First 90 Days as Head of Marketing | Chris Walker (Refine Labs) & Andrea Lechner-Becker (LeadMD)

We stopped in to chat with Andrea Lechner-Becker (LeadMD) about B2B Marketing, how marketing attribution misses the power and impact of word-of-mouth, and why companies are so driven by net new customer acquisition.
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We are on a journey at Refine Labs to help companies optimize their revenue model. We’ve spent the last four years perfecting the process at rapidly growing early- and growth-stage companies. The final product, our Revenue Engine Optimization formula, is a unique combination of Revenue Operations, Growth Marketing, and Buyer Enablement, which has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity.
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[@mariarosenberg7252]

Love this dialog!❤️ this is very helpful for me. I got a job as a head of marketing and it’s my very first serious job ever. And you guys give me every single information I need!😍 thank you!

[@mirza__causevic]

Great and easily digestible content! Surprised there's not more folks on your channel. Thanks Andrea, Thanks Chris!

[@mdstrobe]

This applies to not just Head of Marketing roles - love it.

[@benschkade]

This is such a helpful conversation. Truly appreciate you two digging into all this.

[@vtrtaqueta]

This format is soo light! Love the content.

[@AaronDownes]

Wish I had seen this 5 years ago! Woulda avoided a lot of mistakes

[@tastykick]

CHRIS! I love your content! You are awesome.