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Tim Cook on Steve Jobs: His Office Is Left as It Was
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- เผยแพร่เมื่อ 14 ก.ย. 2014
- Sept. 15 (Bloomberg) -- Apple CEO Tim Cook, who succeeded Steve Jobs, discusses the legacy of the company's founder and their friendship. "Charlie Rose" airs weeknights on Bloomberg Television at 8p & 10p ET.
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Tim Cook has been a surprisingly great CEO of Apple since we lost Steve Jobs. Apple could have gone either way in late 2011. But the company’s value has soared. One thing I really appreciate about Tim Cook is his integrity regarding his values and his maintenance of Apple’s core values. But I think the challenges of our time are just beginning.
the reason is the same as other company.. they want ceo that would keep stock market.. problem with apple.. they just do small upgrade.. and the reason people buying them is the same why people buy bmw...
I absolutely agree.
@@campkira apple does that because they don’t use tech that hasn’t been fully developed like the foldable phone, it gets creases and apple is not a kind of company that would use that
he is great in the sense Steve is obviously irreplaceable. However, the innovation did not continue with Tim. It has been all stuff that has been done already with other devices, and Apple just comes along 2 years later and says "we did it better" but not original.
@@shrikepsd I huge notch at the top of the screen for multiple generations says otherwise.
It's incredibly hard being the successor of steve jobs.
indeed. shoes so big noone could fill in my opinion. no tim cook, no gates, no bezos, no musk.
@It happens bro! why
@@Metz9031 idk man. I think replacing Elon Musk would be harder. The dude runs a space company and a revolutionary car company. Steve Jobs didn't even come up with the biggest product of Apples history
@@vivelajonny Fanboi , He is a book-genius not an execution genius , anyone who reads more than him can easily be replaced
"His spirit will always be at the foundation of the company"
I read this as he said it!
As long as it runs well, with the crap Tim Cook contributes. Johny Ive hates him, not for no reason.
R how do you know he hates him-
@@joeyscerbo7776 me too
Steve was a visionary, Tim is a businessman.
AGREED!!!!!!!
An Eagle With a Top Hat on.
this is a huge quote
Joseph Grigoletti personally I really like the era of Tim Cook especially when it comes to the Plus models and the gold and rose gold. I really cannot wait to see the 8!
Daan Vandevoorde A very talented businessman who was chosen by the visionary Steve jobs. Jobs had a good reason to choose him.
Tim cook is still doing a terrific job .
No
A Leader speaking about a Legend ❤️
Can't imagine APPLE without Steve Jobs the same counts a little for Tim Cook, thanks and kind regards.
Steve innovates, Tim makes them better
AwesomeArmpit123 No way tim makes it worse
AwesomeArmpit123 worse*
Aqila Sobana nah
We need Steve Jobs back
BionicVegaFusion TechGaming no, you need to stop buying apple products
Okay so here's my opinion, I loved Apple from the get go, I fell in love with their culture and way of business, sure, most recently it may seem like they have run out of ideas but can't that be said about other companies? Everyone seems to be taking a hard hit on Apple purely because they're not "innovating", but seem to forget that apple changed the smart phone era, and made it revolutionary.
Technological advancements today are at an all time high, there are so many things out there today that it's hardly surprising for consumers to see something magical anymore, until we hit that bazinga moment like the iPhone did in 2007, I think a lot of people will give Apple stick for doing minor improvements to their brand. Personally, I think they're doing a great job, making existent Apple products better and paving the way for the future.
That's just my opinion, I've owned countless Apple products and have not had a single issue with either them, in fact, I tend to have more issues with an android device. But, each to their own, we should all just be excited that we live in an era where everything is advancing, my next wish, better improvements and wireless charging over networks.
Joseph Williams apple didn’t change that
Steve Jobs did
Now days apples are overpriced phones and not inventing nothing
@@Voornaz people always appear to think that Apple should somehow be the ones who invented everything, and this historically hasn't been the case, I don't know where this idea comes from but more often than not it isn't reality, certainly as far as new products are concerned. What Apple do tend to do is to be the first ones to get it right.
@@chrisdavidson911 but as one of the rich compnay in the world.. why not try to made something better.. now iphone 12 don't come with charger.. for a 1,000 dollor phone and no charger...
@@campkira it works with 2 different types of wireless charging, and comes with a new cable. It doesn't come with a wall socket adaptor, but, at the same time, do you actually need one? I've got those things all over the house now, really don't need any more of them, and i can't be the only person in that situation. It reduces manufacturing consumption for something that virtually nobody needs.
As a side point, Apple aren't actually the first to do this, didn't Nokia or HTC do this years ago?
@@campkira everyone is first in line to pull down Apple and so are it’s competitors like one plus when Apple took it the headphone jack one plus mocked them and within a short time they too took it out and I am almost 100% sure that they will take out the wall charger too.
Steve would be so proud of how Tim has been presenting Apple these past few years.
His name is still on the door. Love it! 👍🇬🇧
Tim cook is jobs best decision
Ha
Agreed Tim is fresh
More like the worst decision
@@MakeOneSora why?
Fucking all these hoes I think the company has become a “money minded” brand becoz of Tim coz under him the company clearly doesn’t make products that people wanna use like Steve did but instead what “he wanna make” to get more profit. Apple has become a laughingstock of the tech community because of him.
Tim Cook deserves to be Apple CEO
Jeremy V he is the Apple ceo man you have been sitting under a rock
@@chaitanyapendse648 I think they didn't tell he is not the ceo. I am sure they meant Tim Cook deserves it.
I love Steve jobs
Tim is excellent. Such a great person and so intelligent.
Charlie always looks so exited to be with his interviewees
steve would be mad seeing tim's shirt collar is not properly placed on his coat
Steve was a hippie that wore the same clothes everyday, so no. Also Tim cook was leaning a lot and his lapels and collar shifted because of the leaning
It’s just a shame Steve’s legacy is not carried on with the quality of products and innovation.
What i like about cook is his loyalty to steve jobs
Steve Jobs = Steve has a job
Tim Cook = Doesn't invent anything, just cooks
Introducing the Apple iStove
Apple sues hot point for stealing their idea of an oven
STEVIE G4M1NG & Vlogs lol!!!!! Now it makes sense XD
Just cooks the 💰
hahaha true funny fact
Cooks fried apples
Sounds like he gets Steve's vision. Perfect successor
He once said the best manager is the technical guy who never wanted to be a manager but realized if he/she wanted things done well they had to take over themselves. Boeing used to be run by people like that. Engineers like Alan Mullaly and Phil Condit. That ended and was replaced by pure profit motivation and we all see what happened. The only difference is that when Apple f’d up after Jobs left nobody died.
John Ive for r ceo
Bring back the light on logos!
Tim has done an amazing job
woow tim is so honest ..
Steve : stood for innovation
Tim: stands for money
Jony: stands for COURAGE
That’s Apple for ya
"He stood for innovation" yes Tim thanks for stating the obvious. YOU STOOD FOR PROFITS. The fuck is up with you people? Headphone jack gone, new macbooks only having USB C and no more MagSafe -- that ain't courage, you guys feel like you're the gods of tech just because of Apple. What a shame, I can see Apple circling the drain unlike when Steve was alive, it's like Apple was invincible. Now even Apple fans are already starting to get so frustrated with the brand they so dearly love.
Kevin Go People were complaining when Steve announced the MacBook Air without legacy ports, ethernet and an optical drive.
That is Sooook true
Tim and Steve had something going on
Then, then he brought in a stylus for the iPad..
Man the Apple Pencil is pretty dope though, and I would argue it’s not a stylus, but at the same time I feel you lol who knows what would have been
its useful for artists as its annoying to draw with your finger at times
I’m not saying that it’s a bad product at all. like it’s an amazing device for artists. It’s just technically speaking a over engineered stylus lmaoo
@@iestynhands4760 lmao true tho
The stylus isn’t a primary input method for the iPad and that’s why it works
Apple's biggest problem is its pricing.
It could be more successful if it made its products a few hundred cheaper.
They can still be premium but just not as expensive.
The iPhone's are amazing and are still affordable. You still need a phone contract but they aren't ridiculously overpriced. I absolutely love the iPhone 7 Plus. It is an amazing piece of technology and it works like a dream.
Apple is going to have some serious competition from the Google Pixel next year. I wouldn't be too worried about Samsung as the people I know who have Samsung S8's don't like them and are already complaining about lag and ram management issues.
The iPad's are great. The new iPad Pro from Apple looks brilliant. Looks like it could compete with Laptops very easily. The Apple Pencil and Apple Keyboard make this iPad extremely useful.
The Apple Watch series 2 is my favourite apple product. It is amazing. I run and swim with it in on all the time. I have lots of different watch straps. It looks beautiful and I love having it.
The Apple Ear Pods look amazing but I haven't bought them yet as the higher price of £159 for wireless earphones is too much. I would buy them for £100 but not more. The sound quality is apparently roughly the same as the earphones which come with the iPhone. I do however think this is an awesome product. The fact it will work with my Watch, iPhone, Macbook and iPad is awesome.
The Macbook Pro I'm using now which is the 2015 Macbook Pro 13" with Retina Display is awesome. It only has 128GB memory but it's great for what I use it for. The biggest problem again for Apple is that the competition has caught up. The Dell XPS and HP Spectre look great. Even the Microsoft Surface range is looking pretty decent these days. The big price bump for using the Apple brand is now less justified especially when you compare the Dell XPS top of the range to the top of the range Macbook Pro.
You should only price your products much higher than the competition if you are miles above them. Apple has great design, great battery life, great software (MacOS and IOS), great interconnectedness, great virus protection and a good resale value. Apple, unfortunately, costs a lot more than the competition. I think the Dell XPS, HP Spectre and Windows Surface range look really good. Windows still aren't as good as Dell or HP but it's recent Windows Surface Book and Windows Surface Studio look great.
Apple needs to do one of the following:-
1) Continue the current line of products but reduce the pricing. At least make it the same as the competition.
2) Significantly increase the specs of all machines to make the increased pricing make sense. So this means lots more 256GB SSD's or 512GB SSD's as a minimum. A minimum of i7 chips being used. Screen specs should always be fantastic (4K). Reduced pricing on dongles as getting rid of some of the legacy ports was stupid (Magsafe, SD Card and normal USB).
People will otherwise start moving elsewhere and they will notice that the competition is much better than it used to be.
R C the point of Apple is to be overpriced. They always have been they are and they will always be
R C
4K? I'd rather have greater battery life and a 2K display. You can get an external display if your profession revolves around a monitor.
Pricing is reasonable. Their ecosystem and build quality overpowers the price.
The specs are balanced between battery life, performance and portability. You can't compare an Spectre or an XPS that overheats or sounds like a jet. Specs matter when you can actually utilize the power, which you can't or uncomfortable with in most scenarios.
MacBooks are there in millions for a reason. The only reason to not go Apple is the price, which again, is justified by quality and longevity of said device.
The unique few who have their possessions in pristine conditions are who they are: unique few. Nothing holds forever, but Macs definitely hold the longest.
you do understand that apple is a luxury item.
Steve is the former, Tim is the latter. The latter has been learning a lot from the former.
lol what if Phil Schiller became CEO
Schiller, iirc, was acting CEO during Jobs' medical leave and during the transition process where Cook assumed the role of CEO
Would've been a better fit than Cook, IMO.
I don't think you guys give him enough credit.
Tim was interim CEO during Job's leave.
I don't know what Phil would be able to do that would make him more qualified for the job. Tim is a straight up businessman.
Being CEO is more than just about making and marketing products. They have to deal with stuff like when Apple had to go before congress on live television and refute alligations of them withholding profits to avoid taxes etc.
They're the ones that have to deal with answering to the Board of Directors. When profits are down, they're the ones that take the heat from the board. It's a highly policitcal position and not everyone is able to handle or even wants that kind of responsibility.
tanakattack
I think if you were to ask any one of the SVPs who is the best at being CEO they would probably say everyone in the room is equally good enough. I do not believe that they are arrogant enough to claim each is better than others. That being said, they all respect Tim Cook's leadership entirely and Steve Jobs would not have picked him if he didn't think he wasn't capable of it.
tanakattack
I have since learned that Schiller simply lead all of the keynotes and PR stuff which was something Jobs usually did. Makes sense because Schiller is the head of marketing at apple.
Good luck always
we need an update
Rose always looks like he’s going to pounce
There is something robotically rehearsed about Tim Cook. You'd imagine him to be charismatic, yet I can't help feeling that Microsoft Sam reads "Biz buzzword generator" out loud.
GIVE RONALD WAYNE A JOB AT APPLE
Jonathan Ive should of become CEO
jon ive shouldn’t have. Do u even know why ios 7 was a thing?
@John Savii this comment was 2 years ago idk what I was saying lol
I would not feel comfortable to follow on Jobs mission, even if he replies over and over again that his spirit is the DNA, heart , etc. it's time to move on an to not stay under the umbrella of someone who is not there over years
Should have been Jony Ive.
Dear Tim, all I want is some regular ports to accompany the new awesome USB C ports. My company is risk adverse and does not always understand innovation in the same time frame as you and your company does. Please make a laptop for us professionals who do not live in silicon valley. America is bigger than California.We still buy your old formerly innovative laptops because it works.
if i was steve i would want my office to be on the last floor
amazaing
He stood for stealing every ones ideas and making it his
WHAT ?!
No more innovation
APPLE = America people phone learning environment
Bill gates should be the ceo
I prefer having privacy and security as well as not having to pay to update my phone/mac
If Steve Jobs saw what Apple did with Macs and OS X he would be rolling in his grave
Why do you think so? I'm not saying you're wrong but I'm curious why you'd think that. I want to understand your opinion.
Or the IPhone
Dakota Paille-Sassa lol your comment made me laugh very hard! XD
Dakota Paille-Sassa Steve Jobs chose him for CEO and no one else. The Steve jobs.
Shut up you are so wrong research him you will learn a lot
Too bad everything else changed
Apple programms are stil admired by me and practiced by me, still cherish the workingprocess with him at the printery VNB from the Plantijn Casparie Group VNB STANDS FOR VITA NOVA BREDA. I AM NOT AN ACTRESS EITHER
Sounds like a plot for a Stephen King novel! How insane is this? Just another case of American Psycho...
Nothing interesting
Tim Cook talks the talk but he doesn’t walk the walk
i am not trust apple anymoree i buying xiaomi instead because apple ruin my xr
I See 2019 นานโข
How’s to work with sacrifice and done with everything of Apple 🍏 products👍🏻of the community.
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This is bs
I'm totally sucked with iphones which are all same design same quality, poor and no innovation. I couldn't see any difference nowadays. I better applaude samsung who had tried to be innovative and ended to multipule explosions on their phones rather than sitting back and get damn easy money by deceiving people with nonsense cm. at least they tried hard.
Do you know how risky of a move it was to remove the headphone jack? But, in a way removing it was pushing the innovation of a cell phone even further into the future. With better water protection, better quality sound, and it's simpler.
+Kevsky
You do realise that galaxy s7 had a higher water resistance rating the iphone 7 even with the headphone jack, right?
Go take a peek at how much money Apple has made by selling all those new dongles.
Apple knows that their customers will buy any crap they put out and they do exactly that. You don't believe me? Just look at all the new macbooks, they all have headphone jack but NO LIGHTNING. So you have got an amazing lightning headphones for your iphone and you want to use it on your brand new macbook? Too bad, you have to buy an adapter.
Kevsky, can you please tell me again how Apple is "pushing the innovation of a cell phone even further into the future" and how "courageous" Apple is for removing the evil headphone jack.
PS
I hate Samsung equally, if not more for completely different reasons (mostly software related).
한재원 so just because Samsung note 7 exploded that means Samsung tries to be innovative and Apple doesn't? Really?
한재원 you're not making any sense. Get your facts straight before claim that Apples. Just remember facts not opinions
samsung looks like an iphone, copied or tried to guess the next gimicky feature that a iphone will have and probably won't because it doesnt work at the moment.
Tim Cook declares he's gay, that's all he's famous for.