Making UX Research Persuasive and Pervasive: Shiftkey's Success with Condens

What qualities does user research need to have in order to be communicable and useable?
According to Collin Pfender, Director of UX Research at Shiftkey, user research needs to be both persuasive & pervasive in order to truly make an impact.
In this recording of Collin's Condens Coffee Chat, he shares how he uses Condens to ensure that user research is:
1️⃣ Employed when making business decisions
2️⃣ Easily accessible and useable
He also gives a LIVE demonstration of exactly how he and his team use Condens to analyze data and make different kinds of reports that are persuasive and pervasive!