that's cool that Fenty does that. But if you are a small business owner in rural Ohio, should you really be expected to stock and restock every single skin tone equally when you know as a small business owner that the darkest make up skin tones only account for 1% of the total make up you sell? Why should that small business owner stock thousands of dollars of make up every year that she knows for a fact will never be purchased? Whenever a new line of make up is released, should that small business owner be obliged to purchase every skin tone available in equal portions, regardless of the fact that certain skin tones sell 5, 10, 20 times more than other skin tones?
I remember when I was younger one of my teammates told me that she didn’t know that black people wore make up it was really funny. She said that she thought that black people were just naturally beautiful and it hadn’t ever occurred to her that people of color used make up
Most women especially in Africa don't wear makeup. They are OK going without makeup except maybe lipstick or eye liners, it mostly has to do with makeup usually looking ashy, maybe Rihanna helped.
@@yo4522 Black woman in africa have much clearer skin and a lot dont wear foundation People here do because the climate isnt good for our skin so we get more 'blemishes' and unclear skin hence the want to wear foundation I could be wrong on the want though
As a dark skinned Indian women, I never found any foundation that matched my skin tone, I use MAC now which I bought from London, we don't have Fenty in India yet :(
@@mahanadir exactly my question!! Why wont they make darker shades when india pakistan Bangladesh Afghanistan etc countries literally have like 80% brown people?!!
I'm asian with a very yellow dark skin and I can never find my foundation color, because most colors are too light and not yellow enough. It's such a pain and it makes me so sad looking at those light colors foundation in my country even though I live in equator where most people has dark skin The colorism is far too damaging for us
@@PrincessKLS not undertones So a lot of east asian, central asian and southeast asian skin color basically are different shades of yellow aka dark yellow light yellow etc We may have different undertones (can be green, pink, etc) In fact my skin color is dark yellow with neutral undertone, so i cant use any makeup with warm undertone nor cool because it clashes with the shade of my skin even though hypothetically, it should be okay because i have neutral undertone Thus, i can only wear colors with neutral undertone so it wont clash with the shade of my skin
Mostly it is just that everyone is a different shade of brown. I mean Japanese or Koreans are not yellow, but that is the color they got assigned simply because providing an accurate identifier is too complicated or time consuming for people to bother with in common conversation.
I don't have an extremely dark skin color I'm a Carmel / brown color and it is still hard to find a color. I can't believe how hard it would be for woman and men who are even darker
er lo my mom is darker than my dad which made me become a caramel color so please don't assume. But yes u are right I am Lebanese, and people From Lebanon r not white.
I have the same issue. The only one that has worked was fenty beauty and born this way foundation. All the others, look either too white or too dark. It's never right. Let's not forget eye shadows. Holly cow, my best f who is white. She kept telling me how amazing this eye pallet was. Well she tried it on my eyes and she was struggling. Cause it wouldn't blend well or it was not pigmented at all in my eyes.
I don’t really wear makeup, but I sincerely hope that this gets better I mean everyone deserves to look and feel beautiful if they want to and I just hope that we can make it equal for everyone and anyone
because white nationalists think saying the word "black" is racist against white people.literally find any video that talks about race issues,go to the "newest comments" section and you'll see a ton of "it's okay to be white" comments.disgusting people.
Although I agree that it's ok to be white, I'm from Denmark and that's something that I'm proud of ... but I don't understand why some white people will think that this is a personal attack. Even though the issues highlighted in this video are being slowly improved, not talking about the racist past of makeup and the beauty industry is disrespectful to the people who struggled with it in the past and the people who still struggle with it today. It's not 'leftist propaganda', it's just undeniable historical and present fact
of course it's okay to be white,that's why white nationalists use it as a slogan because normally it is an obviously true and not at all offensive thing to say.and yeah another thing these people do is call it "propaganda" or "identity politics" when someone says "we shouldn't kill black people" lol.also you being proud of your heritage while caring about social justice for other racial groups is honestly amazing,i probably haven't met someone like you in real life
haha thank you :), there are more of us than you may think... unfortunately the ones with the most toxic ideologies always shout the loudest. It's all about education. To be honest, a year or so ago I wasn't near a open minded as I am now, I'm not proud of it, mostly because my family always lived in such a white place and so never bothered to learn about other races. Of course, my family has always been against segregation and racism, but I don't think they ever really thought about how they would react to POC coming to their country properly before the refugee crisis. Now our minds have changed and it's all through education teaching people what the world looks like from different perspectives. That's why videos like these are so important.
I didn’t realize how much of an issue this is until I talked to a friend of mine who has extremely dark skin, she’s one of the darkest people I’ve met, and foundation for her is a nightmare. She has to get very expensive foundation from places like Nordstrom. I’m really glad that it’s getting better!
I'm sorry, is that the way you react, when you see other people's struggle? That you feel glad it's not you? Cos I'm pretty sure that wasn't Alex's reaction. White women don't experience these things. If you do not experience somethings firsthand there's a degree of separation from the problem. Even if you have a friend who opens your eyes to it, you can listen, you can attempt to empathize, but you will never know their struggle fully because you haven't lived it. However, just because that degree of separation remains, that does not mean your takeaway will be "Aren't I glad that I'm not experiencing this first-hand", most likely it's "I see your struggle and though will never comprehend it fully because I am not the one living it please let me know how I can be of use to your cause". Peace.
Alex Larson I can't imagine walking into a drugstore and not noticing that there are five shades that are about my color and no shades darker than Beyonce, at best.
maybe because it's not about race but about companies making products for most popular skin tones. I'm white af and can't find matching foundation anywhere. I gave up at this point, I don't need another bottle of orange death to spent my money on. As some comments said - buy from black brands, support your people and stop spending your money at sephora etc. they will feel the difference. there's so much WOC, you can make a difference. Me, with my pale skin- I have no power and no options. the only powder I found that matches my skin is white. and I mean white.
My sephora's fenty foundation literally is sold out ALL the black shades except the darkest one. Fenty is selling out because we're all just looking for a nice foundation that matches us and other companies that make black foundation colors only have like 4/5 shades for us and doesn't match us good or get as dark as me
Doesnt take 9 minutes to explain this. It's because fair = beautiful. We've all been brainwashed into thinking that being fair is the gold standard and that darker skin tones mean you're not pretty. Darker skin tones have been neglected and ignored, and now Rihanna broke the mould and made it compulsory to offer more shades for darker skin tones.When other brands saw her profit from it, they all decided to follow the "trend" and offer more shades because it was now "cool" to be dark. The world is still a VERY racist place.
That was the case in the 1800s, but not now. Fair skin used to mean you were rich, didn't need to work on the fields outdoors, so your skin was lighter.... and the wealthy were dumb enough to put lead paint on their skin in some cultures and time periods to look even more pale. But consider how many white people tan their skin to darken it. Now, 'tan' is beautiful and pale is ghostly and unhealthy. Is there racism in our culture? Absofuckinglutely, however, I would say with darker skinned people lightening their skin, and lighter skinned people tanning their skin, a mid-light-brown colour is probably deemed the most beautiful now.
in the far East Asia, it is still known that being pale is beautiful and being tan or dark means you are ugly because in their history, slaves worked in the sun which tanned their skin a lot and this trend doesn't end for them. As a deeply coloured Chinese girl, I think this is not a good trend to keep following because it is now known that no body is a slave anymore and this trend is not looking to stop anytime soon. I have actually been bullied severely because of it. I have an African mum and I carried most of my genes from her so I came out to be dark. I was born in China and this beauty trend went as far as not allowing me to school because I looked like “dirt”. being there for 7 years and not allowed to school just because of that. I had to move from my home and go back to Africa which was also a bad thing for me because I couldn't speak English or French fluently at that time and I could only speak Chinese so I was classified as “stupid” in school. This whole disaster in my life has been caused only by that one idiotic trend. Beauty shouldn't be on someone's skin colour it should be on their personal features and that is why some people believe that everyone is beautiful in their own way
Being extremely pale, I have issues finding shades light enough for me. That being said, I definitely think that brands cater to light/medium skin tones... there doesn’t need to be 20 different shades of beige. Rihanna absolutely killed it with her launch 🙌🏻🙌🏻🙌🏻💕
Its racist because though People of Colour are a minority in America, that doesn't mean they don't exist. Just like how very pale untannable people like me exist. I'm a minority among my people, not as much as poc. But I am, if you are not a shade of beige you have no place in beauty. That's the message makeup brands send to poc and many other skin tones that are not catered too. You are not beautiful. Because of your colour. That's wrong.
A few days ago, I went on google and wrote "beautiful woman" bc I was curious and all I saw was fair skinned woman not even one black women, it made me rlly sad. 🙁
@@meeraa3329 This is hardly surprising, to be honest. If you Google the Chinese word for "beauty", you'll get only Chinese women. If you google the Arabic word, you get Arabian women. And if you google the Zulu word for "beauty", you get only Black women. The UK, USA, Canada, Australia... are predominantly Caucasian, so it makes sense that a search for the word "beauty" in English returns predominantly pictures of Caucasians. To be honest, I find it more surprising that no _man_ ever shows up when you google "beauty", in any language.
Many people of color who are not black were NOT fairly represented. They should have said this video was for Blacks. People of Color = Non-White. Period.
@@rahmashidow5683 black is just a color group where many different ethnicity’s possibly descending from africa are called because most can’t name or don’t know their ethnicity. Just like the color white. What is white? You’d get the same answer. Mainly it’s an American phenomenon
Why do people in this comment section think that black people don't have money? Having products for minority groups in a predominantly white market isn't a loss. Markets catering towards the upkeep of black hair literally makes billions every year, meaning people are willing and have the means to pay for it. And if makeup for darker skin tones get sold out, then think about what kind of money you could make from expanding the business.
Trust me though blacks from my place are pretty well off...like I've been 3 different doctors from my local clinic and they are all black. Would be far fetched to think they can't afford makeup
Because according to median adjusted income, black household income is lower than white household income by about 30k. Though I don't know why people will infer that as black people having no money. The keyword is "lower" and "median." Lower doesn't necessary mean you are dirt poor, you just have less than what somebody else has. Median means there are people above that median.
I thought it was because blacks (minorities) are a minority of the population so companies don't market to minorities as much as majorities. A more interesting video would be something you touched upon. "Why do black women spend so much on beauty products compared to whites?"
Kinickylj nobody said anyone has to. It's their choice to do so but companies have to cater to a certain group of people. It's not like food. Everybody eats food but clothes, make up and hair care is different for all groups of people. It would be smart to cater towards the majority but since there are already so many doing that your company might not make it. It might be a disadvantage to cater towards a minority group but that is only if you don't know what they want, they they are looking for in products and what they ultimately need. If you got all that you're good
After brands saw that the darker shades of Fenty were always sold out they started posting their darker shades on their social media as if to say 'we're here too !!!' even though they had previously mainly posted their light skin models so much so that you wouldn't even know they had products for darker complexions
LuxCresent I know right...I'm seeing all kinds of new products now, some even imitating some of Fenty's exclusive products. We all know what happens from here.
Of course they were sold out fast, it was the first time black women found foundations that match their actual skin tone! I was so happy to see all my black friends finally having decent foundations to buy, they were SO happy and I was so happy to see them smiling that way. I hate wearing make up, but I love *doing* make up and my friends love to be my models.
I hope more people catch on and make cheaper versions, fenty isn't exactly cheap (i love rihanna not attacking her) and cheaper ones for both pale and darker skinned people should be there for everyone
My skin tone falls within the "mainstream" shade range so I v rarely have issues finding a match... but it's is SO unacceptable for large cosmetic companies to continuously undercut black women/WOC I am sick of it!!! And it ANGERS me when ppl say that WOC should just shut up and be happy that they have Fenty Beauty, MUFE, Mac, or Lancome to choose from...Like no, why should they be complacent a whopping 4 brands catering to them? They should be able to choose from the 18959857 makeup brands ranging from cheap drugstore to high-end just like white/light skin women can.
kijiji93 large companies generally don't have the same range as fenty beauty. I'm not black, or Asian, or Mexican or white. I'm from the Middle East to this day I can't find a perfect match because all shades are either too white for me or too dark.
Not the same problem exactly but I struggle with finding shades that match me with my extremely pale skin it makes me mad when I see foundation with only three shades because of how many people they cut off
It has nothing to do with racism and more of the fact that there won't be as many people to buy a large variety of darker foundations. Companies that everyone can seamlessly buy from would be nice, it however isn't realistic given that companies don't want to waste money. Perhaps these companies should have a small amount less needed variety available to order as a specialty item?
youre going off of stereotypes and assuming that black people cant afford high end makeup. if you havent noticed when fenty came out, there are many darker skin people who are willing to buy foundations from companies that represent us.
Black people make up about 13% of the US population. As a major beauty brand, would you rather focus on 13% or 87% of the market? There lies the problem.
I live in India where most women are of brown skin with some fair skin tones too,however all the ads and stores sell lighter tone products,we are made to believe looking dark is dirty and you desperately need make up or face creams which will lighten your skin tone to make you look more attractive.Yes,there is economics involved in this,but anyone who is denying that this is a race issue also is simply unaware.This was a colonial racial mindset that you have to look fair to be attractive,the numerous racists ads running in my country is proof.This is a worldwide issue,so simply saying if you want dark toned makeup go to a non white country is again,ignorant.
Its a cultural issue. In this country fair looking people were always treated as being superior. You see matrimonial ads where asking for a fair skined bride is the norm and so much importance is given to skin colour. The companies are just cashing in on it. Not their fault entirely.
Nellie Rutten Did you actually watch it, it mentioned all that. Colorism is a thing yes, and it sucks, yes, and it even spawned the black is beautiful movement, but first of all the video actually said that dark skinned people DID try making their own products (apparently they never got popular or something, maybe the stores didn't buy it) and while it's true that they can make their own products and companies (which has happened) the mainstream brands foolishly ignored the demand, at best because they ignorantly ignored the market research proving it's profitable and at best because they feared their reputation would be threatened because other people would dislike them for it.
Can someone actually explain what is so upsetting for so many people in this video? It's just a historical account of makeup for women of colour and it has somehow garnered such ardent hate for it minutes after being uploaded. All the negative comments appear to be from white males who view this as an attack against whiteness; a lot of them being posted before anyone could even finish the video on 2x speed. I for one have little to no interest in makeup but decided to watch through the video to see why it almost instantly gained so much hate and I'm failing to see why other than a bunch of white men who hate blacks and women... I mean if you have any genuine reasons for disliking the video, I'd be glad to hear and discuss them but it's pretty obvious that there are a lot of racists (ironic or not) in this comment section.
Vox has become a target for many on the right. And in fairness it has put out some horribly biased content in the past. So now they're on a mission to bury any content that they disagree with. I don't think there was much wrong with this video. Except it did rather jump to the conclusion that the lack of products was driven by racism, when there might be a more innocent explanation that the products just weren't economically viable. Though also, it wouldn't surprise me if racism was a factor, or simply ignorance. Because the fashion industry can be notoriously shallow.
It pins it all to racism when in reality it's just basic economics. Companies aren't going to have the same amount of dark shades of make up as light shades when only 6% of the population is going to be interested in the dark shades vs. 36% being interested in the lighter shades. If you release a new dark shade some dark skinned women are going to gravitate towards it because it might fit their skin better than the alternative. The same thing happens when you release a light shade though, and even more people will flock towards it because there's more light skinned people than dark skinned ones. That basically means that the vast majority of the time it is better to just release yet another light tone than a dark tone. There's no point in competing with other companies over a tiny amount of market share.
+Lynkz If it weren't for all the dark shades at fenty beauty being sold out for a long period of time I would have almost believe this but...they just restock on their website(450 still sold out last time I checked) and also all the sephoras near me like in a 150 mile radius is sold out. it been almost three months since they launched and their still sold out. I live in Canada.
So many dislikes.....why am I not surprised? Thank you to the brands that stopped WOC from looking ashy and casket ready. Lord knows my mom and aunts had it hard.
Nature is Great Do you even know what you’re saying. Grow up dude, it’s 2017.... about to be 2018. How do you ever expect us to come together as unison and show how far we’ve come. I’m a Muslim and I know how it feels to be reading hate comments such as yours, but if we don’t change the way close-minded people, such as yourself think, how will we ever come together. Can we all just think as everyone as human-beings and nothing different. Hope you learned something.
Coming at from a painter perspective, what if they offered the 4 base colors and you could mix your own color foundation? 😁 I know that's not really a good product but I'd like it!
I’m not about to pay 40$ plus dollars to do work 🙄. I’m paying a brand to do that. I didn’t choose my skin color don’t make me do additional work because you’re lazy 😂
I prefer not to wear makeup from companies that don’t cater to my complexion. Fenty Beauty is amazing, though I haven’t purchase it yet; but I currently wear MAC & Makeup Forever b/c I found my undertones & overtones in the same bottle. This video was very informative, but naturally, ppl get defensive when women of color, especially Black American women ask to be represented. I am only a second generation regular makeup wearer, which speaks to the lack of options in the past. Rather than get triggered, people should educate themselves before hitting “dislike”. I NEVER look for powder, liquid/cream foundation, contour, or blush in the drugstores anymore. I don’t even try. Yes I spend more, but the quality is much better. I’ve seen this issue for really fair skin as well, so clearly makeup Brands need to consider more options & LISTEN.
What's sad is that even in AA community the drug store doesn't carry many dark skin toned make up. Especially foundation! Is it the stores that opt to not carry the darker tones?
Vox 2 questions! Can anyone answer them for me? 1. What is the percetage of african american in the us? Cause 4:18 -4:25 does not seem to be such a bad represantation of the overall population? 2. Do african american woman tend to put on a darker or a lighter color for their makeup? Thx:)
I am a white girl but see that I. Every shop there is loads of light shades and that all women of colors don’t have a choice if they wanted foundation or not because there color isn’t there like it’s 2018 people I think 🤔 its time to change
I have a makeup technology idea What if makeup foundation was clear but it blends with your skin, it adjust to your skin color and covers imperfections and corrections, that would be very smart considering that you wouldn’t need a certain shade because the makeup could blend in with you skin, naturally, like water on skin but instead it erases imperfections without being a color. It wouldn’t be hard to allow dark skinned people to find a color, or pale people to find a color or in between colored person to find a product, a clear foundation would allow for all to have their color as it adjust and dries on your face. Now wouldn’t that be smart?
Le Bigmac I would love that for myself as I get somewhat pale in the winter but super dark in the summer. I would love to not have to buy four sets of make up - one for every season of the year.
something similar to this already exists but the problem is that it is not incredibly accurate and most of the products completely ignore undertones so even though the color might match it won't match your undertone which is just as bad as not matching your skin tone.
L’Oréal cc cream uses this concept except it doesn’t work properly. I thought great being really pale THIS will work for me. It came out hideously orange, Trump orange! Yuk.
I say makeup should be done like wall paint. Every color/product has a RGB, RGBA, CMYK, CIE, CIELUV, or HSL and HSV Color Number. You go to a store and they mix up whatever color/shade you want. This would also be nice because you could use a device like this: sensing.konicaminolta.asia/products/cr-10-plus-color-reader/ to know your exact skin tone too. No more random shades.
I don't know about mixing it at the store, but it would be nice if makeup companies used some kinda consistent system. However this wouldn't be good for the company because it discourages brand loyalty. If you know EXACTLY what shade you are in a product that may be better/cheaper, what's stopping you from switching products? If they keep you in the mindset of "I don't want to change brands because it'll be the wrong shade" they make more money.
Tarts be like: We need 50 shades of white!!!!! 💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻 ok maybe we will through 2 shades of Brown in there to be inclusive💪🏾💪🏿
Rafaelita, the trouble is black ladies had been clamouring for this , i feel like black ladies did help middleastern and indian girls in the process. we know chinese are not going for this as their make up is entire lotus bleaching
As somebody who works for a company who produces makeup. It's creators and other people who work on it are all 40+ year old white men. We launched a darker set of foundations just about 2 years ago because they "didn't think of catering to darker skinned women." Which is sad cus our only sales rep is a black women....
Also Sockai -chan never said the company they work for is in Africa. It could easily be anywhere in the world. I'm guessing its a smaller company since there is only one sales rep.
annoythefish She doesn't say that though. No body says because racism.A lot of darker shades tend to look grey on dark skin but look fine on paler skin, so if darker make up doesn't sell well It's because of wrong undertones or a lacking formula. Black people have been making their own cosmetic brands left and right. Fenty is the newest brand. Black people don't think that racism has been holding them back entirely. But it does hold society back.
I don't see why so many people are disliking this video. It's factual, it's not someone spouting off about how angry they are at the beauty industry. Though I don't have dark skin, I notice how limited makeup shades are for darker skinned women. And this video explains why. People are getting so butthurt about "but what's a person of color?" That's not the point of this video.
Double D you clearly didn't watch the video because they did point that out and showed there is in fact as much demand. and the us is not the only country in the world that the makeup is supplied to, for your information.
same here. It's pretty obvious when I look at makeup that there are very few shades for the darker skinned tones. meanwhile, I can find my shade in any brand.
Double D - Nope. It's about making money. And I will sell foundation for women of color if it makes me money. Fenty showed that women of color aren't afraid to drop mega bucks to buy foundation. It's a case of "if you build it, they will come". (Smart people always look at capturing more market share and gaining brand loyalty. If I were in any industry in the US, I would be looking at the spending potential of non-white markets and doing my damnedest to make sure they buy my products. that's just common business sense. You don't follow the trend in business. You make the trend. People of color have money and their money is the same shade of green that white people money is.)
Double D You used inferior wrong you mean superior? How could you take darker skinned women struggling to look for their foundation shades with them being superior to us? And the 12% population is meaningless. From the Fenty Beauty release, the darker colors were sold out within a few days. Darker skinned women buy foundation. Just because there are more light skinned women in the U.S. doesn't mean "oh well let's make these shades for these specific women." Brands would make so much more money if the expanded their shade range.
I feel like this piece misses a few large points and that is why it was so heavily downvoted. There is a lack of discussion surrounding the way shade ranges are introduced, a lack of economic reasoning, and brushes over the previous failed attempts at darker shade ranges. While inequality may be where the beauty industry initially went wrong, I think a misguided approach to introduce darker shades is where things go wrong today. The few shades of dark skin tones that have been sold don't encompass many people, so they haven't ever sold well and proved "market viable." Previously and currently companies literally "test run" the darker colors, and if they don't sell well the shade ranges are never expanded. As it logically makes sense that with a smaller target audience would buy less of a product, this poor selling ability was never questioned. Now, Fenty had bridged it so everyone can find their color, so now it shows market viability that largely wasn't seen before. Pushing all of the issues off as social inequality, like this video by Vox did, only further polarizes audiences which is personally why I downvoted the video. My downvote of this video had nothing to do with my skin color and I am an advocate for increasing shade ranges. I watch just as much Jackie Aina and Nyma Tang as I do Jeffree Star and Tati. I have like dozens of videos by Vox in the past that deal with social issues by coming at the issue with facts as a basis for the argument. This video didn't interview a makeup company about shade ranges. It focused on a professor that had no history in the industry, she made no economic points and there was no "expert" economic opinion. This piece missed the mark.
I don’t get what’s bad about this video... like I’m a white dude who doesn’t care about beauty at all, but come on like just make a shade for everyone isn’t that simple? Like why do people care so much about this isn’t it simple like if I was doing something about skin I would make like every shade right so everyone can get what they need
What many fail to realize is that dark skin isn't just limited to white people. There are Indians, Southeast Asians, and various other ethnicities that can be darker than me, and I'm black. The reason why Fenty is successful is because there is clearly an open market for these people who haven't been successful to match their foundation due to limited shades. And the reason that is, as much as people want to deny it, is because of darker skin not being seen as a beauty investment. Sometimes there just IS a racial component. You can't deny the impact the past has had on the present and tell people that they are the ones making it an issue. This has never been an issue for white men so I don't know why they are so concerned when this video really isn't for them. (I'm directly talking about the people who have a weird problem with it-not the cool curious white dudes)
FunkMotion I presume they focus on white people because theres more money in it, because its a bigger market. But all this does is leave a hole in the market that sooner or later someone will exploit for profit so its really a non issue.
People honestly make it into a racial thing but I can kinda understand why. It's because beauty brands comes up with shades for "fairer" skin than darker skin tones. They would normally make a darker foundation but only 1 or 2 darker shades, not thinking of the variation of darker skin. And people are pissed about it because it's not hard to make darker foundation for people who are darker skinned. That's why you're seeing the brand Fenty so much because it's a successful brand that fulfilled the needs of people of all skin colours, black to white.
When I was young I always thought it was strange they had such a limited range, especially in the exclusion of darker shades. Plus, the "best excuse" I ever heard was that black skin doesn't need it :/ Also, obviously it's worse for those with darker complexions, but I've also struggled finding colours for how pale I am :( And even if you find the right shade, because so few lines have a proper range, you might hate the formula and how it works with your skin type. I hope the Fenty Beauty sets the new standard for a foundation launch for all beauty brands.
Holly Sadler-Evans no skin needs it. It's a waste of money. Your average western woman wastes thousands and thousands of dollars throughout their teens twenties and thirties. By the time they reach their forties they're nowhere near where they could have been in life as a result of frivolous consumer spending
Trevor Chester true that it is a luxury and I don't need it, but I enjoy it. I have fun with it and it makes me happy and not because I feel I need it to look attractive. I feel like all skin colours should have the ability to enjoy makeup.
Well it's the reason why the video has so many dislikes and my argument is equally as applicable for the UK, and I'm not from the US either but it's a yank video :P
1.) for people saying its simple economics to not sell darkers shades. Or if you complain so much why not make your own brands. We do and the thing is they are in beauty stores and drugstores all around the nation and they are doing very well because there is a need for darker colors. So clearly the market is there for darker shades financially so why not have big brands just make more darker shades when it would benefit them financially. and on top of that its not just about dark shades not being in rural small town walmarts because of lack of supply in demand(even tho there is still darker skin friendly companies like milani and black radiance selling their stuff in those very same walmart and drugstores there) but because the company could sell the darker colors online if they didn't put the colors in areas where there is lack of poc their market is worldwide but still there is barely any darker shades. 2.) I know this seems like such a small issue but I'm a "lightskin" black female and i use the darkest shade in several popular brands or they don't even have a shade dark enough at all and my skin own is the same as a lot of darker asains, middle easterns, indian/desi, native American, Hispanic, and Polynesian/pacific islanders. That's a huge chunk of diverse people in the USA that lack of dark skinned colors effect this isn't just a black issue or a supply and demand issue when poc make up so much of our country. And this isn't even talking about the darker colored people i cant even imagine dark skin girls tryin to find shades with no luck.
The problem could possibly be with the supply, when there is ls limited shelf space in stores, they try to market to the broadest consumer market, which is why a lot of the makeup found in stores, is marketed to different shades of white, despite there being just as many different shades with people of colour. The possible reason as to why Rihanna's Fenty beauty was so popular, was not necessarily because it targeted a new market but because it was sold online more as compared to the makeup found in stores. When you track down the product, instead of the product being available near you, there is a higher degree of specification. It's the same reason why if you want a specific coffee bean for your coffee, you have better chances of finding it online than in a random grocery store. This is just a point that could be made, it's not to say that there isn't any truth to the arguments they make in the video, just there still are a lot of different points they haven't explored.
I have no real clue about this subject, so correct me if I'm wrong, but the story seems somewhat flawed. She went to a bunch of stores, she couldn't find the product she was looking for and then she blames the manufacturer of the product. That is not a problem caused by the manufacturer of a product. That problem is caused by the store, who decided not to buy (put in stock) the product she was looking for. For example, she complains there aren't enough makeup options for non-white women in the stores she visited, but if I go to a bunch of online stores in my own country, then I find about the same number of makeup options for both white and non-white people. So, instead of blaming the manufacturer, shouldn't the video be about why the stores in the US don't give her more options?
+Janae Fuller I know, but at the same time there should be better availability. It's definetly not a serious problem since it's makeup. But I know most of the people who disliked did not dislike it because it focused on makeup. 5k is ridiculous.
This problem is horrid and needs to be brought up more, I can relate because I'm reallllly pale and its hard finding light enough shades, but it would really be upsetting if my favorite makeup brands didnt make a shade anywhere near my own.
@@vojtechmartinek6389 this is the dumbest reply i’ve ever seen. the whole video was about including everyone, even if they aren’t the largest demographic. why should this video target specifically women of color when then topic is about everyone of color?
So the video argues that there have been less choices of shades available for Women of Colour and how we should change that. Right so, where the hell are they wrong? commenters mind explaining? maybe im missing something.
I first watched the video and then looked at the dislikes and I have no idea what's going on. So if you are missing something, then we are missing it together ;)
Because the products appear to exist, the issue appears to be societal, not the make up industry which seems to just be reacting to and providing for consumer wants
I'd say the biggest issue is how Vox is framing this. What really bothered me about this video is how they brought up that only ~16% of black women worked in a certain beauty company, which is really close to America's black population. We shouldn't expect people of color to be overrepresented in an industry that isn't marketed towards people of color exclusively. This also explains why there typically aren't as many darker shades of makeup. If less than 20% of your consumer base buy darker shades, realistically you're not going to be able to sell a wide variety of darker makeup since the extra cost to produce more shades won't be made up by their relatively low sales. To be fair, the video did a good job on highlighting how smaller, independent companies can fill this share of the market. It's just that the video implied that women of color had fewer mainstream options because of racism rather than supply and demand.
But they point out how Fenty dark shades have sold out which implies, though not stating outright, that there IS a demand and that if companies put those shades out there they would get purchased
Exactly. The reason for these dislikes can not simply be people seriously reflecting about supply and demand and how marketing works. Especially since the video adresses that
And you aren't racist? If you want ,,equality" include everyone don't just play your victim card. I don't think that any race is below another but I think that hypocrical people like you are below any normal human being. So I don't care what color are you I told you what I think about your hypocrisy
+ArmyThatBlinks InTheReVeluv so, saying "black, asian, hispanic, arabian etc. power" is somehow respectful to everyone, but as soon as somebody says "white power", that's somehow racist? hypocrisy much?
Voltage Drop well hispanic is not a race neither id arabic (they are considered white but this SJWs don't know that so shhh). If they knew they would exclude them from their ,,equallity" circle
It is an issue in more than skin colour, my girlfriend is REALLY pale and she has real trouble finding the right beauty thingy stuff. Same goes if you in any way differ from the "mainstream". You want those nice jeans or skirt? Tough luck you are too high, have too long legs, have a wrong hip ratio to waist ratio. Living with a really tall pale girl made me realize how idiotic those companies are.
I have this problem in clothes - makeup I’m fine because I have perfect skin and don’t need foundation. I’m taller than my mom, but clothes are longer on me than they are on her. I have a longer torso, but shorter arms and legs, and I’m already below average height at only 5’3.5”. If I want short shorts or skirts, I have to get micro minis, and rarely can I find pants that I don’t have to alter. Never mind that I’ve lost 160 lbs in the last year, so I have hardly any clothes that fit well because of all the money to put out for a whole new wardrobe.
Does she have a pale (cool), pale (warm) or pale (neutral skintone? I can recommend korean foundations because they make light shades. Well korean make up is usually made for everyone but the foundations are hard for darker skinned women to find. Maybe she can try it.
try asian cosmetic. it 's for pale women only. i have light skin but not pale still look like zombie when i use it. they were like pale,medium,dark...and me not fit in. if i use medium.it s made my face orange. if i use pale.i i look like zombie
Unlike most darker people, I have a cool/neutral undertone instead of a warm/golden, and half the times even the ones labeled as "neutral" make me look like I had an accident with spray tan
I feel like companies just ignore the women of color and the women of no color. I'm super pale, as in lightest shape of foundations and concealer but not WHITE in color. I can hardly find stuff for my color because companies don't care for people with pigment or no pigment. I always see the beige color for "tan" or sun-kissed girls, and I can't wear any of products because they are just too dark or orange for me. I'm glad to see companies finally getting it in their brain that not everyone is the same damn shades of beige or tan.
MusicMysteryLover yeah I’m super pale and absolutely do not ever want to tan because I think everyone should be able to have their own skintone and not have to change it just to look pretty for someone else. I never wear makeup because none of the available shades match me as my natural self I just wish they could makes shades for every tone.
I have yet to find a shade that matched my skin. It's either too tan, too pink, too yellow, or a mix of yellow-tan. In high school, I actually bought a pure white powder from Hot Topic to tone down my foundation because it was too dark (and I'm talking the lightest shade possible) I am extremely fair and I'm still waiting for a foundation (one that is cruelty free, sulfate and silicone free) that matches me.
Clearly you still had the need to express yourself. You *didn't* just leave. I mean come on... If you're gonna watch the video and leave, actually do so. What you did was read comments and THEN say "I didn't read any comments, just left xoxo"
@@yuh8740 umm... first of all I was talking about society as a whole. Second, no human beings were originally black. Being white was a genetic mutation. Black people were the default. Second of all y can’t u accept and see it
Even non-white majority country like indonesia only caters to light skinned women even though most indonesian are tan. They import limited range of colors for western brand and the local brand just have occasional ONE shade that visibly more darker than those light beiges. Wth is going on? How about brands of african nations, do they cater to light skin too? This situation might be a world-wide problem.
Mau di Audit ? OMYGOD YES. As an Indonesian girl myself its really hard finding a shade that fits my skintone, even from local brands. Its always too light, and my skin tone isnt even that dark, cant imagine the struggle girls with darker skin went through.
Totally agree. There once Mustika Ratu and Sariayu that came in yellow undertone, skincare for native, etc, and then boom! Wardah! Look at their ads, white everywhere.
ugh yes, exactly! me also as a quite tan skinned indonesian gal have some difficulties to find my own shade which sometimes leans between shade honey and caramel. nowadays after a long search, i've found my shade in ONE local foundation brand after only purchasing my foundation in foreign brands. finding my shade is already hard enough, i cant even imagine the struggle of other indonesian gals who has darker skin than mine, like it's so crazy and i've seen darker indonesian gals, whiten their skin and even straighten their natural curly hair bcs they feel they're not beautiful enough until this very day and moment. it saddens me so much :((
What? Olive is more green than blue. But you can create it anyway with those four colours because no one actually has a "green" undertone - you probably just need more a combination of more yellow and black together to get the undertone you need. If you had a "blue" undertone, you'd literally be dead. No living person should have a "blue undertone". Not sure where you got that from.
yall say this is a misunderstanding of demand and supply, but i feel like the demand has been always been there but never vocalized to these companies until fenty came out and swept the competition. you dont just tell women of color to go to companies that already cater to their skintypes because why should they be limited to what they have? why should they be complacent with the companies that already do? they have the voice as consumers to be able to also try to add more inclusivity. “supply and demand balances it out” yeah but it’s not balanced right now.
I'm white as snow with blue veins and pink cheeks. I found the right foundation once, short after that it got banned. Now i'm mixing the lightest shade I could find with some white and blue mineral powders.
As a light skin biracial black woman, I typically don't have too much trouble finding a foundation shade that matches my skin tone. But every time I go into a store looking for makeup, I do notice that there's about 40 shades of lighter colors and only 2 shades of darker colors. In my opinion, companies would profit by including darker shades in their makeup line because I know plenty of black women who would be happy to go out spend their money on products that actually cater to them. I have the same issues with hair products. I have natural hair and I notice that stores have like 4 whole aisles for white people hair products and one small section on a tiny shelf for textured/ethnic hair. I know people will come at me and try to make the "supply and demand" argument, and I get it, there's more white people in the country so companies should make more products for white people. Sure, but representation matters! It's discouraging and frustrating to go into a store and realize that they harldy have anything there for you and your skin/hair type. Just because people of color aren't the majority in this country doesn't mean that they don't deserve equal representation and equal amounts of products to make them feel beautiful. This is NOT an attack on white people, and I'm NOT saying the beatuy/makeup industry is RACIST. I just think companies need to take darker skin people into consideration when creating a product. If you disagree with me, feel free to comment I'd love to hear your opinion.
As someone who has always struggled to find foundation that matches cos I'm at the other extreme if the spectrum as I'm exceedingly fair...... dark-skinned women have it harder. It's rooted in this mistaken idea companies have that having diversity will hurt their brand. Which is ridiculous!! I live in New Zealand and we have such a wonderful wide range of skin tones here as we are a very multicultural society, but what shades do major companies like Este Lauder, Revlon, L'Oreal, Chanel etc sell in our country? 20 shades of beige. At least I can add some white to most foundations; darker-skinned women don't have that option. I'm being excluded, yes, but there's no hidden agenda with why companies don't market 10 shades of paper white; why they exclude the deeper shades is something more damaging and insidious, and it makes me furious.
now I'm here uh, no, I'm not stupid. What I do acknowledge as that racism is alive and well in the beauty world and what's annoying for me is not an equal issue for WOC, as there's that added racism layer of context there
also there are mixers readily available for us if we need a foundation to be lighter however dark mixers are more rare and according to some people some of them don't work very well, don't know too much about that though.
Not to mention that it's not that hard for a mexican, chinese, middle eastern or native american woman to find make up that suits their skin. This video really applies mostly to darker skinned women, usually black.
evacookie 2 but what does that have to do with this conversation? Are you attempting to shame a race? We are talking about pride of POC, not your stragedy to judge a race, and jail populations.
Issa Vibe wtf, I'm not trying to shame anybody. I'm struggling to understand how you extracted that possibility from my comments. Isn't Vox an american thing? Aren't they mostly speaking for black american people in this video, rather than people from the whole world?
While it's true that other women of color can have dark skin, black women typically have much darker shades. I believe they mentioned all PoC because they know it can be difficult for everyone, but highlighted black women because they tend to be darker. Hope this answers your question.
Trish Prescott What? Can you hear how ridiculous you sound? No one hates black women it’s just that for many years due to other reasons company’s haven’t developed ranges for poc, meaning it’s difficult to make a range. Also you’re a minority of course your not going to have the same choices as a majority that’s economy 101.
Does anyone know any foundation for my friend? She has yellow undertones in her skin, her dad is white and her mom is from Philippines, but her skin is like yellow ish, but white at the same time? Idk how to explain
Itsyaboi Shay she most likely has the same problem as me. Lots of Asians fall into the olive category . She is most likely a pale olive like me. The problem for us is that foundations have orange , pink and beige undertones . Never green . I usually mix drops of yellow and blue foundation mixers into my foundation to get a better base . And some white .
NYX has a ton of foundations and foundation mixers to match someone's skin tone. I have the same problem, and I can customize it to minimize the yellow tones in the foundation itself.
I have olive/yellow undertones and my skin goes from light to slightly tanned in a couple hours, its so difficult finding shades to match me because they always look too orange 😕
I’m half Filipino half white as well and I’m super yellow. It’s hard to match someone without a photo but Bare Minerals Original Loose Powder Foundation in Golden Beige and Golden Medium suit me pretty well.
It's exactly as I thought it's not that they can't make it is that they didn't want to and when they do it seems to be incomplete. You see my photo I'm a light skinned black woman and had trouble finding not only my shade but something that also matches my undertone. For store brand Maybelline Fit Me is decent enough but Fenty Beauty was spot-on
It's very true that the lack of selection of makeup for women with dark is extremely obvious. just walk into any makeup store and look at the shades, you won't see anything darker than a tan at most stores.
One thing to keep in mind is that stores stock what sells. A brand may offer a very dark foundation, but it may not be sold at a store in an area that is 98% white people. That's not always the case (sometimes a brand just straight up doesn't make darker shades) but it does happen.
Steph the Word Wizard im not sure about the USA. but i live in a non white majority country and if you walk into sephora you can't find any shade above a tan. it's not about location, it's about the brands making the products
Seems like a fairly opinionated video, but it's not malicious? The only thing I can see people getting irritated over is the whole conspiracy of brands purposefully avoiding people-of-colour because it 'damages' them
Troy Macdonald it wasn't even overly opinionated, it was just saying "hey Rhiana started selling makeup for a wide variety of women and it's selling well" then going on to talk about historical underrepresentation of black women in the marketing of cosmetics. I don't understand how people are even have any reaction other than, "oh, it's good that they're getting represented now"
the trashman What's pandering about it though? It's a real complaint and the video is in relation to how amazingly the dark shades of Rihanna's new makeup has sold, and I don't really see political correctness to be an issue when it's not censoring what they actually want to say
You assume we are all white men. Every white man i've seen on here commenting are white knights defending the video. Theres even 2 comments ive seen by white men saying how the white man is evil. What are you even talking about?
@John Doe I'm making it my mission to find every comment your dumbass typed and ask why haven't you explained how this video is so wrong yet? you disliked it, you keep going around telling everyone you disliked it but you're yet to provide any reasoning.
Its not about cosmetics you dumbass, it's about the race baiting nonsense. And no, that isnt just done by men. I know you like to demonize half the worlds population just so you dont have to think critically, but thats simply not how reality works
It's NOT a problem that exists. Companies exist to make money. It's simply supply and demand, a child could understand it They do not push ideologies, let alone racist ones.
Fashion Fair was for woc and it was here way before Fenty Beauty. It's not like Rihanna pioneered makeup for woc. Iman had her own line before Rihanna too.
I commend her brand for attempting to cater to a wider demographic but if I'm being honest I think Fenty foundations suck. I hope other brands catch on and come out with better products.
i’m extremely white // pale and i can never find a foundation light enough for my skin e v e r even the lightest shade in almost all drugstore foundations is wayYy too dark
I know damn well you’re lying girl😭you just need to understand your undertones. Maybelline, L’Oréal, nyx, Almay, Covergirl all have shades me and the whitest of white girls can easily shadematch. Stop tryna victimize yourself smh
@@selenadawn7953 girllllll you seem to be underestimating how pale some of us can get in the winter. some of those brands are only really available in america so those of us who live elsewhere are screwed and the others are way too dark. too faced has a good pale shade but it's not exactly cheap. just because it's not an issue for you doesn't mean it's not an issue for us when buying make-up
@@xo801 This video is not about you so don't make it about you. Bottom line is you are way more privileged than any black woman will ever dream to be, so stop playing victim and trying to remove the focus from black women to you. And do not refer to a black woman as "girl". You do not have that privilege, community, relations or black experience required in the sisterhood that black women have that allows us to call each other "girl". It sounds condescending and wrong and Jim Crow-ish coming from a white person. Same goes with calling a black man "boy". Stop it.
Ian Mak lol what?? Dude lack of shade ranges something people have been talking about for years. What "Race war"is gonna happen because of makeup??? I really can't with people
Glad that Fenty caters to those who are albino (zero melanin) to those with extremely dark skin. Be more like fenty.
Yeah I'm not albino but I'm so freaking pale!
Opal Arts hey, ain’t nothin’ wrong with that!
batman likes pizza except for the summer. Spf 90
YASSS
that's cool that Fenty does that. But if you are a small business owner in rural Ohio, should you really be expected to stock and restock every single skin tone equally when you know as a small business owner that the darkest make up skin tones only account for 1% of the total make up you sell? Why should that small business owner stock thousands of dollars of make up every year that she knows for a fact will never be purchased? Whenever a new line of make up is released, should that small business owner be obliged to purchase every skin tone available in equal portions, regardless of the fact that certain skin tones sell 5, 10, 20 times more than other skin tones?
I remember when I was younger one of my teammates told me that she didn’t know that black people wore make up it was really funny. She said that she thought that black people were just naturally beautiful and it hadn’t ever occurred to her that people of color used make up
As a kid it never occurred to me that anyone used makeup; when I went to stores I only saw the sweet ile and everyone in my class had baby skin! :)
lol was that a compliment
I felt similar. I assumed black women had naturally perfect skin.
Most women especially in Africa don't wear makeup. They are OK going without makeup except maybe lipstick or eye liners, it mostly has to do with makeup usually looking ashy, maybe Rihanna helped.
@@yo4522 Black woman in africa have much clearer skin and a lot dont wear foundation
People here do because the climate isnt good for our skin so we get more 'blemishes' and unclear skin hence the want to wear foundation
I could be wrong on the want though
there’s some foundations like:
✋🏻✋🏻✋🏻✋🏻✋✋✋✋✋✋✋✋✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿
smh
tarte is shaking lol
Some or most?!
adri so is beauty blender ✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿
You either too pale, too orange, too dark, or have no shade available. Maybe perfect.
“Some” MOST you mean 😂
the fact that i got a skin whitening ad on this vid...🤦♀️
heist I got one a few days ago, I was shocked and kinda disgusted.
judging by your profile pic u might be interested in those things
@@ece9948 It's just a profile picture...
@@melindawalker1392 r/wooosh
@@ece9948 u can like a korean idol and still be proud of ur skin colour??? tf????
Tarte:
✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾
Fenty:
💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿
Copied.
but my hands are more pink
🤣🤣🤣🤣🤣🤣
only 5 colors total
Tart more like: ✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋✋✋✋🏿
As a dark skinned Indian women, I never found any foundation that matched my skin tone, I use MAC now which I bought from London, we don't have Fenty in India yet :(
Oh no :( I hope they open outlets there soon!
So So 2025 maybe?
try ordering it from sephora or the fenty website itself :)❤️
Same in Pakistan! For some reason we have porcelain skin shades in South Asia but not actual shades that will match majority of our population
@@mahanadir exactly my question!! Why wont they make darker shades when india pakistan Bangladesh Afghanistan etc countries literally have like 80% brown people?!!
Cuz they have fifty shades of white and two shades of "Tan"
"Light tan" and "dark tan"
I’m pale asf 😖
@Moonbyul Kimie im the same color when im sick....im the same color when i cant breathe...(same goes for if i "blush" or get "sun burn"😂)
Heaven_ the _black_chic_who_loves_kpop I wish I could blush🤗
@@brosukeee687 ok then.....
I'm asian with a very yellow dark skin and I can never find my foundation color, because most colors are too light and not yellow enough. It's such a pain and it makes me so sad looking at those light colors foundation in my country even though I live in equator where most people has dark skin
The colorism is far too damaging for us
I have a question about Asian skin if you don’t mind? Are you all referred to as yellow-skinned because of your undertones?
@@PrincessKLS not undertones
So a lot of east asian, central asian and southeast asian skin color basically are different shades of yellow aka dark yellow light yellow etc
We may have different undertones (can be green, pink, etc)
In fact my skin color is dark yellow with neutral undertone, so i cant use any makeup with warm undertone nor cool because it clashes with the shade of my skin even though hypothetically, it should be okay because i have neutral undertone
Thus, i can only wear colors with neutral undertone so it wont clash with the shade of my skin
Idk plenty of east asians look white to me. Infact whiter than many whites.
It reminds that people laugh at me when I say that my mother has a yellow skin when she really has a yellow skin.
People of Color = Non-White. Period.
I think Rihanna did a great job in creating this line so that everyone can feel beautiful and wear makeup
Deniela Bissoon Rihanna
why would you need makeup to feel beautiful?
My Piez it's a beauty enhancer
For the ones that can afford it
Why wouldn't you?
Im here wondering why we arent called "brown" and "beige" instead of "black" and "white"
Shy Fie I wonder the same thing
because of black and white thinking. if there is something, there must be an opposite to that. it's childish, we should call ourselves beige and brown
As a brown Asian, I never feel represented. It is always about white and black. :/
Mostly it is just that everyone is a different shade of brown. I mean Japanese or Koreans are not yellow, but that is the color they got assigned simply because providing an accurate identifier is too complicated or time consuming for people to bother with in common conversation.
Renenlilje how about caucasian and african american?
I don't have an extremely dark skin color I'm a Carmel / brown color and it is still hard to find a color. I can't believe how hard it would be for woman and men who are even darker
Yasmina Diab Yeah I'm Caramel completed too,and I've also had problems with the buying makeup my complexion
er lo my mom is darker than my dad which made me become a caramel color so please don't assume. But yes u are right I am Lebanese, and people From Lebanon r not white.
I have the same issue. The only one that has worked was fenty beauty and born this way foundation. All the others, look either too white or too dark. It's never right. Let's not forget eye shadows. Holly cow, my best f who is white. She kept telling me how amazing this eye pallet was. Well she tried it on my eyes and she was struggling. Cause it wouldn't blend well or it was not pigmented at all in my eyes.
I don’t really wear makeup, but I sincerely hope that this gets better I mean everyone deserves to look and feel beautiful if they want to and I just hope that we can make it equal for everyone and anyone
Yasmina Diab same
Fenty is a unicorn in the makeup industry
Unicorns are from anglo-saxon folklore.
Arminius of Germania alright
Edit: Fenty is the Shaka Zulu of the make up industry.
Fenty is a dragon in the makeup industry
Why is this so disliked? It's not attacking anyone, it's just factually informative.
because white nationalists think saying the word "black" is racist against white people.literally find any video that talks about race issues,go to the "newest comments" section and you'll see a ton of "it's okay to be white" comments.disgusting people.
Although I agree that it's ok to be white, I'm from Denmark and that's something that I'm proud of ... but I don't understand why some white people will think that this is a personal attack. Even though the issues highlighted in this video are being slowly improved, not talking about the racist past of makeup and the beauty industry is disrespectful to the people who struggled with it in the past and the people who still struggle with it today. It's not 'leftist propaganda', it's just undeniable historical and present fact
of course it's okay to be white,that's why white nationalists use it as a slogan because normally it is an obviously true and not at all offensive thing to say.and yeah another thing these people do is call it "propaganda" or "identity politics" when someone says "we shouldn't kill black people" lol.also you being proud of your heritage while caring about social justice for other racial groups is honestly amazing,i probably haven't met someone like you in real life
haha thank you :), there are more of us than you may think... unfortunately the ones with the most toxic ideologies always shout the loudest. It's all about education. To be honest, a year or so ago I wasn't near a open minded as I am now, I'm not proud of it, mostly because my family always lived in such a white place and so never bothered to learn about other races. Of course, my family has always been against segregation and racism, but I don't think they ever really thought about how they would react to POC coming to their country properly before the refugee crisis. Now our minds have changed and it's all through education teaching people what the world looks like from different perspectives. That's why videos like these are so important.
aww that's great:)
I didn’t realize how much of an issue this is until I talked to a friend of mine who has extremely dark skin, she’s one of the darkest people I’ve met, and foundation for her is a nightmare. She has to get very expensive foundation from places like Nordstrom. I’m really glad that it’s getting better!
Alex Larson aren’t you glad you’re white?
John R That wasn't necessary -_-
oмgιтѕвяιѕα yeah but cmon... aren’t you glad?
I'm sorry, is that the way you react, when you see other people's struggle? That you feel glad it's not you? Cos I'm pretty sure that wasn't Alex's reaction. White women don't experience these things. If you do not experience somethings firsthand there's a degree of separation from the problem. Even if you have a friend who opens your eyes to it, you can listen, you can attempt to empathize, but you will never know their struggle fully because you haven't lived it. However, just because that degree of separation remains, that does not mean your takeaway will be "Aren't I glad that I'm not experiencing this first-hand", most likely it's "I see your struggle and though will never comprehend it fully because I am not the one living it please let me know how I can be of use to your cause". Peace.
Alex Larson I can't imagine walking into a drugstore and not noticing that there are five shades that are about my color and no shades darker than Beyonce, at best.
Smh Tarte Shape Tape Foundation
yesss
I was the 500
At least Tarte ships to Australia and the price is not marked up. Including dark skin-toned people doesn’t mean everyone’s included.
Shape tape has what, 20 or less shades?
Mr. Jankowski how many countries are there outside America? How many people are there living outside America?
Beauty: WOMEN OF COLOR DONT HAVE SHADES
Fenty: hold my 50 shades bish
Sommy Bunny 50 shades*
Or just replace the 40 with the 50 instead of just putting edit: 50???
OF GREY
40
She has a shade as light as snow for the them really oale pepale and some really dark shades for darler peaple
look at the dislikes, why do people get mad when talking about dark skin inclusiveness in the country?
maybe because it's not about race but about companies making products for most popular skin tones. I'm white af and can't find matching foundation anywhere. I gave up at this point, I don't need another bottle of orange death to spent my money on. As some comments said - buy from black brands, support your people and stop spending your money at sephora etc. they will feel the difference. there's so much WOC, you can make a difference. Me, with my pale skin- I have no power and no options. the only powder I found that matches my skin is white. and I mean white.
BlackGirlLovesAnime6 theyre probably dislikiny cause this girls voice is annoying
I disliked the video because every female vox presenter can't talk without vocal fry, including this one.
Yeah, I was going to say the same. Those of us who are so pale that there is nothing in our color get tired of being overlooked.
I haven't thought to try it. Considering Rihanna's involvement, I figured it was a brand aimed for darker skin tones. I'll look at what they have. :)
It looks like Fenty will become the gold standard for inclusive makeup. Beautiful! ✨✨✨
Snodge Kat that is awesome!! Too bad Lion got triggered over it. Guess it's the only way he/she/it feels relevant, lol
You Fell Pefectly Into My Trap Card.
I would love to try fenty but the ingredients in the highlighters and foundation scare me tbh
Exactly! After she launched, then other companies tried to change last minute lmao
Lion Crackert
My sephora's fenty foundation literally is sold out ALL the black shades except the darkest one. Fenty is selling out because we're all just looking for a nice foundation that matches us and other companies that make black foundation colors only have like 4/5 shades for us and doesn't match us good or get as dark as me
Mochahontas Lord knows you are gorgeous 😫and your complexion is life❤️🙌🏽
Nature is Great what? I am so confused by your comment and where it came from…?
Nature is Great oooooooh. I don’t agree but ok. Also what does that have to do with her comment though? Is it not towards the video?
Nature is Great they're not sayin white people failed them they're saying makeup companies as a whole even black owned ones..
Mochahontas in Germany the darkest shade is literally zendayas skincolor
Doesnt take 9 minutes to explain this. It's because fair = beautiful. We've all been brainwashed into thinking that being fair is the gold standard and that darker skin tones mean you're not pretty. Darker skin tones have been neglected and ignored, and now Rihanna broke the mould and made it compulsory to offer more shades for darker skin tones.When other brands saw her profit from it, they all decided to follow the "trend" and offer more shades because it was now "cool" to be dark. The world is still a VERY racist place.
That was the case in the 1800s, but not now. Fair skin used to mean you were rich, didn't need to work on the fields outdoors, so your skin was lighter.... and the wealthy were dumb enough to put lead paint on their skin in some cultures and time periods to look even more pale. But consider how many white people tan their skin to darken it. Now, 'tan' is beautiful and pale is ghostly and unhealthy. Is there racism in our culture? Absofuckinglutely, however, I would say with darker skinned people lightening their skin, and lighter skinned people tanning their skin, a mid-light-brown colour is probably deemed the most beautiful now.
@@graphiquejack It all depends on where you come from. Most parts of Asia, for example, deem light skin as most beautiful
It’s a colorist place
Vrushali Dhongade No the society is turning into liking people of dark skin and everyone else can suck it
in the far East Asia, it is still known that being pale is beautiful and being tan or dark means you are ugly because in their history, slaves worked in the sun which tanned their skin a lot and this trend doesn't end for them. As a deeply coloured Chinese girl, I think this is not a good trend to keep following because it is now known that no body is a slave anymore and this trend is not looking to stop anytime soon. I have actually been bullied severely because of it. I have an African mum and I carried most of my genes from her so I came out to be dark. I was born in China and this beauty trend went as far as not allowing me to school because I looked like “dirt”. being there for 7 years and not allowed to school just because of that. I had to move from my home and go back to Africa which was also a bad thing for me because I couldn't speak English or French fluently at that time and I could only speak Chinese so I was classified as “stupid” in school. This whole disaster in my life has been caused only by that one idiotic trend. Beauty shouldn't be on someone's skin colour it should be on their personal features and that is why some people believe that everyone is beautiful in their own way
Q: How do beauty brands fail women of colour?
A: blatant racism.
Women of color like Asians, Arabs and Latinas?
@Shaun Cameron Not Latinas
•PeachiiSkiies• So you are going to be ignorant about dark skinned people in the most part of America? Great
@Lucas FC All Latinas aren’t dark skinned
@@jordynalexander4153
Most of them are of the half-White half-Indigenous variety.
Being extremely pale, I have issues finding shades light enough for me. That being said, I definitely think that brands cater to light/medium skin tones... there doesn’t need to be 20 different shades of beige. Rihanna absolutely killed it with her launch 🙌🏻🙌🏻🙌🏻💕
❤️
just say you're racist and go
Kelly S
Not really, seeing that black people exist everywhere on the world and that the make up producers have their products everywhere in the world?
Lori McAdoo how is that racist?
Its racist because though People of Colour are a minority in America, that doesn't mean they don't exist. Just like how very pale untannable people like me exist. I'm a minority among my people, not as much as poc. But I am, if you are not a shade of beige you have no place in beauty. That's the message makeup brands send to poc and many other skin tones that are not catered too. You are not beautiful. Because of your colour. That's wrong.
4:47 that google search broke my heart
A few days ago, I went on google and wrote "beautiful woman" bc I was curious and all I saw was fair skinned woman not even one black women, it made me rlly sad. 🙁
Kadjagnee. I do that too 😔
@@kadjagnee.4811 We need to change that
@@meeraa3329 This is hardly surprising, to be honest. If you Google the Chinese word for "beauty", you'll get only Chinese women. If you google the Arabic word, you get Arabian women. And if you google the Zulu word for "beauty", you get only Black women. The UK, USA, Canada, Australia... are predominantly Caucasian, so it makes sense that a search for the word "beauty" in English returns predominantly pictures of Caucasians. To be honest, I find it more surprising that no _man_ ever shows up when you google "beauty", in any language.
Mister Knightley you’re looking for the wrong word. Search up “handsome”
What's up with the 10k people who disliked? Only facts were stated, are you mad?
Many people of color who are not black were NOT fairly represented. They should have said this video was for Blacks. People of Color = Non-White. Period.
@@violetviolet888 what is "Blacks" maybe black american you mean...
@@violetviolet888 I'm guessing you didn't watch the whole thing
@@rahmashidow5683 black is just a color group where many different ethnicity’s possibly descending from africa are called because most can’t name or don’t know their ethnicity. Just like the color white. What is white? You’d get the same answer. Mainly it’s an American phenomenon
@@violetviolet888 wh,,what 😭 im latine,, and i fall in the medium of skin tones. i felt represented by this video perfectly well.
Why do people in this comment section think that black people don't have money? Having products for minority groups in a predominantly white market isn't a loss. Markets catering towards the upkeep of black hair literally makes billions every year, meaning people are willing and have the means to pay for it. And if makeup for darker skin tones get sold out, then think about what kind of money you could make from expanding the business.
Trust me though blacks from my place are pretty well off...like I've been 3 different doctors from my local clinic and they are all black. Would be far fetched to think they can't afford makeup
Because from the blm movement... they constantly state that blacks arent as well off as whites, some take there.peoples words for it...
Because according to median adjusted income, black household income is lower than white household income by about 30k. Though I don't know why people will infer that as black people having no money. The keyword is "lower" and "median." Lower doesn't necessary mean you are dirt poor, you just have less than what somebody else has. Median means there are people above that median.
I thought it was because blacks (minorities) are a minority of the population so companies don't market to minorities as much as majorities.
A more interesting video would be something you touched upon. "Why do black women spend so much on beauty products compared to whites?"
Kinickylj nobody said anyone has to. It's their choice to do so but companies have to cater to a certain group of people. It's not like food. Everybody eats food but clothes, make up and hair care is different for all groups of people. It would be smart to cater towards the majority but since there are already so many doing that your company might not make it. It might be a disadvantage to cater towards a minority group but that is only if you don't know what they want, they they are looking for in products and what they ultimately need. If you got all that you're good
I think you should say “people of color” instead of “woman of color” because there are also guys who wear makeup too
HachiNguyen oh true
HachiNguyen unfortunately
Justin Bieber why is that unfortunate
Styx well a lot of them are hella attractive and very wealthy so what's the issue you have?
Styx you just said onky ugly guys did it now you're saying the opposite. Why can't grown men just put what they want on their face
Great video, would have loved to see you talk about how makeup brands started changing their tune when Fenty launched. I found that really funny.
LuxCresent That part is hilarious to me as well.
what happened? I'd love to hear that story, can someone tell me?
I want to know too
After brands saw that the darker shades of Fenty were always sold out they started posting their darker shades on their social media as if to say 'we're here too !!!' even though they had previously mainly posted their light skin models so much so that you wouldn't even know they had products for darker complexions
LuxCresent I know right...I'm seeing all kinds of new products now, some even imitating some of Fenty's exclusive products. We all know what happens from here.
Of course they were sold out fast, it was the first time black women found foundations that match their actual skin tone!
I was so happy to see all my black friends finally having decent foundations to buy, they were SO happy and I was so happy to see them smiling that way.
I hate wearing make up, but I love *doing* make up and my friends love to be my models.
I hope more people catch on and make cheaper versions, fenty isn't exactly cheap (i love rihanna not attacking her) and cheaper ones for both pale and darker skinned people should be there for everyone
They’re always been foundations with a wide color range. They weren’t marketed like Fenty
riri, you’re doing _great,_ sweetie
Lion sarcasmt
yes
@@Lion-lv5rb
Plz go back to 4chan
who?
My skin tone falls within the "mainstream" shade range so I v rarely have issues finding a match... but it's is SO unacceptable for large cosmetic companies to continuously undercut black women/WOC I am sick of it!!! And it ANGERS me when ppl say that WOC should just shut up and be happy that they have Fenty Beauty, MUFE, Mac, or Lancome to choose from...Like no, why should they be complacent a whopping 4 brands catering to them? They should be able to choose from the 18959857 makeup brands ranging from cheap drugstore to high-end just like white/light skin women can.
kijiji93 large companies generally don't have the same range as fenty beauty. I'm not black, or Asian, or Mexican or white. I'm from the Middle East to this day I can't find a perfect match because all shades are either too white for me or too dark.
Not the same problem exactly but I struggle with finding shades that match me with my extremely pale skin it makes me mad when I see foundation with only three shades because of how many people they cut off
It has nothing to do with racism and more of the fact that there won't be as many people to buy a large variety of darker foundations. Companies that everyone can seamlessly buy from would be nice, it however isn't realistic given that companies don't want to waste money. Perhaps these companies should have a small amount less needed variety available to order as a specialty item?
youre going off of stereotypes and assuming that black people cant afford high end makeup. if you havent noticed when fenty came out, there are many darker skin people who are willing to buy foundations from companies that represent us.
Black people make up about 13% of the US population. As a major beauty brand, would you rather focus on 13% or 87% of the market?
There lies the problem.
I live in India where most women are of brown skin with some fair skin tones too,however all the ads and stores sell lighter tone products,we are made to believe looking dark is dirty and you desperately need make up or face creams which will lighten your skin tone to make you look more attractive.Yes,there is economics involved in this,but anyone who is denying that this is a race issue also is simply unaware.This was a colonial racial mindset that you have to look fair to be attractive,the numerous racists ads running in my country is proof.This is a worldwide issue,so simply saying if you want dark toned makeup go to a non white country is again,ignorant.
Sad
Its a cultural issue. In this country fair looking people were always treated as being superior. You see matrimonial ads where asking for a fair skined bride is the norm and so much importance is given to skin colour. The companies are just cashing in on it. Not their fault entirely.
I don't think guy's care about the shade of a woman's skin as much as the prettiness of her face.
^You clearly never traveled abroad to other countries around the world.
Sounak Basu yup ur so right. I pray for all my dark skinned sisters and brothers around the world to stay strong.
People: saying white and black while referring a race is perfectly okay.
Me: Im yellow.
People: thATS RACIST OMG JDKODDJKSOSFJKSOSA
I'm legit white. Like a few shades darker than a napkin
lab luvr ah good analogy
Opal Arts I’m more white too! I’m like one shade darker than a napkin 😭
I'm yellow too
daam same
I support the content of this video.
Dywindel Me too.
YOU MONSTER! /s
Nellie Rutten what?
Nellie Rutten Did you actually watch it, it mentioned all that. Colorism is a thing yes, and it sucks, yes, and it even spawned the black is beautiful movement, but first of all the video actually said that dark skinned people DID try making their own products (apparently they never got popular or something, maybe the stores didn't buy it) and while it's true that they can make their own products and companies (which has happened) the mainstream brands foolishly ignored the demand, at best because they ignorantly ignored the market research proving it's profitable and at best because they feared their reputation would be threatened because other people would dislike them for it.
Can someone actually explain what is so upsetting for so many people in this video? It's just a historical account of makeup for women of colour and it has somehow garnered such ardent hate for it minutes after being uploaded. All the negative comments appear to be from white males who view this as an attack against whiteness; a lot of them being posted before anyone could even finish the video on 2x speed. I for one have little to no interest in makeup but decided to watch through the video to see why it almost instantly gained so much hate and I'm failing to see why other than a bunch of white men who hate blacks and women...
I mean if you have any genuine reasons for disliking the video, I'd be glad to hear and discuss them but it's pretty obvious that there are a lot of racists (ironic or not) in this comment section.
Anime profile picture.
Vox has become a target for many on the right. And in fairness it has put out some horribly biased content in the past. So now they're on a mission to bury any content that they disagree with.
I don't think there was much wrong with this video. Except it did rather jump to the conclusion that the lack of products was driven by racism, when there might be a more innocent explanation that the products just weren't economically viable.
Though also, it wouldn't surprise me if racism was a factor, or simply ignorance. Because the fashion industry can be notoriously shallow.
It pins it all to racism when in reality it's just basic economics. Companies aren't going to have the same amount of dark shades of make up as light shades when only 6% of the population is going to be interested in the dark shades vs. 36% being interested in the lighter shades.
If you release a new dark shade some dark skinned women are going to gravitate towards it because it might fit their skin better than the alternative. The same thing happens when you release a light shade though, and even more people will flock towards it because there's more light skinned people than dark skinned ones. That basically means that the vast majority of the time it is better to just release yet another light tone than a dark tone. There's no point in competing with other companies over a tiny amount of market share.
+Lynkz If it weren't for all the dark shades at fenty beauty being sold out for a long period of time I would have almost believe this but...they just restock on their website(450 still sold out last time I checked) and also all the sephoras near me like in a 150 mile radius is sold out. it been almost three months since they launched and their still sold out. I live in Canada.
and here we go with the generalizations. great job.
So many dislikes.....why am I not surprised? Thank you to the brands that stopped WOC from looking ashy and casket ready. Lord knows my mom and aunts had it hard.
Extraordinary One ....lol
Nature is Great
Do you even know what you’re saying. Grow up dude, it’s 2017.... about to be 2018. How do you ever expect us to come together as unison and show how far we’ve come. I’m a Muslim and I know how it feels to be reading hate comments such as yours, but if we don’t change the way close-minded people, such as yourself think, how will we ever come together. Can we all just think as everyone as human-beings and nothing different. Hope you learned something.
Nature is Great 😂 so that's why most of white females want to be darker. Got it
Coming at from a painter perspective, what if they offered the 4 base colors and you could mix your own color foundation? 😁 I know that's not really a good product but I'd like it!
Mae Desmond The Body Shop use to do that in the 90s.
I’m not about to pay 40$ plus dollars to do work 🙄. I’m paying a brand to do that. I didn’t choose my skin color don’t make me do additional work because you’re lazy 😂
Yet not all people are painters. Its kind of difficult but exciting.
😂😂nice idea bro
Not a bad idea at all
I prefer not to wear makeup from companies that don’t cater to my complexion. Fenty Beauty is amazing, though I haven’t purchase it yet; but I currently wear MAC & Makeup Forever b/c I found my undertones & overtones in the same bottle. This video was very informative, but naturally, ppl get defensive when women of color, especially Black American women ask to be represented. I am only a second generation regular makeup wearer, which speaks to the lack of options in the past. Rather than get triggered, people should educate themselves before hitting “dislike”. I NEVER look for powder, liquid/cream foundation, contour, or blush in the drugstores anymore. I don’t even try. Yes I spend more, but the quality is much better. I’ve seen this issue for really fair skin as well, so clearly makeup Brands need to consider more options & LISTEN.
No more drugstores trip for me neither.Sephora and mac have all my money!
try Inglot inglotusa.com/139-foundations
What would you gain if you were represented?
What's sad is that even in AA community the drug store doesn't carry many dark skin toned make up. Especially foundation! Is it the stores that opt to not carry the darker tones?
@@emilemilian7404 Choice!!!! Duh
Correction: In a previous version at 2:27, we mistakenly used a photo of Grace Bol when referring to Alek Wek.
Vox 2 questions! Can anyone answer them for me?
1.
What is the percetage of african american in the us? Cause 4:18 -4:25 does not seem to be such a bad represantation of the overall population?
2.
Do african american woman tend to put on a darker or a lighter color for their makeup?
Thx:)
google
Jan Hen African American woman want make up that matches them... we don’t wear darker or lighter colours unless we make a mistake in matching
*Alek Wek, not Alex Wek 😉
Vox wtf!
Actual question: why people think this video is bad/fake news? I dont see where it is lacking...
because it has the word black in the title
Alt-Right snowflakes get triggered whenever they hear any issues involving races other than the White people.
Yashiteru it lacks statistics.
The words "women" and "color" are trigger words to angsty teens who use the phrase "kek" unironically.
Here are statistics 4:08 4:19 and also pointed out some sources.
I am a white girl but see that I. Every shop there is loads of light shades and that all women of colors don’t have a choice if they wanted foundation or not because there color isn’t there like it’s 2018 people I think 🤔 its time to change
I have a makeup technology idea
What if makeup foundation was clear but it blends with your skin, it adjust to your skin color and covers imperfections and corrections, that would be very smart considering that you wouldn’t need a certain shade because the makeup could blend in with you skin, naturally, like water on skin but instead it erases imperfections without being a color. It wouldn’t be hard to allow dark skinned people to find a color, or pale people to find a color or in between colored person to find a product, a clear foundation would allow for all to have their color as it adjust and dries on your face.
Now wouldn’t that be smart?
Le Bigmac I would love that for myself as I get somewhat pale in the winter but super dark in the summer. I would love to not have to buy four sets of make up - one for every season of the year.
something similar to this already exists but the problem is that it is not incredibly accurate and most of the products completely ignore undertones so even though the color might match it won't match your undertone which is just as bad as not matching your skin tone.
This idea is lowkey pore erasing primers
L’Oréal cc cream uses this concept except it doesn’t work properly.
I thought great being really pale THIS will work for me. It came out hideously orange, Trump orange! Yuk.
diane shelton Watch John MacLean on TH-cam. He can help. He has a whole series on the lightest shade.
I say makeup should be done like wall paint. Every color/product has a RGB, RGBA, CMYK, CIE, CIELUV, or HSL and HSV Color Number. You go to a store and they mix up whatever color/shade you want. This would also be nice because you could use a device like this:
sensing.konicaminolta.asia/products/cr-10-plus-color-reader/
to know your exact skin tone too. No more random shades.
MotherEric Thats actually a really good idea
Yes that too. But mixing colours won't make anything dark enough for my skin lol but your idea is really good I can smell the money
Keno Badogomba Mixing black pigments in (as they showed in the video) wouldn't be enough to match your skin? That sounds physically unlikely.
I don't know about mixing it at the store, but it would be nice if makeup companies used some kinda consistent system. However this wouldn't be good for the company because it discourages brand loyalty. If you know EXACTLY what shade you are in a product that may be better/cheaper, what's stopping you from switching products? If they keep you in the mindset of "I don't want to change brands because it'll be the wrong shade" they make more money.
Shhh... delete this comment. I think you actually have an amazing idea that could be considered intellectual property.
Tarts be like:
We need 50 shades of white!!!!!
💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻 ok maybe we will through 2 shades of Brown in there to be inclusive💪🏾💪🏿
As an Asian woman with brown-red skin, I am glad Fenty is doing this.
I think this uproar was needed and Rhianna not only had a good vision, but also carried it out awesomely
Rafaelita, the trouble is black ladies had been clamouring for this , i feel like black ladies did help middleastern and indian girls in the process. we know chinese are not going for this as their make up is entire lotus bleaching
As somebody who works for a company who produces makeup. It's creators and other people who work on it are all 40+ year old white men. We launched a darker set of foundations just about 2 years ago because they "didn't think of catering to darker skinned women." Which is sad cus our only sales rep is a black women....
Then why don’t black women start a makeup company? Are there any makeup companies in Africa?
Sad
Chris Gerard Not everyone in Africa is black? I know that you didn't say that but still it's like you're acting everyone in africa is black.
Chris Gerard it's like you didn't watch the video at all
Also Sockai -chan never said the company they work for is in Africa. It could easily be anywhere in the world. I'm guessing its a smaller company since there is only one sales rep.
Thank you for the video. It is an issue I have not had to consider.
Jason Cookingham Thank you for a calm and decent response.
I am the whites of white I find it impossible to find foundation light enough. I can't even IMAGINE what it's like for women of colour!
exactly the same for them, just with a different color
@@bunniifangz exactly
S/o to this reporter. Sis, you’re doing amazing. Keep it up queen.
Ayanna Cash shes doing great at tricking black people that racism is holding them back
annoythefish
what??? How?
SquidSoda theres no dark make up because it doesnt sell well, not because of racism
annoythefish She doesn't say that though. No body says because racism.A lot of darker shades tend to look grey on dark skin but look fine on paler skin, so if darker make up doesn't sell well It's because of wrong undertones or a lacking formula. Black people have been making their own cosmetic brands left and right. Fenty is the newest brand. Black people don't think that racism has been holding them back entirely. But it does hold society back.
Why does she get praise for complaining. She didn’t solve anything or even create a platform to raise awareness she just complained lmao
I don't see why so many people are disliking this video. It's factual, it's not someone spouting off about how angry they are at the beauty industry. Though I don't have dark skin, I notice how limited makeup shades are for darker skinned women. And this video explains why. People are getting so butthurt about "but what's a person of color?" That's not the point of this video.
Double D you clearly didn't watch the video because they did point that out and showed there is in fact as much demand. and the us is not the only country in the world that the makeup is supplied to, for your information.
same here. It's pretty obvious when I look at makeup that there are very few shades for the darker skinned tones. meanwhile, I can find my shade in any brand.
Double D - Nope. It's about making money. And I will sell foundation for women of color if it makes me money. Fenty showed that women of color aren't afraid to drop mega bucks to buy foundation. It's a case of "if you build it, they will come".
(Smart people always look at capturing more market share and gaining brand loyalty. If I were in any industry in the US, I would be looking at the spending potential of non-white markets and doing my damnedest to make sure they buy my products. that's just common business sense. You don't follow the trend in business. You make the trend. People of color have money and their money is the same shade of green that white people money is.)
Double D You used inferior wrong you mean superior? How could you take darker skinned women struggling to look for their foundation shades with them being superior to us? And the 12% population is meaningless. From the Fenty Beauty release, the darker colors were sold out within a few days. Darker skinned women buy foundation. Just because there are more light skinned women in the U.S. doesn't mean "oh well let's make these shades for these specific women." Brands would make so much more money if the expanded their shade range.
I feel like this piece misses a few large points and that is why it was so heavily downvoted. There is a lack of discussion surrounding the way shade ranges are introduced, a lack of economic reasoning, and brushes over the previous failed attempts at darker shade ranges. While inequality may be where the beauty industry initially went wrong, I think a misguided approach to introduce darker shades is where things go wrong today.
The few shades of dark skin tones that have been sold don't encompass many people, so they haven't ever sold well and proved "market viable." Previously and currently companies literally "test run" the darker colors, and if they don't sell well the shade ranges are never expanded. As it logically makes sense that with a smaller target audience would buy less of a product, this poor selling ability was never questioned. Now, Fenty had bridged it so everyone can find their color, so now it shows market viability that largely wasn't seen before.
Pushing all of the issues off as social inequality, like this video by Vox did, only further polarizes audiences which is personally why I downvoted the video. My downvote of this video had nothing to do with my skin color and I am an advocate for increasing shade ranges. I watch just as much Jackie Aina and Nyma Tang as I do Jeffree Star and Tati. I have like dozens of videos by Vox in the past that deal with social issues by coming at the issue with facts as a basis for the argument. This video didn't interview a makeup company about shade ranges. It focused on a professor that had no history in the industry, she made no economic points and there was no "expert" economic opinion. This piece missed the mark.
Love that you guys covered this topic! Thank you vox!
Beauty Line: We include everyone !
The shades:
✋🏻✋🏻✋🏻✋🏻✋🏻✋🏾✋🏿
So many dislikes but no arguments on what's wrong with the video 0_0
Victor Dalloz I actually want to know which sex is disliking this video more rather than why.
Now you made me also curious....
Blahcub There are actually many arguments in the replies
posted that comment when there was 100 dislikes and 85 likes
THExWASP this
I don’t get what’s bad about this video... like I’m a white dude who doesn’t care about beauty at all, but come on like just make a shade for everyone isn’t that simple? Like why do people care so much about this isn’t it simple like if I was doing something about skin I would make like every shade right so everyone can get what they need
Kez H ay thanks yeah idk why people don’t it just seems common sense too ya know
Sadly, not everyone thinks like you
What many fail to realize is that dark skin isn't just limited to white people. There are Indians, Southeast Asians, and various other ethnicities that can be darker than me, and I'm black.
The reason why Fenty is successful is because there is clearly an open market for these people who haven't been successful to match their foundation due to limited shades. And the reason that is, as much as people want to deny it, is because of darker skin not being seen as a beauty investment. Sometimes there just IS a racial component. You can't deny the impact the past has had on the present and tell people that they are the ones making it an issue.
This has never been an issue for white men so I don't know why they are so concerned when this video really isn't for them. (I'm directly talking about the people who have a weird problem with it-not the cool curious white dudes)
FunkMotion I presume they focus on white people because theres more money in it, because its a bigger market. But all this does is leave a hole in the market that sooner or later someone will exploit for profit so its really a non issue.
People honestly make it into a racial thing but I can kinda understand why. It's because beauty brands comes up with shades for "fairer" skin than darker skin tones. They would normally make a darker foundation but only 1 or 2 darker shades, not thinking of the variation of darker skin. And people are pissed about it because it's not hard to make darker foundation for people who are darker skinned. That's why you're seeing the brand Fenty so much because it's a successful brand that fulfilled the needs of people of all skin colours, black to white.
When I was young I always thought it was strange they had such a limited range, especially in the exclusion of darker shades. Plus, the "best excuse" I ever heard was that black skin doesn't need it :/ Also, obviously it's worse for those with darker complexions, but I've also struggled finding colours for how pale I am :( And even if you find the right shade, because so few lines have a proper range, you might hate the formula and how it works with your skin type. I hope the Fenty Beauty sets the new standard for a foundation launch for all beauty brands.
Holly Sadler-Evans no skin needs it. It's a waste of money. Your average western woman wastes thousands and thousands of dollars throughout their teens twenties and thirties. By the time they reach their forties they're nowhere near where they could have been in life as a result of frivolous consumer spending
Trevor Chester true that it is a luxury and I don't need it, but I enjoy it. I have fun with it and it makes me happy and not because I feel I need it to look attractive. I feel like all skin colours should have the ability to enjoy makeup.
I think the poor financial education of the US population is the reason why the country is 20 trillion dollars in debt
Trevor Chester that's not what this video is about and I'm not American :P
Well it's the reason why the video has so many dislikes and my argument is equally as applicable for the UK, and I'm not from the US either but it's a yank video :P
Basically,
*_Fenty 👏🏼 Stans 👏🏽 Queen 👏🏿_*
1.) for people saying its simple economics to not sell darkers shades. Or if you complain so much why not make your own brands. We do and the thing is they are in beauty stores and drugstores all around the nation and they are doing very well because there is a need for darker colors. So clearly the market is there for darker shades financially so why not have big brands just make more darker shades when it would benefit them financially. and on top of that its not just about dark shades not being in rural small town walmarts because of lack of supply in demand(even tho there is still darker skin friendly companies like milani and black radiance selling their stuff in those very same walmart and drugstores there) but because the company could sell the darker colors online if they didn't put the colors in areas where there is lack of poc their market is worldwide but still there is barely any darker shades.
2.) I know this seems like such a small issue but I'm a "lightskin" black female and i use the darkest shade in several popular brands or they don't even have a shade dark enough at all and my skin own is the same as a lot of darker asains, middle easterns, indian/desi, native American, Hispanic, and Polynesian/pacific islanders. That's a huge chunk of diverse people in the USA that lack of dark skinned colors effect this isn't just a black issue or a supply and demand issue when poc make up so much of our country. And this isn't even talking about the darker colored people i cant even imagine dark skin girls tryin to find shades with no luck.
Why did you say indian/desi when you put Asians already😂 just saying
And they did say woc not just black people, this doesn't just affect America because you said country this is a problem worldwide
The problem could possibly be with the supply, when there is ls limited shelf space in stores, they try to market to the broadest consumer market, which is why a lot of the makeup found in stores, is marketed to different shades of white, despite there being just as many different shades with people of colour. The possible reason as to why Rihanna's Fenty beauty was so popular, was not necessarily because it targeted a new market but because it was sold online more as compared to the makeup found in stores. When you track down the product, instead of the product being available near you, there is a higher degree of specification. It's the same reason why if you want a specific coffee bean for your coffee, you have better chances of finding it online than in a random grocery store.
This is just a point that could be made, it's not to say that there isn't any truth to the arguments they make in the video, just there still are a lot of different points they haven't explored.
@@emilkruse8726 true
Why do we need them too? Support the people who are already doing it.
That dislike bar doesn't make sense. This is a genuine problem that doesn't have some deep seeded underline bias that covers the truth.
The world doesn't make sense to a child.
I have no real clue about this subject, so correct me if I'm wrong, but the story seems somewhat flawed. She went to a bunch of stores, she couldn't find the product she was looking for and then she blames the manufacturer of the product. That is not a problem caused by the manufacturer of a product. That problem is caused by the store, who decided not to buy (put in stock) the product she was looking for. For example, she complains there aren't enough makeup options for non-white women in the stores she visited, but if I go to a bunch of online stores in my own country, then I find about the same number of makeup options for both white and non-white people. So, instead of blaming the manufacturer, shouldn't the video be about why the stores in the US don't give her more options?
Cheikhouna Gueye true but at the same time it's make up
+Sascha You have a genuine point on there which the video should've focused on as well.
+Janae Fuller I know, but at the same time there should be better availability. It's definetly not a serious problem since it's makeup. But I know most of the people who disliked did not dislike it because it focused on makeup. 5k is ridiculous.
This problem is horrid and needs to be brought up more, I can relate because I'm reallllly pale and its hard finding light enough shades, but it would really be upsetting if my favorite makeup brands didnt make a shade anywhere near my own.
I can’t believe i haven’t seen other comments point this out yet, but women aren’t the only people that wear makeup....
They are main group so no need to point to anything
i’ve seen a lot of comments pointing it out actually :} i’ve been sorting by new tho haha ^-^
@@vojtechmartinek6389 this is the dumbest reply i’ve ever seen. the whole video was about including everyone, even if they aren’t the largest demographic. why should this video target specifically women of color when then topic is about everyone of color?
@@lunadoodles8810 oh that’s nice. good to see people are thinking more inclusively
So the video argues that there have been less choices of shades available for Women of Colour and how we should change that.
Right so, where the hell are they wrong? commenters mind explaining? maybe im missing something.
I first watched the video and then looked at the dislikes and I have no idea what's going on. So if you are missing something, then we are missing it together ;)
Because the products appear to exist, the issue appears to be societal, not the make up industry which seems to just be reacting to and providing for consumer wants
I'd say the biggest issue is how Vox is framing this. What really bothered me about this video is how they brought up that only ~16% of black women worked in a certain beauty company, which is really close to America's black population. We shouldn't expect people of color to be overrepresented in an industry that isn't marketed towards people of color exclusively.
This also explains why there typically aren't as many darker shades of makeup. If less than 20% of your consumer base buy darker shades, realistically you're not going to be able to sell a wide variety of darker makeup since the extra cost to produce more shades won't be made up by their relatively low sales.
To be fair, the video did a good job on highlighting how smaller, independent companies can fill this share of the market. It's just that the video implied that women of color had fewer mainstream options because of racism rather than supply and demand.
But they point out how Fenty dark shades have sold out which implies, though not stating outright, that there IS a demand and that if companies put those shades out there they would get purchased
Exactly. The reason for these dislikes can not simply be people seriously reflecting about supply and demand and how marketing works. Especially since the video adresses that
black
Asian
south Asian/southern Arabian
Hispanic
mixed
Polynesian/Micronesian
Amerindian/Inuit
Melanesians power
jalen Pee also white
+ScarletDespair gurl im white but no...just no #respecteveryone
And you aren't racist?
If you want ,,equality" include everyone don't just play your victim card. I don't think that any race is below another but I think that hypocrical people like you are below any normal human being. So I don't care what color are you I told you what I think about your hypocrisy
+ArmyThatBlinks InTheReVeluv
so, saying "black, asian, hispanic, arabian etc. power" is somehow respectful to everyone, but as soon as somebody says "white power", that's somehow racist? hypocrisy much?
Voltage Drop well hispanic is not a race neither id arabic (they are considered white but this SJWs don't know that so shhh). If they knew they would exclude them from their ,,equallity" circle
It is an issue in more than skin colour, my girlfriend is REALLY pale and she has real trouble finding the right beauty thingy stuff. Same goes if you in any way differ from the "mainstream". You want those nice jeans or skirt? Tough luck you are too high, have too long legs, have a wrong hip ratio to waist ratio. Living with a really tall pale girl made me realize how idiotic those companies are.
O.o whew chile
@@xxkeilasrequiemxx that's a country
I have this problem in clothes - makeup I’m fine because I have perfect skin and don’t need foundation. I’m taller than my mom, but clothes are longer on me than they are on her. I have a longer torso, but shorter arms and legs, and I’m already below average height at only 5’3.5”. If I want short shorts or skirts, I have to get micro minis, and rarely can I find pants that I don’t have to alter. Never mind that I’ve lost 160 lbs in the last year, so I have hardly any clothes that fit well because of all the money to put out for a whole new wardrobe.
Does she have a pale (cool), pale (warm) or pale (neutral skintone? I can recommend korean foundations because they make light shades. Well korean make up is usually made for everyone but the foundations are hard for darker skinned women to find. Maybe she can try it.
try asian cosmetic. it 's for pale women only. i have light skin but not pale still look like zombie when i use it. they were like pale,medium,dark...and me not fit in. if i use medium.it s made my face orange. if i use pale.i i look like zombie
Unlike most darker people, I have a cool/neutral undertone instead of a warm/golden, and half the times even the ones labeled as "neutral" make me look like I had an accident with spray tan
I feel like companies just ignore the women of color and the women of no color. I'm super pale, as in lightest shape of foundations and concealer but not WHITE in color. I can hardly find stuff for my color because companies don't care for people with pigment or no pigment. I always see the beige color for "tan" or sun-kissed girls, and I can't wear any of products because they are just too dark or orange for me. I'm glad to see companies finally getting it in their brain that not everyone is the same damn shades of beige or tan.
MusicMysteryLover yeah I’m super pale and absolutely do not ever want to tan because I think everyone should be able to have their own skintone and not have to change it just to look pretty for someone else. I never wear makeup because none of the available shades match me as my natural self I just wish they could makes shades for every tone.
YES its so hard to find foundation when you're SUPER pale
I have yet to find a shade that matched my skin. It's either too tan, too pink, too yellow, or a mix of yellow-tan. In high school, I actually bought a pure white powder from Hot Topic to tone down my foundation because it was too dark (and I'm talking the lightest shade possible) I am extremely fair and I'm still waiting for a foundation (one that is cruelty free, sulfate and silicone free) that matches me.
I just watched the video and left. i'm not about to even read these comments
Sincerelyy Eccentric there are not so so bad..
But wait till the crazy racist find this vid..
Then how are you commenting if you left??
Clearly you still had the need to express yourself. You *didn't* just leave.
I mean come on... If you're gonna watch the video and leave, actually do so. What you did was read comments and THEN say "I didn't read any comments, just left xoxo"
Well no you didn't just watch the video you wrote this comment _then_ left
Because you know they're going to apply actual logic to the situation... I'm black btw
Why does white have to be the default?
Scientifically, white is the default skin color. But if there’s much melanin in the skin cells the skin is gonna be darker
@@yuh8740 umm... first of all I was talking about society as a whole. Second, no human beings were originally black. Being white was a genetic mutation. Black people were the default. Second of all y can’t u accept and see it
Lingering racism in society.
@@gogomonow exactly
@@yuh8740 no it’s not hush
Respect to everyone either white,caramel,brown or black skin colored people wearing make-up,it requires a lot of skills and efforts.
Even non-white majority country like indonesia only caters to light skinned women even though most indonesian are tan. They import limited range of colors for western brand and the local brand just have occasional ONE shade that visibly more darker than those light beiges. Wth is going on? How about brands of african nations, do they cater to light skin too? This situation might be a world-wide problem.
Mau di Audit ? OMYGOD YES. As an Indonesian girl myself its really hard finding a shade that fits my skintone, even from local brands. Its always too light, and my skin tone isnt even that dark, cant imagine the struggle girls with darker skin went through.
It's colorism.
Totally agree. There once Mustika Ratu and Sariayu that came in yellow undertone, skincare for native, etc, and then boom! Wardah! Look at their ads, white everywhere.
ugh yes, exactly! me also as a quite tan skinned indonesian gal have some difficulties to find my own shade which sometimes leans between shade honey and caramel. nowadays after a long search, i've found my shade in ONE local foundation brand after only purchasing my foundation in foreign brands. finding my shade is already hard enough, i cant even imagine the struggle of other indonesian gals who has darker skin than mine, like it's so crazy and i've seen darker indonesian gals, whiten their skin and even straighten their natural curly hair bcs they feel they're not beautiful enough until this very day and moment. it saddens me so much :((
So THAT'S why I can't find makeup for my olive undertones. There's no blue pigment.
What? Olive is more green than blue. But you can create it anyway with those four colours because no one actually has a "green" undertone - you probably just need more a combination of more yellow and black together to get the undertone you need. If you had a "blue" undertone, you'd literally be dead. No living person should have a "blue undertone". Not sure where you got that from.
olive is a mix of yellow and greenish brown, there’s no blue involved
Asha Hanson actually not greenish-brown. Literal black.
I think I know what my own skin looks like
yall say this is a misunderstanding of demand and supply, but i feel like the demand has been always been there but never vocalized to these companies until fenty came out and swept the competition. you dont just tell women of color to go to companies that already cater to their skintypes because why should they be limited to what they have? why should they be complacent with the companies that already do? they have the voice as consumers to be able to also try to add more inclusivity. “supply and demand balances it out” yeah but it’s not balanced right now.
A really really light foundation is also really hard to find, they are always too yellow. This makes me literally too white😂
My friend Sarah as the same issue.
The Maybelline fit me matte and poreless has the best drugstore fair shade/undertone range!
I'm white as snow with blue veins and pink cheeks. I found the right foundation once, short after that it got banned. Now i'm mixing the lightest shade I could find with some white and blue mineral powders.
@@TechnoScorpion2137 it got banned?
True! My undertone is red/pink
As a light skin biracial black woman, I typically don't have too much trouble finding a foundation shade that matches my skin tone. But every time I go into a store looking for makeup, I do notice that there's about 40 shades of lighter colors and only 2 shades of darker colors. In my opinion, companies would profit by including darker shades in their makeup line because I know plenty of black women who would be happy to go out spend their money on products that actually cater to them. I have the same issues with hair products. I have natural hair and I notice that stores have like 4 whole aisles for white people hair products and one small section on a tiny shelf for textured/ethnic hair. I know people will come at me and try to make the "supply and demand" argument, and I get it, there's more white people in the country so companies should make more products for white people. Sure, but representation matters! It's discouraging and frustrating to go into a store and realize that they harldy have anything there for you and your skin/hair type. Just because people of color aren't the majority in this country doesn't mean that they don't deserve equal representation and equal amounts of products to make them feel beautiful.
This is NOT an attack on white people, and I'm NOT saying the beatuy/makeup industry is RACIST. I just think companies need to take darker skin people into consideration when creating a product. If you disagree with me, feel free to comment I'd love to hear your opinion.
Rene Russell "white people hair". Oh ffs
Rene Russell ikr
Tweak215 yeah thats what i said? I don't see the problem. White people and black people have different hair needs
As someone who has always struggled to find foundation that matches cos I'm at the other extreme if the spectrum as I'm exceedingly fair...... dark-skinned women have it harder. It's rooted in this mistaken idea companies have that having diversity will hurt their brand. Which is ridiculous!! I live in New Zealand and we have such a wonderful wide range of skin tones here as we are a very multicultural society, but what shades do major companies like Este Lauder, Revlon, L'Oreal, Chanel etc sell in our country? 20 shades of beige. At least I can add some white to most foundations; darker-skinned women don't have that option. I'm being excluded, yes, but there's no hidden agenda with why companies don't market 10 shades of paper white; why they exclude the deeper shades is something more damaging and insidious, and it makes me furious.
I mean at least we have foundation lighteners, you can’t exactly make a foundation deepener(?)
Do you blame yourself for the bad deeds your ancestors did to the black people too?
now I'm here uh, no, I'm not stupid. What I do acknowledge as that racism is alive and well in the beauty world and what's annoying for me is not an equal issue for WOC, as there's that added racism layer of context there
A brand called Australis actually made a foundation deepener :)
also there are mixers readily available for us if we need a foundation to be lighter however dark mixers are more rare and according to some people some of them don't work very well, don't know too much about that though.
My main problem with this comment section is that people keep referring to blacks as the default race for PoC when clearly other races exist
715490 926 right
Isn't the percentage of black people in the U.S. much higher than that of native, latin american, or asian people?
Not to mention that it's not that hard for a mexican, chinese, middle eastern or native american woman to find make up that suits their skin. This video really applies mostly to darker skinned women, usually black.
evacookie 2 but what does that have to do with this conversation? Are you attempting to shame a race? We are talking about pride of POC, not your stragedy to judge a race, and jail populations.
Issa Vibe wtf, I'm not trying to shame anybody. I'm struggling to understand how you extracted that possibility from my comments. Isn't Vox an american thing? Aren't they mostly speaking for black american people in this video, rather than people from the whole world?
I wish you could use the color dropper for foundation lol.
yup that would be great, Also hi army :)
*alas, we get corona instead*
@@rjthealpaca8889 please stop it. It's annoying. If you people are doing like this, people cannot put bts as the profile picture.
@@sarithajagajith6568
I'm like as pale as paper and I can never find my shade. The lightest color is too dark
Literally same!
I know right.
Baby powder!
@@carolinesalv No joke, I used baby powder before buying some pure white face powder from Hot Topic.
why is women of colour only refering to black women
Sivani Dandu because leftists only bow to black girls.
Sivani Dandu black women are usually on the darker side of the color spectrum
The woman highlighted all of the women of color and that included blacks, hispanics, natives, and asians so...
While it's true that other women of color can have dark skin, black women typically have much darker shades. I believe they mentioned all PoC because they know it can be difficult for everyone, but highlighted black women because they tend to be darker. Hope this answers your question.
Because with deeper skin tones, they mostly are referring to black women however, she did mention different ethnic groups and/or persons of color.
2 minutes Online - 200 Dislikes. Bet all these people watched the full video before they judged.
It's Vox doing it's usual race baiting again. Watching it is not needed.
Sarcastic Space Leopard how is it racebaiting? Its seriously much harder for poc to find make up for their color. Its basically a fact
and ? yeah that's how economics work less demand = less product
Jan nis TH-cam doesn’t update in real time it updates depending on an algorithm to manage the flow of net traffic.
Trish Prescott What? Can you hear how ridiculous you sound? No one hates black women it’s just that for many years due to other reasons company’s haven’t developed ranges for poc, meaning it’s difficult to make a range. Also you’re a minority of course your not going to have the same choices as a majority that’s economy 101.
Fenty was not the first brand to be inclusive. MAC, NARS, Makeup Forever, Graftonian, Kryolan etc. some brands have cared for a long time.
I agree, in the UK we have Revolution who have many shades in their foundations as well
But the video said that the darker tone makeup is more expensive why is that?
@@livsawazzock2354 not in Australia sadly
No they don't
Did you watch the video??
Does anyone know any foundation for my friend? She has yellow undertones in her skin, her dad is white and her mom is from Philippines, but her skin is like yellow ish, but white at the same time? Idk how to explain
Itsyaboi Shay she most likely has the same problem as me. Lots of Asians fall into the olive category . She is most likely a pale olive like me. The problem for us is that foundations have orange , pink and beige undertones . Never green . I usually mix drops of yellow and blue foundation mixers into my foundation to get a better base . And some white .
NYX has a ton of foundations and foundation mixers to match someone's skin tone. I have the same problem, and I can customize it to minimize the yellow tones in the foundation itself.
I have olive/yellow undertones and my skin goes from light to slightly tanned in a couple hours, its so difficult finding shades to match me because they always look too orange 😕
I’m half Filipino half white as well and I’m super yellow. It’s hard to match someone without a photo but Bare Minerals Original Loose Powder Foundation in Golden Beige and Golden Medium suit me pretty well.
Try L'Oréal Infallible Pro-Matte Foundation
Their mostly of yellow undertones
It's exactly as I thought it's not that they can't make it is that they didn't want to and when they do it seems to be incomplete. You see my photo I'm a light skinned black woman and had trouble finding not only my shade but something that also matches my undertone. For store brand Maybelline Fit Me is decent enough but Fenty Beauty was spot-on
I would say beauty brands have failed women of no colour too xD My Irish ass skin doesn't match any foundation that isn't Fenty lol
Irish huh? Sexy. 💗
@@arminiusofgermania you are disgusting
Arminius of Germania uh... right
@@lancebitoy8912 huh? Nigerian women are beautiful.
You're going to comment "disgusting" right?
@@ferguswatt2884 Your comment is ridiculously off-topic.
Fenty:🖐🏻🖐🏼🖐🏽🖐🏾🖐🏿✋🏻✋🏼✋🏽✋🏾✋🏿👋🏻👋🏼👋🏽👋🏾👋🏿🤚🏻🤚🏼🤚🏽🤚🏾✋🏿
Well done Rihanna not just with skin with body types and clothes it’s doing great
It's very true that the lack of selection of makeup for women with dark is extremely obvious. just walk into any makeup store and look at the shades, you won't see anything darker than a tan at most stores.
One thing to keep in mind is that stores stock what sells. A brand may offer a very dark foundation, but it may not be sold at a store in an area that is 98% white people. That's not always the case (sometimes a brand just straight up doesn't make darker shades) but it does happen.
Steph the Word Wizard im not sure about the USA. but i live in a non white majority country and if you walk into sephora you can't find any shade above a tan. it's not about location, it's about the brands making the products
Wow...the hate is real, but I'm not surprised unfortunately even in 2017. 👑✊🏽✊🏽✊🏽
Josh Sinclair I imagine it won't stay one-sided forever.
Wait why all of the hate?
Seems like a fairly opinionated video, but it's not malicious? The only thing I can see people getting irritated over is the whole conspiracy of brands purposefully avoiding people-of-colour because it 'damages' them
Troy Macdonald it wasn't even overly opinionated, it was just saying "hey Rhiana started selling makeup for a wide variety of women and it's selling well" then going on to talk about historical underrepresentation of black women in the marketing of cosmetics.
I don't understand how people are even have any reaction other than, "oh, it's good that they're getting represented now"
Alam Atrix racism is weird.
Agreed, it's just terrible that people always feel the need to hate on something just because it's a real issue
the trashman What's pandering about it though? It's a real complaint and the video is in relation to how amazingly the dark shades of Rihanna's new makeup has sold, and I don't really see political correctness to be an issue when it's not censoring what they actually want to say
From a business point of view, its mind boggling that they would ignore such a big market
If you're a white guy, and you clicked on a video about makeup for black women, you can't be disappointed that the video doesn't pertain to you.
LimeGreenTeknii correct yourself its about make up for women of color
You assume we are all white men. Every white man i've seen on here commenting are white knights defending the video. Theres even 2 comments ive seen by white men saying how the white man is evil.
What are you even talking about?
I'm talking about the people who are disliking the video
r/therewasanattempt
@John Doe I'm making it my mission to find every comment your dumbass typed and ask why haven't you explained how this video is so wrong yet? you disliked it, you keep going around telling everyone you disliked it but you're yet to provide any reasoning.
in the comments: men complaining about womens cosmetics
chairshoe81 ...because they're not men.
What comments are you reading. All I see are women talking about the dislikes
Its not about cosmetics you dumbass, it's about the race baiting nonsense. And no, that isnt just done by men. I know you like to demonize half the worlds population just so you dont have to think critically, but thats simply not how reality works
*white men
It's NOT a problem that exists. Companies exist to make money. It's simply supply and demand, a child could understand it They do not push ideologies, let alone racist ones.
Fashion Fair was for woc and it was here way before Fenty Beauty. It's not like Rihanna pioneered makeup for woc. Iman had her own line before Rihanna too.
The fact I am seen as more "beautiful" for being white in this industry... this isn't okay.
Rihanna is queen that's why
mariel ivana this
We
Lol I saw you in TED videos
I commend her brand for attempting to cater to a wider demographic but if I'm being honest I think Fenty foundations suck. I hope other brands catch on and come out with better products.
lolnope because she essentially took the same shades including the darker shades from sephora already existing line and rebranded it with glitter.
This comment section shall be exquisite!
_ Hans _ Indubitably. And also the amount of double standard-ing in the comment section is *REAL* !
I’m not African American, in fact I’m completely the opposite of a dark shade. Fenty is One of the only brands that carries my shade.
i’m extremely white // pale and i can never find a foundation light enough for my skin e v e r even the lightest shade in almost all drugstore foundations is wayYy too dark
I know damn well you’re lying girl😭you just need to understand your undertones. Maybelline, L’Oréal, nyx, Almay, Covergirl all have shades me and the whitest of white girls can easily shadematch. Stop tryna victimize yourself smh
@@selenadawn7953 girllllll you seem to be underestimating how pale some of us can get in the winter. some of those brands are only really available in america so those of us who live elsewhere are screwed and the others are way too dark. too faced has a good pale shade but it's not exactly cheap. just because it's not an issue for you doesn't mean it's not an issue for us when buying make-up
@@xo801 This video is not about you so don't make it about you. Bottom line is you are way more privileged than any black woman will ever dream to be, so stop playing victim and trying to remove the focus from black women to you.
And do not refer to a black woman as "girl". You do not have that privilege, community, relations or black experience required in the sisterhood that black women have that allows us to call each other "girl". It sounds condescending and wrong and Jim Crow-ish coming from a white person. Same goes with calling a black man "boy". Stop it.
@@decemberdarling6058 please just take your midol
@@李承吉 nah...take your cialis instead limp beta male.
I'm white so this doesn't affect me but makeup companies really need to up their color game
No, they don't. These are private companies. Don't like it, start your own company.
Kinickylj Or maybe pointing out that other brands that expanding their shade range could be even more profitable as seen by Fenty beauty
Miss Melle not every are like that sadly
Ian Mak lol what?? Dude lack of shade ranges something people have been talking about for years.
What "Race war"is gonna happen because of makeup???
I really can't with people
You should join the cause to fight colorism.... All skin tones are equal in value... Unless we’re talking sunburn. 😂
Black woman don't need make up. Their skin looks beauty by natural
YEESSS
When ever I see the foundation section, all I see is the same shade of beige/tan and they all look the same
That like/dislike ratio is worrisome. It's either one of Vox' rare bad videos, or people are upset because racism. Hmmmm.
Patrick Hogan its usually a mix of both
it´s because its a stupid non-issue hat they try to sell as a real problem. if you really want to combat REAL racism, these videos aren't helping
'Rare bad videos' Lol
i disliked it, since they are call racism with only circumstantial evidence.
Patrick Hogan its just the mention of "woman of color" that makes some skip the video and dislike km assuming