How to Measure (and Improve) Your Digital Marketing ROI

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  • เผยแพร่เมื่อ 4 ต.ค. 2024

ความคิดเห็น • 15

  • @ExposureNinja
    @ExposureNinja  3 ปีที่แล้ว +1

    ⏲ Timestamps
    00:00 - Introduction
    04:20 - Setting up Google Analytics
    04:51 - Metrics to consider
    04:59 - AOV formula
    05:29 - ALV formula
    06:51 - Marketing ROI formula
    10:29 - Marketing ROI per channel
    16:00 - Return on ad spend (ROAS)
    18:32 - Organic search ROI
    23:18 - Maximum cost per acquisition (CPA max)
    26:12 - Attribution models
    31:33 - Actionable takeaways

  • @AA-pu5qj
    @AA-pu5qj 3 ปีที่แล้ว +2

    Hello. I'm a new subscriber. Liking your videos. Can we get a video on what are the important marketing metrics to track now(online and offline) ? Too many metrics that are confusing.

    • @ExposureNinja
      @ExposureNinja  3 ปีที่แล้ว

      Great suggestion. We'll add it into our brainstorm list 🧠

  • @ExposureNinja
    @ExposureNinja  3 ปีที่แล้ว

    What do you consider a good ROI for your digital marketing? Let us know in the comments!

  • @zubaidashamim3859
    @zubaidashamim3859 ปีที่แล้ว

    Hello. I'm a new subscriber. I like all your videos they are helping me in my study of digital marketing. Hi Tim I wanna join digital marketing and want to learn more.

  • @punixerz
    @punixerz 3 ปีที่แล้ว

    Added to masterclasses. Very useful, when should we start thinking on using marketing?, from zero?.

    • @ExposureNinja
      @ExposureNinja  3 ปีที่แล้ว

      We'd suggest at least having the marketing in mind from the point of starting the business. There are few things more heartbreaking than seeing a business where the business model is so tight that marketing is not possible and it can't afford to grow.
      But of course the real answer about when to start marketing is about 3-6 months before you really want/need new customers

  • @exekram7480
    @exekram7480 11 หลายเดือนก่อน

    i thought the formula for ALV is total revenue divided by leads

    • @ExposureNinja
      @ExposureNinja  11 หลายเดือนก่อน

      Is that Average Lead Value vs Average Lifetime Value?

  • @theashwyn
    @theashwyn 3 ปีที่แล้ว

    Waiting...

  • @imethan-youtubetips1770
    @imethan-youtubetips1770 3 ปีที่แล้ว

    Good insights. Thumbs up from a fellow creator 😅

  • @Phia4027
    @Phia4027 ปีที่แล้ว

    dollar store hank green

  • @bashofficial8949
    @bashofficial8949 3 ปีที่แล้ว

    Hi tim I wanna join digital marketing
    Where shell study and I wanna be e-commerce and drop shipping