my future
Ford hit the jackpot with the new Bronco!👌😍👉🐎
Yeee, Black Diamond! thats the one i picked too. As a Canadian I hate dealing with floor mats & wet seats lol the rubberized floor & Vinyl seats solves the issue almost entirely. Gonna wait on the 35s though.
Nice talk thank u for the great interview with the bronco designer. I can’t wait till i get my reserv in spring 2021👍👍👍
Thank you for another excellent video! I’ll take the base 2-door with the Sasquatch package.
great interview with Paul. you guys are great and I am glad I found you again Emme been a while since I've seen your vids.
Oh ya what an amazing interview with the chief designer. I am so exited this Bronco has been on my mind since the reveal. It is amazing that he kept the ease of panel change out to a minimum and the look of the old school Bronco is amazing. I'm a hard core offroader and have owned a jeep since 1999 I take this thing on trails most people would never do. I am definitely adding the Bronco to my line up my jeep will get to know the the new member of the family soon. The Bronco of choice for me is gonna be the wildtrak red and black i am going for speed this time with 2 inch lift 37" tires 4 doors. I love how the interior looks as well as the exterior and the suspension design. I will do the traditional offroad coilovers and bypass shocks to further soak things up under extreme speeds. Nice job on the design looks amazing wow and I can't wait to get my hands on it for sure.
They need to put that design team on a rework for the Mach 1 and a bull nose F150, that Bronco is gorgeous.
SIR...YOU ARE A GENIUS!!! THAT BRONCO MUST BE THE BEST 4X4 CAR I'VE EVER SEEN....AND PEOPE AT LAND ROVER MUST BE DEVASTATED AFTER SEEING THIS BEAUTY.
Emme's enthusiasm is sooo catchy! I can't wait either, I've been on the website to try out spec and contrast and compare between what I wish for and what I can afford. LOL
That would be really fun to do honestly, best part even is that this is just the current specs, you still have tons of things to add on later like say.... 200 possible options to choose from and millions of combinations XD
Awesome interview
I think it was worth the wait it's very close to what the original was with great new Tek
They could even make a version with a Ford Focus engine and street tires and sell a ton just because it’s a great looking SUV
The Bronco Sport Badlands has the Focus ST engine. It's a phenomenal and practical little SUV.
Its such a Perfect design! So Retro yet so new. And he made one comment that stood out to be soooooo true. "simple is hard" The bronco looks simple, but all its proportions are just rite, and if you get any of them wrong it all looks wrong. But something like a supercar that looks exciting can actually be ugly yet be striking enough with individual features that makes it attactive. Many Ferraris are actually ugly, But they always have design Features youve never seen used in an actual road going car, so they are all striking to look at. This new Bronco is something that normally would only exists as a concept vehicle. something so rite and so perfect that would normally get completely watered down into less that a shadow of concept with the production model. This is the exact opposite of that scenario, and seldom seen accomplished in the automotive industry. Im talking about cars like the Porsche Carrera GT, The FORDGT, cars that debuted as something that would never be sold to the public but actually did. This is mostly due to Ford having the Leeway to do it rite since they litterally axed their entire fleet of cars, minus the mustang. Now they have the financies and manpower to create something great, and they did, and they had to, because Like the Jeep Wrangler, This isnt a normal vehicle which gets design updates year after year. This is a Brand specific vehicle, and thankfully Ford is playing it as such. Bronco as its own sub brand with its own fleet of vehicles. So its look does not have to change every other model year. Its is what it is as a product. more over. They were super smart to include everything you could want straight out the gate. Meaning.. this thing will sell like hotcakes!!!!!. forget about the Tesla CyberTruck. Bronco just killed it. The only other Vehicle that will see some decent sales will be the forthcoming Rivian who are in partnership with ford. But even that will have a hard sell due to its price. This Bronco as great as it is, even has a great price and entry level. they just hit the ball out the park. During a time when people are itching at the idea of teh great outdoors due to covid 19.
you really need to get this thing to Europe, Ford!
Only if Europe gives up the option to have every mid sized truck in diesel lol
This clarity of thought from Paul is reflected in the design
This is the winner of the century by far, what an excellent design, people are going to be playing with this vehicle for decades.
Would have been nice to know his opinion on the new defender! Thanks for the video 🙂
Ford did a GREAT job here!!! My Jeep Rubicon is up for sale now!!!
His ideal spec is the Raptor Bronco that will inevitably come out
*Warthog
Can someone please talk about that windowed door. It looks like the door has a lower window for spotting while rock crawling? Is that an option? Cost? Is there glass in there? I want it on mine, but what is it?
Samuel Rathbun its an option as a ford upgrade accessory from the factory BUT apparently will only be available on the 2 door models from what ive heard
Something has happened to Ford and it’s really good! Let’s hope for some MORE AMAZING CARS!
Oh yeah! Ford isn't just tossing parts together half ass. They're working projects from paper to pavement..... or off road and have researched off road owners complaints and addressed them in design and function. They took their time and it shows.
This is the coolest toy for grown ups, it looks like a timeless design so I feel that they really did an amazing job. I hope that mechanically it is reliable and ford doesn’t mess up the built quality. I strongly believe ford doesn’t have an issue making great cars, it is the exclusion where they mess up. This car is distinctive, timeless, exciting to look at it, looks rugged, has adaptability. It is really a great design.
Terrific video and interview! It was nice to see Paul was a down to earth guy. I put a reservation in the other day for one. Today I was disappointed to find out the leather trimmed seats I saw in reveal photos are not going to be offered. The first new 4x4 truck I ever bought was an 82 Toyota SR5 pickup, this Bronco will be the 2nd new 4x4 I will own. If that shows how this design has struck a nerve! Oh and I still have my 82 Toyota. I hope the Bronco will be as reliable.
Great interview! They did such a great job with this new bronco. I have to imagine his answer about which one he wants is alluding to the future raptor/warthog...
finally the Branco is back can't wait to buy one
BRONCO: 1 WRANGLER: 0
Love, love, love, the new Bronco. Pity we are not getting it here in Australia, as Ford has no plans to build it in RHD. Which is surprising, considering most of the engineering work (not design work) was done by Ford Australia using the Ford Ranger platform. Plus the fact that the Mustang is sold here in RHD from factory. C'mon Ford, build the Bronco in RHD. If you do, I'll have a Bronco 4-Door Wildtrak in Cyber Orange.
Ford did an amazing job on the new Bronco! It's really cool and amazing to get turn assist like a Land Cruiser and full front and rear lockers! Toyota needs to take note on this redesign, and bring back the 300 series in more of the form of the 40 to 60 series. I believe the Bronco will be a huge success! Maybe Ford will surprise us some day and add a 5.0 V8 to the option list at some point with a nice exhaust note! The 2.7 should pull that around very nice though.
I don't think a V8 could fit tho, the current engine is kinda already feeling it up as is.
I used to drive Broncos. I had them when my kids were little I think the last one I had was in 1992 ? Maybe older. I loved all my Bronco’s.....
I am going to purchase one with some disappointment.
4 door
Manual v6. Was wanted manual 4 is resigned to
Black diamond cause the floor drain and bash armor. Marine grade interior
Sasquatch packaged for the 35 and front lock
But major disappointment I cannot get swaybar disconnects.
To get the model that has disconnect it would seem to price me out and go away from wanted selections . But I will still purchase.
You're gonna love it! That 2.7 is pretty damn sweet and peppy. Understand your frustration though.
Richard Modglin.
Richard Modglin I just at least the OfferUp a Sasquatch with another upgrade getting that swaybar disconnects
God of design🔥♠️🔥
Okay, Okay, Okay!!!
What a happy coincidence! I was just talking today at my Ford dealer this morning about my favorite spec. I said 2 door, 7 speed, Sasquatch, Base or Black Diamond. I also said "I wonder who the designer is?" Brits like basic utility vehicles too.
When he said "maybe something we haven't done YET", did anyone else think he meant the V8?
When he said they weren't looking to sell it "in Europe" do you think he meant « we may build a left hand drive version in Thailand for Australia, and my homeland of Great Britain! »
Does this Bronco make Ford a disruptor? It is capable, desirable, adaptable, Instagramable, affordable and many other "ables". So it goes without saying that it kicks Jeep Wrangler right in the plums. It also attacks the unpretentious G-wagen customer base, (if there is any) with a less expensive yet somehow more desirable triple locked utility vehicle. Next it absolutely crushes the new defender, as it has real British design! Next it hits Land Rover again because who is going to pay their refurbished classics rates for a basic old car when you could have this. Next it kills he Defender imports values, because who will spend a $100G's on a 25 year old clangy, clattery, elbow crushing Defender now. Ditto for all the other importers like Land Cruiser 70 series et.. It also hits the restomod industry because who will wait 2 years and pay $120,000 for a build up of a 66 Bronco when you can just go to your dealer and sign to lease this? Then there is all the accessories! This guy may be the most influential auto designer of this century!
No Sasquatch with the 7 Speed - at least how it is today.
@@kevinashleylewis WRONG! The 4.70 rear end is ONLY on the Sasquatch with the 2.3L and 7 speed manual! So you are obviously confused.
FABULOUS OFF ROAD DESIGNS it’s true. No Sasquatch in a 7 speed
Hey!!!!!!! New ford BRONCO, that's a VERY NICE DESIGN, I hope the production model will comems out as same like the pre production model.
Thanks for the comment, Duminda. Ford has shown the production design. Just make sure if you see the doors-off gray four-door or the orange two-door with the donut-hole half doors that you realize they both have a lot of additional aftermarket parts on them to illustrate what’s possible with the base vehicle.
Nice job The Bronco is awesome!! Ford Builds great vehicles.....Something GM can't say.
When do they release the Bronco Raptor? Hybrid/EV version?The Bronco in time will become the best selling Ford of all time.
They sold 16 million model T's. That is a big hurdle to overcome.
if your a keen listener you would of heard him say his ideal spec would have 45s on it and he goes on to say perhaps his ideal spec isnt out yet at 28:22 maybe a a new model in a year or so.
🤣🤣🤣🤣🤣 This guy. Brutal with the "No"
I like how the front bumper tow shackles are shaped like horseshoes. Whether it is intentional or not, I don’t care; it plays into the “bronco” theme. Perhaps an aftermarket shackle design can nail the horseshoe motif...(pun intended)!
Jonathan Ward at ICON makes the best restomods or bone stock original first generation Broncos. My only knock on this design are the arched fender wheel wells and the front grille. The original Ford big block letter grille with inset turn indicators and staggered sloped fender wheel wells are "Iconic". I only wish they could have incorporated that design. What I love is that it's a futuristic design from the original bronco and the innovative functional designs to give Jeep a run for their money. This will provide healthy competition for better vehicles as they compete against each other each trying to outdo each other to sway the public to their side of the fence.
I really love the shape of it but,I don't know yet about the engine and transmission.
You know that is coming in 2022. Ford entered the market and laid it all on the line. We knew v6. You KNOWW the Bronco Raptor is coming. And I have to get it...
To me the trans is really good and the engine, nothing to complain about here in my eyes.
The 2.7 is the fastest pickup on the road. It blows the doors off the 3.5, 5.0 and the Hemi's and even the 6.2L GM's. They are stout, take a beating and tuners can get even more out of them. (~320/425 at the wheels in a F150!)
@@FutureShawn0058 rumor is it won't be a Raptor but rather a Warthog.
Great interview.
Bravo man bravo!
Let's not forget, this was a British man that re-designed an American icon... Absolutely impressive! I actually kind of prefer the dash at 3:43 haha
It is impressive. Euro Bronco? Oh that clashes big time. Kudos though on that sweet design!
The two door model looks fantastic. The attention to design detail is amazing. Lots of little details thought out, and they aren’t gimmicks, they are useful items. Offering a manual transmission really surprised, and interests me. Are the back seats easily removable? It would be great if you could turn it into a little truck bed
I don't even care about the off road vehicles and nevertheless I want Bronco.
Nice profile pic,
@@ftnwo7829
Thanks.
Maybe it’s the accent, buy his demeanour reminds me of Jony Ives.
That’s what I was thinking too. It’s like they hit a design home run like Jonny Ives did with computers.
It’s an English thing 😉👍🏻
Interior reminds me of the new defender. With the exposed structural panel and the grab handles.
Is it a ladder on frame vehicle?
Hi Gregs Mowing, it is indeed based on the same ladder frame as the Ford Ranger. For those who need something less hardcore, Ford will also offer the unibody Bronco Sport, but it’s an entirely different vehicle.
The heritage of the bronco isn't linear, it seems to just branch out .
Every version is unique. This seems like the first to kinda act like it's going to be linear.
This is like they did with mustang and are doing with others. Let's hope they don't do a pinto.
*Damn it I am an American in Australia and I want a right-drive Bronco for the outback. My grandfather was a Ford mechanic his whole life. I have always owned Fords. Hell, I own a Ford Territory in Australia now. I have had Bronco's in the past and I feel Ford owes it to me now. Haven't I waited long enough???.*
Will the 4 door have a manual option? If not, I’ll go with the 2 door.
I'm wondering there will be a pickup truck to compete with the gladiator. I really like the big Bronco
They nailed the design. Retro, modern, minimal, simple, and looks 100% truck. If they were hoping to go head-to-head with jeep, this is a promising start.
Great looking vehicle!
Paul at 27:27 says this is a Fun Vehicle. Will be interesting to see this with a 5.0 V-8 or a Raptor Version.
Very interesting.
Do u guys think it'll be coming to the UK?
I reserved a four door Bad Lands
Telascoping steering wheel?
He hasn’t decided on what spec he’d like to have because the designer’s spec isn’t out yet, and it’s in the Raptor version of the Bronco.
Are they gonna have an OJ edition?
I am happy with my 2020 2-door Wrangler Rubicon. However, based on what I've seen, so far, want to replace my Jeep with a 2-door Bronco Badlands with Sasquatch Package. Only hesitation is the Bronco being a bit longer and wider than my Jeep. Mountain shelf roads are already a bit intimidating.