this is downright awesome. i love the idea and i like the way it looks. plus, you don`t even need a plastic bag after you buy it. you can just carry it home. and also, the fact that puma is taking action to be greener. i hope other companies do the same.
@goldkear Have you seen the thing? It's what's in this video, inside of two pieces of recycled cardboard. So you take those two pieces off, open the bag, slide out the cardboard, try the shoes. Then you have to put the shoes back, put the back in correctly, then put the clamshell back on. I think it's easier to open the box, pull up the tissue paper, then try on the shoes. then put it back in and close it.
I still see a box, why the bag has been wrapped with carboard to support the rectangular shape? Can it be just the internal cardboard box with handles? The material- cotton or plastic-based also have a massive carbon footprint.
I like this bag. It's a great idea. But 21 months!? World-famous Designer?! For the money they spent for designer and marketing they could save the whole world :D
The most effective way to be sustainable is to make educated purchases. As long as people buy 3 pairs of shoes per year, and dump "old" pairs which they simply lost interest in but could be used longer, we won't be sustainable. There is another concept called "planned obsolescence" which also plays a role. If you're interested, search "Zeitgeist Movement" and listen to Jacques Fresco speak.
@samoz9999 it wast just switching the box to a bag. they wanted to find more efficient ways to create the bags, reducing their energy use as much as they could.
@pria114 I know..i was being sarcastic LOL. And if you see the last design, they still use cardboard to hold the shoes in place. So in a way, there is still cardboard waste. Great job PUMA
@DJHELLO that is not a box, it is a cardboard support structure. in the old design, it is the "guilty" material, because it require assembly (glue, manpower) and that it was paper. This concept reduces this guilty material, so you actually reuse the red bag for other usage. And it also eliminates the need for a plastic carrier when you buy the shoes. it's easy to be cynical, isn't it. but yet, it's empty. like the box.
@marcubanus PUMA sold their shoes around the world so they need to have paper structure inside the bag to prevent shoes being smashed while shipping or stacking at their warehouse. This is common sense...
@hilmir The only thing that is empty here is the rather grandiose statement "the best box is no box" when their design employs what is quite clearly a box. Anyone who gets paid for 21 months to take the lid off a cardboard box and bundle it in a 'bag for life' solution is infinitely more cynical than my original statement could ever dream of being.
@samoz9999 Those 21 months were spend on looking for ideas, considering every aspect of those ideas, and finally coming up with this conclusion. This idea might have been one of the first ones to pop up, but there are thousands of possibilities, and they just wanted to make sure that this was the "best" one.
@DJHELLO They took in consideration much more than you are. Reducing costs while still keeping production speed, and also become sustainable it´s hard. And That it´s not an ordinary bag. After using it you put the bag in hot water for 3 to 5 minutes, and it dissolves itself in the water. Think a little more before criticising.
@hilmir Is it cynical to state a fact? They say the best box is no box. Then they show a 'cardboard support structure' which is - to all intents and purposes - a box without a lid. The dictionary of a box is as follows: "a container with a flat base and sides, typically square or rectangular and having a lid." The only difference to this and your "cardboard support structure" is the absence of a lid... which I believe I referred to when I said "without a lid". I'm stating a fact.
Really, 2 years for that? Why PUMA just doesn't use only the bag, instead of another type of paper box with bag fiber? Oh, I get it! Because IT'S ALREADY THINKING! Resuming, great marketing with this ad, great initiative from PUMA about enviromental issues,now, CLEVER !??! I don't think so..
Hate how everyone thinks Nike is the best..... Pisses me off, I have worn puma Clyde's since I was 8 I love puma. But plz bring back shoe customization
How about this. Stitch a stiffened central panel into the bag and add a flap on the top. BINGO no cardboard! Out of interest I wonder how they ship to store like this? I can't see how they would stack in freight? Then again it would be totally stupid if they were shipped in carboard boxes of one description then removed from those in store and placed in these to be taken out of the store wouldn't it... wouldn't it? Surely...
@vitorpica - apparently this AWESOME movie, design, and strategy just couldn't overcome your inability to get the not-so-subtle message. awesome box you say? the point of the entire production - IT DOES NOT USE A BOX! NO BOX!
y on earth have some stupid people put dislike to this video, actully what is wrong with it, they are changing a box, thtats not shocking or to be hated and they are cutting down trees used etc so y have u put dislike, nothing better to do
21 months? To replace a box with a bag? I think Yves saw you coming. If you're looking for a way of eliminating cardboard altogether, give me a bell I'd be happy to charge you for 21 months of work.
Now let's talk about presentation. They took 1 minute and 26 seconds to tell us what went into making it and how it's going to help reduce waste, but they couldn't spend 5 seconds to tell us exactly how it works or what exactly it is made of ? Puma sure does like to waste time.
puma has one of the best running sneakers... If you need a laugh come check out "Girl Scout Silver" "Hot Girl Gold" "Knicks Bronze" and "Zelda Silver" in my channel...enjoy
I don't get it; isn't that cardboard I see inside the "bag" ? The best idea was useing just a little less cardboard and putting it inside a bag, seriously ? I understand that this wasn't the only idea and that the time was spent figuring out which idea was the best, but almost 2 years is ridiculous, there's no way it took them that long to research which idea was best. You fail Puma.
![Путин и ПЕСКОВ ждут звонка от ТРАМПА 😁 [Пародия]](/img/n.gif)
bring it back puma
this is downright awesome. i love the idea and i like the way it looks. plus, you don`t even need a plastic bag after you buy it. you can just carry it home. and also, the fact that puma is taking action to be greener. i hope other companies do the same.
They're still not implementing this. Corporations just talk a lot as usual
@DeloBrown the bags are made of non woven disposable fabric which is okay for the environ. If there are anything left that is "ok" for the envir
Of course is a great idea comes from the best "PUMA"!! Because we are unique and we like the best..
bruh bring it back bring it to canada everyone will love it
My favourite bit on this video is when they say the best type of box if no box. Then show you a box without a lid. In a bag.
@Alxcode9 I think the interior cardboard structure will still allow for the same stackable abilities that an old-school shoebox has.
You can package things in BAGS? Oh. My. Lord. This has rocked my world.....
ANOTHER REASON TO LOVE PUMA
@goldkear
Have you seen the thing? It's what's in this video, inside of two pieces of recycled cardboard. So you take those two pieces off, open the bag, slide out the cardboard, try the shoes. Then you have to put the shoes back, put the back in correctly, then put the clamshell back on. I think it's easier to open the box, pull up the tissue paper, then try on the shoes. then put it back in and close it.
Good idea from PUMA!!!
Puma!!!! I'm starting to love youuuuu!!!
I like the new idea, and indeed it's good for the envirement etc. x
This is cool. Is the bag clever enough to be recyclable?
its simply "visionaire" and every shoe brand should think of it. We can't go on living without thinking about our daily impact on the environment.
I still see a box, why the bag has been wrapped with carboard to support the rectangular shape? Can it be just the internal cardboard box with handles? The material- cotton or plastic-based also have a massive carbon footprint.
It took them 21 months to get that idea? WoW We have some really bright sails regulators now a days
but shoeboxes are recyclable... are these bags recyclable?
nice job puma, love this.
Puma you absolute legends ^^
I agree w/ Ricardo. Innovation is great, but we don't need the bags either. Can we return the bags/cardboard for reuse @ the company?
great project, great video - congrats puma!
What about the box? which went in the bag - so now what do we do with that
is this international? and does this apply to every shoe?
Great move by Puma.
I like this bag. It's a great idea. But 21 months!? World-famous Designer?!
For the money they spent for designer and marketing they could save the whole world :D
For those of you who say Puma should sell it without any cardboard to hold the shoes in place...would you buy expensive shoes without some 'box'?
So now that bag needs a box to cover it until reaches to the buyer... to prevent degradation
Also how am I supposed to easily try on shoes now? I'm not going to sit there, and take apart, then put together this whole system.
wow really nice presentation!!
I LOVE PUMA!!!!!!!!!!
Great design idea.
What about the bag? is it also eco-friendly? Because plastic bags are also a huge environmental problem....
THIS IS GREAT!!!!!
Would you say this video was made using flash?
Where the bags tho, I just bought a pair and they came in a very not recycled box
The most effective way to be sustainable is to make educated purchases. As long as people buy 3 pairs of shoes per year, and dump "old" pairs which they simply lost interest in but could be used longer, we won't be sustainable.
There is another concept called "planned obsolescence" which also plays a role. If you're interested, search "Zeitgeist Movement" and listen to Jacques Fresco speak.
@samoz9999 it wast just switching the box to a bag. they wanted to find more efficient ways to create the bags, reducing their energy use as much as they could.
*round of applause*
they've got to start somewhere!
The music in this video is : "Checkers" By Antfood
after so long, i have yet to see them in the local stores....
@pria114 I know..i was being sarcastic LOL. And if you see the last design, they still use cardboard to hold the shoes in place. So in a way, there is still cardboard waste. Great job PUMA
Is this current?
It's nice but they will not adopt it across the entire line so what is the real point?
@paktechhandlegirl more likely after effects, the speed and smoothness of clip changes hint at AE
@DJHELLO that is not a box, it is a cardboard support structure. in the old design, it is the "guilty" material, because it require assembly (glue, manpower) and that it was paper. This concept reduces this guilty material, so you actually reuse the red bag for other usage. And it also eliminates the need for a plastic carrier when you buy the shoes. it's easy to be cynical, isn't it. but yet, it's empty. like the box.
this is great..!!
whats the name of this song??
Most shoe company's should do that
its not a plastic bag, its a cloth. like when you buy expensive shoes/bags, you alwasys get a bag to store it in. but i do agree 21 months for that!
@marcubanus PUMA sold their shoes around the world so they need to have paper structure inside the bag to prevent shoes being smashed while shipping or stacking at their warehouse. This is common sense...
@hilmir The only thing that is empty here is the rather grandiose statement "the best box is no box" when their design employs what is quite clearly a box. Anyone who gets paid for 21 months to take the lid off a cardboard box and bundle it in a 'bag for life' solution is infinitely more cynical than my original statement could ever dream of being.
I love the video. However, the whole 'no box' concept is somewhat destroyed by the fact that there is indeed a box 'inside a bag'.
excellent! but know where am i gonna put all my random mixtapes ? boxes offer so much organized area ! :P
how will you stack em? those clever little boxes will just collapse
@samoz9999 Those 21 months were spend on looking for ideas, considering every aspect of those ideas, and finally coming up with this conclusion. This idea might have been one of the first ones to pop up, but there are thousands of possibilities, and they just wanted to make sure that this was the "best" one.
what's the name of the music? please
NO BOX !!!!!?????
Where shall i put now all those unnecessary little things that used to end up in Puma boxes* on my shelf?
*(...or Adidas ;)
Nice !!
let us race to make a green world !
Whoa...Next time I buy sneakers, I'm buyin' PUMAS!!!!
But what will students put their dioramas in?! ;)
@sahanatas because, you know, sliding shoes out of a bag is so much harder than opening a box, and digging though tons of tissue....
@DJHELLO They took in consideration much more than you are. Reducing costs while still keeping production speed, and also become sustainable it´s hard. And That it´s not an ordinary bag. After using it you put the bag in hot water for 3 to 5 minutes, and it dissolves itself in the water. Think a little more before criticising.
AWESOME !!!!
Geiler Track!
@eches00 it's canvas, and highly reusable. not plastic at all :)
this is cheaper specialy if you pay even less (if possible) to those kids in asia
@143mark6275 Not really. You will just stack them normally...horizontally .
@hilmir Is it cynical to state a fact? They say the best box is no box. Then they show a 'cardboard support structure' which is - to all intents and purposes - a box without a lid. The dictionary of a box is as follows: "a container with a flat base and sides, typically square or rectangular and having a lid." The only difference to this and your "cardboard support structure" is the absence of a lid... which I believe I referred to when I said "without a lid". I'm stating a fact.
@rickardo004 Did you think of it?
awesome!
Really, 2 years for that? Why PUMA just doesn't use only the bag, instead of another type of paper box with bag fiber? Oh, I get it! Because IT'S ALREADY THINKING! Resuming, great marketing with this ad, great initiative from PUMA about enviromental issues,now, CLEVER !??! I don't think so..
Hate how everyone thinks Nike is the best..... Pisses me off, I have worn puma Clyde's since I was 8 I love puma. But plz bring back shoe customization
How about this. Stitch a stiffened central panel into the bag and add a flap on the top. BINGO no cardboard! Out of interest I wonder how they ship to store like this? I can't see how they would stack in freight?
Then again it would be totally stupid if they were shipped in carboard boxes of one description then removed from those in store and placed in these to be taken out of the store wouldn't it... wouldn't it? Surely...
I'm a sales associate for puma the whole design of it is a hassle on our part.
Finally!!! Phew
Lol. Took 21 months to come up with that?
nice work
nice idea
wait. so it took you how many YEAR to realize you don't need to sell shoes in a BOX. WOW. CLEVER.
@vitorpica - apparently this AWESOME movie, design, and strategy just couldn't overcome your inability to get the not-so-subtle message. awesome box you say? the point of the entire production - IT DOES NOT USE A BOX! NO BOX!
A good start! Lets get all the manufacturers to follow suit.
check this out.
FB page "I say NO to excess packaging!" find it and join the fun!
21 FUCKING MONTHS?!?!?
Are you f kidding me.. jesus christ!
y on earth have some stupid people put dislike to this video, actully what is wrong with it, they are changing a box, thtats not shocking or to be hated and they are cutting down trees used etc so y have u put dislike, nothing better to do
4 GIFT ?
awsome :P looks cool.. but 21 months? xD :P
El zeitgeist del marketing
@theclgy2001 It's called reading.
thnx
perhaps if puma reduced the amount of time the spent coming up with an idea they would save money
Jonanice well i might say slow thinker you know lol... joke!! Peace!!
je viens pour le tp de EE
21 months? To replace a box with a bag? I think Yves saw you coming. If you're looking for a way of eliminating cardboard altogether, give me a bell I'd be happy to charge you for 21 months of work.
Now let's talk about presentation.
They took 1 minute and 26 seconds to tell us what went into making it and how it's going to help reduce waste, but they couldn't spend 5 seconds to tell us exactly how it works or what exactly it is made of ?
Puma sure does like to waste time.
nice
but now u have tons of bags...
i steal shoes because i want to save the environment.
it took them 21 months to think this bull shit up?
puma has one of the best running sneakers...
If you need a laugh come check out "Girl Scout Silver" "Hot Girl Gold" "Knicks Bronze" and "Zelda Silver" in my channel...enjoy
I don't get it; isn't that cardboard I see inside the "bag" ?
The best idea was useing just a little less cardboard and putting it inside a bag, seriously ?
I understand that this wasn't the only idea and that the time was spent figuring out which idea was the best, but almost 2 years is ridiculous, there's no way it took them that long to research which idea was best.
You fail Puma.
play with environment protection factor .. to increase ur sales
OVERUSED