Edward L. Bernays interview, 1986-10-23
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- เผยแพร่เมื่อ 15 มิ.ย. 2020
- Interview with public relations pioneer Edward L. Bernays on the occasion of his visit to Ball State University in 1986. Bernays discusses his career, the importance of public relations, and his pioneering use of public relations techniques following World War I.
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When you understand the influence he had on public perception, you understand the current world.
When you understand the book of Enoch you know he had help to shape this hellhole.
Enoch, the Bible in general, Propaganda, etc. are among the "best kept secrets" because most people don't read them.@@marijnmens7583
this is probably one of , if not the most dangerous man in recent years / the last century
Why
@Afrostrology only if the left wins
@Afrostrology not if ppl don't consent. There are some--& their # is increasing--who get it.
Yeah his nephew cofounded Netflix. Comple propaganda
There are many people with this skill set.
I'll bet my house on it that nobody here has been told to research Edward Bernays in history class.
One simple concept, understood by all, could and would end all misery.
Great point. True. Read my comment above just now.
@@G58 Great comment. I didn't even know about that Mao and Nixon meeting but you're right, I saw the photos.
Are you on social media? I wanna know more.
NTW Thank you for your kind words. I’m an analyst and dot connector. The tiny minded sheep think I’m a ‘conspiracy theorist’. But the fact is that the powers that shouldn’t be hire people to do things that are harmful to humanity. That’s the very definition of a conspiracy. In most cases, there’s sufficient evidence to prove it. No theory involved.
The versions they feed to us are almost always fake. Here’s an example:
Immediately after the agreement between Rockefeller and Mao, Mugabe’s people received their Chi-Com political indoctrination and military training in China.
On the face of it, that would appear to be a breach of the agreement between the USA and China, signed by Nixon, which is how it was sold to the masses. There are anecdotes about the way Mao treated Nixon as irrelevant. He was because whilst Mao took control by force and had a job for life, Nixon like a presidents was selected and had a maximum of two terms of four years: a temporary puppet of those REALLY running things.
We are told that this is the ‘checks and balances’ aspect of the democratic process!
In 1973 the bush war in Rhodesia escalated, eventually culminating in a negotiated settlement in 1979.
But I was in Salisbury, Rhodesia in 1978, and the CIA was discovered running an X station and agents who were undermining the war effort to prevent Mugabe from taking over. Indeed, they had access to the head of Rhodesian intelligence who was secretly working for SIS (MI6).
The eventual election was heavily rigged by SIS (MI6).
We also have evidence that the CIA and SIS (MI6) wanted the terrorist Mugabe to win the election.
We also have evidence of CIA fronts: Booze Allen Hamilton and USAID being used to destroy the opposition in Zimbabwe (which is what Rhodesia is now called) as recently as 2009.
Ergo, Mugabe was a CIA asset.
The CIA is a corporate tool of the corporate elites: Rockefellers and Rothschilds etc.
Mugabe ruined the economy of Zimbabwe, and caused his people great misery. Many migrated to South Africa. The effect was to destabilise the economy of South Africa, which in turn made it easy for China to gain access to cheap minerals.
From day one, it was always about transferring the production capacity of the world (and therefore the wealth) to China.
The bankers win anyway. They have no allegiances to any countries, except Israel, and the Greater Israel Project - which is what all the Middle East wars are REALLY about. Instead THEY tell us they’re about freeing Kuwait (guilty of slant drilling into Iraqi oil fields); finding bin-Laden (CIA asset already in Pakistan); allowing Afghan girls to go to school and stopping the Taliban from destroying ancient Buddhist monuments; avenging 9-11 (an Israeli operation); finding WMD (sold by the USA and UK to Iraq); regime change (removing a former ally); stopping a mad dictator from killing his own people (by assisting the ‘rebels’ that were armed by the west in the first place); fighting Al-Qaeda (proxy terror group set up by CIA in 1979); fighting ISIS/ISIL/IS/Al Nusra... (proxy terror ground set up by CIA and Israel); overthrowing another mad dictator who’s carrying out chemical tracks and “barrel-bombing” his own people (faked by USA and UK special forces and contractors.
They lie about everything.
I stopped using FarseBook when they told me the didn’t believe I was using my real name. All social media platforms were set up using defence industry funding - as was the net itself.
Peace, until THEY make the alternative inevitable
@@michaelnewton1332 yeah it’s ridiculous. The stockholm syndrome is real and alive more than ever. People will defend the criminals and put the blame on US for what THEY have done.
@@G58 didn’t get a notification for this one by the way. Appreciate the effort. Learned a few new things.
This guy is the strongest weapon ever created.
hahahahaha lmao. This is definitely one of the funniest and at the same time gut-wrenching comment of all time
You haven't seen mine then.
Ikr
Truly
You're forgetting Ant and Dec.
This man is a master of inception in real life. He can put an idea into people's minds without them knowing it which would make them think as their own.
I wonder what the world would look like today if this man never existed.
This guy is truly America’s real life super villain!
Yup. He was the man behind the propaganda machine that Hitler used.
"super villain" HA! HA!
Unless, of course, he's spreading a message you'd agree with:) wonk, wonk, wonk....
He merely caught onto what propaganda was, and how to use it, which had been used since the first civilizations, and renamed it "public relations." He didn't invent propaganda, which, really, is a word with its origins in the church. Before that, it would have been the manipulation of the masses.
I don't know who to blame here. Bernays, or all the gullible people.
@@TheAnimeist gullible has nothing to do with it. They’re leveraging our psychology against us.
More talented than his uncle and he made a lot more money. A pity that morality wasn't part of his world view.
Then look at Bernays great nephew Marc Randolph Bernays...the co-founder of Netflix...
@@wakenow7612 ... Yes.
@@wakenow7612 wow! Thanks for this info brother.
@@MrAkshay8opeth Look at thr sheer crap Netflicks promotes and there you have it
goddamn!!! these mfs educate their kids to be true entrepreneur while fucking as from the back at the same time! Genius mfs!!!!@@wakenow7612
This man has no soul. The gears turn but the ghost is gone.
It's my understanding that his uncle was Sigmund Freud.
That's correct.
Truly amazing the clarity of his mind for a man of his age. "Engineering of consent"...terrible tool for the individual freedom.
LMAO I love how they always say "public relations". They don't wanna say "propaganda" -- but his damn book was called Propaganda... lol
he admittedly has no issue with the word propaganda. He only invented the term public relations because the Germans turned "propaganda" into a negative term
Bernays was instrumental in this as well. He knew by using the terminology of public relations rather than propaganda would would be a better sell, so to speak.
the propaganda word got a very bad reputation after the WWII. Goebbels incorporated much of what this man created in his work as minister of propaganda.
The eyes tell all
U ain’t never lie this man exudes evil I can feel it thru the screen but yea he keeps looking every which way he’s clearly (partly) ashamed for being such a filthy human being
A 100% you can see in the depth of eye's a sharp beast in the skin of man
Yep. Absolutely DEAD . . . .
Mr Burns called, he wants his look back
He's now soil. What a futility life must be!
Watching this knowing “public relations” really means propaganda, and thinking about how bad this has fucked us all.....
Ducked us all?! Lol
@@testing119 🤣🤣🤣🤣 I didn’t see that autocorrect! Thanks dude.
@@Hillcountry_Catholic No problem, I suck at spelling too lol.
One of the greatest machiavelli psychopath of all times.
And genius!
Genius yes. But evil
Same people run the media today.
That is one definition of the word "Evil".
"Wants to be led to where it wants to go." Think about that.
how does this only have 100 views?.....
as he said, people are stupid. I'm taking notes.....
Nobody is interested on this
Thats why they can control everybody
Nobody cares
"When the sheep grow blind, it is only the wolves who rejoice".
His life’s work was pure evil
On my most hated list..😡
The Committee under Bernays supervision became the OSS and the CIA until he died in 1995 at 103.
To think of all the crazy stuff he knew had been done.
0:55 to 1:08"I found that ideas were more effective than bullets"
Edward L Bernays 1986
An evil man. "Ideas could be as important weapons as anything." "....Directing the conduct of people...."
Hey! He drew the line with not helping Hitler. So he has some morals. Lol
@@jefferytrapani9700, maybe not directly, but they used his techniques to great effect on the German people.
@@jefferytrapani9700he's Jewish, obviously he wouldn't help Hitler.
based@@El-Dorado930
I remember when I started to study marketing my first class was psychology...
Ahahaha love it
No doubt. It's 80% psychology.
He is clearly brilliant, and there’s been a lot of damage - incalculable even as a result of his work. That said, especially nowadays we are understanding everything - really everything can be Weaponized… So, my question is: how can we take these principles that have been used for evil and greed in the past, and use them to support individual sovereignty? Greater freedom? Greater understanding? Greater support forFamily and communities?
What you are saying are abstract values which don't fetch gains to any individual or organisation. You have to keep using these principles for greed of someone or the other hoping it will have positive spillover effects.
@@vvdeshmukh8848 There are people who sincerely love other people and understand that everybody wins when other people are doing better. For those type of people, greed doesn't need to be part of the equation. For example, all the people out there who are trying to reduce disease by helping people understand modern food...those people could maybe benefit from the ideas of Bernays.
There are ten principal's written in stone. If all of mankind would adopt them, post them in plain sight, and as a in the moment reminder wear 4 white tassels w/a single blue thread in it around your waist.... if everyone followed those 10 principals... we'd be pretty close to perfect as a society.
Now the opposite is not only true as well, but its nearly the way everyone lives today.
Think about ii...
Shalom
Thanks
His mother was Freud's sister and his father was the brother of Freud's wife, Martha Bernays. EEP!
is the father of lawful crime
Lawful crime has ever existed. It is whatever criminal behavior performed by those who are above the law.
He's on par with Hitler and Stalin and he's a Jew.
His nephew was a cofounder to Netflix..
Bernays: "No matter how sophisticated, how cynical the public may become about publicity methods, it must respond to the basic appeals, because it will always need food, crave amusement, long for beauty, respond to leadership. If the public becomes more intelligent in its commercial demands, commercial firms will meet the new standards. If it becomes weary of the old methods used to persuade it to accept a given idea or commodity, its leaders will present their appeals more intelligently. Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos."
Listen to the question she leads off with ‘what made you see the need for PR’ ...either she’s clueless or on the dragon’s payroll good grief
He's a grabbler.
The face of evil.
Agreed.
Evil personified
I had to read Bernays for my Political Theory and Philosophy class. That word 'theory' in a course name is curious.
WHY THIS ONLY HAS 54K VIEWS!!!!!
'Psychologists have shown: People only accept in what they read, what they a priori believe, that they accept nothing that they dont already believe, and that the only way to 'gain' belief is first to research to find out whether they respond to authority, to reason, to persuasion or to tradition.' Because only few have recognised this, it has left those that haven't been taught about it vulnerable to the manipulation of those few where they seek to 'gain the beliefs' they require of others in order to get what they want. As he says at the beginning, it is all about the majority, thats where anything that matters is decided, control that decision making in that majority and you can predict everything, steer everything and benefit from everything that leads to.
You are a great man
Where i can learn about this aside from Bernays work?
Your predictions lead to Asimovs closed galaxy ruled by Psychologists. Individuals don´t matter, exept more or less Napoleon. History shows: Napoleon isn´t the only "Weltgeist" or eternal jew, who exists, so far as existence matteres.
This Jewish man was a big influence on Joseph Goebbels. Isn't that ironic
Goebbels just read his books and followed suit.
Council on Foreign Relations
The "engineering" of consent.😒
Hardcore monster.
This guy fueled Jewish stereotypes for over a century.
This man is completely insane.
How?
I saw an interview w/ his daughter and she said "...dad envisions a benevolent global dictatorship." Said with sullen sarcasm.
No he wasn't he was anasty mf but smart as a whip
@@thetransmogrifer2522 when you are good at something, never do it for free.
Insane, more like brilliant.
Happy birthday! 🎉🎊🎈🥂🍾
Blogs and forums are so, so much better than most of the multimedia and tweets (X's?). Technical info, random musings, collective research etc. Perfect.
An internet populated primarily by mobile is an internet designed solely for hobbling and manipulating people, providing little or no information, attribution etc.
It's becoming an endless sea of TikTok clips with no descriptions or cited sources. Almost interchangeable with AI generated content.
At least there's still web directories, neocities, and some forums and standalone wikis that provide value.
Literally watching this while eating eggs for breakfast 😂
Eggs are vegetarian
@@ShadeofGaz Not when I put it on top of a beef burger 😆
Hopefully with bacon lol
What led me was the want and need to control the thoughts and hearts of my fellow man. To not care how your manipulations would cause such harm makes him evil in my book.
Hope, he's getting everything he deserves in the after life.
The death is a master from Austria!
Annoying to see the smug face of someone high up on the evil chain.... Hilariously he rejected doing any work for anyone like Hitler 😂
A lethal member of the 13th tribe
Stranger Danger. Stranger Danger.
he is a genius
I read his book "Propaganda"
then I read a book about him and what he did(the father of spin)
and yet this is the first time I see him in a video!
what book about him?
@@onezenkyoto4816 The Father of Spin: Edward L. Bernays and The Birth of Public Relations by Larry Tye
like any psychopath
Me too. And I see he looks exactly like Mr. Burns, spots on his head and all. LOL
the establishment has done the job sufficient enough to keep Mr. Burns out of the understanding of the commons.
No need for PR if honesty and integrity are your watchwords
So,at the end,what he said is that modern system of licencing for some profesion,and all the hustle and money you need to go through to get your licence to work,is to protect small group of people who consider themselves to be only legit and capable people to do the job.
*Satan's Little Helper*
Well... Actually,
The word satan doesn't have anything to do with some evil horned dude that makes bad things happen, or MAKES People do bad things.
The word comes from the original " ha'satan"
and it is a word which means
" That which is adversarial "
That which is in conflict or oppositional... is ha'satan.
So... A person who entices and uses psychological manipulation in order to get people to do things which do not benefit their over all well being... is *ha'satan*
An adversary to the common good and individual well being.
who's here because of manny from LWC?
Who knows Edward Bernays’ uncle is Sigmund Freud? That’s facts. Truth is stranger than fiction huh..🤯
And even scarier the founding and standing ceo of Netflix is directly related to both of those men.
The most surreal part is he openly presents all this manipulation as if it’s somehow a good thing.
A real tikkun olam kinda guy
My guy!!! Good game
I suppose the Banana Republic fulfilled the social role though huh
Imagine if a Terminator was sent to kill him before WWI - the world would be a completely different place
Somebody else would have figured out the methods and psychology he used with advertising and politics etc. He was just smart enough to see it first and understand it before anyone else. Though it does surprise me it took until the 1920s for a society like ours to turn into a want based consumer and not needs based. Growing up until recently I just assumed the world was always like that and didn't realize it's only a recent advent of the past 100 years
☮️
🍪
Theme's and Appeals
Genuine question: How is he "evil" just by recognizing how powerful ideas are?
Recognition hardly his foul. Implementation of ideas as weapons against any, for profit or otherwise, is more likely what others are feeling uncomfortable about.
If the words "engineering public consent" don't send a chill of Orwellian dread down your spine, then you deserve to be led to the slaughterhouse by your nose.
Because he looked down on people, (for example, when he called them "dopes"), and saw them as useful, rather than having good intentions towards them.
What’s not to look down? Look at them
@@hikingwiththedog6078is he wrong though? People are by and large fairly foolish
I guess his ideas got us all wearing masks and social distancing. A strategy so powerful and dynamic that members of society can be talked into the idea a man who wants to be a woman can make it happen by wearing a dress. Also so powerful other members of society have been frightened to death to state if man wears a dress he's still a man.
Netflix was created by his great nephew Marc Randolph Bernays... Think about that...
Mind Power, Man Power, Mechanische, Money (4steps) after ...
*furthered the use of propaganda*
Interviewer: So, you pioneered Public Relations...
*mission accomplished*
This!
Check out his great nephew... Marc Randolph Bernays... And think about that next time you want to watch Netflix.
More like fission mailed
Noice 🔥
Bacon and eggs
Power is neutral. He is giving you the game. You put your own moral spin on it. Having said that, this man was a gun for hire 😂
He was an advisor to President Woodrow Wilson, who fully supported the KKK. His book was translated to German and also influenced Hitler.
Hitler actually sought his services in the 30’s … he declined
@@jaik195701 He said he declined. Doesn't mean he did. Nor does it mean he didn't do it through proxy.
I generally don't take liars at their word.
we home school - why I am here
"mY uNcLe Is SiGmUnD fReUd"
And his great nephew Marc Randolph Bernays co-founded Netflix. Enjoy the brain rot.
He is the father of propaganda not public relations....................
There the same fool….. today it’s Human Resources
Notice how the most criminals are portrayed as heros snd vice versa.
Ladies and gentlemen of the comment section, we are part of a very small minority. The fact that nobody knows about this guy or how he completely changed humanity’s course proves that he was absolutely correct! The general public does not care about the truth, in fact they fear it! If the goal is for the general public to understand the truth, they have to be tricked into doing so.
The Engineering of Consciëntieus Conscent. S.M.A.R.T.
# of advertising assaults per day has likely increased from 431 to the thousands.
to fight your enemy.....first, understand yourself..... second, understand your enemy..... third, have equal or better weapons of caliber than your enemy
this is fabulus
In the same way as tapeworm is fabulous.
he can't choose if he (i) decide or they (we) decide. Hey old man.. they decide and you recite!
He's burning
"Informed consciëntieus conscent"
This guy and his followers made most people think they had their own ideas.
When WWI began he was just a teenager
..and the world wonders why the hatred of people like him is prevalent
Did he say he didn’t like the Birch society and then wrote crystal mixing public opinion? As in John Birch Society? Because the Birch society came 30 years AFTER he wrote the book!
Evil? Maybe. Dangerous most definitely so. Like dynamite.
Wonder why I chose his name. Truth teller hum
Over a year ago 😉
Montgomery Burns.
I dont think that he is much different from his uncle.
One of the most evil men to have ever lived.
431 ideas daily.
431 years of bondage. Genesis 15, Exodus 2.
Can't decide if he has no soul, or if he has a putrefied and evil soul
Do research into thé thing this world class criminal did.. hé got lot of blood on hands
In the early 1970s, I studied Marketing Research, consumer behavior at the University of Colorado. I thought I got a good education. Somehow Bernay was never mentioned. This was a huge failure. He was the father of modern Marketing yet he was not part of my study. You tube introduced me to him in the last month. Now I can understand how the MAGA crowd much better. They are being lead to where they want to go.
Ah, CU. I grew up in that town. Failure to mention Bernays isn't the only failure of that school, lol, but they do have the coolest football mascot even to those of us who aren't into football. It would be nice if the polarization in this country could be tempered by people going beyond the rhetoric and the media and simply talking to other people. The two sides are not as different as they presume. Liberals and MAGAs are not what the politicians and pundits claim. They're all just people who wish the world were a much better place.
You obviously dont understand his work if the maga crowd is any more subject to the effects his ideology than any other political cohort
Henry Ford was his greatest fan!
Rupert Murdoch's father
One of the most influential Jews. An American hero.
legend