Facebook blasts Apple over new privacy options for iPhone users
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- เผยแพร่เมื่อ 15 ธ.ค. 2020
- CNBC's Julia Boorstin reports on a new blog post by Facebook saying Apple's privacy changes are anticompetitive and hurt small business. Subscribe to CNBC PRO for access to investor and analyst insights on Facebook and more: cnb.cx/3dIH56N
Facebook on Wednesday ran newspaper ads, published a new website and ran blog posts outlining its arguments opposing Apple over a privacy change that it claims “threatens the personalized ads that millions of small businesses rely on to find and reach customers.”
Facebook, in its blog post, argued that Apple’s new tracking rules are “about profit, not privacy,” and said it believes Apple is behaving anticompetitively by using control of the App Store in a way that benefits its bottom line at the expense of developers and small businesses.
The company is running print and digital ads in The Wall Street Journal, New York Times and Washington Post that say: “We’re standing up to Apple for small businesses everywhere.” It also has a new website on an upcoming change to iOS 14 that affects how apps can use ad-tracking tools with Apple’s ad identifier, the IDFA.
“Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend,” Facebook’s print ad reads. “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now.”
The ad leads readers to a link for a website on Facebook for Business, which includes videos of interviews from business owners speaking out against the ad change. It also includes explanations of what will happen, and a “toolkit” to make posts with the hashtag ”#SpeakUpForSmall” to talk about the change.
Apple will soon be making a huge change to settings on users’ iPhones in the name of privacy, and it will fundamentally change mobile advertising on those devices. It will take a privacy option that was previously buried deep in users’ phones and put it front and center when they open an app, which is expected to dramatically impact the ability of advertisers to target ads the way they have been since people likely won’t opt in.
Facebook has been outspoken about the change since it was announced in June, accusing Apple of moving the free, ad-supported internet into paid apps and services, where Apple can take its 30% cut, and crush small businesses’ ability to do personalized advertising.
In its blog post, Facebook also made the consumer-facing argument that apps and websites that were once free may start charging people for services or be forced out of business because they can no longer offer free products supported by advertising.
“Paying for content may be fine for the well off, but many people just don’t have room in their budget for these fees,” the blog post, written by Facebook VP of ads and Business Products Dan Levy, says.
Facebook reassured investors that it will not be severely impacted by Apple’s change to iOS.
“We will be fine,” said Levy on a call with reporters Wednesday. He said the company has already been factoring this into its expectations for Facebook’s overall business, which he called “large and diverse.” But he said the impact will be greater on creators and small businesses.
Facebook also argued that Apple isn’t “playing by their own rules,” and said the company isn’t subject to its own iOS 14 policies. An Apple spokesman disagreed, telling CNBC its own apps and services have to comply with its tracking rules and that its own ad network, called SKAdNetwork, is free for developers and Apple doesn’t make any money off it.
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Apple has every right to do this, sorry Facebook, apple should put their user first.
Thank you very much, Apple for giving me the choice.
Well. From now on apple's users will see facebook ads thats totally unrelated to them
@@ahmednazeeh45 better than being stalked around the internet 👍🏾
@@newchoppak oh yeah. Apple doesn't stalk at all. Lol
@@ahmednazeeh45 Actually they don't... good try dimwit.
@Hand Grabbing Fruits you can option. From it
Facebook “We are acting on behalf of small businesses” LOLLLLL they have notions
Weren't they saying Facebook is for people???
Now its small businesses, tomorrow it will be in name of Russia (or China) whoever chachaching more 😂😂😂
Nah FB got a point imo. I use targeted ads which helps me reach the right people, and it’s very effective and im not bothering people that are not interested in my work at all. so this is a big L for small creators/businesses unfortunately
@@nakelittle really??? Cuz I get tons of adds - by default cookies - that annoys me, I close them a second they pop up...
They were delivered to me "based on my interest" paid by people like you...delivered by company like Facebook...
No one can read a mind (so to know who is interested in what)
But I have a right to my privacy, opt out from that c..p.
Thought i understand - you are trying to sell, so you want the opportunity to blast as many people you can, hoping you find someone who will buy. I get it.
No, you are not there for "people who are interested in your stuff" cuz those - those would dig you up and find you. And trust me - on internet.. people can find anything if they are looking....🤷🏻♀️
Example: people who are into fights - they know who is Tyson. Tyson doesn't need to be blasting thousands of innocent people with his adds. People who are into UFC will find him.
Now, there I am...Im looking on internet for "famous people with ear" as Im writing some homework for school (I mean like Van Gogh)..and Tyson pops up. I read about him..maybe I can use that for my work...
But since ever then, im getting ads for UFC, links to fighters... Not interested.. but it keeps coming...cuz once I read... I can't unread it lol. I know - they try to target me, hoping im gonna spend money on that.
And just like you, they say same things...
I keep saying NO THANK YOU, STOP BOTHERING ME!
So we are here talking about euphemism. Euphemism of what businesses actually are about.
Facebook doesn’t give a shlt about small businesses. They’re just afraid because they won’t be able to spy on people anymore
@@Dexterosa yeah well tyson is mega famous already so that wont be hard to find him, kinda bad example brother. and also just know you will not see less ads beacause of this, you will only see ads that has lesser chance of being in your interest. say you into gaming and there's a twitch-sponsored ad on your feed. now maybe it will be a nike sneaker ad instead even if you absolutely not give a s... about sneakers. and in my case - music it's about visibility not talent, a common saying is that music is 80% marketing and 20% music. why do you think people pay for Spotify playlisting? love it or hate it it is what it is my friend. and facebook ads have tremendously helped me find people that are into "drake/manila grey-type music" instead of me spending enormous amounts of money to push content into millions of peoples faces.
Don't care for ads and really don't care about facebook! Absolutely Love my Iphone and Apple!
apple is scam
@@vevowant4154 and your a troll
I’m in the apple ecosystem and I’d rather pay extra than having to deal with ads.
You will still see ads though, just not targeted ads so you’ll see more ads from random stuff your far from interested in.
If Apple cares about your privacy I’m Mickey Mouse.
@@desertmav8632 Hi Mickey
@@luigyabreu9938 exactly. You're gonna start seeing stuff on your feed that you care nothing about.
Or you could get any phone and not use FB or Google? Even on androids, google services can be minimized or (after unlocking device) entirely gotten rid off.
Well played Apple. Your move Zuck.
Lolll Zuck.
@@effortlessawareness8778 should be suckerberg
Apple is not turning off FB ad, they are making it easy for the user to do so. I don't want FB check my bluetooth, exact locations, scan all my photos when I just want to connect and network with friend I already know.
Facebook cares about small businesses?
No LOL they don’t care about small businesses it’s all for their benefit and profit.
No they don’t. All they care is stealing your data on their racist network and make money if it. 🤐
@@cdmcgillion ia
Exactly, why did they buy out WhatsApp and Instagram?
@@mikewhocheeseharry5292 Money and greed sells I guess. Because of fckbook I quit What’s App.
I will switch to Apple if they actually do that!
@JayySur agreed
I switched from apple to android .. but I have addvertisement in every app but apple didn't have that problem
@@Mr_MVpg394 Don't know what phone you use or what apps you downloaded. I never encountered such issue. I even used youtube vanced for ads free youtube.
@Hand Grabbing Fruits I'm using One Plus 7 Pro with 256gb storage running custom rom. So lets just say, I have plenty.
They r gonna do that
Why should users have options, choices & freedom?? Terrible!
As a person who is now opening a ecommerce store this is very concerning. Ad targeting helps small businesses such as myself spend less on ads and gain more profit. Apple will soon charge us small businesses a premium to target ads.
😢
So facebook is mad because Apple is trying to protect our privacy from them? Smh
Thank you Apple, I want the ability to decide whether I should be tracked or not! You’re moving in the right direction!👏🏻 👏🏻 👏🏻
Man one the best things Apple did was make Facebook flip out, I bet their directors board were tearing out their hair because their ability to track and infring on our privacy was significantly limited.
Not a big fan of apple but good job.
Because Facebook truly cares about people lolololol
😂🤣😂🤣
if they did. they would create their phone to be more easily repairable, but they don't want you to do that. They're against us fixing our own phones which we pay hundreds of dollars for and say that the phones are still their property. They want to pick our pockets to repair them in their store or buy a new one
@A RDY
That is utter bs. There are lots of extremely qualified engineers working in independent repair shops. And if you would really need a replacement part, you could get it from the company anyways (not to mention that in many cases, 3rd party replacement parts are better).
@A RDY
Except it is. 3rd party repair shops are cheaper, and mostly comparable or better quality than official repairs. Not to mention, that there are lots of repairs, that people can do themselves at home. e.g. changing a phone screen or battery (even when it's non-removable) are pretty easy to do with a little research.
@@Tom-xy9gb maybe check the reality
Check the repairability on flagship devices
I have NEVER bought anything based on ads I see on any platform.
I totally agree. I keep wondering if all these new frontiers in targeted advertising are actually making an impact on retailers...or if the business of web marketing is actually riding the upswing of online shopping due to Covid, to impress upon advertisers that web based ads are directly creating an increase in sales. 🤷🏻♂️
Screw Facebook, if small business can't advertise properly, then it's their fault. Consumers should have the option to choose and not be bombarded with ads.
U will get the same amount of ads... it will just be irrelevant ads
@Dylaila you think they care about your specific personal details? No one is just sitting there, sifting through your data. You are the one feeding the algorithm with your likes and screen time when using FB, IG, reminder though, it's an algorithm, a coded mathematical equation, not a human, using your data to show you relevant ads. and they definitely don't know your bra colour.
People will loose income , what about that
@@pratikxv same mentality as "let thieves steal else they won't have money to support themselves"
You’ll still be bombarded with ads but now they will be for things that you have zero interest in buying
I’ve yet to see a small business ad. I don’t count a burger place with 30+ locations that’s in a completely different time zone as me as a small business.
They really shouldn’t be one to talk at all with how notorious they are with people’s privacy. Apple has the right mind of doing this.
That’s why we buy apple so we have privacy!! Smh
Imagine using Google for a monthly subscription like Netflix someday.
Because that's where the future is going...
@@arunkhosh904 I would never trust google anything. Not even as a search engine, I use DuckDuckGo 🤣
@@cdmcgillion I wouldn't mind some data getting leaked unless it's my private pictures. Most probably it's my search history that is getting leaked so they can suggest me ads on things I might want or have in my mind. It's still better than getting random ads whatsoever. For example I might get a lipstick ad or a bra one. It just doesn't make sense for me or for the advertiser.
u need a life first to get privacy
Apple will not protect your privacy if you yourself don't take measures to protect it. I can use an android phone and have more privacy than you ever could with your iphone.
When Apple angers Facebook you know your doing something right
👌🏼
A lot of people in the comments who aren’t small business owners! People who are looking for my services I won’t be able to find anymore because of apple’s new privacy policy and I get why people are content but you do know that small businesses are one of the pillars of a free and healthy economy ? You ignorant fools!!
THANK YOU
There are other outlets to advertise for small businesses than FB.
Thanks for saying this. Also people should prepare to pay for apps. Free apps are free because of ad revenue.
@@longbeach225 exactly, people act like apple is doing it for the well-being of humanity 😂 is profit first, always.
So you want people to give up their privacy for your small business?
Good for Apple ...
“F” Facebook !
Anyone else the type of person who will not buy products from online ads? Don’t get finessed! 👊🏻
Facebook should have a parental block like anyone under 18 should get a approval and a warning that this person is under 18
But Apple is giving users an option, its not like Apple is pushing this through without users consent
Good screw FaceBook..
It's hurting facebook pockets. Facebook doesn't care about small business. You see why they have bought out all their competition. Which where small business at one time. Facebook has an app that mines all your data even if your not on Facebook. Thats how you search for something then see a relative ad on instagram or Facebook. The nexus 5 phone running lineage last 2.5 days on one charge. You phone is always sending data back to Apple and Google and especially Facebook. It's just Apple doesn't care to much about ad revenue .
FB may not care about small business but MANY small business rely on facebook. Tell me how is a fishing store going to target people who are into fishing when you cant even track whos interested in fishing? You have no choice to go for broad targeting which usually ends up not profitable at all and you'll start to see more irrelevant ads.
@@user-cl8cl6qc5t
How did businesses advertise before big tech came along?
Everyone has the right to privacy!
Aww cute, so now Facebook is a knight in shining armor for small businesses lol?. How pathetic can Facebook get?.
Yup and the brainwashed sheep will gobble up every word.
Great ... Blasts Apple for giving users a choice dealing with privacy. Never been on Facebook and never intend to.
Facebook is the real Boogeyman here not Apple.
I couldn’t care less if Facebook is watching my every move online. I deactivated my account because Facebook is just annoying and useless. 🤷🏻♂️
Most ads ar bunk ads from China anyway I don’t see any small business ads.
Good for apple for protecting thier user facebook is using our data to make money without our consent. I hope all cellphone company does the same thing protecting our data.
Android...for good old-timey cracked screens and confusing platform overlaps :)
Still better than iOS
why Facebook disabled personal account For no reason?
Tbh I have never seen a small business ad on Facebook. Always these large company ads.
Privacy is overrated
lets just say the bald guy doesn't understand ads!
Sad that everyone in the comments section thinks this is only a play for money. (which partially you are correct) but the biggest issue is the businesses that grow and run off of targeted ads will no longer be able to. Meaning a certain percentage of companies small and large will decrease which will directly impact our economy. Less profits means less employment opportunities, less money circulated, and making it harder for the average person to start their own business and succeed in todays economy. It's going to be very bad if this goes through.
Ik how much people hates Apple but Apple does care a lot about privacy.
What Apple does is how it should be. It's NOT up to Facebook to decide wether I must see targeted adds, but up to ME. Kudos to Apple in this case.
I have notice the commercials on youtube are out of control. I won't watch a video if it has commericials like that unless I really, really respect the contents of a videp
What happened to the days of knowing what you needed and where to get it 🙄
small businesses are dead without fb ads. maybe your employer will be dead too. good luck.
Im selling iPhone case. Now im dead already.
bruh it's like facebook claiming it owns the app store
Sure i would love Facebook to track me when i use my phone to show me things to buy..
I don't know but i am pretty Happy over Facebook's problem
A plague on both their houses.
Apple taking privacy to the next level!!!! Apple how can you ensure end to end privacy ? You need your own TH-cam (video streaming platform)
Well they are supposedly working on their own search engine
Who clicks on ads?
Right Facebook cares about or there own pockets. 😐🤔
It is normal Apple and Facebook is so against each other. Tim Cook is Scorpio, change the world for the better type of person. Zuckerberg is Taurus, the most important thing in the world is money type of person. In Astrology, they are 180 degree opposite.
ads will still exist but they're not personalized and they can't cater to your identity and personal preferences so you're more likely to be presented with irrelevant ads
No offense but that guy have no idea what he’s talking about when it comes to targeting and advertising. Obviously ignorant on the fact. I’m glad the lady covered the fact and how it would effect small businesses
DELETE FACEBOOK close them down.
Yes because according to Facebook, not allowing a multi billion dollar company to collect extremely personal information about an individual (often including things about their offline life as well) and selling said info to BIG Companies for the expressed propose of hurting small businesses and furthering the growth of monopolies over consumer products is a bad thing?
Finding the target audience is the job of businesses themselves. For example, you’re not going to put a billboard advertising non-vegetarian food in a vegan neighbourhood, unless you want to lose money. On television, it would be the right time/show on the right channel, where you’d want to put your ads. Personally, I don’t really feel like Facebook’s or let’s say, TH-cam’s ad targeting algorithms work that well. For example, I watched a video on Bloomberg’s channel a couple of hours ago and was greeted with Oreo ad. Similarly, I see a lot of Schneider Electric, Accenture etc. ads on CNBC channel. This feels more to me like those companies are trying to target consumers themselves, just like on television, rather than algorithms figuring it out for them, because I’m certainly not a target consumer based on my watch/search history. I feel like this is another case of overusing a new trend that pops up every now and then, like machine learning. I’m also quite sure that the 60% figure that you’re talking about comes with multiple asterisks.
Your wrong you don’t know how digital advertising works, you think someone is choosing each individual ad you see? It’s an algorithm, based on targeting parameters set by the advertiser. These targeting parameters can’t be set if there is no data.... you made the case about TV channels.. what is the equivalent of TV channels to your FB feed?
Good for Apple. FB is crazy . they wan all the money. plus FB wants to control everything. apple has the right . to do what ever they wan with they products and software F
lol well if they ain’t the pot calling the kettle black
GOOD LUCK FB....... 🤣🤣🤣🤣🤣🤣 YOUR TIME IS UP !!!!
Facebook is throwing a baby tantrum cause apple told them no
Poor Facebook, this objection shows how willing to sell our private information for cash…. It only hurts there own look.
Fun fact: Most of the FB employees uses iPhone
Fail of a segment, you do not explain what actually apple is doing, is not stopping tracking, but giving people the option to opt out of tracking between apps, they can still target all they want in Facebook but have to ask to track in other apps
Ad developer 😂?
We continue to explore ways to implement our agenda while appearing as altruistic as possible.
FB now kicks me off when I’m using my iPad. So it’s simple. Stop using fb. Thank god we have Parlor and MEWE.
Can't facebook just force their iOS users to allow tracking to even use the app?
Facebook just finds ways to evade Apples privacy measures. Its a cat and mouse game.
She is spot on. This doesn't hurt just facebook. This hurts all small businesses that run ads because they now need to spend a lot more money to advertise to their customers and small businesses already have the smallest margins and room for error to reach new people. Apple is making it seem like they are doing well for everyones privacy but they aren't. This is a way for them to squeeze money juice in their own cup.
Plus, Facebook ads drive a lot of traffic to apple products, podcasts, apps, etc.
FB vs Apple...wish they could cancel each other out
I don't pay attention to the ads they going on my nerve
Wahaha... facebook complaining because consumer now has an option thats ridiculous complain
Facebook doesn’t care about small businesses. Lol
Love to see it
This is a horrible take on what’s going on here not giving enough info. Apple isn’t stopping people from advertising on Facebook they are giving users the option to opt out of Facebook and others to track them on the web so beyond their app
Watch this video th-cam.com/video/RSSign00TL4/w-d-xo.html
100% with apple
Destroy Facebook
Me too, should Facebook shut down
GO APPLE!
This is so wage. Please please watch other tech reviewers videos to make a better sense of what it actually means.
This video was missing 9/10 points that actually speak for both sides.
I did not like fb for extracting personal info. But now as a small business owner and an IT guy, IP based market segmentation makes so much sense for small businesses. FB is right in this case. Example: I run a company whose potential clients are international students aged 18 to 28 living in Australia or Asia. Why would I want to spend my money advertising people in USA or Europe? That does not make sense to me or people who will never be my client.
How did small business owners ever survive without big tech I will never know?
Fartbook complaining about someone else's corruption. Oh the irony.
Happy to see Facebook down.
I will buy apple as soon as it is out and running
Thanks Apple 🍎 for thank you 🙏🏾
I like it
Ads are brainwashing.
you dont understand basic economy.
Facebook is right
Way to go Apple! Make it happen. Fb ads are a nuisance!
They're still gonna be there but just more annoying cuz now facebook doesn't know what you're interested in and will show you random ads.
Dam news hosts
idc. it's my phone -shrug-
I’m going to go the opposite way with this and say Apple doesn’t like giving away anything for free. Everything on an iPhone including music has to be paid for they couldn’t even give a free version of Apple Music. I’m not saying that to complain.
Apple Music is only $9 a month ($4 if you’re a student). That’s around the same amount as Spotify and Pandora premium is. When are you paying for Apple Music you are paying for an ad- free experience. All these other streaming services that are seemingly “free” are not free. They feed you ad after ad. A free version of Apple Music would mean they would have to feed you advertisement after advertisement, selling adversiters your data, something that apple is against. You say apple doesn’t like giving away free services but nothing is free. You’re paying for it one way or another
They give away free ear pods ($199) when you buy a new iMac. I just got one with my name engraved free on it too.
Like you said, NOTHING is free. including the FREE platform you use that rely on ads. Imagine paying subscription to use youtube or facebook or IG. And the content creators arent going to make money and youtube will be useless.
The internet changed a lot and created many jobs for people BECAUSE of ads. Nothing is free.
Good for Apple. F@#k Facebook.
Apple 100%
For people complaining about privacy, y'all don't have to use Facebook. It's a free service. It's not a need. I'd rather get an ad on sports rather than a tampon. Plus FB has given millions of individuals a platform to make money. Stop complaining or just stop using the service
They got trackers even when u visit random websites that have Facebook features comments or like buttons
@@XXXRIPROACH ya they definitely are excessive but we complain then open the app 5min later. There are always alternatives. Also don't u find it funny how hundreds of millions flocked to TikTok ran in a country known to give absolute zero privacy. So I really question our privacy concerns 🧐
Destroying Facebook is 100% a good thing.
Facebook should suffer.
Thank you so much Facebook for making me like Apple a lot more