Bridging the Gap: Personalized Marketing | Nicole Martin | TEDxPointParkUniversity

Internet privacy is a hot topic in the media and it can be a scary and overwhelming concern for consumers. Nicole Martin breaks down the myths around social media marketing and offers action steps to both consumers and marketers on moving forward in today’s online climate. Nicole Martin is a digital marketing professional and owner of SEOcial Consulting. She started consulting in 2015 and has worked with many industries including banking, retail, performance contracting, hospitality and others. Nicole has a strong background in content development, starting as a writer and evolving into a focus on digital strategy. She currently holds the position of Digital Personalization Manager at UPMC where she concentrates on data-driven analytics, strategy and customer experience. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@souleater0815]

I was talking to a friend at a bar about his t-shirt. My phone was in my pocket.
When I got home I got an Instagram ad for the exact t-shirt.

[@ericmcknight3757]

This is the most informative ted talk ive ever seen by a long shot

[@emilywelsh1072]

What a fantastic, informative speech! Love this speaker, she did such a great job.

[@jennieleemorris9645]

GDPR and CCPA are definitely making every marketer and website owner's life harder. But some technologies are supposed to help improve this. Google came up with Floc to resolve the use of cookies and private information. There's also Twik. They are using a technology called fingerprint that allows the website owner or the marketer to segment the audience completely anonymously, based on location, socio-economic situation, weather and so many more conditions. This is a huge step on the way to personalizing websites and still be GDPR compliant.

[@verbalizerone]

Great info! Thanks Nicole

[@user-ht2yq3ir5p]

I promise im bridging the gap

[@reynanreyes8278]

Joe Cheng ang pangalan ko po ang pangalan ng isang tao ay hindi ko po eto eto eh eto ang diyos ay isang uri at nagkakape sa akin lang siya ay

[@taliacarol3456]

This is really informative. I do suggest Ecommerce companies to use online personification to increase consumers. I suggest using the site twik for all things online personalization.

[@user-rt8pi3fi5s]

Oh come on..again these stereotypical jokes about Russians. Are you serious? (facepalm)

[@explorer500x]

If you've seen the movie about Edward Snowden, you'd see we are just as guilty.

[@jzk2020]

lame.