Thanks for vid!. Question for you. If I already have Events being tracked on Google Tag Manager. What's the point of adding the same FB custom events to Google Tag Manager? Im trying to figure out what are the use cases for this. Thank you!
For FB. You can create FB custom events either via Google Tag Manager or directly on the website using FB's events setup tool. In most cases, people want to manage all the tags in one consolidated place -- that's why the GTM approach.
Could you explain the purpose of createing two pixels? I would have thought the second one would be enough, since it contains page view trigger. Why the first one then, when it has no trigger?
Do you mean two tags? One is for pageview and another is for tracking specific events. The pageview tag is mapped to the pageview trigger and the even-based tags are mapped to specific events as triggers. The parameter defined for the custom event trigger isn't "pageView --> all pages", so it cannot track pageviews across the site.
I followed this and when i test events on facebook it shows as active. But now say i want to run a sales conversion camapign,how do j optimize for the event created via GTM? Im not seening it when i create the campaign
Hi, I created event like in the video, and it's interesting that in GTM Preview the event shows up, but in Facebook it's not there. What could be the problem? Thanks.
It would be nice to see how you would setup a gtm event to track purchases form easy digital download on Wordpress. Would you set it up for confirmation page view or for press complete purchase button? If you could make a video about this it would be great.
Ideally, it has to be event-based. When you activate "Track Easy Digital Downloads" in the setting (within WP), it should send these events in the data layer: view_item, add_to_cart, begin_checkout, purchase. You can then set up custom events within GTM and map them to their respective tags.
This setup is pretty meh. You used template for setting up custom event, meaning a whole facebook pixel code launch will be multiplied with every custom event set. Proper setup should be done like that - basic tag done with template and custom events with custom code in GTM.
Thanks for the comment. Don't really get this, "a whole facebook pixel code launch will be multiplied with every custom event set." That's basically how every other setup within GTM works -- google ads, google analytics, LinkedIn etc. You have a tag template to set up global codes as well as event-level tracking.
![Facebook / Meta Conversion API setup + Event Deduplication [Step-by-step guide]](http://i.ytimg.com/vi/ytNnSVodsA4/mqdefault.jpg)
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Thanks for vid!. Question for you. If I already have Events being tracked on Google Tag Manager. What's the point of adding the same FB custom events to Google Tag Manager? Im trying to figure out what are the use cases for this. Thank you!
For FB. You can create FB custom events either via Google Tag Manager or directly on the website using FB's events setup tool. In most cases, people want to manage all the tags in one consolidated place -- that's why the GTM approach.
@@learn-digitalmarketing thank you
The best video I found so far
This video came at the perfect time. Thank you!
Could you explain the purpose of createing two pixels? I would have thought the second one would be enough, since it contains page view trigger. Why the first one then, when it has no trigger?
Do you mean two tags? One is for pageview and another is for tracking specific events. The pageview tag is mapped to the pageview trigger and the even-based tags are mapped to specific events as triggers. The parameter defined for the custom event trigger isn't "pageView --> all pages", so it cannot track pageviews across the site.
I followed this and when i test events on facebook it shows as active. But now say i want to run a sales conversion camapign,how do j optimize for the event created via GTM? Im not seening it when i create the campaign
Give it a bit of time. 12-24 hours maybe. You'll then see this in the setup.
Don't listen to the haters! This was helpful for me!
Hi, I created event like in the video, and it's interesting that in GTM Preview the event shows up, but in Facebook it's not there. What could be the problem? Thanks.
It will take a bit of time to show on the FB side. Wait a few hours.
It would be nice to see how you would setup a gtm event to track purchases form easy digital download on Wordpress. Would you set it up for confirmation page view or for press complete purchase button? If you could make a video about this it would be great.
Ideally, it has to be event-based. When you activate "Track Easy Digital Downloads" in the setting (within WP), it should send these events in the data layer: view_item, add_to_cart, begin_checkout, purchase.
You can then set up custom events within GTM and map them to their respective tags.
Very clear, thank you!
Thank you for the video!
U made any video on GTM setup installation....?
Yes, many. Please explore the channel.
😢Please tell me what is the search Event trigger aslo lead trigger....
Please reply
In what context are you asking? Can you explain a bit?
This setup is pretty meh. You used template for setting up custom event, meaning a whole facebook pixel code launch will be multiplied with every custom event set. Proper setup should be done like that - basic tag done with template and custom events with custom code in GTM.
Thanks for the comment. Don't really get this, "a whole facebook pixel code launch will be multiplied with every custom event set." That's basically how every other setup within GTM works -- google ads, google analytics, LinkedIn etc. You have a tag template to set up global codes as well as event-level tracking.