#51- Edward Bernays' Propaganda

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  • เผยแพร่เมื่อ 25 ธ.ค. 2019
  • In this week’s episode, Scott and Karl discuss Edward Bernays’ 1928 book Propaganda. Referred to as “the father of public relations,” and “the Machiavelli of the 20th century,” Bernays pioneered the scientific technique of shaping and manipulating public opinion which he famously dubbed “engineering of consent.”
    His seminal work, Propaganda, is a look behind the veil of the most powerful and influential institutions orchestrating the unseen mechanisms of society. In Karl’s own words, “It’s a very good book you want to throw across the room.”
    Tune in to hear a fascinating discussion about the methods, uses, and ideas behind Bernays' influencers to regiment the collective mind.

ความคิดเห็น • 50

  • @erikbrown77
    @erikbrown77 7 หลายเดือนก่อน +1

    Great podcast! Thank you!

  • @truth_seeker9496
    @truth_seeker9496 2 ปีที่แล้ว +4

    Thank you 🙏🏻 so much for this video. This book and your inspiring discussion It should be SHOWN AND TAUGHT in all colleges. Worldwide!!
    Your very smart debates lead to so many ESSENTIAL perspective on life, human rights, free-trade, etc. Bravo 👍

    • @valerielepage8637
      @valerielepage8637 ปีที่แล้ว

      no politician won't love seeing the class in college about propaganda. They would be too scared to lose all their power toward a society that doesn't realize that it's already in control. But it's totally a good idea. We need more intellectual people in this world before 1984 comes real. (even if it's already the case)

  • @kyleolin3566
    @kyleolin3566 2 ปีที่แล้ว +5

    Thank you for the amazing insights! I have not read Propaganda!, but I have read Crystallizing Public Opinion, and have listened to some of Bernays’ interviews. Many of the same themes emerge throughout his works, and listening to your talk really helped me to see how greasy he really is, such as the discussions around questioning what his definitions of “truth” and a “smooth running society”. I am both naive and an abstract thinker, so it is easy for me to fill in the blanks with positive notions, even though I know, from his own admission, the man was a monster. Anyways, thank you very much and you have a new subscriber.

  • @vilieatthefarm1703
    @vilieatthefarm1703 4 ปีที่แล้ว +7

    just halfway in the podcast, really enjoying it. Very insightful!

  • @joeperez1220
    @joeperez1220 3 ปีที่แล้ว +2

    Very impressed with everything in the podcast. Thanks!

  • @rescueumbrella
    @rescueumbrella ปีที่แล้ว

    So glad I found this site!!!

  • @karlrovepoolparty4869
    @karlrovepoolparty4869 3 ปีที่แล้ว +4

    First vid I saw of the channel. Love how Socratic you guys are. Obviously learned but not ostentatious like lots of other dialogues I hear on youtube. Shocked you don't have more subscribers, I'll definitely pass it on!

    • @GreatBooks1066
      @GreatBooks1066  3 ปีที่แล้ว

      Thanks much sir. That's very kind of you.
      Thanks for passing it on.

  • @coomassieblue5035
    @coomassieblue5035 ปีที่แล้ว +2

    At 1h:08min the guys are quite prophetic 😂
    This episode aged like good wine!

  • @bardoface
    @bardoface 11 หลายเดือนก่อน

    Quite enjoyable discussion! Thanks!

    • @GreatBooks1066
      @GreatBooks1066  11 หลายเดือนก่อน

      You're welcome Thank you!

  • @sondre113
    @sondre113 2 ปีที่แล้ว

    the upbringing of these people is what i always wonder.
    Great listen! so glad i found this channel.

  • @maudegonne3740
    @maudegonne3740 3 ปีที่แล้ว +11

    love your style of chat! With every year goes by we're realizing just how right are those "Loony" tin hatters.

  • @AndrewNuttallWearsPants
    @AndrewNuttallWearsPants 3 ปีที่แล้ว

    love it!

  • @SurfbyShootin
    @SurfbyShootin ปีที่แล้ว

    A good follow up to this would be Kevin Macdonald's Culture of Critique.
    It will connect alot of dots.

  • @TampaDave
    @TampaDave 3 ปีที่แล้ว

    1:05:50
    There is also a "Mar-sails" in "Missou-rah"

  • @jeffery8806
    @jeffery8806 3 ปีที่แล้ว +1

    I have you guys on Google podcast and love the dialogue between you both and how you feed off of each other. I started reading Edward Bernays Propaganda book as well, but stopped because it made me so angry that it was so true. Is it better for you guys to watch this on TH-cam or listen on Google Podcast?

    • @GreatBooks1066
      @GreatBooks1066  3 ปีที่แล้ว +2

      Whatever you like best is fine with us friend.

  • @6ixthhydro652
    @6ixthhydro652 2 ปีที่แล้ว

    Dope

  • @Wagon_Lord
    @Wagon_Lord 11 หลายเดือนก่อน +1

    At about 20:00 you talk about how to get people to read the great books... It's funny because if Kim Kardashian was promoting Plato, I would never have picked up the republic. I'll be 26 soon; I picked up Homer about 5 years ago because I kept hearing my coevals denigrating "dead old white men". Reading The Iliad was an act of rebellion, which is funny if you compare that to someone of 100 years ago reading it out of obedience to their schoolmaster. I thought: "screw it, they want me to ignore the dead old white guy? I'm going to go out of my way to read 100+ year old books written, predominantly, by white men". Obviously there was something nasty in my motivations to begin reading these books, but there was also a part of me that wanted to escape whatever it was that I felt stuck in. The more I read, the more I felt as though I'd inadvertently stumbled upon the cure for the emptiness I had felt hitherto. I wish this episode was out just a few months earlier when I read 'propaganda' in 2019, I would've found you guys much sooner. Glad I've found this podcast now; you guys are hilarious and have some profound insights.

    • @GreatBooks1066
      @GreatBooks1066  11 หลายเดือนก่อน

      Traditionalism is the new punk rock man!
      Thank you for listening. It means a lot.

  • @katadam2186
    @katadam2186 2 ปีที่แล้ว

    Soon after this podcast we experience a worldwide plague, corporate tech business push their interests to have online world.Work online, school online, medical online etc. a collective Technology push created by their interests. A pandemic came along and small businesses closed but corporate aloud to stay open. This was a timely conversation because we are living this nightmare, get on a screen and toil away and don’t forget to leave home without your QR code.

    • @nickieglazer7065
      @nickieglazer7065 6 หลายเดือนก่อน

      The plandemic was an illusion based on propaganda and pushed by influencers on the idiot box (Tell-a-vision).

  • @azlynmaith1280
    @azlynmaith1280 3 ปีที่แล้ว +1

    Youth sports... Teamwork? Yeah... Right... These kids are learning the value of teamwork, but won't help their mamas with the dishes when they get home... Yup... My two cents: Kids should be learning the rudimentary concepts of teamwork at home... 🙄 On some level I think we should leave people to live they way they want, but I also think people ought to be aware that things can work in a variety of ways... I think limiting beliefs are the crux of it all. A parent propagates the concept that nobody will like their kids if they aren't wearing the latest trends and that fuels the fashion industry... (I will forever be grateful to my momma for saying no and forcing my father to return trendy fahions, toys, or electronics...) I think COVID is a great example of propagating limiting ideas and siphoning people to fuel industries... The education system is one of many examples of this: Once upon a time family was a person's primary social network... and kids were not primarily dependant on time spent in school and organized group sports for socialization... The media keeps pushing one approach to creating happy, mentally stable kids... Schools tend to save parents money in childcare but in-person schooling also makes a lot of money for business... Cleaning supplies, food suppliers, paper and art suppliers, local transportation industries, gas stations.... So how much of the push to get back into the school building is really about the kids? I don't have an answer but I think it is worth considering.

  • @cvcastrillo
    @cvcastrillo 2 ปีที่แล้ว

    We are the desire of others. Rene Girard studied this principie for 50 years, not to sell or as propganda but to explain why violence in men... Should be studied also...

  • @HenryCasillas
    @HenryCasillas ปีที่แล้ว

    ☮️

  • @SK-le1gm
    @SK-le1gm 3 ปีที่แล้ว +1

    Making the world safe for hypocrisy

  • @sondre113
    @sondre113 2 ปีที่แล้ว

    Notable Events Weather and Sports, news.

  • @rolloharte6825
    @rolloharte6825 3 ปีที่แล้ว

    Mark Bernays Randolph is not Edward Bernay's grand nephew.

    • @GreatBooks1066
      @GreatBooks1066  3 ปีที่แล้ว +1

      From Wiki. Early life and education
      Randolph was born to a Jewish family in Chappaqua, New York, the eldest child of Stephen Bernays Randolph, an Austrian-born nuclear engineer, and Muriel Lipchik of Brooklyn, New York.[7][8] One of Randolph’s paternal great-granduncles was psychoanalysis pioneer Sigmund Freud. Another paternal great-uncle of Randolph was Edward Bernays, an Austrian-American pioneer in the field of public relations and propaganda.

    • @drbadassjc9557
      @drbadassjc9557 3 ปีที่แล้ว

      Yeah if he is not a lot of peeps have it wrong..maybe it is propaganda lol

    • @GreatBooks1066
      @GreatBooks1066  3 ปีที่แล้ว +1

      @@drbadassjc9557 He most certainly is.

  • @Kyle-xt8ip
    @Kyle-xt8ip 2 ปีที่แล้ว

    Microtech just got my disposable income.

  • @Soulful_Pizza
    @Soulful_Pizza ปีที่แล้ว

    Ok, you totally predicted the 2020 pandemic in this podcast..interesting.. 1:08:00

  • @sleepingtube
    @sleepingtube 4 ปีที่แล้ว +2

    Gonzo is an alien. There was a rather forgettable movie about that point.

  • @mgraffma61
    @mgraffma61 2 ปีที่แล้ว

    "What is the latest need at a given time may still require stimulation, like the really cultural one for television. But that is true for only a brief period. Once the time of inflammatory speeches returns, it will already be subversive not to look obediently at the tube. The tube will be a must. This example is instructive. In a changed society, all these gadgets, from alarm clock to phonograph record, will become elements of a comprehensive hypnosis, brain-washing. It all began when needs were created. Once created, it turns out that their very nature makes for nothing but their own production. The hypostasizing of means, the process of reification tends to direct man's will to nothing but its own production - empty desire. It is untrue that the machine itself gives orders to those that operate it. It only commands in the absence of a subject to take charge of it. Today, individuals are nothing but the compulsion to serve, and dispositions are blind and anonymous - in spite of business and political leaders. Only with the creation of a disposing subject would freedom - and need, be posited." - Max Horkheimer, "Need"

  • @ice1032
    @ice1032 3 ปีที่แล้ว +3

    Speaking of pandemics

  • @mankind8088
    @mankind8088 2 ปีที่แล้ว

    OVERDUE FOR A PANDEMIC
    THANK GOODNESS FOR GAIN OF FUNCTION............BUT PUBLIC RELATIONS SAYS CHINA
    😭😂🤣😭😂🤣😂😂😭😂😭

  • @6ixthhydro652
    @6ixthhydro652 2 ปีที่แล้ว

    Uh did y’all predict the pandemic like 4 months before it started 💀💀

    • @GreatBooks1066
      @GreatBooks1066  2 ปีที่แล้ว +1

      Yes.
      Just wait for the UFO scare!