The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins | Talks at Google

Award-winning marketer and cultural translator, Marcus Collins, joins us to discuss the evolution of brand and his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be".
There is more change happening around us than ever before;these changes have brought with them a host of new expectations--from how we engage with work, to our health, our family, and seemingly everything that touches day-to-day living. Unsurprisingly, these changes have created new expectations with regard to brands and how we engage with them.
Get the book here: goo.gle/3LhzgYG.
For more information on Marcus, please visit marctothec.com/.
Marcus Collins serves as the Chief Strategy Officer at Wieden+Kennedy New York and is a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Budweiser’s “Made In America” music festival, the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign - among others.
Moderated by Michael Burke.
#talksatgoogle #business

[@emokter8577]

The last question and the answer is a treat to all who have stayed tuned in.

[@nila.conzen]

Thanks for sharing this great conversation with us. The quote that sticked with me the most was: "It’s less about what we have to say and more about being seen that we’ve said something." Sums up my studies in Consumer Behaviour and Marketing Psychology pretty much. The question that remains is: Who do we want to be seen by?

[@michaelwalters4625]

damn, Marcus has an insanely clear view of cultural interactions, and, of course, specifically when brands are in the mix. Could listen to him all day. He even almost had me thinking Nike was aight.

[@irun2day1]

Just tuned in but love the discussion. Looking at patterns and you don’t know people, until we experience life through each particular culture. Congruence. Who are we and what are the beliefs they hold. WoW! Consumption is a cultural act. Well said. How do I see the world? How do other cultures see the world! Great work! Thank you very much for sharing your work and insights. Grateful Grandma! 🙏❤️🙏

[@lymicjuniour8927]

Very eye opening talk especially on personal reflection and cultural revolution