Dont we all? but thats not making the company any money. At this point, the club card stuff is akin to "late payment fees" on services. "oh you didn't sign up for our free membership club and let us have your data? BAM! 50% price hike!"
I remember one of my school friends once trying to convince me that liquorice is made from rat's blood. When I doubted him, he countered with "My dad works in a liquorice factory!"
@@wmoule You are indeed correct, its on the TOS, but seriously no one (and I know people should) spends 1h reading though boilerplate TOS. then the companies take advantage and the average user just calls it a scam. Im not saying that you are wrong, Im just stating that the current system and the disconnect between company policies and customer's awareness is as great as the pacific ocean.
Dont these companies now all have apps too? that go on your phone and you forget about them until they start poping up notifications to "remind you of a great deal" (aka nudge you to spend money with them) Now, an app on your phone will RAKE the whole device for all the data they can legally harvest ( or illegally until they get caught). Now you know why everyone and their mother has a "free app you can download"...
Over here in Ireland, Tesco charge 9 euro for a large tin of deodorant, but you can get it for 4 euro with a loyalty card. If you walk into the discount stores, the same tin of deodorant will cost 4 euro anyway. Tescos are just taking the piss.
They are all taking the piss... except Aldi and Lidl. They are the only ones I have any respect for anymore and even Aldi has put up prices recently. Those 6 large spring rolls that were £1.79 for ages are now £1.99. No jump to £1.85 or £1.89 but straight from £1.79 to £1.99, more than a 10% increase.
The UK pizza trade for the last nearly 20 years. "Spend X on overpriced pizza to get 50% off (still over the odds but it makes you feel better, you scum bag consumer)"
@@sdewey4152 even the supermarkets are at it with pizza, I was given one the other day. The original price on it was £5.20 for a 10inch essentially margarita pizza (ok buffalo mozzarella and sun-dried tomato) and I've got to cook that myself. I haven't even got a little table to put on top of it.
If they can do 1/2 price for having a club card (they are not losing money by the way), that means the prices are double what they should be in the first place, they are just con merchants.
Exactly. Especially if something is "half price". Theyvused to reduce some products and take a loss just to get people in the store. But now they double the price on select products and then only let club card holders have the actual price, the process you can pay in other stores, but get know people would rather just shop in one place. So they are using it to make people feel forced to get and ensure they bring a club card. Because thats the other side. A lot of people have a club card but don't necessarily feel they need to bring it every time they shop, so tracks data about people is incomplete. So now if people have the thought in their head that random things they want could be double the price for no reason, unless they bring their club card, then they will bring their club card every time.
Loyalty schemes are a clever tactic used in customer retention. They track your purchases and personalise your offers and discounts by targetting the things that you buy most or what you may potantially be interested in. Also, by offering you 'member only' prices, it gives a feeling of exclusivity to you, the customer, making you feel like you're getting a better deal. That in turn builds a relationship with the customer and increases brand loyalty. Supermarkets then use this data to optimise product offerings, promotions and even things like the way that the store is laid out, it's all data-driven. Another way you can look at it is that you're being penalised for not sharing your data with them. (Source: This was covered in my Psychology degree).
Having implimented a few of these systems in the past, this is correct, we need to be careful not to jump on the conspiratorial bandwagon here, this is about tescos targeting shoppers for their own profits and retaining your loyalty to their brand.
supermarkets don't owe us anything. they are not there to help you in anyway. people stopped going to local shops for food years ago when there was more choice and competiton in favour of supermarkets so the whole situation now was what we asked for.
What I dislike most is that with places like Sainsbury's, the Nectar offers are often just what things used to cost. Eg. 6 pack of Walkers was £1.65 before prices went up. Then they went up to £2.20. Now they are often on 'offer' at £1.65 with a Nectar card. It's all bollocks.
I think the Clubcard price is the correct price . I think they bump the price if no Clubcard. This is to get people to sign up & more people to shop there & to make you think you are getting a bargain!! Don’t know if anyone else agrees. X
I don’t know about the rest but Tesco’s club card is a bad joke. The club card price is usually what its selling for elsewhere without a card. Have you noticed how much pricess have gone up since the start of December? I put back a number of food products yesterday just because they have gone up dramatically. This is a continuous process, I’’m talking 50 to 80p on a £1.50 item. It’s going to be £5 for 100 grams of ham shortly.
Bang on, I only have the express stores near me anyway which are more expensive than the larger ones anyway, but I just laugh at some of the prices they want to charge. Bar the recent heron foods opening round the corner Tesco is my closest shop by a long way. I might go in there twice a year, and I'm on foot so proximity is a big factor
Supermarket loyalty cards are there to harvest data on the shoppers habits, how often they shop, how much they spend, what products they buy. The special product discounts for card holders are generally on products they want the consumer to buy. They can stand the loss of profit margins solely by their buying power from producers, they pay less and inflate the product prices on their shelves!
The non-card price is a hefty premuim charged for the crime of not giving them all your personal data. Fine, if they don't want me popping in for a browse and shop, I'll go elsewhere.
I think it's more than just a con. Supermarkets collect HUGE amounts of data on shopping habits from loyalty cards, which they use to optimise offers, stock choices and store layout. They know more about our diets, habits and preferences than we do. You could probably use that data to predict health issues like diabetes, gout, heart disease etc. But yes I think the non-loyalty card prices are a price hike so we're not getting the discounts we think we are. Which? have done a lot of really good research on this.
It must be a big scam because if they can sell the same products at half price to people with a loyalty card and anyone can have one then they must be making something else out of it. Not only that , they are discriminating against people who don’t have a card. We went to Sainsbury’s and butter was £5 . We left it went to Aldi on our way home and got it there for £2.10. 👍
First of all, a club card promotes loyalty to that shop. More importantly, it gives the shop precise details of what you buy. They use this information to direct specific advertising at you. also, they can sell your information to other suppliers who can also target advertising at you. These lists of customer purchases are very valuable to them. This is why they promote club cards.
The Tesco one seems generous when there is nearly 50% off some items. Either they are fudging the prices, making ridiculous profits or selling your data.
It was a few years ago but I once went to a tesco express and even their own staff couldn't believe the £2.89 costa coffee was available as part of their £4 meal deal. The sandwich and snack I chose were £5.60 total outside the meal deal, I had to take them over to read their own sign in order to complete my purchase 🤣 I'm calling it a £4 meal deal but I'm sure it was less.
Back in the day, it used to be you bought a clubcard as loyalty to the supermarket, in return you got a fair discount. Now you HAVE to get a clubcard otherwise you're being ripped off. They do this to harvest your data so they can figure out your buying habits, and how to manipulate you into buying more in that supermarket. Very slimy tactic, they think people are too stupid to notice. It's why I respect aldi and farmfoods so much, no clubcard BS! Same price for everyone.
I've switched to Farmfoods & Heron for frozen foods no loyalty card, just more honest pricing if there is such a thing. The big supermarkets are convenient for a weekly shop but loyalty costs.
Here is how it works In my mind for instance. A product would normally be sold £3 by other stores is marked up to by tescos £4 for us that dont want club cards and reduced to £2 with club card. Thats why I dont shop at Tesco. If all the customers not using club cards suddeny stop shopping there the scam would stop it would be no longer viable.
The increase in "Spend this amount to get rewards" gets me. When I started using my Nectar card in Sainsbury's, the requested spend was £25. Next week it went up to £40 and kept on increasing over the weeks up to a £120 shop. Yeh, let's do that... NOT!
To be fair the new one via the app just gives you extra points on certain items. I very rarely get the points per spend. Over the last year I built up £182 that paid for everything at Christmas and in the main it was from items I buy weekly anyway for example sausages, lettuce and cucumber are nearly always on my nectar points. They’re price matched to Aldi and I get about a £1 in bonus Nectar points from them 3 most weeks. Toilet rolls are the same. Half the time they’re on offer alongside 50-60p on Nectar.
Its to get data and make you think you are getting a discount when its the actual cost price. Tesco are disgusting doing a price hike. Lidi are decent as you get freebies and no price hiking if you forget your card.
The 50% discount on club cards is used as lost leader.They know it's rare that anyone will shop and just buy the discounted items. They draw you in to spend more.
I am pretty sure I heard that it was the manufacturers or suppliers who paid for the financial 'loss'. I would guess that, somehow, they get back data on how well their goods are selling, consumer profile, etc.
If you look at most clubcard price items in places like Asda, its roughly the same price without the need for a club card. These aren't just loss leaders. They are over inflating the price to then make it look like a good deal. Tesco lose nothing on their clubcard price items
Loyalty schemes can be a good thing. When we moved to Canada many moons ago, Texaco gas stations had give-aways. For every fill, you got a dinner place setting or a set of cutlery. We were newly wed, and we collected a dinner service for twelve, including cutlery. For us, it was a great way to get stuff we needed. Today, I still use club cards to save on many things. Incidently, the dinner ware was British and lasted us for many, many years.
Was at Morrisons for a Xmas shop where the veg was 8p as against 60p for a card carrier. We refused to be penalised and took our £200+ shop to Lidl, paying 8p for the veg with no 'card' nonsense. In our case it's backfired for Morrisons and more than likely in the near future as well. The 'loyalty' card pushed us to 'no loyalty'. I think it's a condescending, low intellect way to 'control' shoppers.
Thanks for highlighting this con ,plus the fact these supermarkets share your data, which I personally don’t like. In other words I don’t have a club card.Thanks for sharing Gareth 😊👍
Before christmas Morrisons were selling legs of lamb for half price.from £30 down to £15.we bought the lamb and paid using our club card.Came out of the shop my wife went to the nearby market I went back to the car.I read the supermarket receipt only to find we had been charged full price £30 for the lamb .Went back and spoke to the manager and eventually was reimbursed what we had been overcharged.Moral is check your till receipt
Hi Gareth. I think when you sign up for these cards. In the small print, it says they might share your information with other interested parties, and there's sometimes a box you have to tick to stop them doing it. Whi h I always do. Other than that, if I can save money on targeted offers, direct to me, on the app, or reduced prices on offers in store I think that's to my benefit I also get vouchers depending on my shop. Over the years, I have had hundreds of pounds ba k, I used to save the vouchers and use them at Christmas . We don't drive, and we do not have the luxury of tra elling far and wide looking for the best deals. All I can say is that it works for us. It is all individual choice. Good post, all the best.
I also bought my Christmas leg of lamb from Morrisons. Clearly labelled half price. I was confused when my receipt said I had saved over £17! Didn't have many items. Worked out with the cashier the reason. It was the lamb. Very nice it was too!
Yesterday we went to Sainsbury's for our weekly shop and we have their club card . We actually spent £168.00 . When we scanned our recipe we found to our horror that we only saved £2.00 so what is the point .
I'd rather have a Clubcard than go to my local Sainsbury's where you can't just go in and look around, then leave without buying anything. You have to explain to someone why you're empty-handed before they let you out! Whatever their issues with shoplifting, if other supermarkets can use CCTV etc to monitor possible crime, why can't they? I know it doesn't worry a lot of people, but the staff at my local branch are really nasty about it. I wouldn't dream of shoplifting from any store and I HATE being treated like a criminal every time I go in. So - I don't shop at Sainsbury's any more and won't until they stop treating a supermarket like an airport!
You are opening a can of worms here, loyalty cards scheme are scams and I have always thought they were scams. You forget that card or ya phone and you get shafted for upwards of 50% sometimes. They should be made illegal across the entire retail sector.
predatory pricing discriminating against the vulnerable. Gonna guess theres small print excluding under 18s from some loyalty schemes too which would automatically mean a barrier to "cheaper" prices
Course it’s a con they want to know all your logistics your name your address how much you spend what you buy. They know how to tease you with buy one get one free or buy free get one half price it’s all a con. They con the sellers and then they canis into buying the extra one what happened to the good old days? You just went in and bought what you needed.😂 they sell your details onto everybody
I have a Dan Murphy one, but dont have a Wookworths one, I did miss out on a deal at Woolworths because I didn't have one. Was chatting to one of the cashiers, she had lent her staff card to her son, and she got questioned as the purchases were totally different. I know you are not talking about staff cards, but they are watching your every purchase!! Cheers Debra xxx
Much of the discount is funded by suppliers not the Supermarket themselves and it tends to focus on oversupplied lines where they want to stimulate demand.
I totally agree. Spies everywhere. Our info goes everywhere! This isn’t food based, but my hubby & I ‘experimented’ by talking about mortgages in the bedroom. Alexa obviously overheard & within an hour, we were getting social media ‘recommendations’ & adverts about mortgages mostly on FB.
I saw a BBC documentary years ago where a journalist (when the BBC had such things) investigated 'Virtual People' Multi Billion pound companies buy/sell your data legally and make profiles on you based upon Club cards/ Credit cards/ social media posts/Alexa questions etc. They buy some of this data from the likes of Tesco et al. and Recruitment companies/departments buy the profiles from these data companies when they have job applicants for example. As a side note - the journalist found out a data company had profiled HIM wrongly as an alcoholic !
I think people get fooled. It is like when supermarkets advertise that they match Aldi or Lidl price, what they don't advertise is that they put their prices up on other products to counteract this. Also be careful at Aldi, I learned yesterday that if you go to a self serve checkout you need to get an assistant to adjust manually on the screen any reductions you have - it does not automatically happen when scanned. How many people do not know that and have paid full price instead of the advertised reduction - naughty in my book.
they need to track your purchases because when carbon pricing comes into full effect they can decline your purchase when trying to scan or dynamically increase the price of the item to offset the "carbon" used to produce the item
Absolutely a con. I saw in Tesco a box of pots and pans, £280 or around £80 with a clubcard. These days if anything is free (or insanely cheap), it's because *you* are the product. Rather than their data being anonymous purchases, they now have a name, address, and more, to put to that data... and that's worth way more than the profit they'd make on the product.
They also shamelessly pump the fear of missing out (FOMO) and sale pricing, inflating the prevalence price. It doesn't have to be the real rrp, just having been for sale at one shop somewhere for a period before the discount is applied. Also just think that the non-card price is a subliminal message about the "full price", and that will be what you begin to think of as the value of the item. So when the price goes up 2 or 3 times without the "discount" you think that is the real value/ price and not just price gouging.
Televisions that cost £1,000s also harvest your data. It's why they have privacy protection notices and ad preference options in their settings. Even if you buy a premium price TV, you're still the product.
@tgheretford everything has privacy notices because they have to. All of the services I've made have them too... because everything has to collect data to function. Doesn't mean it's being sold on though.
Club card is a massive grift, as are most of the others. At least the Lidl app delivers genuine discounts, not artificial ones from ridiculously inflated markup. Tesco selling pringles for £3.60 for example, they can piss right off.
We're told that "if it's free, you're the product". Turns out even if you pay, you're still the product. The "loyalty card" price is the regular sale price while those without pay the extra as a punishment for not being signed up. Some stores are now dipping their toe into getting you to pay a subscription fee, Prime style, to their store's loyalty scheme for benefits and discounts that used to be given to everyone. £40 a year to get free delivery and sale prices on electrical goods is madness! I've even see airlines and travel firms start loyalty schemes for goodness sake! Eventually they'll paywall shopping in the same way everything else is being put behind a paywall.
I was once told "its not so much that they make money on the food, its the interest they make on the money in the bank" which I date say will be a hell of a lot.
The club card is basically information gathering. They wanna know what you buy, whose buying it and where you live,.Then they share it with manufacturing and distribution and then they create a business plan. You're actually helping them to do their jobs.
@@eadweard. No, but since we're in the Info Tech age we're kinda helping them do their jobs. I ain't about to go to local farms and barter for food to stay off grid. It's too late.
We did our Christmas shop at Tesco because of the great Advert, but had a nightmare re card (long story) difference in prices is plain silly and the whole thing is annoying!
I shopped exclusively at Tesco for years, the epitome of a loyal customer. But I never wanted to be part of their club card loyalty scheme. When Tesco started expanding their club card coverage much more aggressively a couple of years back, I felt unwelcome and that I was subsidising club card holders disproportionately. I discovered I could easily match their club card prices in other supermarkets. And that is where I shop today... in other supermarkets and without being in a "loyalty" scheme. My weekly "big shop" at Tesco typically used to be £100 - £120, now they get nothing.
Hi Gaz, like you I use a Tesco clubcard. Firstly as the name suggests they want your return business (supermarkets are extremely competitive). Secondly they use our shopping habits to help build their marketing trends. It helps them to know what is selling and at the time of year is optimum for the sales. Helps them to plan ahead and get a kick start on the other supermarkets. Sometimes the do make a 'loss' (loss leaders), but it is still an advantage as we invariably buy other items whilst out shopping. Great videos and always entertaining, keep going mate, Steve (Titanic Town)
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AFAIK they force the suppliers to discount the prices so the supermarket doesn't pay a penny.
We always do our shopping on-line at Morrisons. I edit our shopping every night to take full advantage of their More card offers. Whatever ISN'T on offer on our shopping list, I'll delete and then check if it IS on offer now. We only buy stuff we regularly use and as of tonight I have nearly £40 taken off our next bill. It really does make a difference.
The more supermarkets jump up the price the more they can discount, who would actually pay full price for anything. The standard business procedure for every supermarket is that the supermarket never takes the hit on any special offer, it always has been the supplier who takes the hit.
The promotions they offer in store are solely funded by the supplier. SO the supplier makes less money and the supermarket ALWAYS keeps it's profit margin. Worse still is the new product placement scheme that happens in some supermarkets, where they rent out a strategic spot for a supplier, but still get the same margin on selling their products. It's despicable. As someone has commented that all the data they collect on spending habits is analysed and used to forecast future sales, .i.e. if they offer a loyalty price on a product how many extra items do they sell over the standard price.
Does make you think how do supermarkets balance up with these cards. They can't loose on profits because they wouldn't be doing much business over the long run. Must be something behind it.
I've been reminded, you can ask to borrow someone else's (eg. the person in front of or behind you in the queue) clubcard for the cheaper exclusive prices - they benefit by getting the points. I think a little trickier with self checkouts than with regular tills though.
The way to do it is put all club card discounts at front of conveyor, put a next customer space bar on the conveyor, put the rest of the shop behind, pay for the card items. then bag and pay for the other items without using the club card. Use cash. They can’t track sensibly then.
My wife has a Club card and I have my own, we get to pay different prices on the same item, I think that should be against the law. Its all about GREED.
Bullied into having a card for every supermarket just to get things at the price they should be, and they get to track everything we buy. Or don't, and get ripped off even more. Oh what a wonderful world. Is it like this in other countries now or is it just us that's getting bummed?
They're called 'loss leaders': some items are sold below 'retail' to get you hooked, and then once you've got used to buying it/can't live without it, not only does it go off special offer - but often the price will increase at the same time or shortly thereafter. It's all a con. I usually manage to time my purchases on things like Arial and dishwasher tablets so that I never have to pay full price.
Hey Gareth, happy New year to you and yours and congratulations on your sobriety. To answer Ur question, it's partly that the supermarkets have massive purchasing powers so can negotiate lower prices for promotions with their suppliers. The main reason, however, is that the intel is really valuable. They know what we spend and where, at what times of the day. Best wishes to you and yours, Tim.
I have no time for Trsco since hiked up the prices enormously in our small local branch during lockdown. They had a captive audience, elderly people who couldn't go elsewhere. Disgusting company
Iceland annoys me with their "3 for £10" deals on stuff that's £4 each. If you bought three separately it would cost £12. The thing is, they are persuading people to buy more of an item than they want to buy. I get that it's nearly all frozen stuff from there so you can stock up and keep it for months, that sounds like it might help to avoid going to the supermarket so often, but it _doesn't_ help when money is tight, I mean the decent thing to do is just price them at £3.34 and have done with it. Why on earth do they need to sell three of an item to one person for £3.34 each (saving 67p per item) when three separate people could just pop in and buy them at £3.34 each anyway? It's unbelievably annoying how Iceland does this. I swear to god if I can never step foot in an Iceland ever again I will... I mean I won't. 😂 I buy 99% of my food now from Aldi (or could be Lidl but I don't have one nearby or even remotely nearby where I live). There are very few items I won't buy in Aldi, but one thing is peanut butter, their own stuff is just pale and sweeter than Sun-Pat, so I get that from Iceland, or my local Morrisons. I have no idea what's happened to Iceland over the last 5 years, but it's almost like some sort of council estate version of Waitrose these days, the prices are _appalling_ there now. I looked up 30 of the same (or similar) items at Iceland and Aldi - and for every £100 you'd spend in Aldi, it will cost £142 in Iceland! That's insane to me, it's money down the grid.
A very appropriate thought provoking vlog. A good one to start off the year, especially as grocery items seem to have gone up in price already. The grocery business eh ?..
I save around £5 per shop on my usual supermarket items. Plus the club card vouchers received several times a year. I do buy certain items in places like Home bargains, B&M and others. Personal information is harvested everytime you pay by card, go online, TH-cam, Facebook, online shopping, etc. Big brother is watching.
The club card discount is so large on some items that I doubt they intend to sell many at the non discount price. The club card price is an incentive for people to come into the store and do their shop there rather than somewhere else. Plus the data harvested by the card is very valuable for targeting you with tailored offers.
It stops people from finding the best deals and shopping around, when I do my grocery shopping I go to 3 different stores usually. Saves me a small fortune every year.
Datamining is now such a big industry in itself, that they essentially consider it profit they're entitled to make off you. So it's a short step from that to punishing the people who are not giving that data up.
To get rid of clubcard exclusive prices (or equivalent - other loyalty schemes are available), we would need the government to introduce new legislation. The supermarkets will lobby against the government introducing such legislation, so to change that the people have to lobby themselves. We could start a petition, or write to our MPs, but it would need the collective action of many citizens.
You actually saved nothing but bought a lot of other stuff at inflated prices that you probably could have bought cheaper elsewhere. They achieved their goal by making you think you saved 1500.
I always check the prices carefully to see if it seems value on a loyalty card. Sainsbury's own brand bourbon is £16.50, LIDL's 'Western Gold' is about the same. Before Christmas, my local Tesco Express had Jim Beam at £23, but with the Club Card it was £15. So cheaper than own brands. Now Christmas and New Year are over, it's back up to £22, and not available on the Club Card.
I used to shop a Tesco and found out I was saving more money at ALDI and Tesco so called reductions was just a rip off and what vouchers you received quarterly from Tesco you had to spend at Tesco.all the very best Tim
Aldi all day long. No loyalty cards, just cheaper prices. Tesco's 'price match' items are mostly of inferior quality to the items their matching. Just reduce your own prices instead of copying Aldi.
They use Clud Card purchases to give them information on your buying habits. That's it. And by tying it to a price discount, they ensure you bring it. For Club Card prices, they make profit on the "discount", because it isn't a discount, it's the selling price. And a massive profit on people who don't have a Club Card.
Basically the reason for it is to automate logistics. They get an idea of which people buy what at which outlets, and it helps them decide how much of and what to stock. I'd have thought they could just do that by checking inventory, but apparently not. There's probably some reason it's better to use the club card system. My club card isn't even in my name, so it's not really collecting any data on me personally, but yeah it's not a rewards system. Pre-pandemic the Tesco meal deal was the same price for everyone, now it's cheaper with a club card. They also used to just have offers on, now it's only if you've got a club card
Loyalty card prices are usually just normal prices, most of the time you can buy them cheaper at places like home bargains/B&M or wait till one of the non-loyalty card supermarkets have them on offer. Some items I’ll buy in bulk when the prices are cheaper and top up every few months when the cheap prices swing round again. I did this a long long time ago with Branstons Baked Beans when every 6 months Asda would offer a 4 pack for £1.
Sainsburys are doing personalised nectar prices. If you forget your card, you're snookered. Plus you can only get those offers by using the hand scanners. Then you're waiting to use the self check out as there's no staff on the tills to help. I'd rather see a person at the till to help out. I don't enjoy shopping. You don't get much return for having a loyalty card. They seem to be necessary just for your day to day essentials. Everything is so much more expensive if you're not signed up with a loyalty card. It's crazy. Take care Gareth 👍
ASDA is the worst they're now very expensive for basic products but have the promise of pounds back and encourage you to do "missions." Ultimately, theyre treating their customers like they're stupid.
At one time Tescos used to send me a money voucher for a couple of quid which I would save with others and use at Christmas. Now all I get is a money off voucher if I spend £20. Our town Tesco is a metro and there are express stores which I don't use anyway. My Sainsburys points are saved all year for Christmas shopping.
When you know what the price of something should be it's easy to know if you are getting a good deal of not. I have a More Card, a Clubcard, and a Nectar card, and just pick out the best deals on each one. I reckon I do save a bit that way, so I don't mind using them.
They are. When they basically made the club card mandatory at Tesco for any real deals, I knew it was a moderate scam. More so because the week before the club card prices would've just been normal offers. That said some of the benefits you get are half decent...but you know the only person losing is the consumer, it's basic knowledge at this point that ANY company is out for themselves, can't blame them, just at what cost to the consumer.
They just rip us off. They put the price up for a short period then put it down saying the price has been lowered doing you a favour. One example is Maltesers always £1.00 then when all the food prices spiralled they were £2.50. You can't tell me costs went up that much on a bulk manufactured product. Also saw that a lot of products that were around £1.00 suddenly were £1.50. We are being ripped off & people just let them get away with it. I would have a national boycott week where nobody shops at Tesco then Asda the next week, a customer revolt if you like.
The way it works is that it's the manufacturer of the food giving the discount, not tesco. The prices also aren't cheaper, they've made the non club card price more so the discounted club card price is just the price it should be. When it's lower than that, it's the manufacturer giving the discount in reality. They're all at it, but tesco is the master. They setup Dunn humby, who literally mine and sell that data for insane amounts as its so valuable. Tesco isn't making a loss, they're actively profiting from those so called discounts.
I would rather see low prices than a club card
Good one John 👍
@@johncale7139 the cards are so they can watch what your buying
@@BaldFoodieGuy everything a every 1 is a con in the uk
Dont we all? but thats not making the company any money.
At this point, the club card stuff is akin to "late payment fees" on services.
"oh you didn't sign up for our free membership club and let us have your data? BAM! 50% price hike!"
It's not about money. It's the great reset. Evening will be digital. Everything. To prevent instead of enable.
My mate is an assistant manager in Tesco & he said the club card scheme is just one big data harvesting scam.
Yep, they sell your information on
I think you need to look up the definition of scam, because they say they are in the Term & Conditions..
I remember one of my school friends once trying to convince me that liquorice is made from rat's blood. When I doubted him, he countered with "My dad works in a liquorice factory!"
@@wmoule You are indeed correct, its on the TOS, but seriously no one (and I know people should) spends 1h reading though boilerplate TOS. then the companies take advantage and the average user just calls it a scam.
Im not saying that you are wrong, Im just stating that the current system and the disconnect between company policies and customer's awareness is as great as the pacific ocean.
Dont these companies now all have apps too? that go on your phone and you forget about them until they start poping up notifications to "remind you of a great deal" (aka nudge you to spend money with them)
Now, an app on your phone will RAKE the whole device for all the data they can legally harvest ( or illegally until they get caught). Now you know why everyone and their mother has a "free app you can download"...
Over here in Ireland, Tesco charge 9 euro for a large tin of deodorant, but you can get it for 4 euro with a loyalty card. If you walk into the discount stores, the same tin of deodorant will cost 4 euro anyway. Tescos are just taking the piss.
Spot on it's called kidology and folks fall for it
@@mansfieldlad123 shouldn't need to buy deodorant this time of year so double savings
@@johngibson3837 I buy Sainsbury's own brand it's about £1.20 and does the job been using it for years
Exactly, is so OBVIOUSLY bollox prices, you know it's a £4 deodorant, probably £3😅
They are all taking the piss... except Aldi and Lidl. They are the only ones I have any respect for anymore and even Aldi has put up prices recently. Those 6 large spring rolls that were £1.79 for ages are now £1.99. No jump to £1.85 or £1.89 but straight from £1.79 to £1.99, more than a 10% increase.
The discounts just show how much profit they are making on non-dicount prices!
The "discount" is the right price. The inflated price is the fee you pay not to give them your data.
The UK pizza trade for the last nearly 20 years.
"Spend X on overpriced pizza to get 50% off (still over the odds but it makes you feel better, you scum bag consumer)"
@@sdewey4152 even the supermarkets are at it with pizza, I was given one the other day. The original price on it was £5.20 for a 10inch essentially margarita pizza (ok buffalo mozzarella and sun-dried tomato) and I've got to cook that myself. I haven't even got a little table to put on top of it.
Like many here I would just like to see lower prices spread across supermarket ranges, without the loyalty con.
If they can do 1/2 price for having a club card (they are not losing money by the way), that means the prices are double what they should be in the first place, they are just con merchants.
Yes thats what i just thought !!
Stuff over priced to begin with and it's a way of making you feel like you're getting a bargain and it's to promote loyalty.
Yes, those paying the inflated prices are paying for those discounts on clubcard items they dont give anything away.
Exactly. Especially if something is "half price".
Theyvused to reduce some products and take a loss just to get people in the store.
But now they double the price on select products and then only let club card holders have the actual price, the process you can pay in other stores, but get know people would rather just shop in one place. So they are using it to make people feel forced to get and ensure they bring a club card.
Because thats the other side. A lot of people have a club card but don't necessarily feel they need to bring it every time they shop, so tracks data about people is incomplete. So now if people have the thought in their head that random things they want could be double the price for no reason, unless they bring their club card, then they will bring their club card every time.
Loyalty schemes are a clever tactic used in customer retention. They track your purchases and personalise your offers and discounts by targetting the things that you buy most or what you may potantially be interested in. Also, by offering you 'member only' prices, it gives a feeling of exclusivity to you, the customer, making you feel like you're getting a better deal. That in turn builds a relationship with the customer and increases brand loyalty. Supermarkets then use this data to optimise product offerings, promotions and even things like the way that the store is laid out, it's all data-driven. Another way you can look at it is that you're being penalised for not sharing your data with them. (Source: This was covered in my Psychology degree).
Having implimented a few of these systems in the past, this is correct, we need to be careful not to jump on the conspiratorial bandwagon here, this is about tescos targeting shoppers for their own profits and retaining your loyalty to their brand.
An excellent account, thank you. No such thing as a free lunch.
So cookies.
supermarkets don't owe us anything. they are not there to help you in anyway. people stopped going to local shops for food years ago when there was more choice and competiton in favour of supermarkets so the whole situation now was what we asked for.
It's all about mining customers data.
Mining AND selling your data.
every app on your phone sells your data to 3rd parties
Even TH-cam lol
@@kaned3570 Who said that they don't?
@Followthebuzzards689 especially Yt
What I dislike most is that with places like Sainsbury's, the Nectar offers are often just what things used to cost. Eg. 6 pack of Walkers was £1.65 before prices went up. Then they went up to £2.20. Now they are often on 'offer' at £1.65 with a Nectar card. It's all bollocks.
I think the Clubcard price is the correct price . I think they bump the price if no Clubcard. This is to get people to sign up & more people to shop there & to make you think you are getting a bargain!! Don’t know if anyone else agrees. X
Mindgames!!!!!
I agree 100%.
Same principle the UK pizza industry has used for years.
"Spend £60 on £30 worth of pizza and we'll give you 50% off....."
You got that 100% right 👍
All retail used it forever, Kitchens Now 50% off with an extra 10% on top !
I don’t know about the rest but Tesco’s club card is a bad joke. The club card price is usually what its selling for elsewhere without a card. Have you noticed how much pricess have gone up since the start of December? I put back a number of food products yesterday just because they have gone up dramatically. This is a continuous process, I’’m talking 50 to 80p on a £1.50 item. It’s going to be £5 for 100 grams of ham shortly.
I hate the Tesco club card price so much I don't shop there anymore, I'm not the only one.
Bang on, I only have the express stores near me anyway which are more expensive than the larger ones anyway, but I just laugh at some of the prices they want to charge. Bar the recent heron foods opening round the corner Tesco is my closest shop by a long way. I might go in there twice a year, and I'm on foot so proximity is a big factor
Correct100% morrisons is doing the same
Supermarket loyalty cards are there to harvest data on the shoppers habits, how often they shop, how much they spend, what products they buy. The special product discounts for card holders are generally on products they want the consumer to buy. They can stand the loss of profit margins solely by their buying power from producers, they pay less and inflate the product prices on their shelves!
The non-card price is a hefty premuim charged for the crime of not giving them all your personal data. Fine, if they don't want me popping in for a browse and shop, I'll go elsewhere.
I think it's more than just a con. Supermarkets collect HUGE amounts of data on shopping habits from loyalty cards, which they use to optimise offers, stock choices and store layout. They know more about our diets, habits and preferences than we do. You could probably use that data to predict health issues like diabetes, gout, heart disease etc. But yes I think the non-loyalty card prices are a price hike so we're not getting the discounts we think we are. Which? have done a lot of really good research on this.
I try to avoid places that blackmail you.
It’s not half price lol, it’s double if you don’t have one 😂
It must be a big scam because if they can sell the same products at half price to people with a loyalty card and anyone can have one then they must be making something else out of it. Not only that , they are discriminating against people who don’t have a card. We went to Sainsbury’s and butter was £5 . We left it went to Aldi on our way home and got it there for £2.10. 👍
Sainsbury’s is really dear anyway.
First of all, a club card promotes loyalty to that shop. More importantly, it gives the shop precise details of what you buy. They use this information to direct specific advertising at you. also, they can sell your information to other suppliers who can also target advertising at you. These lists of customer purchases are very valuable to them. This is why they promote club cards.
The Tesco one seems generous when there is nearly 50% off some items. Either they are fudging the prices, making ridiculous profits or selling your data.
Have you heard of the word "loss leader"...
They are fudging the prices, showing extremely high prices for the normal.
It was a few years ago but I once went to a tesco express and even their own staff couldn't believe the £2.89 costa coffee was available as part of their £4 meal deal. The sandwich and snack I chose were £5.60 total outside the meal deal, I had to take them over to read their own sign in order to complete my purchase 🤣 I'm calling it a £4 meal deal but I'm sure it was less.
@wmoule have you heard about Tesco making record profits during the last economic downturn?
Back in the day, it used to be you bought a clubcard as loyalty to the supermarket, in return you got a fair discount. Now you HAVE to get a clubcard otherwise you're being ripped off. They do this to harvest your data so they can figure out your buying habits, and how to manipulate you into buying more in that supermarket. Very slimy tactic, they think people are too stupid to notice. It's why I respect aldi and farmfoods so much, no clubcard BS! Same price for everyone.
I've switched to Farmfoods & Heron for frozen foods no loyalty card, just more honest pricing if there is such a thing. The big supermarkets are convenient for a weekly shop but loyalty costs.
I think your missing the point here,club card holders pay correct price,no clubcard you pay double
Here is how it works In my mind for instance. A product would normally be sold £3 by other stores is marked up to by tescos £4 for us that dont want club cards and reduced to £2 with club card. Thats why I dont shop at Tesco. If all the customers not using club cards suddeny stop shopping there the scam would stop it would be no longer viable.
The increase in "Spend this amount to get rewards" gets me. When I started using my Nectar card in Sainsbury's, the requested spend was £25. Next week it went up to £40 and kept on increasing over the weeks up to a £120 shop. Yeh, let's do that... NOT!
To be fair the new one via the app just gives you extra points on certain items. I very rarely get the points per spend. Over the last year I built up £182 that paid for everything at Christmas and in the main it was from items I buy weekly anyway for example sausages, lettuce and cucumber are nearly always on my nectar points. They’re price matched to Aldi and I get about a £1 in bonus Nectar points from them 3 most weeks. Toilet rolls are the same. Half the time they’re on offer alongside 50-60p on Nectar.
Its to get data and make you think you are getting a discount when its the actual cost price. Tesco are disgusting doing a price hike. Lidi are decent as you get freebies and no price hiking if you forget your card.
The 50% discount on club cards is used as lost leader.They know it's rare that anyone will shop and just buy the discounted items. They draw you in to spend more.
I am pretty sure I heard that it was the manufacturers or suppliers who paid for the financial 'loss'. I would guess that, somehow, they get back data on how well their goods are selling, consumer profile, etc.
If you look at most clubcard price items in places like Asda, its roughly the same price without the need for a club card. These aren't just loss leaders. They are over inflating the price to then make it look like a good deal. Tesco lose nothing on their clubcard price items
Loyalty schemes can be a good thing. When we moved to Canada many moons ago, Texaco gas stations had give-aways. For every fill, you got a dinner place setting or a set of cutlery. We were newly wed, and we collected a dinner service for twelve, including cutlery. For us, it was a great way to get stuff we needed. Today, I still use club cards to save on many things. Incidently, the dinner ware was British and lasted us for many, many years.
Was at Morrisons for a Xmas shop where the veg was 8p as against 60p for a card carrier. We refused to be penalised and took our £200+ shop to Lidl, paying 8p for the veg with no 'card' nonsense. In our case it's backfired for Morrisons and more than likely in the near future as well. The 'loyalty' card pushed us to 'no loyalty'. I think it's a condescending, low intellect way to 'control' shoppers.
Are u sure that's not veg that's about to spoil
@@Paulhanratty885 Nae - Still have some sprouts and carrots left 😁
@@honestg
Two tier pricing, they all seem to be at it nowadays as well.
Thanks for highlighting this con ,plus the fact these supermarkets share your data, which I personally don’t like. In other words I don’t have a club card.Thanks for sharing Gareth 😊👍
Before christmas Morrisons were selling legs of lamb for half price.from £30 down to £15.we bought the lamb and paid using our club card.Came out of the shop my wife went to the nearby market I went back to the car.I read the supermarket receipt only to find we had been charged full price £30 for the lamb .Went back and spoke to the manager and eventually was reimbursed what we had been overcharged.Moral is check your till receipt
Hi Gareth. I think when you sign up for these cards. In the small print, it says they might share your information with other interested parties, and there's sometimes a box you have to tick to stop them doing it. Whi h I always do. Other than that, if I can save money on targeted offers, direct to me, on the app, or reduced prices on offers in store I think that's to my benefit I also get vouchers depending on my shop. Over the years, I have had hundreds of pounds ba k, I used to save the vouchers and use them at Christmas . We don't drive, and we do not have the luxury of tra elling far and wide looking for the best deals. All I can say is that it works for us. It is all individual choice. Good post, all the best.
I also bought my Christmas leg of lamb from Morrisons. Clearly labelled half price. I was confused when my receipt said I had saved over £17! Didn't have many items. Worked out with the cashier the reason. It was the lamb. Very nice it was too!
Yesterday we went to Sainsbury's for our weekly shop and we have their club card .
We actually spent £168.00 . When we scanned our recipe we found to our horror that we only saved £2.00 so what is the point .
I'd rather have a Clubcard than go to my local Sainsbury's where you can't just go in and look around, then leave without buying anything. You have to explain to someone why you're empty-handed before they let you out!
Whatever their issues with shoplifting, if other supermarkets can use CCTV etc to monitor possible crime, why can't they? I know it doesn't worry a lot of people, but the staff at my local branch are really nasty about it. I wouldn't dream of shoplifting from any store and I HATE being treated like a criminal every time I go in. So - I don't shop at Sainsbury's any more and won't until they stop treating a supermarket like an airport!
You are opening a can of worms here, loyalty cards scheme are scams and I have always thought they were scams. You forget that card or ya phone and you get shafted for upwards of 50% sometimes. They should be made illegal across the entire retail sector.
predatory pricing discriminating against the vulnerable.
Gonna guess theres small print excluding under 18s from some loyalty schemes too which would automatically mean a barrier to "cheaper" prices
Course it’s a con they want to know all your logistics your name your address how much you spend what you buy. They know how to tease you with buy one get one free or buy free get one half price it’s all a con. They con the sellers and then they canis into buying the extra one what happened to the good old days? You just went in and bought what you needed.😂 they sell your details onto everybody
That's not a con though is it.. It literally says in the Term & Conditions, that is what they are doing..
They do not sell your data. You don't live in fatmerica.
Every company today wants our personal info too, so what better place than our mobile phone to get that info.
I have a Dan Murphy one, but dont have a Wookworths one, I did miss out on a deal at Woolworths because I didn't have one. Was chatting to one of the cashiers, she had lent her staff card to her son, and she got questioned as the purchases were totally different. I know you are not talking about staff cards, but they are watching your every purchase!! Cheers Debra xxx
Much of the discount is funded by suppliers not the Supermarket themselves and it tends to focus on oversupplied lines where they want to stimulate demand.
I totally agree. Spies everywhere. Our info goes everywhere! This isn’t food based, but my hubby & I ‘experimented’ by talking about mortgages in the bedroom. Alexa obviously overheard & within an hour, we were getting social media ‘recommendations’ & adverts about mortgages mostly on FB.
I saw a BBC documentary years ago where a journalist (when the BBC had such things) investigated 'Virtual People' Multi Billion pound companies buy/sell your data legally and make profiles on you based upon Club cards/ Credit cards/ social media posts/Alexa questions etc. They buy some of this data from the likes of Tesco et al. and Recruitment companies/departments buy the profiles from these data companies when they have job applicants for example.
As a side note - the journalist found out a data company had profiled HIM wrongly as an alcoholic !
When people have seven or eight loyalty cards, it can't really be called 'loyalty'.
Once they get your information they sell it on to third parties so you shouldn't encourage them
Why do you feel the need to lie?
If you think they don't you need educated they pass it on to other companies in the group
@@John-h7w6c There you go again.
Read what you are signing up for. Caveat emptor!
They shouldn't be allowed to discriminate between one customer and another
We are all being blackmailed for our data. The difference in price is astronomical.
Also, what about the homeless? They are being forced to pay more.
I think people get fooled. It is like when supermarkets advertise that they match Aldi or Lidl price, what they don't advertise is that they put their prices up on other products to counteract this. Also be careful at Aldi, I learned yesterday that if you go to a self serve checkout you need to get an assistant to adjust manually on the screen any reductions you have - it does not automatically happen when scanned. How many people do not know that and have paid full price instead of the advertised reduction - naughty in my book.
they need to track your purchases because when carbon pricing comes into full effect they can decline your purchase when trying to scan or dynamically increase the price of the item to offset the "carbon" used to produce the item
Or have your sale rejected as you're outside your 15 minute zone.
Absolutely a con. I saw in Tesco a box of pots and pans, £280 or around £80 with a clubcard. These days if anything is free (or insanely cheap), it's because *you* are the product.
Rather than their data being anonymous purchases, they now have a name, address, and more, to put to that data... and that's worth way more than the profit they'd make on the product.
They also shamelessly pump the fear of missing out (FOMO) and sale pricing, inflating the prevalence price. It doesn't have to be the real rrp, just having been for sale at one shop somewhere for a period before the discount is applied.
Also just think that the non-card price is a subliminal message about the "full price", and that will be what you begin to think of as the value of the item. So when the price goes up 2 or 3 times without the "discount" you think that is the real value/ price and not just price gouging.
@lat1419 agreed. It's crazy how normal these predatory tactics have become
Televisions that cost £1,000s also harvest your data. It's why they have privacy protection notices and ad preference options in their settings. Even if you buy a premium price TV, you're still the product.
@tgheretford everything has privacy notices because they have to. All of the services I've made have them too... because everything has to collect data to function. Doesn't mean it's being sold on though.
@tgheretford that reminds me, I haven't deactivated-whatever-it-is on my Samsung TV yet.
Club card is a massive grift, as are most of the others. At least the Lidl app delivers genuine discounts, not artificial ones from ridiculously inflated markup. Tesco selling pringles for £3.60 for example, they can piss right off.
We're told that "if it's free, you're the product". Turns out even if you pay, you're still the product. The "loyalty card" price is the regular sale price while those without pay the extra as a punishment for not being signed up. Some stores are now dipping their toe into getting you to pay a subscription fee, Prime style, to their store's loyalty scheme for benefits and discounts that used to be given to everyone. £40 a year to get free delivery and sale prices on electrical goods is madness! I've even see airlines and travel firms start loyalty schemes for goodness sake! Eventually they'll paywall shopping in the same way everything else is being put behind a paywall.
I was once told "its not so much that they make money on the food, its the interest they make on the money in the bank" which I date say will be a hell of a lot.
That literally makes no sense. They are a public company, so the money is paid out..
Costco makes the majority of its profit by selling memberships.
@@wmoule they pay their shareholders every 6 months
The club card is basically information gathering. They wanna know what you buy, whose buying it and where you live,.Then they share it with manufacturing and distribution and then they create a business plan. You're actually helping them to do their jobs.
Is that bad?
@@eadweard. No, but since we're in the Info Tech age we're kinda helping them do their jobs. I ain't about to go to local farms and barter for food to stay off grid. It's too late.
I once did a search for overpriced coffee, and it got a result.
We did our Christmas shop at Tesco because of the great Advert, but had a nightmare re card (long story) difference in prices is plain silly and the whole thing is annoying!
I shopped exclusively at Tesco for years, the epitome of a loyal customer. But I never wanted to be part of their club card loyalty scheme. When Tesco started expanding their club card coverage much more aggressively a couple of years back, I felt unwelcome and that I was subsidising club card holders disproportionately. I discovered I could easily match their club card prices in other supermarkets. And that is where I shop today... in other supermarkets and without being in a "loyalty" scheme. My weekly "big shop" at Tesco typically used to be £100 - £120, now they get nothing.
Hi Gaz, like you I use a Tesco clubcard. Firstly as the name suggests they want your return business (supermarkets are extremely competitive). Secondly they use our shopping habits to help build their marketing trends. It helps them to know what is selling and at the time of year is optimum for the sales. Helps them to plan ahead and get a kick start on the other supermarkets. Sometimes the do make a 'loss' (loss leaders), but it is still an advantage as we invariably buy other items whilst out shopping. Great videos and always entertaining, keep going mate, Steve (Titanic Town)
AFAIK they force the suppliers to discount the prices so the supermarket doesn't pay a penny.
We always do our shopping on-line at Morrisons. I edit our shopping every night to take full advantage of their More card offers. Whatever ISN'T on offer on our shopping list, I'll delete and then check if it IS on offer now. We only buy stuff we regularly use and as of tonight I have nearly £40 taken off our next bill. It really does make a difference.
The more supermarkets jump up the price the more they can discount, who would actually pay full price for anything. The standard business procedure for every supermarket is that the supermarket never takes the hit on any special offer, it always has been the supplier who takes the hit.
The promotions they offer in store are solely funded by the supplier. SO the supplier makes less money and the supermarket ALWAYS keeps it's profit margin. Worse still is the new product placement scheme that happens in some supermarkets, where they rent out a strategic spot for a supplier, but still get the same margin on selling their products. It's despicable.
As someone has commented that all the data they collect on spending habits is analysed and used to forecast future sales, .i.e. if they offer a loyalty price on a product how many extra items do they sell over the standard price.
Does make you think how do supermarkets balance up with these cards. They can't loose on profits because they wouldn't be doing much business over the long run. Must be something behind it.
❤ aldi and Lidl dont have loyalty cards, i would rather have cheaper food rather than plastic in my wallet,less impact on the environment
I just read another comment & it said Lidl have an App called Lidl Plus. They're all moving towards Apps.
I've been reminded, you can ask to borrow someone else's (eg. the person in front of or behind you in the queue) clubcard for the cheaper exclusive prices - they benefit by getting the points. I think a little trickier with self checkouts than with regular tills though.
The way to do it is put all club card discounts at front of conveyor, put a next customer space bar on the conveyor, put the rest of the shop behind, pay for the card items. then bag and pay for the other items without using the club card. Use cash. They can’t track sensibly then.
They do it to track what you buy
My wife has a Club card and I have my own, we get to pay different prices on the same item, I think that should be against the law. Its all about GREED.
Bullied into having a card for every supermarket just to get things at the price they should be, and they get to track everything we buy. Or don't, and get ripped off even more.
Oh what a wonderful world. Is it like this in other countries now or is it just us that's getting bummed?
Oh they definitely are but then again why would you be surprised.
Funny how the cheapest supermarket for the last four years doesn't have a card scheme.
They're called 'loss leaders': some items are sold below 'retail' to get you hooked, and then once you've got used to buying it/can't live without it, not only does it go off special offer - but often the price will increase at the same time or shortly thereafter. It's all a con. I usually manage to time my purchases on things like Arial and dishwasher tablets so that I never have to pay full price.
Hey Gareth, happy New year to you and yours and congratulations on your sobriety. To answer Ur question, it's partly that the supermarkets have massive purchasing powers so can negotiate lower prices for promotions with their suppliers. The main reason, however, is that the intel is really valuable. They know what we spend and where, at what times of the day. Best wishes to you and yours, Tim.
Happy New year Tim, all the best to you and yours.
I have no time for Trsco since hiked up the prices enormously in our small local branch during lockdown. They had a captive audience, elderly people who couldn't go elsewhere.
Disgusting company
Data. They want your data so they can sell it to 3rd parties. Thus making them a fortune. Data is big business.
Iceland annoys me with their "3 for £10" deals on stuff that's £4 each. If you bought three separately it would cost £12. The thing is, they are persuading people to buy more of an item than they want to buy.
I get that it's nearly all frozen stuff from there so you can stock up and keep it for months, that sounds like it might help to avoid going to the supermarket so often, but it _doesn't_ help when money is tight, I mean the decent thing to do is just price them at £3.34 and have done with it. Why on earth do they need to sell three of an item to one person for £3.34 each (saving 67p per item) when three separate people could just pop in and buy them at £3.34 each anyway? It's unbelievably annoying how Iceland does this.
I swear to god if I can never step foot in an Iceland ever again I will... I mean I won't. 😂
I buy 99% of my food now from Aldi (or could be Lidl but I don't have one nearby or even remotely nearby where I live). There are very few items I won't buy in Aldi, but one thing is peanut butter, their own stuff is just pale and sweeter than Sun-Pat, so I get that from Iceland, or my local Morrisons.
I have no idea what's happened to Iceland over the last 5 years, but it's almost like some sort of council estate version of Waitrose these days, the prices are _appalling_ there now. I looked up 30 of the same (or similar) items at Iceland and Aldi - and for every £100 you'd spend in Aldi, it will cost £142 in Iceland! That's insane to me, it's money down the grid.
A very appropriate thought provoking vlog. A good one to start off the year, especially as grocery items seem to have gone up in price already.
The grocery business eh ?..
I save around £5 per shop on my usual supermarket items. Plus the club card vouchers received several times a year. I do buy certain items in places like Home bargains, B&M and others. Personal information is harvested everytime you pay by card, go online, TH-cam, Facebook, online shopping, etc. Big brother is watching.
The club card discount is so large on some items that I doubt they intend to sell many at the non discount price. The club card price is an incentive for people to come into the store and do their shop there rather than somewhere else. Plus the data harvested by the card is very valuable for targeting you with tailored offers.
It stops people from finding the best deals and shopping around, when I do my grocery shopping I go to 3 different stores usually.
Saves me a small fortune every year.
They are more like penalise cards, in other words if you ain’t got one we will charge you more and over the odds for the goods
Datamining is now such a big industry in itself, that they essentially consider it profit they're entitled to make off you. So it's a short step from that to punishing the people who are not giving that data up.
To get rid of clubcard exclusive prices (or equivalent - other loyalty schemes are available), we would need the government to introduce new legislation. The supermarkets will lobby against the government introducing such legislation, so to change that the people have to lobby themselves. We could start a petition, or write to our MPs, but it would need the collective action of many citizens.
Tesco end of year summary says i saved £1500 using club card. I see it as not being ripped off by £1500 rather than actually saving.
You actually saved nothing but bought a lot of other stuff at inflated prices that you probably could have bought cheaper elsewhere. They achieved their goal by making you think you saved 1500.
I always check the prices carefully to see if it seems value on a loyalty card. Sainsbury's own brand bourbon is £16.50, LIDL's 'Western Gold' is about the same. Before Christmas, my local Tesco Express had Jim Beam at £23, but with the Club Card it was £15. So cheaper than own brands.
Now Christmas and New Year are over, it's back up to £22, and not available on the Club Card.
As a guess... it may be that the Club card prices are the actual normal price, and without it, it is pure mark up.🤔
Like deployed 👍
I used to shop a Tesco and found out I was saving more money at ALDI and Tesco so called reductions was just a rip off and what vouchers you received quarterly from Tesco you had to spend at Tesco.all the very best Tim
Aldi all day long. No loyalty cards, just cheaper prices.
Tesco's 'price match' items are mostly of inferior quality to the items their matching.
Just reduce your own prices instead of copying Aldi.
They use Clud Card purchases to give them information on your buying habits. That's it. And by tying it to a price discount, they ensure you bring it. For Club Card prices, they make profit on the "discount", because it isn't a discount, it's the selling price. And a massive profit on people who don't have a Club Card.
Basically the reason for it is to automate logistics. They get an idea of which people buy what at which outlets, and it helps them decide how much of and what to stock. I'd have thought they could just do that by checking inventory, but apparently not. There's probably some reason it's better to use the club card system. My club card isn't even in my name, so it's not really collecting any data on me personally, but yeah it's not a rewards system. Pre-pandemic the Tesco meal deal was the same price for everyone, now it's cheaper with a club card. They also used to just have offers on, now it's only if you've got a club card
Loyalty card prices are usually just normal prices, most of the time you can buy them cheaper at places like home bargains/B&M or wait till one of the non-loyalty card supermarkets have them on offer. Some items I’ll buy in bulk when the prices are cheaper and top up every few months when the cheap prices swing round again. I did this a long long time ago with Branstons Baked Beans when every 6 months Asda would offer a 4 pack for £1.
We now live in a technocracy whereby data is the new oil. Its almost like a social Credit Score at the supermarkets now.
Sainsburys are doing personalised nectar prices. If you forget your card, you're snookered. Plus you can only get those offers by using the hand scanners. Then you're waiting to use the self check out as there's no staff on the tills to help. I'd rather see a person at the till to help out. I don't enjoy shopping. You don't get much return for having a loyalty card. They seem to be necessary just for your day to day essentials. Everything is so much more expensive if you're not signed up with a loyalty card. It's crazy. Take care Gareth 👍
The ASDA Rewards have helped me out when I had no money as was almost out of food.
Club card prices are normal prices non club card users are charged well over the odds
ASDA is the worst they're now very expensive for basic products but have the promise of pounds back and encourage you to do "missions." Ultimately, theyre treating their customers like they're stupid.
At one time Tescos used to send me a money voucher for a couple of quid which I would save with others and use at Christmas. Now all I get is a money off voucher if I spend £20. Our town Tesco is a metro and there are express stores which I don't use anyway. My Sainsburys points are saved all year for Christmas shopping.
I love Sainsbury's nectar because you can collect points and then they turn in money you can spend on food
When you know what the price of something should be it's easy to know if you are getting a good deal of not. I have a More Card, a Clubcard, and a Nectar card, and just pick out the best deals on each one. I reckon I do save a bit that way, so I don't mind using them.
They are. When they basically made the club card mandatory at Tesco for any real deals, I knew it was a moderate scam.
More so because the week before the club card prices would've just been normal offers.
That said some of the benefits you get are half decent...but you know the only person losing is the consumer, it's basic knowledge at this point that ANY company is out for themselves, can't blame them, just at what cost to the consumer.
They just rip us off. They put the price up for a short period then put it down saying the price has been lowered doing you a favour. One example is Maltesers always £1.00 then when all the food prices spiralled they were £2.50. You can't tell me costs went up that much on a bulk manufactured product. Also saw that a lot of products that were around £1.00 suddenly were £1.50. We are being ripped off & people just let them get away with it. I would have a national boycott week where nobody shops at Tesco then Asda the next week, a customer revolt if you like.
The way it works is that it's the manufacturer of the food giving the discount, not tesco. The prices also aren't cheaper, they've made the non club card price more so the discounted club card price is just the price it should be. When it's lower than that, it's the manufacturer giving the discount in reality. They're all at it, but tesco is the master. They setup Dunn humby, who literally mine and sell that data for insane amounts as its so valuable. Tesco isn't making a loss, they're actively profiting from those so called discounts.
Further to my previous comment, the supermarkets are of course still profiting, as the goods are massively overpriced anyway.