Using Data and Customer Insights to Build a Successful 2024 Strategy 1

Chris Walker hosts weekly Private Coaching Events for ⁠Vault Subscribers⁠, which opens with covering important and timely industry observations.
Key Takeaways:
-Pipeline sources should be based on the buyer's perspective and proven buyer journeys that drive revenue at high sales velocity.
-Using a performance-based definition of pipeline helps prevent pipeline inflation and ensures accurate forecasting and investment decisions.
-Core health KPIs for a go-to-market strategy include total net new closed one revenue, all-bound hero pipeline creation, all-bound hero sales velocity, and marketing ROI or blended marketing CAC payback period.
-Qualitative customer interviews and market research surveys provide valuable insights that can inform strategy and drive change.
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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.
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[@TMHoward23]

I was on this talk! Glad to see you're putting this content up on TH-cam again, keep up the great work!

[@Casperh2000]

What's the 4 pipeline stages Refine labs often refers to, and how are they defined exactly?