ฝัง
- เผยแพร่เมื่อ 10 ก.พ. 2025
- Why founders and small business CEOs need to rethink what PR is today. In this short video,
I reflect on what PR "was" and what it is today.
How changes in the the media industry effect media interviews, expert quotes and more.
Today, business owners need to, once again, understand and appreciate the constraints of journalists and be flexible enough to meet them where they are.
We must be willing to change our expectations to work with our journalist colleagues for both a great story, clicks and engagement for them and the opportunity for credibility-building exposure for you and your company.
I'm Jennifer Fortney, Founder of TrepSess and Cascade Communications an acclaimed Integrated Marketing & PR agency for startups to small and mid-sized businesses. Follow our channel for future videos.
If you want to learn more about how we help brands grow and innovate through integrated digital marketing and PR, contact us. www.CascadeComms.com.
