Mensa's GENIUS E-Commerce strategy that made it the fastest unicorn in Indian BUSINESS HISTORY
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- เผยแพร่เมื่อ 4 ต.ค. 2024
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Video Introduction:
India minted another unicorn this year as Mensa Brands, the ecommerce roll-up firm founded by former Myntra CEO and Medlife cofounder Ananth Narayanan, entered the unicorn club. Mensa Brands raised $135 million in a new funding round led by Alpha Wave Ventures (Falcon Edge Capital).
Mensa Brands is one such start up that has taken the Indian start up eco-system by surprise!! In just 6 month of its launch, this company raised 300 million dollars from to become the fastest growing unicorn in Indian business history!!! In these 6 months Mensa has already acquired 12 consumer brands like Villain, Karigiri and in the month of October itself these brands seem to have hit growth of 250% and 140% respectively!and what is even mindblowing is that while very other Start up in India is engaged in a cash drain incurring millions of dollars of losses,Mensa has claimed to become profitable within these 6 months itself!!How does their business model work? and most importantly, an entrepreneurs in this Indian Start up space, what are the opportunities that MENSA BRANDS is creating for people like you and me?
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This episode is our way to wish you happy new year.
Meanwhile if you want to listen to book summaries in vernacular languages check kuku FM
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You will get it at Rs 199 for the whole year if you use the code NY50
Hi Ganesh please share those 3 links which you were talking about in the end of video
Can u please make a video on "Pre-owned vehicle(cars) market in India" ??
Happy New Year sir! 😃
Please attach the link
Make a video on bajaj finance
i think as a founder have attachment with his company, keeping him as the owner is a great choice , as he is more motivated then other people to make his company prominent
As what i understand a normal Indian behavior, owners wouldn't even want to sell this business easily. They would be ready to take huge loans, sell all property before admiting defeat. But Mensa like brand is offering funds in partnership seems a good way to approach to a mutual understanding and partnership.
What you have said is absolutely opposite to that. That's emotional attachment might turn to disaster to the acquiring company if they keep let founder interfere after aquisition.
@@hiteshgujarathi4636 Yes, this is also true but yes some people say star wars is not star wars anymore once it was taken over by Disney from Lucas films.
At the end of the day, its their company.
And who won’t like the ownership of something they’ve made from scratch by working hard over the years.
I see this model to be inspired by the existing PE firms' LBO model, where Mensa acquires these small-scale brands and helps them grow similar to PE firms acquiring a not-so-well-performing company, rejig its structure and sell it off. But, I see a challenge in managing brands from different sectors after a while as the synergies and resource deployment might not be that easy.
Also, the strategy seems to be largely based on economies of scale. I'd argue that's a very mechanistic POV at the opportunity here. EOS is tablestakes, and maybe an arbitrage exist for a moment in time, but it is not the fundamental thing that matters when building brands.
@@mensch-ash yeah i think building a brand needs conviction and it happens only when you have couple of them and not many..not sure how well this will turn out. Because if the same team or a small extension is building all the brand's under Mensa's umbrella it will surely be difficult to switch brains from one story to another. #myopinion.
They are acquiring what i understood well performing brands which cannot grow further due to shortage of resources or some barriers. And since Mensa has investment (funds) they are growing these brands further beyond that saturation point. They are not acquiring lose making startups.
Mensa's idea of keeping the founder is brilliant than Thrasio, because under Mensa these founder's can manage their companies once getting helped by Mensa, so that Mensa can focus on other digital companies and those founder's may come up with other new products. In Thrasio, the burden is just over Thrasio itself by giving the founder's 100%.
Mensa is buying out the brands to eventually acquire it and the owners of those brands most certainly know that which will increase tug-of-war in the decision making unless the owners relent to the eventuality of their product and stop bothering about it, perhaps channel their money into other endeavours.
You make a good point about keeping owners in the game. However this will also increase the payout to them in the future when Mensa will eventually acquire them for 100% stake. From a financial standpoint, bigger hit to Mensa compared to Thrasio, not sure if this really is a good strategy
Nice
@@nishantagrawal3390 perhaps they have pre-agree on what rate they will buy in advance and officially mentioned in the agreement.
I vote for thrasio..once the system is acquired it's upgraded which requires complete control..founders may be unnecessary hindrance..
After watching your post yesterday I tried to do some research on Mensa but didn't fully understand their business model. You explained it very simply. Thank you.
In India we don't need 100 thousand crore companies we need thousand hundred crore companies to make it develop nation and Mensa can play important role in it
Think school, can you please make a video on why Zoho's CEO has commented "40+ unicorns in 2021 are more than 30 odd unicorns created in the entire history of startup scene in India. Anyone who has studied the history of investment bubble should find this very worrying."
PS : your videos are very informative, to the point and well researched. It helps to understand the basics of business as a subject very well.
Thank you and keep educating us in 2022 too.
ya same bro
Pls explain what is odd unicorns
@@user-lehsun-le-garib I think the word odd is used to classify or differentiate newer 40 unicorns on the basis of profits from the rest of the unicorns...
That's the part I'm getting from his tweet.
@@nilutpaldas3327 zoho CEO is old , he doesn't know this is the musk era where profitability have taken a back seat
@@oris2723 Yes, I'm also think in that direction. Newer business model will come to replace older ones...
Mensa E commerce Marketing digital marketing strategies Thrasio Us company developing small local industry level of upgrades By different Marketing Strategies Billion dollar company Thrasio giant company Mensa in India Gap between customer and small start up company Connecting each other Think school 🏫 Explore Thariso & Mensa digital marketing to make brand and supply chain to growth of small company products Innovation Mensa 12 brand They have developed huge market fashion by marketing strategies 9:55 willam Men's spray company with KGF Yash marketing strategies Hits in the growth Thank you Ganesh Anna Exploring digital marketing company like Mensa overseas in the World mensa iconic global brand E commerce Small scale business 👍👍
This is great initiative for making local products global. Well done Mensa 👍😎
I find that commendable too, and also an astute observation. India stands to gain soft power with its cultural imports, and there is certainly an economic opportunity that results from that. An arbitrage exists right this moment.
Good to see Indian companies are gaining movement.
Govt should make rules for pre-install Mobile apps.
Hello there... I must admit that you are doing a great job by bringing us more information than what we can grasp from social media or any economic platform. Keep going 🍃
What I love about your channel and what distinguishes you from others is your interest in giving us an detailed education on the topic of the video by providing us study materials and case studies..these obviously help in understanding in detail of how things are actually done by companies and where they went wrong
Keep sharing great business stories and failures
He takes it from google lol 😂😂
@@rajeshjha7401 It doesn't Matter. There is Millions of information on google but not all is useful and not everything can be understood easily.He is saving our time and helping us understand concepts which we never heard of and can research further on our own through sites already mentioned
I am just waiting for his marriage and I can see him saying' this marriage, my friends is what gave me 3 incredible superpowers against rest of my friend circle'😂😂
😂😂
Marriage takes power away lol
@@puneetmishra4726 it depends
Plz make one on "Why half of the Indian startups are listed/registered in Singapore" 🤔
Thank you
Tax
because of indian bureaucracy, here its very difficult to even start a startup you need so many documents signed from so many places. there you can go and register in 3 hours. Taxes are also so high in india, in singapore almost negligible.
@@ThinkSchool but in Hyderabad you can list a startup in 30mins
@@code.7027 Thanks for sharing.
Dear Ganesh,
Just wanted to thank you from bottom of my heart...
Your content is truly world class...
Wishing you a very happy new year...
Thank you so much ❤️
@@ThinkSchool please make case study on lays ( because I am eating it ) (;
Best part of your knowledge sharing , study material is attached so In a way we are learning without paying... Great efforts bro really love this channel
Dear Ganesh, wanna thank you very truly that your content is really amazing ❤️ I also wanna be a researcher like you. Please guide me because I want to start business and learn more and more
Before starting a company, I'd suggest join a company like Mensa, or join a start up, work there for 5 to 7 years. WHY? during these years you'll gain a ton of experience, enough credibility, enough funds to start your own start up and enough funds to survive during the start up. Think about it.
And if you're/ or anyone reading this is a student, don't quit your studies, complete graduation in the feild you love all those advises to quit studies or jobs are bullshit, literally crap, you're not GOD or Steve jobs, you gotta survive too.
@@udayyx what if someone have a iconic business idea and after some market research he came to a conclusion that his idea is going to be successful. Then he should wait 5-7 year working in an company gaining experience? In my opinion if a student or anyone has a startup idea they should start it right away using all the resources they have even if they fail they will gain more experience then working for someone because they done mistakes on their own.
@@udayyx skills and experience matters more and more then degree these days.
@@karthikreddy0890 bro what you're saying is not wrong. You could always start side by side, even giving more time to your startup.
In what I am saying, the person will always have some backup option if things don't workout, you'll have a job, experience, degree, so if you get stucked, you could start all over again;
but in what you're saying, the person is all on his own, even if you have checked and analysed everything that your idea is perfect, it doesn't mean it's perfect in front of the investors, something may go wrong down the way, not everything will go right all the time, so what will you do then when you got nothing soneday ?? It's hard to give a comeback during these situations, remember bro, you just dont have one aspect of life bro, there are many things you gotta handle to make it worth a living.
@@karthikreddy0890 ik bro where are you coming from 😂 (maybe some social networking site, where you could have followed pages) , I would think like this past too. See man, degrees don't matter but WHY do you don't wanna get a degree or WHY do you wanna get a degree matters more. If you just wanna get a degree to get over with your college and pick a job, work 9 to 5, then you're in the wrong direction. But if you wanna get degree because that would help you in any way in ease your future, then what's wrong ? 99 percent of the self help gurus don't say man why degrees are worth it, they are always selling some shitty course, if you're coming from there then this is for you.
Well done Ganesh
I would like know the boAt company how it is became top 5 accessories brand in the world within a short period
It is great example the power of Indian entrepreneurs
Lmao, not in the world but only in india. Outside of india it's always Xiaomi, Apple, Samsung, Amazfit, Huawei, Fitbit.
Producing wareable products is easier than Producing a smartphone or laptop. And boat just did a little designing and rest of it just assembled the import components. They picked good enough components at reasonable price. Also nationalism play a huge role in its popularity in india.
@@浦和-f5y That's what Entrepreneurs do, to take advantage of every fucking opportunity. If it's me, I would have done the same thing.
@@kevinpatel4639 there are two kinds of opportunity
One is Opportunity from entrepreneur's eyes and the other one is Opportunity from businessman's eyes.
The example of entrepreneurs are the founder of big brands I mentioned above. The example of businessman is the founder of boat.
There's big difference between entrepreneur and businessman.
@@kevinpatel4639 Entrepreneur create an opportunity while businessman look for opportunity and take advantage. For example, Lei Jun. He didn't have any good reason to create a new smartphone company when China has been flooded by dozens of smartphone brands before Xiaomi exist. But he think differently. He's trying to create an opportunity. And finally he managed to build Xiaomi to what it's today.
While boat is solely work on the basis of businessman principle. They see an opportunity in india market. They see an opportunity to make money from building indian branded products. They see the way to have the products they want to sell. And the rest is history.
I made more than 2 million dollar on amazon Japan as a third party seller! Great video, greetings from Japan!!
Awesome strategy by Mensa, amidst massive competitors.
What they did right was identifying the problem that existed and finding a solution that creates a win-win situation for everyone involved.
Hi, thinkschool. I can't thank you enough, your videos has been a source of learning and inspiration, thanks a lot. I just started providing virtual services to small businesses, because they deserve the best.
Its very happy to see Rocking Star Yash image
Would love to have episode on "How 'Think school' strategy got its first 1m subscribers in just 1year" 😀
Isn't this just capitalisation and acquisition of companies with high potential?
How is it a new thing?
I mean fb has been acquiring different brands such as instagram.
Fb, google, amazon and other big techs have been acquiring these small startups with huge potential and turning them into even much successful enterprises.
They have the money to grow the brand
i love the way music changes when u switch topics btw thrasio and mensa
Log ab bhi brand ke piche bhagte hsi rather quality of products.
Society Abhi progress se kafi piche hai ❣️❣️🇮🇳
Hey I was just reading about thrasio and Mensa and just found your video
The way you present the business case studies are just amazing .... the words, the definitions and examples are so clear and perfect to understand in the most simple way ... Keep up the good work and thank you for bringing such great business studies ..
I wonder how these people grow every brand they acquire, how do they handle the brands operations? Because as you can see Jeff Bezos stepped out of Amazon to focus on Blue Origin, how will the founders or the executive team maintain there focus on every single brand, because giving a whole system to every brand is usually very costly as there are people involved and they take salaries.
You are the most productive TH-cam channel that I have ever seen
Hello Ganesh u r doing great work thank you so much i just waiting for Amazon ola uber business models and wishing you happy new year
Awesome video case study on Mensa brands!!!
Could have included the background of the founder of Mensa brands, Ananth Narayanan who was the EX-CEO of Myntra. This information would have added a profound effect on the perspective of the potential of Mensa because of expertise that Narayanan brings on board.
Also, funding they brought to make Mensa brand.
I THOUGHT OF SIMILAR IDEA FOR A COLLEGE PROJECT AN YEAR AGO AND NOW I AM AMAZED TO SEE HOW PEOPLE HAVE ALREADY IMPLEMENTED THIS.
Amazing case study Man !
One of the best videos i have seen till now...very educational
Thrasio's innovation is amazing..
You way of presenting the data and the content and the way you deliver those is mind blowing. Influenced a lot by you how you keep on analysing data.
I'm getting addicted to your videos. Superbly researched and simplest explanation. Great job.
Bro, you are the teacher we always needed.
Thanks for making such informational content!! 💯💯💯
No
@@rajeshjha7401 what no 😒
I never commented on any youtube video, but i must say the way you presented this case study, i really enjoyed it.
Heard Mensa's name many times. I was just curious to find out and soon enough saw your video. Great work guys. 👍
Yet another video which blown my mind that how creative ppl can be while creating money. The way thrasio and mensa are growing small scale companies are awesome.
I literally amazed how can be someone give in detail analysis of the startup company, many name of this i didn't heard.
You are really very kind man with have deep knowledge about business.
Thanks man for this amazing video.
Bcz of Yash i came here, but the info provided by this guy is good.
Hello Ganesh Sir
If you ever feel like you are short of Casestudies
India produced 44 Unicorns This Year...
By the Way Really Out of The Bix Topic
And a Much needed One !
As you Confirmed We need More of Geo political Casestudies ..
Dont Forget the Gaming Industry Series😁
Thank you from the Bottom of My Heart♥️
And A Happy New Year
my man here churning content better than Top indian B-schools,good work ganesh.your work proves that everyone can get access to such wonderfully crafted case studies and not just a handful
Sir make a case study on boat 🎧 how it is competing JBL,sony and others
Never seen an excellent marketing strategy like this . This is the next revolution of online shopping great work by ganesh sir
It has existed in India since centuries only insights and enlightenment is needed to use it in real life business situations. During the age of kings, The stronger kingdoms use to acquire small kingdoms in order to have a bigger territories after those strong kingdoms used to transform these smaller kingdom in prosperity and military bases using their resources. Therefore, application remains the same only technique are refurbished and used in modern age.
Ganesh and Think School team, u r just awesome....every-time, almost every-time your studies and presentation is beyond expectations. You represent the today's Indian youth. :)
The packaging also matters with the product
Rocky bhai thumbnail bought me here😍
As Mensa grows, so do the small brands under its umbrella. On the other hand... As the brands grow, so does Mensa.
It is this synergistic approach which drives Mensa's appeal and valuation.
Mensa has to continually innovate, break new ground, try innovative ideas, think outside the box. Continuous unorthodox thinking and marketing is at the core of Mensa's approach. This coupled with the rising use of Smartphones for purchase, higher disposable income with poor investment knowledge, and eagerness to "fit in" or FOMO, will help the brands as well as Mensa grow further.
One of the best channel found in 2021, as an investor your content help me a lot on understanding business ecosystem ❤
Mensa/Thrasio kind of companies help grow local brands and small scale industries. Amazing to see where e-commerce is leading all of us. Keep up the good stuff buddy. Good learning for me. Thanks!
It remains to be seen how the wealth gets divided. E-commerce is a gamechanger for sure.
Current stage---- Layoffs in Mensa. Please cover it Ganesh.
Great way to end 2021...gonna binge through all the 2021 videos
One day, Your channel may also get opportunities to acquire for Billion Dollar. Thanks for your quality work.
You can talk about all these strategies but on ground level everyone is trying their best, the only the key differentiators are luck, tons of money & support from powerful people.
I collect a lot of perfumes as I have the love for it. I saw so many ads of Villain perfume on my socials that I finally ordered one. But honestly, don't buy it. They say its EDP but the smell doesn't even last, means its cheap and mostly alcohol based. EDPs in general constitute of 15-25% oil but Mensa clearly mentions that its 95% alcohol; its a notorious game.
Nevertheless, a good researched video like the others. Let's see how far can they survive with the Thrassio model.
This is crazy start-up o my god
Thank fore making video on this 👍👍👍
This guy should have more subscribers than Dr bindra..he really deserves it
This is the best youtube channel I discovered this year ❤
I want to be as smart as Ganesh.
In case you are reading my comment please tell some specific HABITS I can form to be smarter than you are😁🙏
I really appreciate your great effort for making such a knowledge containts. ❤️❤️
I really love it and gain some really great investing ideas from it.💡💡
Now i want to say/suggest one thing....
Think School majorly create or analysis that company/Business/Industry who serve common people like - FMCG, Personal Use vehicle segment, tourism industry, End Customer did chain, Coffee, Sports Brands, eCommerce, Furniture etc etc..... 👍👍
I think you should create containt for the Businesses which serve the Industry like
Bearing - SKF, FAG, NTN, NSK
Lubrication System - GRACO
Power Transmission - Ringspann, Sibre
Conveyor Belt Industry - Continental, Thejo
Defence Industry - Lockheed Martin(USA), Raytheon Technologies(USA), BAE Systems(UK), United Aircraft Corp (Russia), HAL (India), Naval Group(France)
Nuclear Energy - Rosatom (Russia)
Etc etc 🙏🙏
These Was Needed ,
We needed an Indian Start-up like these !
Many new variations are coming over from the general business models , this looks great and I learnt a lot today❤️
Heya it's been about 4 months since I started a small air freight company and I was wondering if you could do a case study on DHL or FedEx. I've been watching a lot of your videos and they're super interesting and insightful.
Hi,
I am running an edtech startup since 1 year, can i approach these brands to help me build my start up. Also we have generated similar revenues like these companies.
Name
This is great insight into a unicorn which surprised everybody by its meteoric rise. I hope the aspiring unicorns will take a lead from Mensa as right strategy and execution can help startups balance the funding and profit paradigms.
If small brands are getting position its very fruitful for small businesses as well as huge competition with big brands and so good for consumers
Ganesh thanks a lot for this content, my perspective towards business is changing a lot with your videos
Love your content. It is very well researched and pretty detailed. Please make a video on how to do research on a topic like you.
You already have a course on how to communicate ideas like you but how you do the reasearch part is also something most people would love to learn.
We need more episode of Geo-political series :-)
Next episode is on it ❤️
I'm here seeing all type of business ideas and start-ups for 3 to 4 years, I can see how startup have changed and how new ideas are popping out, like these it's super awesome, I wish to such things but there's no one with my same mindset, So I'm sitting all day and seeing new startups and ideas in technology.
Here I will get into my govt job next month, but I always wish to be an entrepreneur, a small scale entrepreneur, because we still haven't touch the huge benifits of tier 2 and tier 3 places in India.
Is there anyone like me here?
ok now can anyone tell me how can we invest in Mensa!
This is amazing... i got this recommended to me... by Google... Exceptional...
The way shark tank gave people a wider scence of business it's not difficult to say we can have more than 100 unicorns this year. Best TH-cam channel @think school
Amazing explanation. Also I liked your approach of sharing the sources as well. That doesn’t just allow us to get more info but also validate your words.
We don't want to have a new idea always.
Find any flaws in any brand and start a company and give better service and products than that company.
You will be the champion
Most relevant topics and Superb presentation, Kudos
As a copywriter i loved it. Big heart 💖
Please make a case study on Indian Premier League as well. Or could you please introduce a whole series segment for Indian Premier League
Just came here because of Rocky the Yash 😁#KGF
Wooooaaaahhhh....your explanation are just gold 🙏 a person like me who belongs from a small town of Tripura.... ❤️🙏
Acquision and Amalgamation: In simple financial terms. Since IoT is the one of the most powerful resource that a company can have and cyber space being a very glamorous n expensive opportunity, digital marketing will surely be a cherry in the cake.
Namaskar Guruji..... Aap ke videos me miss nahi karata..... Katai macha dete ho aap....
Happy new year to you too!
A possible topic that could be covered: How to research to build a portfolio of brands, bringing Thrasio like model to consumers.
Just something to think about and if you could release a video, nothing like it!!
Keep posting! Love all your work so far!!😄
Your case studies are worth watching. Thank you.
It is a boon for small companies who need scaling. Then Mensa needs such diversity to grow them. It is a challenge to the marketer and the ample example of Amazon as a platform allows it to sell various products and brands at the same time.
Same way Mensa can be multi product -brand seller which can spin money than focusing on one vertical.
On the long run, if money runs out, there will be issued and hence reaching growth stage is vital.
Beautiful content. 15 minutes of Videos seemed like a flash of a second. Hopefully some day our Education system will also have such great way to sharing knowledge...
Keep up the Good work..
Dear Ganesh
U are doing great work
Inspiring to youths
Creating entrepreneurs
this video is my new year party.
Thanks dear for the wonderful study material you have attached. What do you think is going to keep Mansa ahead of it's competitors in future?
Every minute I spend watching your videos is totally worth it!!!!! Started off after shark tank india but now this space seems really interesting
Best indian channel for case studies
Omg, I was brainstorming 🧠 about mensa brands ™️ last night.
Fastest unicorn of India 🇮🇳 🔥🔥
Thanks for such a mind blowing content
Great Content Sir!! Absolutely great content!!! Thanks for this content and consistency!!🙏🙏🙏
I knew about mensa strategy but ganesh explaination gave new angle of view
My genuine suggestion: Let's learn from failure. Please make videos on the failure that are worth knowing.
@Think School Can anyone tell where's the attached material
Thanks Ganesh anna, your my virtual master/mentor 🤗🧑🏫