This is quite timely. I had just disabled the audience network and 5mins following I watched this video and it confirms that I was right with my decision. I noticed that having enabled the Audience network my conversion dropped within 24hrs, while I got more link clicks. That was poor quality traffic that meant nothing to my objective. Thanks again.
Hey Ben, Thanks for sharing! There's always so much wisdom and truth in your videos. I think you really knock out of the park with your recommendations per campaign objective starting at 4:37
I'm new to the digital ads world and Fb ads and reading all kinds of things about these topics is very overwhelming. I got stuck in almost every single thing like Fb Audience Network. I just wanted to say THANK YOU for explaining this in a simple and clear way!!
I'm an author using FB ads and I switch off everything apart from FB news feed. I'm now experimenting with CBO, but my percentages have all tanked since I switched it on, so gonna watch your other video again. Was up at around 10% outbound clicks, now half that. Ah, FB ads, what a fun game! Thanks for all your videos, Ben. if I had 3k a month, I'd use your services! maybe one day.
Your channel is amazing. I made an ad without knowing much, saw so much on the audience network, wasted a few hundred $ ugh - I kind of thought that is what it is like.
The detailed targeting expansion won't be removed it will just be turned on automatically when optimizing for conversions, value, or app events while using the Conversions objective. This is the new change it will still be on and you will just see a message informing you about it. So the opposite will happen Facebook will force you to use it. IOS changes changed the game. The Audience pool became smaller so we have to go broader in our targeting. This is the same reason that 1% lookalikes are not that good anymore and we want bigger ones like the 3% that works better
in fb ads...when i make custom audience and select fb 365 days and insta 365 days and website visitors 365 days and along with this i make lookalike audience for all 3 and select them....at that time fb shows audience size as data not available...secondly when i make onlllyyyyy lookalike audience and do not select fb 365 insta 365 days and website 180 days visitors and i only select lookalike of all these 3 for targeting then it gives me audience data such as 6 or 7 lac ppl.....can u clarifiy y does adding the existing fb audience and insta and website visitors makes fb not show the audience size.....secondly when i add the existing fb and insta and website visitor audience to targeting along with lookalike then fb does not show me my own ads whereby when i remove the fb and insta and website audience and only select lookalike then it starts showing me my ads on my newsfeed and all,,,,what seems to be the problem? plz help
Yes please make a video in regards to Facebook removing the detailed targeting expansion option. How does this affect scaling? Is it because of iOS 14.5 and Facebook no longer have the data to expand on? Love your videos
The detailed targeting expansion won't be removed it will just be turned on automatically when optimizing for conversions, value, or app events while using the Conversions objective. This is the new change it will still be on and you will just see a message informing you about it. So the opposite will happen Facebook will force you to use it.
Ben, when you want to advertise ios/android game with focusing on conversions? when to choice app install or conversion? and inside ad-set to choice conversion optimization?
I advertise on Facebook advertising a service of "Video Transfer from VHS and camcorder tapes" to a small demographic of about 300,000 people in my area. Should I be advertising using the Audience Network? utilize video ad in which the goal is to get audiences to my website and hopefully convert to a customer. I target ages 30-60. Thanks
Hi mate love your videos, this is a bit off topic but I was just wondering if it is still possible to run retargeting campaigns for email lists (CRMs) and if so, would you need their full names or would their Email address be enough? Thankyou!
Hello, YES! You can upload your email list on the audience section of your business manager and Facebook will match emails with Facebook users. Obviously the more data you have about these people (and the higher the quality), the more accurate Facebook will be in matching people in your email list with real Facebook users. From there, just wait for some time and, once the audience is ready, you can use it just like you use other audiences on Facebook. Therefore, you can retarget them and even create a Lookalike based on that. Hopefully that helps! Alessandro
Hi Ben. What do you think about getting ownership of a Page whose original owner was permanently restricted since last year (personal ad account, and automatically included his 2 BMs)? It seems hopeless already, several appeals have not been answered. There is no major violation as well. Would it affect my Business Manager and Ad Manager? I have not gotten any restriction since December 2020. I had like 10 restrictions for the whole of 2020 and been clean since then. The page is legit, nothing fishy. The page has only about a thousand followers but has been in existence since 2015. Not sure why Facebook restricted owner permanently. May I get your thoughts on this? Sorry I asked this in your last video, but I'm asking again here in case you miss answering questions in older videos. Thanks!
What about Video Views Campaign for Brand Awareness? Have to mention I get strange results.. average video playtime of 6-7 seconds at Instagram / Facebook while in the audience network is 33 seconds... and the strangest is that the number of Thruplays is 97.24% of the Impressions num. (Thruplays are higher than the Reach......). Will be happy to get your insights. Thanks!
Ben is it normal for a brand to not break even on ROAS within the first 6-12 months? Seeing as though it’s a new brand and people aren’t familiar with it yet?
Hi Xenia, I have a number of budget related videos on my channel that you can check out that I think you will find useful. The easiest place to start though is by working out how much you make from the average customer. Then work back from there.
Where to check how the ads are performing according to placements? I am using automatic placements as of now and just want to see which placement is giving good conversion.
open the ads manager and on the right side of the screen there is an option called breakdown click on it and choose by delivery then choose placement that'll breakdown your report by placement
One thing I've noticed when using an audience network you cant retarget video views, or at least it is very very bad at retargeting video viewers. I always exclude audience network unless I run ads for app installs because some times it can work well
Thanks for this amazing video During watching the video i check on my failures traffic campaigns and all the traffic coming from audience network, i will give it a shot and will try traffic campaign with out audience network thanks again Any videos on Saas sales Funnel for Facebook ads im selling chatbot services in middle east 🌹🌹
This is quite timely. I had just disabled the audience network and 5mins following I watched this video and it confirms that I was right with my decision.
I noticed that having enabled the Audience network my conversion dropped within 24hrs, while I got more link clicks. That was poor quality traffic that meant nothing to my objective.
Thanks again.
Thanks for sharing :)
Hey Ben, Thanks for sharing! There's always so much wisdom and truth in your videos.
I think you really knock out of the park with your recommendations per campaign objective starting at 4:37
I appreciate that!
Thank you. You saved me from wasting more money than I have already on it.
I'm new to the digital ads world and Fb ads and reading all kinds of things about these topics is very overwhelming. I got stuck in almost every single thing like Fb Audience Network. I just wanted to say THANK YOU for explaining this in a simple and clear way!!
I'm an author using FB ads and I switch off everything apart from FB news feed. I'm now experimenting with CBO, but my percentages have all tanked since I switched it on, so gonna watch your other video again. Was up at around 10% outbound clicks, now half that. Ah, FB ads, what a fun game! Thanks for all your videos, Ben. if I had 3k a month, I'd use your services! maybe one day.
Oh yes - it's always like trying to work out a dynamic puzzle. Glad to hear it :)
Hi Ben, thanks for this! Audience network just popped up for the first time on my ads and wondered why my returns had dropped by 75%
Your channel is amazing. I made an ad without knowing much, saw so much on the audience network, wasted a few hundred $ ugh - I kind of thought that is what it is like.
Glad you think so :)
amazing perception mate, cheers from Portugal! Love your videos and content!
Thanks a lot :)
Facebook removed Detailed targeting expansion option and and it’s permanent On now
Please make a video on it ?
Thanks
We definitely need that
Yep will do :)
Recently Facebook removed the option to stop the detailed targeting expansion and I am really interested in your opinion/tactics about it.
The detailed targeting expansion won't be removed it will just be turned on automatically when optimizing for conversions, value, or app events while using the Conversions objective. This is the new change it will still be on and you will just see a message informing you about it. So the opposite will happen Facebook will force you to use it. IOS changes changed the game. The Audience pool became smaller so we have to go broader in our targeting. This is the same reason that 1% lookalikes are not that good anymore and we want bigger ones like the 3% that works better
Will have more info on this soon Teodor
so happy someone finally said it. Thanks Ben!
Such an interesting topic! I don't see that many people talking about it. Great content!
Thanks :)
Thanks Ben. Where does one get a list of the actual audience network placement names? apps or websites?
Great tip!! As usual! 👍
Thanks a to Irena :)
Great info, thanks for the insight!
Glad it was helpful!
in fb ads...when i make custom audience and select fb 365 days and insta 365 days and website visitors 365 days and along with this i make lookalike audience for all 3 and select them....at that time fb shows audience size as data not available...secondly when i make onlllyyyyy lookalike audience and do not select fb 365 insta 365 days and website 180 days visitors and i only select lookalike of all these 3 for targeting then it gives me audience data such as 6 or 7 lac ppl.....can u clarifiy y does adding the existing fb audience and insta and website visitors makes fb not show the audience size.....secondly when i add the existing fb and insta and website visitor audience to targeting along with lookalike then fb does not show me my own ads whereby when i remove the fb and insta and website audience and only select lookalike then it starts showing me my ads on my newsfeed and all,,,,what seems to be the problem? plz help
Yes please make a video in regards to Facebook removing the detailed targeting expansion option. How does this affect scaling? Is it because of iOS 14.5 and Facebook no longer have the data to expand on? Love your videos
The detailed targeting expansion won't be removed it will just be turned on automatically when optimizing for conversions, value, or app events while using the Conversions objective. This is the new change it will still be on and you will just see a message informing you about it. So the opposite will happen Facebook will force you to use it.
Hi John, I'm going to have more info on this in a video soon :)
Ben, when you want to advertise ios/android game with focusing on conversions? when to choice app install or conversion? and inside ad-set to choice conversion optimization?
If you want app installs then that's what I would go for :)
@@BenHeath I want conversion inside app, so still app install?
I advertise on Facebook advertising a service of "Video Transfer from VHS and camcorder tapes" to a small demographic of about 300,000 people in my area. Should I be advertising using the Audience Network? utilize video ad in which the goal is to get audiences to my website and hopefully convert to a customer. I target ages 30-60. Thanks
Hi mate love your videos, this is a bit off topic but I was just wondering if it is still possible to run retargeting campaigns for email lists (CRMs) and if so, would you need their full names or would their Email address be enough? Thankyou!
Hello,
YES! You can upload your email list on the audience section of your business manager and Facebook will match emails with Facebook users. Obviously the more data you have about these people (and the higher the quality), the more accurate Facebook will be in matching people in your email list with real Facebook users.
From there, just wait for some time and, once the audience is ready, you can use it just like you use other audiences on Facebook. Therefore, you can retarget them and even create a Lookalike based on that.
Hopefully that helps!
Alessandro
Glad to hear it :)
In short - yes and yes :)
@@BenHeath awesome thanks! Would you ever do a video on that?
Hi Ben, thanks for the video which is very useful as usual. The link to the webinar doesn't seem to be working..
You are very welcome. That's odd - how about this: event.webinarjam.com/register/5/n7348cx
Yep, that link works fine, thanks!
Hi Ben. What do you think about getting ownership of a Page whose original owner was permanently restricted since last year (personal ad account, and automatically included his 2 BMs)? It seems hopeless already, several appeals have not been answered. There is no major violation as well. Would it affect my Business Manager and Ad Manager? I have not gotten any restriction since December 2020. I had like 10 restrictions for the whole of 2020 and been clean since then. The page is legit, nothing fishy. The page has only about a thousand followers but has been in existence since 2015. Not sure why Facebook restricted owner permanently.
May I get your thoughts on this?
Sorry I asked this in your last video, but I'm asking again here in case you miss answering questions in older videos. Thanks!
What about Video Views Campaign for Brand Awareness?
Have to mention I get strange results.. average video playtime of 6-7 seconds at Instagram / Facebook while in the audience network is 33 seconds... and the strangest is that the number of Thruplays is 97.24% of the Impressions num. (Thruplays are higher than the Reach......). Will be happy to get your insights. Thanks!
Hi Omri, that sounds very odd - doesn't sound like something is working properly there.
maybe because of reward video on audience network, which has a force-view time for 30 seconds
Ben is it normal for a brand to not break even on ROAS within the first 6-12 months? Seeing as though it’s a new brand and people aren’t familiar with it yet?
Yes that is not unheard of - it's rarely the target though and it doesn't mean you don't want to optimise your campaigns including placement options
@@BenHeath Thanks Ben, so you’re saying to not use Auto placements?
Love it Ben 💕
Thanks a lot :)
How do you calculate how much you can spend to acquire a customer?? Do you have a video on this?
Hi Xenia, I have a number of budget related videos on my channel that you can check out that I think you will find useful. The easiest place to start though is by working out how much you make from the average customer. Then work back from there.
Your webinar registration opt it is giving errors and sometimes the server itself won't work
Hi Wilson, we seem to be having issues elsewhere - are you sure it's not your internet connection?
@@BenHeath im sure my connection os fine
How about this link:event.webinarjam.com/register/5/n7348cx
@@BenHeath That works fine, thank you
What if we use audiance network for retargeting people who have visisted ot ATc in website ?
Then it would depend on the objective you are using - conversion is fine but be very careful with some of the others.
Nice to get your view on this, thanks!
Happy to help :)
Where to check how the ads are performing according to placements? I am using automatic placements as of now and just want to see which placement is giving good conversion.
open the ads manager and on the right side of the screen there is an option called breakdown click on it and choose by delivery then choose placement that'll breakdown your report by placement
@@ahmedm.4006 thankyou so much :)
Thank you ⭐
You are awesome!
Thanks a lot :)
Great work Ben
Thanks a lot :)
I am fan of your video
Glad to hear it :)
One thing I've noticed when using an audience network you cant retarget video views, or at least it is very very bad at retargeting video viewers.
I always exclude audience network unless I run ads for app installs because some times it can work well
Thanks for sharing :)
Thanks for this amazing video
During watching the video i check on my failures traffic campaigns and all the traffic coming from audience network, i will give it a shot and will try traffic campaign with out audience network thanks again
Any videos on Saas sales Funnel for Facebook ads im selling chatbot services in middle east 🌹🌹
You are very welcome :)
Not yet but that's a good idea.
Rubbish