Gamification to improve our world: Yu-kai Chou at TEDxLausanne
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- เผยแพร่เมื่อ 7 มิ.ย. 2024
- www.tedxlausanne.org - Yu-kai Chou is an entrepreneur, speaker, and gamification pioneer. Early in life, he had the epiphany that while games had the power to delight and engage the mind, they were not productive and only resulted in emotional gains. He became obsessed with the combination of how to make games more productive, and simultaneously, how to make life more fun. Since then, he has created a variety of game-based technology startups.
In 2012, he stepped down as CEO of his startup and published his gamification framework Octalysis, which has since been translated into nine languages. He is now a full-time consultant and speaker on gamification. In his talk, he explains us some ways in which gamification has been used and could be used in the future to make the world a better, more sustainable, and more fun place to live our lives.
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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
"I saw a world where there's no longer a divide between what you have to do and what you want to do" - Yu-kai Chou ... legendary
10 years later, still a great talk! Yu-kai Chou's ideas about gamification are so inspiring. It reminds me of how using rewards and challenges can significantly boost engagement, just like what I've seen improve motivation in organization with a little help of Workstatus. Thanks TEDx and Chou for this insightful presentation! 😊🌟
This was the guy who said it first. Started it all.
This is such an eye-opener!! This is why more language learners are enjoying Duolingo because the team is so great in incorporating these cores into their game. Social relatedness, loss/avoidance, curiousity, impatience, etc. Thank you sir for this TedTalk!!!! 😎 Brilliant!!!!
I literally discovered about Yu Kai Chou's Octalysis Framework because of Duolingo. Simply fantastic.
Loved the 'epic meaning and calling' that Chou snuck into the end of his talk, practicing what he preaches.
came here from yakuza 3, stayed for the model
Octalysis summary (will edit as i go)
1. Epic meaning & calling (aka your backstory, the MC's calling, the thing you feel related to)
2. Development, accomplishment
the thing that got you hooked, messages in-game that tell you you're awesome
3. Creativity & feedback
Allowing yourself to use different ways to solve your 'quests' everyday, basically developing a way to engage yourself in every little thing
4. Ownership & possession
The thing that makes you want to collect more of it. eg. massive level or skill points, EXP, in-game currency, number of SSR heroes you own, etc. IRL the more money you wanna collect, the harder you'll work for it
5. Social influence and relatedness
Changing people's behavior based on the things they see around them. It may drive you to change based on how people succeed in the same environment as you
6. Scarcity and Impatience
You have a goal that you haven't achieved, a thing you don't have yet. You act upon the urgency to achieve that thing you were looking for, because it doesn't exist yet.
7. Curiosity, unpredictability
"Because you dont have it yet, you wanna own it."
8. Loss and Avoidance
you actively do something to prevent bad things from happening. eg blocking your enemies in a tower defense game. always upgrading your heroes so that the enemies don't plow through them.
This may have been 8 years ago , but it is still mind blowing to me 😊
So far one of the most impactful Ted talk. This framework can literally help in any field, career or on any personal endevour.
This ted talk needs more views. It really goes into the why of games and what makes it addicting.Also, how it can be applied to boring tasks.
Super! I am only beginning to see or imagine how my quizzes could spark+shine in the business SME world. This is where I need to be. Thank you Yu-Kai!
The "Pain Squad" was the cast from "Flashpoint" the fact that they did that is awesome. Great people.
"Rookie Blue" too. ;)
excellent more and more شكرا من كل قلبى على الحديث الممتاز والشيق
The framework presented is indeed credible. In my gamification journey, students are drawn by these principles. Thanks, Yukai.
The octalysis is a beautiful framework which applies to almost everything in this world. Really interesting stuff!
This was an excellent talk, Yu-kai! Keep up the good work...
Yu Kai is an amazing speaker, and has such a passion for gamification and its application in changing the world. Seriously, he rocks!
This is such an amazing TED talk .Thank you Yu-Kai
Gamification is an amazing thing, actions like this will improve the world. Thanks for the excellent discussion Yukai
One of the best Ted Talks out here!
So inspired by what you showed us with Pain Squad! Outstanding in every way. Yes, fun is a powerful tool for learning, much like Social-Emotional Learning. And an engaging game applied to life-skill and mental health education like Resilience, Optimism, and Self-leadership is GOLD. Aligned with human basic needs or core motivation, gamification can become the go-to mental health tool, helping children and teens around the world to get through their 'pains'. Thank you Yu-kai Chou for your EPIC ideas and creations.
Glad to hear a gamification talk where the focus is on intrinsic rather than extrinsic motivation. The eight drives seem to overlap a great deal with self-determination theory (competence/mastery, autonomy, and relatedness).
***** I also notice an overlap with Feng Shui theory. Is that part of your structure? Love the talk!
I was thinking the same, it seems to be a differenciation out of these 3 fundamentals. Great video
Every other psycological theory of motivation is a subset of the eight core drives.
@@outdoortherapySB ؤؤيس
Glad to hear about gamification, I think the ideas he shared are brilliant and it can be applied in every sector. Thank you for this conference share experience.
Watching this as part of my studies of technology and physical activity at Uni Tasmania.
I proud of you, this is a very good lecture, you inspire me a lot, thank you yu-kai
Awesome talk, unvails game theory in simple way yet with full of content.
Thanks
Brilliant. Thank you very much for the fun, engaging, and impactful talk.
You've convinced me that it really IS possible to make a world where everything we NEED to do becomes fun!
Also, these are the best principles for gamification that I've seen. And your chart is extremely usable!
Thanks for working towards this mission!
Amazing concept and super convincing explanation and examples... Loved it!! That's the IDEA WORTH SPREADING...
proud of you man! love from SPHS
Wow exactly what I was looking for. Gamification is a highly effective motivation theory
Amazing, amazing talk. Thank you Yu-kai
Fantastic talk on gamification, thanks for a great overview (with real life examples) of your framework!
Best talk i hv seen on gamificstion
This is actually Metrics. This is an excellent way to quantify the Metrics of Gamification.
Wow! A real eye opener! Thank you!
Useful . . .and powerful. .thank you!
The Pain Squad officer with the cap speaks so touching.
I am in shedding tears here.
And this is not my thing at all (4th time in 16 years).
Maaaan... - all those little officers, keep fighting !!
This is the best framework I have seen❤
go Yu-Kai! I love the fact you left profit behind when you designed Octalysis Prime. Human first ; )
still epic after all these years...
Blockchain technology can help a lot in the process of gamification of society. Different types of smart money, with different properties, can be used as points in complex social games. We can have money with expiration date, money that can just be used in a small neighborhood, or that can just be used in groups in collective action. The possibilities are endless.
Next level genius love this very insightful learned a lot TQ
Brilliant talk! I love the examples you gave. Octalysis is a really interesting concept.
Muito bom! Vamos criar este mundo.
Well if companies are going to use gamification to *manipulate* people to serve their *selfish interests* , its a *big NO* .
But if people are using gamification in their life to make life _playful_ and _joyful_ and NOT allowing external factors to influence their decisions, i.e. there is *no dark psychology* involved, then gamification is indeed the _best_ thing to have...
_This was originally commented under someone else' comment, but I think it should be a discussion of its own_ .
Gamification i want. Listening to video game soundtracks while working.
thank for your sharing
tgis was an exellen talk yu-kal keep up the good work
Thank you!
Interesting.. Gamification... thank you for presenting it in this way. This was all very new to me. And I learned a lot. :)
really great talk Yu kai, I have just re-learn what gamification is. Now i will have a better idea of what kind of elements i need to have for the fitness app i'm making xD Thank you very much buddy.
You're such a genius, Yu Kai Chou! Mind-blowing 🥴 and you discovered it almost 6 years ago, omg
@Send A Puppet Gram totally
@Send A Puppet Gram doing a project work with my groupmates. wby?
@Send A Puppet Gram OH MY GOD, LET'S BE FRIENDS 😂
@Send A Puppet Gram You guys are cool :-)
What a great speech! Very interesting, insightful and articulate! I love these great examples in the speech too :-)
Great job, Yu-Kai! Congrats on becoming a TEDx speaker & the great work you're doing to teach people about games, gamification and #Octalysis! Time to do breakfast again, soon?
That was a very good speech.
Great TedTalk 😀
Power of play
those statistics blew me away
High Level NLP about playing the Daygame "the craft" "pouring... have to... want to... spage spooge lonely passion."
I really enjoyed the informativeness of this talk, and Octalysis is a very clever and comprehensive framework. I also really appreciated the many examples of problem-solving through gamification.
I was less than enthusiastic about the implications of gamification changing the world. It is certainly doing so, gamification helps hold attention beyond even the primary purpose of the service or product, and that is something that every product or business wants when harvesting attention in our attention economy. Naomi Klein said we don't have ads now, just brands. Similarly, we seem not to have products and services now, but engagement platforms in the digital space.
Gamification is a powerful tool, but it could be used in any way, for seamier motivations. In this talk as well, most of the examples stress getting people's attention to do tasks they should do, for personal or altruistic reasons, and making them enjoyable. But for every one of those, a hundred examples exist which only seek to exploit psychology to gain one or another form of revenue.
I am not criticising the talk, simply challenging the belief expressed that gamification can change the world for the better.
I agree, and I also find the idea of a completely gamified world very dystopian. There are certainly benefits to many uses, but It feels wrong to just rid yourself of all your chores and responsibilities. I think people need those to grow as well. And there's also a big difference between gamifying your own chores to motivate yourself, or having someone gamify it all for you. Because the reason people have these core drives, isn't to play fictional games by someone elses rules, but to get through real life on your own terms.
Insightful!
Well if companies are going to use gamification to *manipulate* people to serve their *selfish interests* , its a *big NO* . But if people are using gamification in their life to make life _playful_ and _joyful_ and NOT allowing external factors to influence their decisions, i.e. there is *no dark psychology* involved, then gamification is indeed the _best_ thing to have...
True but that is with any new technology or scientific invention, you can use it for bad or good. I liked way you how you put forth your thoughts with some examples.
Excellent talk
awesome talk
great! i want to know how this concept be applied on everyday life
Totally agreed 💯
They could use the speed cam lottery in my city lmao
Very good! Thank you so much for share your knowledge with us.
I'm from Brazil and i started to study gamification a few months ago. Now I have a platform that mix gamification and social payment to foment entrepreneurship.
+Gustavo Stork Manda o link
+Micael Daher Jardim Tudo bem? Segue o link :D www.leadstorm.com.br
Thanq❤️👏🏻
When and where is the next Octalysis workshop?
Great！ THX！
Its excellent
Wow, very insightful!
good stuff yukai - rao fu
Where can we find your research on the subject. Would like to read more.
Search up “Octalysis” in your web browser. He made a whole website on his research.
Use my creativity
Good gamification starts with our core drives
Keep pain in it's place
Fold it
from where were these data collected?
Cmon..... give the man his 80k likes!!
Views... :P
300K now :-)
Really good talk!!! I'm actually working on a online and real-life educational project. I'm a psychologist and I would really like to know more about it. I have been doing many things just using my knowledge on psychology, psychoanalysis and teaching experience.
Sounds very cool! Do you have more information on your project?
Nice shoes!)
He's in a game, he hasn't found and opened the chest containing some formal ones yet, just a matter of time.
what are thoseeeeee
My biggest drive in my work is to make it fun. If something about the UI sucks, I've learned ways to minimize clicks through programmable keyboards and mice, to minimize friction wherever possible.
El arte de pasar un buen rato mientras inviertes tiempo. Cuando la inversión tiene un rendimiento negativo , la gamificación también puede significar cambiar su tiempo o dinero por un token, un empujón, un guiño, un me gusta o una insignia que no tiene valor monetario.
Wow
Dragons don't like bad numbers :) Yuck! Love this!
Okay, demeaning humaity by the hybris of weaponized escapism. Got it.
I need to learn how to gamify most things in my life. Anyone git any tips?
So chores for example. What if my mom calls pretending to be a secret agent and I need to clean to crack a code with notes attached to completion of each chore containing a new clue to what will eventually tell you where to find your allowance
мне кажется с медициной, электричеством, и штрафами получилось лучше всего
надо бы запомнить
Someone have this video with sub in spanish?
cool
the DRIP on this man. good god
Where are the 5 levels?
Great video, but I disagree with the last statement. Dreams are reality just as much as when you are awake. You cannot escape reality, it's all there is. And in fact, I find dream and waking reality to be equally important and fun!
***** I'm sure I would, as I'm working on a book dealing with dreams and different states of consciousness and how they interact with each other. It will be done later this year; a 8 year long project coming to an end. And come to think of it, is there anything online about them or that project? I'll have to go take a look. One part of me says "don't build it!" and the other says "if you build it, it better be the safest, most secure application in the world!"
damn son!!
a very creative idea which can motivate learners to learn more, but as a gamer myself I'm very skeptical in this idea of gamification. I don't think it'll be as effective as it sounds like if the idea applied in the education field and it's highly unlikely able to capture the essence of learning itself, this should be used as a third option to educate young learners but not should be used for the long-term, the problem with this gamification is how the learners able to maintain the balance between learning and playing and of course it might contradict between fantasy and reality.
this sounds like work with extra steps
ممكن احد يترجمه من المشاهدين الكرام
I am wondering.. Core drive 3 is about creativity. Could it be a solution for the corona virus? If we can develop a virus less damaging, that can easier jump on to people. Wouldn't that be the real solution instead of having everyone vaccinated untill we come to a point where a new mutaton pops up and we just have no clue what it does to us if we were not vaccinated. Which is important, because if we forget to live without the vaccin. We will keep on vaccinating ourselves at some point for no reason. Which can never be a good thing.
Labor is obsolete. Work is something of the past
Power of play
Game elements to non game contexts
Gamification: The art of having a good time while investing time. When the investment has a negative (for you) return, gamification may also mean to exchange your time or money for a token, nudge, wink, like, or badge that has no monetary or otherwise practical value to you but rather to someone else, with the belated recognition that you don’t need no ‘steenking badges’!
from Dr. Mezmer’s World of Bad Psychology, found on an internet near you!
Hold on, why would an advertisement come up on my video with a curse word in it? Why is that appropriate TH-cam?
I want Katy P