Nimisha - How to Build AI Products Across B2B and B2C: Stories from Uber, Microsoft & Instacart

When developing AI products, the approach varies significantly between B2B and B2C markets, each presenting unique challenges and opportunities.
In this talk, Nimisha Sharath Sharma will walk you through the entire process of building and launching AI/ML-powered products.
Using real-world examples from her work at Uber, Microsoft, and Instacart, she will illustrate each key step: from ideation and understanding the industry landscape to setting goals, deep dives into engineering and data science, A/B testing and experimentation, measuring model quality, and navigating legal considerations. She’ll also cover metrics tracking, go-to-market strategies, and the essential post-launch iterations.
This talk is packed with actionable insights and practical examples for anyone looking to bring AI products to market successfully.
About Nimisha:
Nimisha Sharath Sharma is a seasoned Product Manager with extensive experience in launching and scaling both B2B and B2C products. Currently, she is a Senior Product Manager at Uber, where she leads AI/ML initiatives focused on enhancing road safety.
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