1953 CHEVROLET AUTOMOBILES PROMO FILM "THE MAGIC TOUCH" 78434
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- เผยแพร่เมื่อ 26 ธ.ค. 2015
- This 1953 Chevrolet promotional film THE MAGIC TOUCH showcases the rear wheel drive Chevy cars of this era, concentrating on the power trains including the Power Glide automatic and Synchromesh manual transmissions. The 108 hp Thrift-King engine is also seen at the 3 minute mark. The high compression 115 horsepower “Blue Flame” is also seen at the 5 minute mark, teamed with a Powerglide automatic transmission.
Chevy introduced automatic transmissions in 1950, so this film gives an explanation of how they work at the 6 minute mark, for drivers who may have never encountered the innovative fluid coupling drive system.
This film was made by Jam Handy, one of the great industrial film production companies of the 20th Century.
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One of my favorite Aunts had a blue 53 Chevy and She would puff on her cigarette and shift that Chevy like nothing😊I miss her &another Aunt a LOT they both succumbed to cigarette smoking health issues,I loved and miss both of them,Pauline&Mary Elizabeth RIP to both of you❤
There's something really great about the look of early '50s cars. They still had some of the huge-for-the-sake-of-huge sizing and shape of the '30s and '40s, but were settling into what became the classic car shape; low hood, tall cabin, low trunk. Plus, so much extra metal forming exotic bumpers, grills, and trim really set them off. They look sturdy and classy at the same time.
We had a 1953 BelAire. First new car my parents bought. Good car, I remember it well.
First car I owned at 18 years old, lime green automatic 4 door. 210 six cylinder. Dark green inside. Montgomery Ward set covers wow..
I love the "Montgomery Ward" seat cover reference! I bought my first washer and dryer from "Monkey Ward" back in the day. So sad to know they're gone.
0:41 It's amazing to think about these _teams_ of men working, without computers, to design the "modern automobile."
Nobody young would imagine any of this was even possible.
Whoa! 115 whole Horsepower with the 7.5:1 compression Blue Flame 6! Be still, my rushing heart. That takes my breath away just thinking about it. That makes me appreciate the Corvette version of the Blue Flame 6, with a nearly respectable 150 HP.
Would LOVE to have that convertible for my Sundays-in-the-summers-only car!! Very nice!!
PeriscoupFilm I Have owned a 1949 Chevy 2 door Fleetline Fast Back, a 1952 Bel Air Hardtop, a 1954 2 door Chevy 210 and a 1950 Chevy 3100 Deluxe Cab Pickup Truck .Loved them could fix everything on them with Parts from the junk Yard they were wonderful and always Ran Great.
we had a 1953 two ten, 4 door, black color - a cool car !!
I own a 1952 Chevrolet!
My dad got a light blue one in the early 60’s when my parents wanted a “second car.” What a dog it was. He had to downshift to 2nd to go up hills. I loved riding in it, though.
The narrator is a famous character actor of the day but I can't remember his name. While the horsepower was painfully low, you also have to keep in mind that Eisenhower did not build the national highway system yet, so most of these cars would be traveling on B roads for most of their lives, with speed limits less than 60 mph.
So true. It was a perfect car for its time. In my opinion, the only improvements necessary were: 1. A 12-volt system with an alternator; 2. seat belts (lap AND shoulder!), and 3. a collapsible, cushioned steering column. That was all they needed to do, and they could have built them to this day!
I was 6 years old in 1953. My first car in 1963 was a well worn 53 210 convertible. I paid $300 for it. Funny, I don't remember any of that amazing power and lightning get-aways and superb handling and braking this guy is talking about. I guess hyperbole in automotive advertising was well developed by 1953. I did have lots of fun driving my 53 convertible though, and wish I had it now.
This is so neat, I was 5 years old in 1953.
I was a twinkle in my father's eye in 1953.
I Was 2🤶
OMG! I can't believe you're still alive. Did you ride horses to school?
3 years before I was born. And before the Golden Age of American automotive styling and design. The era of fins and jet age styles! 🇺🇸
Gee! Chevrolet is just perfect!
Damn.... I'm old.
"new joys and pleasures"!!
Lol, 108 horsepower for a car that is made of all steel and weighs over 3200 lbs. Slower pace of life back then. Must have been nice honestly
They would run 90/100 mph brother what else do ya need?.😊
Ford was cleaning their clock with both their flathead V-8 and a new six. My dad had an Rocket 88 Oldsmobile with an overhead valve V8 that gave a whole 135 hp. lol
Yet nearly 70 years later far more 1953 Chevys have survived than 1953 Fords.
4:34 "The great new 'Power Glide' transmission ..."
Or, as we called it, "Power Slide," or more derisively, "slip-n-slide."
Even when i went to high school in the 60s we used to say, " Slip and slide with powerglide." It was not very good.
Bla bla bla. Don't give exact figures. Just give broad percentages.
I put the 1954 high economy differential in my 1951 after the original 4.11:1 went bad. Still got 15-19.5 mpg. Yes, I did the math for the odometer inaccuracy. The most I ever got with that car was 20 mpg.
Studebaker offered automatic overdrive, and got up to 30 mpg. Chevrolet said that they didn't offer overdrive because the savings of gas would never have paid for the unit.
Also, other than minor increases in compression and horsepower, there really wasn't much new about the 1953 engines. 1954 saw the end of splash lubrication. Thank God.
Only thing better about the standard transmission was the addition of more needle bearings where the input and output shafts join, making for a more rugged and reliable assembly. Previously this was only availble on taxicabs. After mine blew up because the bearing melted, I got me a 1954 with extra bearings, and enjoyed it thoroughly.
Also, know that whenever Chevrolet said, "Let's go for a 200,000 mile trip," that was a line of B.S. With open-vented crankcases, and optional oil filters that only filter up to 20% of the oil at any one time, you could be sure that plenty of dust and gravel was being circulated through your engine bearings. What I found at the bottom of my oil pan multiple times was astonishing.
Thomas D to be 😭 or not to be 😂😂😂😭😂😠😂 haha
Yeah I saw I think the '52 ad where they were bragging about superior engineering that didn't need an oil filter...LOL
Actually, the 1953 Powerglide cars got a 235 with aluminum pistons, insert rod bearings, and a fully pressurized oiling system.
It didn't appear the sport coupe version? Very strange.
tough sell. Everyone in this price class had a V-8, most of them like Studebaker had an OHV V-8.
Chevy's OHV 6 had more power than Ford's antiquated flathead V-8 though.
That is one ugly car!