Artist Interview: Adam "Adrock" Horovitz (Beastie Boys)

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  • เผยแพร่เมื่อ 23 ต.ค. 2024
  • More info on Reason: www.propellerhe...
    It's hard to fully comprehend the impact the Beastie Boys have had on popular music. In collaborations with Rick Rubin and The Dust Brothers, the Beastie Boys have birthed some of the most infectious and fun beats of the last 25 years. From the early 2000s, on a recommendation from band-mate Mike D, Adam Horovitz (Adrock) started making beats in Reason and instantly ditched his venerable SP1200. Reason has been at the heart of their beat laboratory ever since.

ความคิดเห็น • 129

  • @johnnyscifi
    @johnnyscifi 7 ปีที่แล้ว +27

    I like this guy, usually most things he says I'm down with!!

  • @keianbrown8621
    @keianbrown8621 6 ปีที่แล้ว +37

    The King AdRock that is my name and I know the flyest spot where they got champagne

    • @Hellwyck
      @Hellwyck 6 ปีที่แล้ว +4

      We rode for six hours the we hit the spot
      The beat was a bumping and the girlies was hot

    • @kodylaclair961
      @kodylaclair961 4 ปีที่แล้ว

      Checcc chec chec chec. Checcciddddouuttt

  • @Admiralex91
    @Admiralex91 9 ปีที่แล้ว +16

    I found out what sample he uses. He used The Stooges - Dirt.

  • @bobynowayne
    @bobynowayne 13 ปีที่แล้ว +12

    He's so handsome and talented, i get tingles ;)

  • @ReasonStudios
    @ReasonStudios  12 ปีที่แล้ว +12

    @saynotogmailforyoutu have you seen the deleted scenes? It's all old stories from Adam and the Beastie Boys. There's tons of cool stuff in there and no mention of Reason if you're not into that. We wanted to share both... cool stories, and also how Adam uses Reason since that's what our users are interested in also.

  • @JeremyRayWilliams11
    @JeremyRayWilliams11 11 ปีที่แล้ว +3

    I got a new laptop just for Reason 7. Line 6 UX1 and my guitar. Just easy and awesome. Been a Reason user since 2.5 It truly is all in the box. Thanks Propellerhead.

  • @VincentJNewman
    @VincentJNewman 6 ปีที่แล้ว +15

    I wonder if he still has that SP, It will probably be worth loads in the future if it belonged to ICE T and Adrock!

  • @ReasonStudios
    @ReasonStudios  12 ปีที่แล้ว +1

    @Cambmusic1 Wow that's awesome! Thanks for posting the follow up and happy music making! Maybe I'll be visiting your studio soon for an artist feature interview! :) -ryan

  • @OldDirtyMors
    @OldDirtyMors 10 ปีที่แล้ว +31

    i think he should pick the sp again

    • @MilkoOfficialChannel
      @MilkoOfficialChannel 6 ปีที่แล้ว +3

      I think he knows better than you. He started to make music because it was exciting for him, you just get tired of doing things the same way. He eventually will go back to the SP and then back to Reason again because you just have more options to explode your ideas into it. Easy.

    • @frankjamesbonarrigo7162
      @frankjamesbonarrigo7162 ปีที่แล้ว +1

      Its an ad

    • @SergioMartinez-el8kg
      @SergioMartinez-el8kg ปีที่แล้ว

      @@frankjamesbonarrigo7162he made the beats on the 2004 album using reason

  • @MARONEEIGHTSIX
    @MARONEEIGHTSIX 14 ปีที่แล้ว +2

    Thanks for this great interview!

  • @fretre2171
    @fretre2171 4 ปีที่แล้ว +1

    He was the listening to the demo tapes For Rick Rubin. He heard LL Cool J and said, hey, this is cool Rick. Check this out boom discovered.

  • @Jason-gt6ko
    @Jason-gt6ko 2 ปีที่แล้ว +4

    Yauch was the master at sampling. Even Adrock would tell you that.

  • @Nektasje
    @Nektasje 12 ปีที่แล้ว +3

    it's the vocal track from MGMT's flash delirium, maybe ad rock did a remix or something.
    would like to hear that!

  • @ReasonStudios
    @ReasonStudios  13 ปีที่แล้ว

    @onfzd Good eyes! It was indeed an MS20. I actually moved that a little so it would appear more in the background. Glad it was noticed. :) /ryan

  • @NandoCesar
    @NandoCesar 10 ปีที่แล้ว +6

    What a legend ! lol

  • @medwaystudios
    @medwaystudios 10 ปีที่แล้ว +1

    @NEAPULA he's not dead. Nice video, Reason is great but I still record my hardware samplers into it for the sound.

  • @Tautolonaut
    @Tautolonaut 13 ปีที่แล้ว

    @Dougal70 this is not just any ad, it's an ad-ROCK!

  • @THEBURNZINATOR
    @THEBURNZINATOR 10 ปีที่แล้ว +11

    A reason plug. I want to hear a real interview.

  • @ReasonStudios
    @ReasonStudios  12 ปีที่แล้ว +1

    @saynotogmailforyoutu lol! Okay well check out the deleted scenes. The links in the description on this page or at the end of the video. Thanks for the laugh at the end of your comment!

  • @gregorio87
    @gregorio87 3 หลายเดือนก่อน

    Damn, to think not long after this interview, Yauch will have passed away. RIP MCA and long live the Beastie Boys!

  • @SUPERSTRANGEUNIVERSE
    @SUPERSTRANGEUNIVERSE 13 ปีที่แล้ว +1

    @TR0jAX its not about the machine its about the user.....doesnt matter if its an sp 1200, mpc 60, s950, logic, fruity loops or whatever. its about the art man. and ad rock has been using the sp since the late 80s early 90s im sure he'd like to use a different bit of kit after all that time :)

  • @mo5x
    @mo5x 12 ปีที่แล้ว +8

    Ad Rock is a genius.

  • @hexmora7588
    @hexmora7588 11 ปีที่แล้ว +2

    October 31st that is my date of birth. I got to the party you know what I did, the smurf.
    Ad Rock is the shit.

  • @xTacosAreGoodx
    @xTacosAreGoodx 13 ปีที่แล้ว +1

    @fzerostrike
    It's a song called Flash Delirium by MGMT

  • @randomazn420
    @randomazn420 13 ปีที่แล้ว +18

    He still looks like hes 12.

  • @blacksheepbr66
    @blacksheepbr66 11 ปีที่แล้ว +2

    im just starting to mess around with reason because of this interview too hahah.

  • @asdf9890
    @asdf9890 ปีที่แล้ว +2

    4:00 needs to be meme'd

  • @sp1200fanatic
    @sp1200fanatic 13 ปีที่แล้ว +1

    Actual Chopping steps on the SP......1.sample loop, copy it to all pads. 2. save. 3. delete all pads except for one. 4. chop first sound, usually a kick. 5.permenately truncate. 6. load loop to next pad. 7. chop next sound. 8. permenately truncate.....keep loading and chopping until you have all your drums or sounds chopped. So ya, ReCycle is a lil faster

  • @Tautolonaut
    @Tautolonaut 13 ปีที่แล้ว +1

    "welcome to the internet" i want that on my homepage!

  • @RobotzAreAwesome
    @RobotzAreAwesome 14 ปีที่แล้ว

    The King Ad Rock, that is his name, and he knows the flyest spot where to get the champaign.

  • @IndigoGeronimo5959
    @IndigoGeronimo5959 12 ปีที่แล้ว +1

    Silence guys, the King (Ad-Rock) is on the mic.

  • @Mike_Benz_
    @Mike_Benz_ 14 ปีที่แล้ว

    awesome stuff

  • @JasonCWaite
    @JasonCWaite 7 ปีที่แล้ว

    Record & fact it takes VST changes the game.

  • @RominsonCrusoe
    @RominsonCrusoe 11 ปีที่แล้ว

    Happy b-day

  • @fzerostrike
    @fzerostrike 14 ปีที่แล้ว +1

    AT 5:12 is this a real song or demontration?
    thanks from Brazil!!

  • @HOWYOUDOIN884
    @HOWYOUDOIN884 6 ปีที่แล้ว +3

    well I'm a Benihana chef on the SP12

    • @beandipss
      @beandipss 5 ปีที่แล้ว +2

      You be like Hello Nasty where you been? It's time you brought the grimy beats out the dungeon

  • @RobertoGinsburg
    @RobertoGinsburg 12 ปีที่แล้ว

    Yes my beauty

  • @fzerostrike
    @fzerostrike 13 ปีที่แล้ว

    @xTacosAreGoodx
    Thank you very much!

  • @ashe984
    @ashe984 12 ปีที่แล้ว +3

    He's very hot.

  • @YariBeatsMedia
    @YariBeatsMedia 5 ปีที่แล้ว

    I’d get a copy n use reason but I already have a daw I am only getting to know. & I’ve been using it for many years (Cubase).

  • @Khultan
    @Khultan 12 ปีที่แล้ว +1

    ♪♪♪♪♪♪♪THE KING ADROCK♪♪♪♪♪♪

  • @sandpaper4483
    @sandpaper4483 ปีที่แล้ว

    Why haven't we heard adrocks reason 2.0 song files?

  • @Darksagan
    @Darksagan 13 ปีที่แล้ว +1

    Fucking bad ass interview.Iam subbing.

  • @FreemanF39
    @FreemanF39 ปีที่แล้ว

  • @abraxasjinx5207
    @abraxasjinx5207 ปีที่แล้ว

    How do I watch the deleted scenes?!

  • @cityfunk8244
    @cityfunk8244 4 ปีที่แล้ว

    Reason💪🏾

  • @dopplerindahouse
    @dopplerindahouse 11 ปีที่แล้ว

    i thought bout that sounds like an "Air" track anybody knows whats the name of that particular song ?

  • @AloneinFiction
    @AloneinFiction 14 ปีที่แล้ว

    Very Sick!!! :)

  • @Encendedorlab
    @Encendedorlab ปีที่แล้ว +1

    WHATS THE SONG AT 5:12? I need it

    • @love-o-meter
      @love-o-meter 6 หลายเดือนก่อน

      sounds like a remix of Flash Delirium by MGMT!

  • @plasmaforce11
    @plasmaforce11 13 ปีที่แล้ว

    Swept away by the beats :P

  • @leepearson8357
    @leepearson8357 12 ปีที่แล้ว

    ad rock rules!!!!!!!!!!!

  • @MilkoOfficialChannel
    @MilkoOfficialChannel 6 ปีที่แล้ว +1

    2:59 LOL Riiiiight

  • @Bboys1fan
    @Bboys1fan 13 ปีที่แล้ว

    yo yo yo , this is cool, but like..where was this on...tv? or what

  • @menaceone509
    @menaceone509 11 ปีที่แล้ว +3

    Not the best Reason video, but Beasties Boys are still Ill!

  • @Peem_pom
    @Peem_pom 11 ปีที่แล้ว +2

    He does not use a Mac.

    • @ckernest
      @ckernest 8 ปีที่แล้ว

      Does he use Dell?

    • @linksauce_1
      @linksauce_1 8 ปีที่แล้ว +1

      +Mira Malhotra That is a Mac. You can clearly see the MacBook logo at 3:52

    • @ckernest
      @ckernest 8 ปีที่แล้ว

      It looks like a macbook.

    • @ScottChristina
      @ScottChristina 8 ปีที่แล้ว +4

      It doesn't matter. The brand name on your tools do not matter. How you use those tools are what matters.

  • @elgeras
    @elgeras 11 ปีที่แล้ว

    Whats the name of the song that starts at 1:39 ?

  • @onfzd
    @onfzd 13 ปีที่แล้ว

    Korg MS-20 in the background. ♥

  • @Cambmusic1
    @Cambmusic1 12 ปีที่แล้ว

    I bought reason because of this interview like last year. Haven't looked back since

  • @HookedonChronics
    @HookedonChronics 12 ปีที่แล้ว

    you're right, my bad, honestly.

  • @ndowroccus4168
    @ndowroccus4168 2 ปีที่แล้ว

    BBS and LLCJ hand in hand

  • @feverspell
    @feverspell 12 ปีที่แล้ว +1

    It always depresses me, but then also doesn't surprise me, when I read racist screeds under TH-cam videos. How about we just watch Adam talk about music for a few minutes? Sounds infinitely more fun and/or interesting to me. Hip-hop/rap is for everyone, regardless of race, and the Beastie Boys helped to drive that point home. Weren't a whole lot of white folks in the rap game when they came on the scene, and there still really aren't now. They're the definition of pioneers.

  • @caranprop
    @caranprop 3 ปีที่แล้ว

    Owned a copy of “Cooky Puss” one of the Beasties first recordings

  • @savagecabage
    @savagecabage 12 ปีที่แล้ว

    well what have you done? upload something to your channel and we will see if your any better

  • @Drolkan1
    @Drolkan1 13 ปีที่แล้ว

    @The530aftescho "Hold It Now, Hit It" off License to Ill. And its... doin' the do

  • @acoustikbeats3737
    @acoustikbeats3737 9 ปีที่แล้ว

    3:50 is my jam

  • @dwaynemusik
    @dwaynemusik 9 ปีที่แล้ว

    You cant tell me he hasent tried an akai mpc or something not knocking reason i mean recycles kool but its better to have all that in one system reason 7 and 8 don't count cause
    Chopping samples in recycle is still better than reason 7 or eight

  • @mediumstudio
    @mediumstudio 6 ปีที่แล้ว +5

    why bleep the swears? honestly, man, gimme a break ....

  • @IndigoGeronimo5959
    @IndigoGeronimo5959 12 ปีที่แล้ว

    Oh alrighty then. Good man.

  • @m0de
    @m0de 14 ปีที่แล้ว

    haha. awesome vid....

  • @followyourbliss101
    @followyourbliss101 14 ปีที่แล้ว

    i think reason/record must've been created by aliens because it's so fricken complex!
    I could spend the rest of my life just learning how to use all the bits... head is spinning....
    i'm still trying to get used to using record on top of reason instead of just using reason.
    Can't have enough monitors either ;-)

  • @velveetaslingshot
    @velveetaslingshot 13 ปีที่แล้ว

    LOL...he's just messin around and comes up with a nice little jam.
    "Sorry."

  • @simonyricools
    @simonyricools 7 ปีที่แล้ว

    What's in the BOOOX?

  • @Dougal70
    @Dougal70 13 ปีที่แล้ว +1

    Is this an ad?
    it is.

  • @HookedonChronics
    @HookedonChronics 12 ปีที่แล้ว

    already addressed that and apologized

  • @ashe984
    @ashe984 12 ปีที่แล้ว

    He is? Who Ad-Rock?

  • @joshfrenier6599
    @joshfrenier6599 11 ปีที่แล้ว

    FLASH DELERIUM!!!!!

  • @videocircus
    @videocircus 11 ปีที่แล้ว

    It was the other Adam that died of Cancer. The Beastie Boys had 2 Adams.

    • @johnnyscifi
      @johnnyscifi 7 ปีที่แล้ว

      The Metalnaut
      Yea, Yauch and Horovitz!!!

  • @XSidSChikX
    @XSidSChikX 12 ปีที่แล้ว

    You're so wrong poopyscoopy. So. Wrong.
    Beastie Boys = Legends

  • @midierror
    @midierror 13 ปีที่แล้ว

    yeah he uses reason....

  • @08encl
    @08encl 13 ปีที่แล้ว

    @The530aftescho hold it, now hit it.

  • @TheMax200g
    @TheMax200g 9 ปีที่แล้ว

    Created this with Reason Essentials. soundcloud.com/max200g/lyinass
    What else would I get from the full version?

  • @steveredhimself
    @steveredhimself 12 ปีที่แล้ว

    RIP A great man , in fact, is gone

    • @zachgorman534
      @zachgorman534 7 ปีที่แล้ว +2

      STEVE RED .STEVE RED he's not dead, the other Adam is

  • @NachtSchreck13
    @NachtSchreck13 ปีที่แล้ว +2

    Yeah but Reason will never sound anywhere near as dope as an SP1200. as far as the tedious copying and pasting and cutting of samples on the SP1200, the ENSONIQ samplers killed it back in the day. When you loaded or recorded a sample, every copy was a ghost copy of that original sample, and no matter how many copies you made, you still had just that one original sample in the memory. You could copy a breakbeat, kick on one key, snare on another, reverse snare on yet another key, hihats, etc. and none of those copies used additional RAM.

  • @jimrellbaluyot3080
    @jimrellbaluyot3080 3 ปีที่แล้ว

    😟 💚

  • @delvallo9652
    @delvallo9652 3 ปีที่แล้ว

    Sorry but there is nothing like real hardware. The age of the laptop as a full production tool is done. I only use a daw to record, but my instruments and sounds come from real gear

  • @welcome2jumboland
    @welcome2jumboland 13 ปีที่แล้ว

    4:40

  • @andyrobinson5555
    @andyrobinson5555 10 ปีที่แล้ว

    SP 1200
    THERE IS NO SUBSTITUTE

  • @soulgoodmusictube
    @soulgoodmusictube 14 ปีที่แล้ว

    RECORD is sssssSSSSSSICK!

  • @kebythepeanut
    @kebythepeanut 11 ปีที่แล้ว

    3:54 I FEEL YAA

  • @robertcrystals
    @robertcrystals 5 ปีที่แล้ว +1

    So 2:25 is when the Beasties went shit

  • @allenbowers1970
    @allenbowers1970 7 ปีที่แล้ว +1

    This White Guy produced alot of shit that you Didnt know....

  • @savagecabage
    @savagecabage 12 ปีที่แล้ว

    got paid for what?

  • @RareSpibs
    @RareSpibs 5 ปีที่แล้ว

    gross dust on the faders

  • @alanacarso
    @alanacarso 13 ปีที่แล้ว

    commercial

  • @alienswithhalos520
    @alienswithhalos520 4 ปีที่แล้ว

    Check out the New EP I just released. Beastie Boys / Beach Boys Mashup. @ alienswithhalos.bandcamp.com/album/the-beachie-boys

  • @SuperTruthful
    @SuperTruthful 11 ปีที่แล้ว +1

    They rapped weren't necessarily into hip-hop culture.

    • @SupahFans
      @SupahFans 5 ปีที่แล้ว

      SuperTruthful expand on your statement please.

  • @gorillabraudcast474
    @gorillabraudcast474 5 ปีที่แล้ว

    Oh billshit... they didn't make anything on reason. Everyone knows reason sux... I know 4 a fact Paul's boutique was made on an emax.

  • @wariusgaius
    @wariusgaius 6 ปีที่แล้ว +1

    @2:16 look at this guy. Swallowing and lying. For a few bucks, of which he had tens of millions. What a guy.

    • @EricRosemusic
      @EricRosemusic 6 ปีที่แล้ว

      I bought Reason in 2005, and have never looked back. Also. I don't know that he's lying

  • @SuperTruthful
    @SuperTruthful 11 ปีที่แล้ว

    Rap didn't start out being multi-cultural...not being racist...being factual.

  • @1ino1eum
    @1ino1eum 13 ปีที่แล้ว

    Lol recycle... Reason is cool but recycle is obsolete and not fun to use