1949 CHEVROLET PROMOTIONAL FILM "THE LAST WORD" 88694

This 1949 short Chevrolet film, “The Last Word,” produced by Jam Handy, promotes Chevrolet cars by boasting of the research, ingenuity, and engineering that goes into every Chevrolet. The film uses a couple driving several different Chevrolets over a period of several decades, and each time the latest car is the “last word,” or the best car Chevrolet could possibly make. The couple starts out driving a 1913 Chevrolet (00:22), then a 1925 Chevrolet (01:48), then a convertible model from the 1940s (02:50). The couple arrives at the General Motors Research Building (03:31) where they learn about the research, design, and engineering that goes into making every Chevrolet. The research lab (04:07) reveals how General Motors is constantly building more performance, comfort, safety, durability, and economy into each new model. The film then cuts to an aerial shot of GM’s Proving Ground in Milford, Michigan (05:50), where the parts and cars are tested on the over 1,000-acre facility. What appears to be a 1949 Chevrolet Styleline (06:16) races along the miles of road to test everything from engine durability to gasoline consumption. Testing even continues once Chevrolets are put into service, as Chevrolet technicians will perform follow-up inspections, as is the case with Star Transit Company’s fleet of trucks (07:49). From work in research laboratories (09:08) to design, from engineering to testing, Chevrolet puts thousands of hours and miles into creating the newest Chevrolet.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit www.PeriscopeFilm.com

[@slimmers00]

Thanks for sharing this film

[@PeriscopeFilm]

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[@kennethanway7979]

Good video! 😀👍

[@SpockvsMcCoy]

The 1913 Chevrolet was a sporty mid-priced car of its era...only later did Chevrolet become a mass market low-priced car.

[@EricJamesHanson]

This is not from 1949. the car is a '48 model Chevrolet, including the totally new Advance Design trucks for '48.

[@Agent77X]

Those are the days when GM designed great cars that look great and were totally reliable.

[@bluegtturbo]

Back when only Mr and Mrs Public existed and Tranny was an abbreviation for transmission 😁

[@OldDood]

So at the end they were in a Golf Cart? LOL EV Golf Cart I suppose.

[@mikehaughey]

10:39 - looks like hes designing the 1954 chev