Transactions Kill Relationships: What a Cup of Coffee Teaches Us About Brand Experience and Expec...

Brand News: Blockbuster's New Life and New
"The Top Off" - Are your business transactions killing your customer relationships? What does a simple coffee refill say about brand experience?
⁠⁠＞＞Get the Award-Winning Book(Brandy): a.co/d/5GMUCDj
In this episode of Brandy, Reilly Newman shares a personal story about a morning coffee run that left a lasting impression-and not in a good way. Reilly and Scott then explore the importance of brand experience and how the offering of a business has expectations that vary per audience and their personal perspective.
Distilling down how small, everyday moments shape customer expectations and how brands can:

• Deliver on (or exceed) customer expectations to build loyalty.

• Avoid brand missteps that create frustration and lost trust.

• Recognize the hidden opportunities to strengthen brand experience.

• Also, hear how Scott paid $2 for ketchup

• The difference between business and brand

• Your business transactions are killing your customer relationships.

• Also why Reilly thinks the soda fountain should be liberated for all.

A great brand isn’t just about the big picture-it’s about the small details that define every customer interaction because this is where the relationship is cultivated. Tune in to learn how to create a seamless, memorable brand experience that keeps people coming back!
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⁠⁠⁠⁠About Motif Brands: MotifBrands.com (motifbrands.com/)