The LinkedIn Ads Audience Network: Big Cons, Small Pros, with 2 Strategic Use-Cases

In this video, we break down the LinkedIn Audience Network to learn its drawbacks and limitations, and why I recommend that most advertisers don't use it.
❌ Repeat: I recommend that you don't use the Audience network
However, if you are an experienced LinkedIn Ads Manager, I explore two use cases where you could test the LinkedIn Audience Network with detailed explanations and tips.
Learn how to use the Audience Network with two strategic use-cases
✅ Using an Allow List
✅ Using for Remarketing
But follow the instructions in this video carefully, or you will end up in trouble!
👉 Key Points:
The LinkedIn Audience Network is a collection of partner websites
I recommend that most advertisers do not use the Audience Network
We also explore 2 use cases where you could strategically test the Audience Network. (If you are experienced)
🚫 Drawbacks of LinkedIn Ads Audience Network:
Users not in a business mindset.
Concerns over lower click quality and potential click fraud.
Not advertising on the LinkedIn platform, but other websites.
Key Topics Covered:
0:00 - Introduction: What is the LinkedIn Ads Audience Network
1:49 - Problems with LinkedIn Ads Audience Network
2:15 - For Most, Avoid the Audience Network
2:37 - Advanced Strategies to use the Audience Network
3:32 - First Use-Case: Using an Allow List
4:35 - Second Use-Case: Remarketing
5:56 - Best Practices for LinkedIn Ads Audience Network
6:30 - Main Gripe: Users Unaware of Audience Network Impact
7:05 - Final Recommendations and Cautionary Tips
7:37 - Closing Remarks
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