I open up an ASMR video, and then the ad is all like- *COME AND BUY THIS AMAZING ONLY $200.99 BEER THAT IS SO INTENSE THAT YOU WILL WANT TO SCREAM LIKE I AM RIGHT NOW!*
DREAMER _14 I personally think that understanding the words hinders the experience... Listening to ASMR in different languages is something I definitely recommend you try, my personal favorite is Hatomugi ASMR since she uses a ton of different microphones and her voice is so soft
Their whole marketing strategy is genius, they're such a meme and I have no interest in furniture but I designed a chair on the site for the heck of it and now I'm considering buying it
The quality kinda sucks though. You have to build it all yourself, and since it's Swedish it doesn't last very long and nicks/gets dirty easily. It's also more expensive than it needs to be just because they slap the name IKEA on it
@@kimd9498 Yes, you have to build it all yourself, which makes it easier to transport, cheaper. You feel like you've accomplished something when it's done. IKEA is genius //Swede
This is something I've never expected to see, haha! But I like it, well done, IKEA. 😄 I'm sad about all those negative reactions though, I wish people were more open minded. You might want to add a definition of ASMR in the description that helps people to understand.
Honestly, though, the like-to-dislike ratio is pretty high; I was expecting it to be much lower. Plus, the most liked comments seem to be the most positive. People always approach advertising campaigns with skepticism (check out the hilarious Kristen Wiig Pizza Hut commercials which everyone in TH-cam hates), and ASMR's moment in the sun seems to provoke a lot of anger in the ones who can't experience it. Despite that, the ad seems pretty well-received. Gotta love those Scandinavians. They know how to do it right.
This is so much nicer than most ads,,, I don't wanna get blasted with loud music and someone screaming at me to buy a car I'm scared no This is soft Comforting Makes me want an Ikea bed
This could be a good way of advertising, if it wasn't for one major flaw. They're targeting students and as we all know the average student is always broke.
This is awesome, because they aren't making fun of ASMR and the people who like it. They used it as a legitimate tool, and made not only a successful ad, but a really pleasant ASMR experience.
Please please please consider making another one of these, it's been two years, I'm sure Ikea has created new furniture and students have grown up pleaseeee I've already memorised this one hehe
So many options…housewares, kitchen, baskets and boxes, a whole video in the textile department! They could even load a Billy bookcase with wonderful items to scratch, stroke, and tap!
Honestly, I would think it's much more likely that one of their marketing execs is a connoisseur of ASMR material, rather than someone entirely unfamiliar with it noticing a trend and going in and doing research on it themselves.
Yeah, just watched those Super Deluxe videos. Those are clearly from someone who really doesn't get it who is just making fun of the general appearance of ASMR videos from an outsider's perspective. It's parody done badly...and ignorantly. THIS, tho...! Like I said, one of their marketing peoples CLEARLY is a connoisseur of the stuff. What I still don't get, tho, is how they are SO GOOD AT IT. Like, I may love and enjoy a lot of ASMR myself, but I would probably suck at making an ASMR vid!
Ads on television: "I WILL SCREAM AT YOU ABOUT OUR PRODUCTS. COME BUY BUY BUY!!" Ad on youtube: "I'm going to gently tell you why this product is amazing and make watching a pleasurable experience." I hope this becomes a trend everywhere.
This is the kind of niche-targeted advertising the world needs. Not overly cringy attempts at appealing through memes or the like; just pure, unadulterated and, most importantly, correctly executed niche content.
Yeah but of the overall possible-customer population, we're pretty small. But when you can get this demographic to *enjoy* listening to an ad, that can translate into a ton of sales.
Arby’s has been doing this with some fandoms lately and it’s been done so well and cute that even though our local Arby’s is gross I’ve thought about going there to eat 😂😂
Yep, they could have misunderstood what ASMR is all about and royally screwed this up, but instead they really did their research and got it spot on. :-)
On the one hand, I feel oddly protective of ASMR and don't want it to become 'exploited' by marketing giants, but on the other hand, as a PR student, I think it's a brilliant idea. I love IKEA, I love ASMR, and I love the sounds in this video.
Asmr is taking over the world. In 20 years we're all whispering and speaking softly, tapping everything, and greating eachother with nice finger fluttering and soothing hand movements
"ooh aah venezuela!!" have you tried installing the Nordic model on your government yet? it has a 100% success rate in providing for a fair and decent society, and is therefore shunned by right wing capitalist pundits as too difficult to attack. please, though, resume your amazing point about "terrified screaming", I'll wait.
viseberg hUnDrEd PeRcEnT SuCeSs RaTe. The only reason scandanavian countries have been successful is because they're more or less culturally homogeneous. Or were, now that they're importing the 3rd world they're getting increases in 3rd world activity like burglary, rape and murder, how progressive! The socialists have done it again! Edit: also funny how you bring up Venezuela, since I never mentioned it. Edit 2: also if the socialist systems in Scandinavian countries are so great why are they now electing nationalist parties into power? Edit 3: I'd like to see how long you and your family would last in a gulag.
Okay, your comment might have been too much bullshit to cover in one response, but I'll try. "only reason" You know, apart from economics, an overall feeling of solidarity and respect for humankind, and free public university. This part shows to me that you know nothing about the Nordic countries. Finland has a sizeable Swedish-speaking minority, which is distinct from the rest of society in many ways. Of course, you would only care if that minority was some colour other than white, because it seems that that is what your ideology rests on. "burglary, rape and murder" Stats needed. "if the socialist systems in Scandinavian countries are so great why are they now electing nationalist parties into power?" Well what exactly are you talking about? You must be operating in a pretty black-and-white world if you think that a party can be either radically socialist and in favour of open borders OR radically nationalistic and in favour of abolishing social security. These two things need not be mutually exclusive. The general trend, anyway, is away from nationalists, because whenever they do happen to somehow, magically assume power, they end up being a huge letdown for the white power-crazed core supporters, and as a result, they fade into the impossible noise of their own idiocy. "gulag" I'd like to see how long you and your family would last in a concentration camp.
Finished watching the video, now I've got the urge to buy this bed for a video, tap on it then throw it away straight after. Thx Ikea. but jokes aside well done Ikea bro.
Joseph Yates they mean will your watching other asmr videos, like when an ad pops up this ad should be the ad that pops up rather than something really loud
It gets worse. Some people will fall asleep to this and them dream about IKEA furniture. The pleasant feeling they get out of watching this will enter their subconscious and some people will have a warm reaction to IKEA branding without even realizing it.
Well, congrats IKEA. This is actually an excellent ASMR video. It's a bit tacky in my opinion (the "look at how XXX sounds/look" phrases for example), but these are the parts that actually work the best. And damn, ASMRtists are doing their best with staging, but you got the big guns! Image and sound quality are top notch, the narrator has a fantastic voice with the perfect imperfections for inducing tingles and the vocabulary is carefully chosen. Excellent work. Please keep doing it well so the ASMR community doesn't feel exploited for marketing purposes. As some other suggested, collaborating with ASMRtists would be a great way to give back to those who have been producing content for years and bringing the genre to the mainstream :)
Great suggestions! I think this lady has experience doing ASMR though, but a collaboration with other ASMRtists sounds really fun. I can only dream of having a whole IKEA floor to make a video..
bigbendbom GentleWhispering would be a good collaboration as she's done videos like this and she's very good at it. Not too mention she is at the top of the list when it comes to the best ASMRtists out there. She is amazing!
Lol. The video is old, and the prices are all probably doubled but the ASMR quality still makes most of the ASMR videos in 2024 look and sound mediocre :)
*whispers* Hi, Billy Mays here. *taps bottle of oxy clean* have you ever wondered what the power of oxy clean can do? *holds up stained t-shirt* this is red wine, marker, ketchup and coffee. This is nothing against the strong, piercing cleanliness of oxy clean. *sprays bottle* look, you can pracically see it gently carrying out the splotches on this tee. Watch the bubbles slowly fizzle away... fizzle away... *taps on bottle* now, after 10 minutes, you can wash off the tee with cold water and put it in a regular wash cycle. After we take it out of the washer, you can see that the stains do not remain, thanks to the power of oxy clean... *smiles* See you next time, and have a good night. Billy Mays, signing out.
Ariana Ramirez right! And I'm picturing him telling tj actress to make sure her nails are filed properly so they don't snag the sheets. She probably moisturized and exfoliated her palms the were leading up to the shoot.
It's the worst type (I mean, it's definitely an A+ for them), they get you relaxed and tingling while they're whispering things like "you can get this for only $19.99" for 25 minutes. If you listen to it enough your mind will end up linking together the Ikea products and the tingles and good feeling you're getting from this video. It's a very, very aggressive form of advertising for the user, and a very effective one as well... While you watch this video you're literally getting brainwashed without even realising.
Josh Ripper I'll tell you , swedes know where it's at . Not only is my grandma arguably the best grandma but they have the best shop brand aswell , their school system has gotta be the best 😂
Using ASMR as a sales tactic works pretty well. Kudos.
Hi Queen 😍
KARUNA!!! :O
mom
Always wondered why do people call you mom
Tiny Sandwich studios the mom role plays
She's a mom/aunt/salesman/artist/tattooist & many more 😂😂
Hahahaha this is awesome omg.
FrivolousFox ASMR agreed oml
FrivolousFox ASMR Frivvy!!! ^.^
ikr! I wasn't even expecting to find this.
FrivolousFox ASMR :) wasn’t expecting to see you
Omg frivvi you are my god
Give the marketing department a raise. They just devised a way to make people willingly listen to a 25 minute ad. Absolute genius.
I'm still coming back. This is good marketing bro.
I was the 3000th like, that’s funny
This comment sounds like it was written by an old person... a shitton of youtubers have at least a single asmr video
yeah, i knocked out listening to this yesterday again 😂😂
@@nicolovespanda those aren't ads for companies
Your roommate is sitting there watching you smooth sheets for 10 min, scared
As they should be
Reagan Suits * DORMinance
You stare them down
@@macktheshortemotionaladult With soft, warm eyes.
@@jmal and knife in hand
If only more ads were this relaxing.
ASMattR especially ads on ASMR videos
ASMattR fancy seeing you here
I open up an ASMR video, and then the ad is all like- *COME AND BUY THIS AMAZING ONLY $200.99 BEER THAT IS SO INTENSE THAT YOU WILL WANT TO SCREAM LIKE I AM RIGHT NOW!*
ASMattR put this ad on every video plz I don't want to start with ear rape
Ads are fucking compressed so that they sound louder than everything else
when I first saw the words IKEA and ASMR together, I thought it was a prank channel
Look at how hard it is to assemble this desk *tap tap*
SAME I checked the profile and I was shocked that it was the actual IKEA channel
黒柴ミン same
黒柴ミン same
黒柴ミン same! This is amazing
Finally an ad that doesnt kill headphone users
ariannasv22 same
Come down to mystical floating colorful flying tube man emporium!
how bout' trident mexico go search trident x layers
Mia omgg queen
Captain obvious asmr commercial
People: You cant make people watch 25 min ads
IKEA: Hold my beer.
Hold my meatballs
@@taylorbubolz8607 I was gonna type that 🤣🤣
lego: *laugh in movie*
Hold my örgöstrikultür chair
IKEA : Hold my ikea.
YEAH IKEA! IKEA now joins the growing list of companies who know that ASMR is on the rise.
Heather Feather ASMR oh heather where have you been?! Try an upload soon I hope all is well 💝💝
Heather Feather ASMR I miss you 💜💜
I miss you so much
YESSS
Girllll I thought you stopped with youtube I missed you
This ad should be before every ASMR video.
TheBigHair this comment wins
TheBigHair but who would skip it?
soooo true :)
Tᖇᘎ
OH HECK YES
That means no more loss of blood from my ears from accidentally turning the volume all the way up before a video starts
ASMR is taking over the world.
bottom comment
anoASMR heck yeah!
anoASMR
Yep :D
ano? What are you doing here ?
anoASMR OMG I LOVE YOU
I love relaxing to the sweet sounds of capitalism.
This is the video North Korea is afraid of.
Papa Stalin would like to know your location.
Comrade Yuri won't like this
Percy Baxter socialism worked in Cuba
@@cheguevara391 Is that why Cuban civilians are making make-shift rafts trying to get to America?
just realised i watched a 25 minute ad
Slippy S. true
Jet...
LOL true they're genius
Slippy S. Why is it so relaxing though?
DREAMER _14 I personally think that understanding the words hinders the experience... Listening to ASMR in different languages is something I definitely recommend you try, my personal favorite is Hatomugi ASMR since she uses a ton of different microphones and her voice is so soft
And thats why ikea is winning. I dont know what they're winning, but theyre winning
My time
Winning? Ew
Bluenochian me?
dmoney668 arent they
@@moainna7628 oh yeah
They should make like short asmr ads to insert in asmr videos so our ears dont bleed.
*Harvard would like to know your location*
Smart.
OR get ad blocker
That would be such a dream come true. Like when asmrists are talking about their sponsors I don't mind at all because it's just more asmr.
Agreed!
I'm not gonna lie, I actually went to IKEA, bought some stuff, and now my whole apartment is so organized. Effective marketing done right.
Their whole marketing strategy is genius, they're such a meme and I have no interest in furniture but I designed a chair on the site for the heck of it and now I'm considering buying it
The quality kinda sucks though. You have to build it all yourself, and since it's Swedish it doesn't last very long and nicks/gets dirty easily. It's also more expensive than it needs to be just because they slap the name IKEA on it
@@furniture2322 b..but....your username is literally "furniture"
@@kimd9498 Yes, you have to build it all yourself, which makes it easier to transport, cheaper. You feel like you've accomplished something when it's done.
IKEA is genius
//Swede
@@kimd9498 what does Sweden have to do with The quality of The products?
World's first ad that's 25 minutes long and doesn't annoy people.
Ofbaserion it's 25 minutes long and we want more of it! How genius
Well except all the people who gets offended by asmr
Didn't realize that until now 😂😂
facts
The LEGO movie was like an hour and a half
I wanna know who brought this up in their business meeting
Makayla Renz they need a raise
*what if we whisper into a microphone and massage bed sheets*
it was intelligent
...i wanna know how, and the initial reaction lol
Do you think they hired an actual ASMR-tist to make this, or did they just get quiet Jenni from IT to fondle furniture for half an hour?
RAGE AGAINST THE WORLD Yes
They definitely asked Jenni, it was cheaper
Hahaha funny but true question haha
Probs Jenni
A very good question
“who’s your favorite asmrtist?”
*_”ikea”_*
“I said asmrtist, not furniture store..”
“yeah I know.”
“what-“
Congrats, you just stole one of the top comments lmao
@@supersucks Who cares?
Julie Rosalez obviously not you bc you didnt make it ._.
honestly, can someone coincidentally have the same idea as someone else and NOT be criticized for "stealing" comments, lmao
Yes. Very yes.
omg, even the ASMR celebrities are here
Is IKEA a good and affordable choice for both furniture and ASMR? Obviously.
Its so oddly good
ObviouslyASMR indeed yes
Jadon Harper Obviously!
This is it, this is the last straw, I've completely caved into consumerism. I will watch any ad for any product if it's in good ASMR quality.
wait are there other asmr ads?
Capitalism has its benefits!
ok lol a lot of ASMR videos are ads. Some are more some are less obvious.
Connie Kucani I felt the same way..
Connie Kucani c
This is something I've never expected to see, haha! But I like it, well done, IKEA. 😄
I'm sad about all those negative reactions though, I wish people were more open minded. You might want to add a definition of ASMR in the description that helps people to understand.
Honestly, though, the like-to-dislike ratio is pretty high; I was expecting it to be much lower. Plus, the most liked comments seem to be the most positive. People always approach advertising campaigns with skepticism (check out the hilarious Kristen Wiig Pizza Hut commercials which everyone in TH-cam hates), and ASMR's moment in the sun seems to provoke a lot of anger in the ones who can't experience it. Despite that, the ad seems pretty well-received.
Gotta love those Scandinavians. They know how to do it right.
DonnaASMR
Tbh at first I wasn't so sure about this, but the more I watched it I actually quite enjoyed this lol.
when it first came out, reactions were overwhelmingly negative, with a majority dislikes
Hey! You forgot to add "more" in
Park Chimin yo nice profile
This is so much nicer than most ads,,, I don't wanna get blasted with loud music and someone screaming at me to buy a car I'm scared no
This is soft
Comforting
Makes me want an Ikea bed
---- after watching this, I plugged my phone in to charge on my Malm nightstand
@@TackyFlamingo nice
Holy crap this is actually so relaxing :D
Seafoam Kitten's ASMR ikr!
Seafoam Kitten's ASMR I agree!
Seafoam Kitten's ASMR for real it great
Seafoam Kitten's ASMR 666 likes
Seafoam Kitten's ASMR I've seen you before but I can't recall where specifically.
just patiently waiting for another Asmr vid from ikea
They actually have a playlist of ASMR videos
Yas
@@justanotheruser2611where may I find that?
And kids, THIS is how you do advertising.
+Lim Ming Quan
Unless you fall asleep in the middle of it haha. Or maybe this subliminally tells you to buy their things while you sleep.
there goes more minutes of my life ikea has stolen from me.
Lim Ming Quan 😂😂😂
+J Walker
Exactly! And then you wake up like, "Huh I should go to Ikea today."
This could be a good way of advertising, if it wasn't for one major flaw. They're targeting students and as we all know the average student is always broke.
Me: gets angry about a 1 minute ad.
Also me: happily watches a 25 minute ad.
Why is this so true?
@@insulte9897 Idk u tell me
@@milliesmith470 I don't know either, you tell me.
This popped up in my recommendations-
You happily watch it because with this ad, you have a choice
Imagine KFC whispering to you to buy chicken.
itsbasil1126 *i need that in my life*
I would sleepwalk to get me 3 buckets and wake up with crumbs and grease on my pillow
It's finger lickin good.
*SOFLY TAPS CHICKEN WING*
Yes, please!
LMFAO
Someone: "Who's your favorite ASMR-tist?"
Me: "Ikea."
Airwin Gabriel 😂
😂😂👌
Airwin Gabriel RIGHT?!
Lmao
Lmao
This is awesome, because they aren't making fun of ASMR and the people who like it. They used it as a legitimate tool, and made not only a successful ad, but a really pleasant ASMR experience.
Alicia commenting here so you know you have a lot of likes
Please please please consider making another one of these, it's been two years, I'm sure Ikea has created new furniture and students have grown up pleaseeee I've already memorised this one hehe
I’m back looking for new videos but I find none 🥺
@@michell9328 there are a couple of short ones and an australian ikea one which is longer
@@pollux3685 THANKS! I actually saw their version but I wanted the whispers... she has a perfect voice 🥺
So many options…housewares, kitchen, baskets and boxes, a whole video in the textile department! They could even load a Billy bookcase with wonderful items to scratch, stroke, and tap!
Ikea please im begging you make another asmr vid
sleeposaurus they did
@@marygrace8493 Where?
@@anthrazite they are like 30sec-1min videos in a playlist if you just Google Ikea USA or Ikea ASMR :)
Ikea please im begging you give me that girl phone number
Damn, I was expecting something like super deluxe's failed asmr video with fake sounds, but obviously IKEA did research.
Axvrilia wtf i was just thinking about that and then right after i saw your comment!
Honestly, I would think it's much more likely that one of their marketing execs is a connoisseur of ASMR material, rather than someone entirely unfamiliar with it noticing a trend and going in and doing research on it themselves.
Yeah, just watched those Super Deluxe videos. Those are clearly from someone who really doesn't get it who is just making fun of the general appearance of ASMR videos from an outsider's perspective. It's parody done badly...and ignorantly.
THIS, tho...! Like I said, one of their marketing peoples CLEARLY is a connoisseur of the stuff. What I still don't get, tho, is how they are SO GOOD AT IT. Like, I may love and enjoy a lot of ASMR myself, but I would probably suck at making an ASMR vid!
I know
Ads on television: "I WILL SCREAM AT YOU ABOUT OUR PRODUCTS. COME BUY BUY BUY!!"
Ad on youtube: "I'm going to gently tell you why this product is amazing and make watching a pleasurable experience."
I hope this becomes a trend everywhere.
Agreed.
bskinner22rianna Agreeeeeed👍
I always wondered why ads are sooo loud
Lmao this is so funny
I made that 1k like!!!!
If an ad like this (any asmr ad) played during an asmr video no one would complain
Did a company just release a ASMR video?
Esburrito lmao
Esburrito yes, yes they did
yeah and it was good
I asked the same thing......Im literally going to IKEA
a german Company called Hornbach also did like 20 Videos
i never realized i needed asmr made by a swedish furniture company until now
mishell128 Same.
nr voc
nobody is gonna mention that ikea replied?
Same also i need the company too so i can live
Your profile picture makes this comment so much better
Awesome work ! i want to say you kept it simple and it works. The pace is perfect and the tone of narration works well.
It's like all the asmrtists are here...
MassageASMR hey! It's Dmitri!
MassageASMR
My boy.... Anymore csgo?
I love you
We've got a little asmr meet over here
Me: *about to go to sleep*
IKEA: *says cost of items*
Me: *has heart attack in sleep*
Ayayay I like your profile picture
@@molly3234 thank you ♥️
Glad I’m not the only one.
😂😂😂
"only" 29.99!
Me normally: won’t watch 30 second advert without skipping
Me now: just watched 25 minute Asmr advert 😂
IKR
Swear!! Lmao
I just used an ad to fall asleep..
Im DanGrow me too😂
Im DanGrow now you know, this is good ad
Clever! I actually believe that people are more susceptible to ideas when under the spell of ASMR.
_Fall asleep..._
_Good...now buy more Swedish meatballs..._
_Only 5 USD per bag!_
i 100% know that im more receptive to ideas/etc when watching asmr, i now want to go to ikea and redecorate my entire room lol
so much better than some annoying loud, way too* cheery and energetic voice on a TV advert :)
All it is is just a very very long commercial without an enthusiastic voice.
Sssophie HI! BILLY MAYS HERE AND BOY IS THIS A DEAL..........
1983: there is going to be flying cars
2019: ikea does asmr
Ikea doesn't built cars...
addruna lmao it’s a joke
ikea go shhh
addruna IKEA doesn’t built furniture either
I'm going to Ikea right after I wake up from the nap this video is causing
Ryan Smith don't ever delete! Some ppl just like drowning in salt.
Marta Motevassel my vids aren't cancer anymore
Ryan Smith I love your vids💜
That's exactly what they want, what a good marketing 😁
Marta Motevassel
I'm on my phone so I'm not certain but I think it's legit?
if you think im gonna watch this 25 minute ad entirely you're absolutely correct goddamit
IKEA usually pisses me off since their furniture is so hard to assemble
William Shinn Okay.
lmao same
William Shinn Nah fam, just read the instructions
The only ad I *_won’t_* skip
Leaving a comment here so you know how much likes u got
@@mataco7073 HAHAHAH nice one
I find myself coming back to this video alot... more than i'd like to admit.
Same
Wtf IKEA stepping up their game fammmmm
krista_uke fam blud init winit yeah, burn the chavs
krista_uke yea xD
Adam Jazzar allow it
Gurl I'm telling u they sure are
krista_uke 2.000st like 😁
Is this real? Is this a real thing now? Am i finally hallucinating due to sleep deprivation? Not anymore because apparently ikea makes asmr.
Yes! Type in ASMR in search
Try ASMRrequets
I... didn't realise this was OFFICIAL IKEA
This... is my favorite ad now.
I thought you were gonna do the: “this... does put a smile on my face” meme...
Whispers *_mission f a i l e d we’ll get em next time_*
"favourite ad" is a weird syndrome
I watched it 10 times before realizing that.
IKR
YO IM YOUR 1000th LIKE CONGRATS ON GETTING 1K LIKES!!!!! 🥳
Up Next: Flex Tape ASMR - Tapping/crinkling/sticking tape, softly whispering about Flex Tape
*yes*
What are you doing here abbacchio? You’re supposed to be yelling at giorno
N o
~Gently~ sawing a boat in half
@@herbalteaa5882 *whispers* that’s a lot of damage☺️
This is the kind of niche-targeted advertising the world needs. Not overly cringy attempts at appealing through memes or the like; just pure, unadulterated and, most importantly, correctly executed niche content.
But this "niche" is extremely popular on the internet.
Yeah but of the overall possible-customer population, we're pretty small. But when you can get this demographic to *enjoy* listening to an ad, that can translate into a ton of sales.
hella. this is not the best asmr i've ever heard but it's perfectly acceptable and genuine and i Appreciate This
Arby’s has been doing this with some fandoms lately and it’s been done so well and cute that even though our local Arby’s is gross I’ve thought about going there to eat 😂😂
Yep, they could have misunderstood what ASMR is all about and royally screwed this up, but instead they really did their research and got it spot on. :-)
On the one hand, I feel oddly protective of ASMR and don't want it to become 'exploited' by marketing giants, but on the other hand, as a PR student, I think it's a brilliant idea. I love IKEA, I love ASMR, and I love the sounds in this video.
Francesca You're a Puerto Rican student?! Wow that's awesome!
Jero lol it's funny that you think Pr stands for Puerto Rican when it actually stands for Perfect Rainbow like everybody knows that...
Jero lol
Awkward Jane lmao
Commentate Her Variety Hour why do you like Ikea? They make shitty products.
Asmr is taking over the world. In 20 years we're all whispering and speaking softly, tapping everything, and greating eachother with nice finger fluttering and soothing hand movements
Omg😂😂😂 YES
Can't wait
When that day happens I will be the King of Sweden.
birds
Maria's alien plan is working this means .... 🤭
here's a question: WHO IS SHE
A legend. Thats all we need to know.
!!! I can’t find the answer anywhere 😬
Me
She shall be referred to as “The Voice”
In IKEA terms she’s a coworker haha
Ikea employees ask for so little but deserve so much.
this is why I love ikea
The soothing sounds of capitalism
😂
Not bad compared to the terrified screams of communism
"ooh aah venezuela!!"
have you tried installing the Nordic model on your government yet? it has a 100% success rate in providing for a fair and decent society, and is therefore shunned by right wing capitalist pundits as too difficult to attack. please, though, resume your amazing point about "terrified screaming", I'll wait.
viseberg hUnDrEd PeRcEnT SuCeSs RaTe. The only reason scandanavian countries have been successful is because they're more or less culturally homogeneous. Or were, now that they're importing the 3rd world they're getting increases in 3rd world activity like burglary, rape and murder, how progressive! The socialists have done it again!
Edit: also funny how you bring up Venezuela, since I never mentioned it.
Edit 2: also if the socialist systems in Scandinavian countries are so great why are they now electing nationalist parties into power?
Edit 3: I'd like to see how long you and your family would last in a gulag.
Okay, your comment might have been too much bullshit to cover in one response, but I'll try.
"only reason"
You know, apart from economics, an overall feeling of solidarity and respect for humankind, and free public university. This part shows to me that you know nothing about the Nordic countries. Finland has a sizeable Swedish-speaking minority, which is distinct from the rest of society in many ways. Of course, you would only care if that minority was some colour other than white, because it seems that that is what your ideology rests on.
"burglary, rape and murder"
Stats needed.
"if the socialist systems in Scandinavian countries are so great why are they now electing nationalist parties into power?"
Well what exactly are you talking about? You must be operating in a pretty black-and-white world if you think that a party can be either radically socialist and in favour of open borders OR radically nationalistic and in favour of abolishing social security. These two things need not be mutually exclusive. The general trend, anyway, is away from nationalists, because whenever they do happen to somehow, magically assume power, they end up being a huge letdown for the white power-crazed core supporters, and as a result, they fade into the impossible noise of their own idiocy.
"gulag"
I'd like to see how long you and your family would last in a concentration camp.
Bravooooo!
Pigsbum53 ASMR it's been a long time, dear! Waiting for you to post a new video 😊
Pigsbum53 ASMR Nicole!!!!! How are you now?? it's been a while... Miss you so much... 😔😢😢 will wait for you forever 💞💞
Pigsbum53 ASMR omggggg!!!! I was watching your old videos before this!!!! ❤❤❤
we miss youu!!
으갸갸갸갸ㅑ 픽스범님...!!!!너무 그리워요 ㅠㅠㅠㅠㅠ
So asmr has just been casually incorporated into brand marketing ? This is a trip. This really is.
Finished watching the video, now I've got the urge to buy this bed for a video, tap on it then throw it away straight after. Thx Ikea.
but jokes aside well done Ikea bro.
love your work my trigga
MrPumpkinMan That’s what he calls his subcribers, that’s why they’re calling him that 😁
MrPumpkinMan you realize that's what he calls his subscribers right? His intro is literally "what's is good my triggas"...
*Ikea bro*
Glad to see companies are tapping into the niche market...
Get it? Tapping? Because it's..never mind
jasmineqb good one
jasmineqb they scratch my back and I... no nevermind!
HILARIOUS
jasmineqb Raven Rain would love that pun
This should be the top comment.
This should be an ad they play before and during asmr videos to not ruin the asmr experience
But this is the ad 😂
Joseph Yates they mean will your watching other asmr videos, like when an ad pops up this ad should be the ad that pops up rather than something really loud
It used to be, I havent seen this ad pop up in a while tho
i fell asleep while listening to this and i woke up to find myself assembling a discounted bed frame.
This is genius;
1) I willingly watched a 25 minute ad and enjoyed it
2) I suddenly want to go to IKEA and replace all of my furniture
Good job IKEA
It gets worse.
Some people will fall asleep to this and them dream about IKEA furniture.
The pleasant feeling they get out of watching this will enter their subconscious and some people will have a warm reaction to IKEA branding without even realizing it.
Suddenly, Satan understood advertising.
Julie-Anne AVEC UN ‘E’
Toveri Juri If this becomes a trend in marketing, asmr could very well turn into an Orwellian nightmare.
this is good lol
I didn't know IKEA had geniuses working for them, but I guess you have to be a genius to put their stuff together lol. This was a great idea.
This is dangerously genius
2024 anyone?
Yesh!! Hello 👋
Is this real? Or am I being pranked... I dont need another desk, but I own an ikea desk now...
KevinCS Just commenting to let you know you've got likes
Aha thanks - I checked on this comment 2 days later, had 20 likes, though "Meh this won't get anything"
KevinCS meh this won't get anything . 2 weeks later . Almost a thousand likes !
Holy shit? 1000? It had 48 when i last checked wtf?!?! no replies but 1k likes that's crazy.
KevinCS oohh one more like to 1.k
give her a raise.GIVE HER A RAISE!!
Don’t assume their gender like that it’s rude
Theodore 1 n 2 that is a young girl talking it's ok
Marie Bam duh 🤦🏽♂️
om it feels soo good to go from 999 likes to 1k oml
SmokeSpark Dragonfly dId YoU jUsT aSsUmE hEr GeNdEr
i almost fell asleep on the toilet
hot cheetos ur profile is making me want hot cheetos
Noelia you dont need to know ny last name I don't even like hot foods but like same
hot cheetos lmao
hot cheetos lmao
8 year old me: I’m gonna be so smart when I’m older and I’m gonna skip grades!
Me now: *watches asmr videos during class*
Mood
@@Jonasisacreep same
Well, congrats IKEA. This is actually an excellent ASMR video. It's a bit tacky in my opinion (the "look at how XXX sounds/look" phrases for example), but these are the parts that actually work the best. And damn, ASMRtists are doing their best with staging, but you got the big guns! Image and sound quality are top notch, the narrator has a fantastic voice with the perfect imperfections for inducing tingles and the vocabulary is carefully chosen.
Excellent work. Please keep doing it well so the ASMR community doesn't feel exploited for marketing purposes. As some other suggested, collaborating with ASMRtists would be a great way to give back to those who have been producing content for years and bringing the genre to the mainstream :)
Great suggestions! I think this lady has experience doing ASMR though, but a collaboration with other ASMRtists sounds really fun. I can only dream of having a whole IKEA floor to make a video..
Can you imagine? An ASMR event during which tens of ASMRtists are invited to create content inside an Ikea store :D
bigbendbom I'd love to watch that!! Especially with ASMR Requests and the Departure series.
bigbendbom ä
bigbendbom GentleWhispering would be a good collaboration as she's done videos like this and she's very good at it. Not too mention she is at the top of the list when it comes to the best ASMRtists out there. She is amazing!
Can't believe I'm adding this AD to my Sleepytime playlist.
Marisol Hernandez SAME. 😂
Marisol Hernandez why have I never thought of a sleepytime playlist?!?
I hope it's actually called the sleepy time playlist😂
Marisol Hernandez me too 😂
Lol. The video is old, and the prices are all probably doubled but the ASMR quality still makes most of the ASMR videos in 2024 look and sound mediocre :)
This is so amazing, Ikea! Join the Whispering Family 😊✨💕
Hermetic Kitten, creo que muchos llegamos aquí por tu vídeo lol Saludos desde Chicago
I'm here for you haha
Hermetic Kitten wednsday? gtfo u dumb fuk
KIKI !!!❤️
**caresses top of IKEA shelf**
ᵗʰᶦˢ ᵇᵃᵈ ᵇᵒʸ ᶜᵃⁿ ᶠᶦᵗ ˢᵒ ᵐᵃⁿʸ ᵇᵒᵒᵏˢ ᶦⁿ ᶦᵗ
She says “ local ikea” as if there is one one every street
true, it’s ikea not mcdonald’s
Im not here At all maybe not where you live, but here they are actually common
There are a LOT of ikea’s in my country
my country only has one
My local ikea is like 3 hours away, so we just shop on the website
Well someone at IKEA knows how to advertise
you got that right...
Frosy Trippy
Mixmania03 IKR
Mixmania03 GOOFCEPTION
Time stamps :)
Fitted sheet 0:00 - 2:12
Flat sheet 2:13 - 5:57
Duvet 5:58 - 9:12
Pillow 9:13 - 11:14
Pink cushion 11:15 - 13:28
Hangers 13:29 - 14:30
Closet organizer 14:31 - 18:13
Curtains 18:14 - 18:34
Desk 18:35 - 19:31
LED Lamp 19:32 - 20:19
Shelf Unit 20:20 - 21:26
Storage Box 21:27 - 22:31
Magazine Files 22:32 - 23:59
Area Rug 24:00 - 25:15
Outro 25:16 - 25:43
People like you go directly to heaven
Slimy Fersho :)
Cam L honestly a saint 🤠👌🏼❤️
you are a god in ikea
Doing the lord's work, my homie. 🙏
I still come back to this video 6 years later
Never thought I would go to sleep to an IKEA ad
Like just imagine if oxy clean did this lmao
*whispers* Hi, Billy Mays here.
*taps bottle of oxy clean* have you ever wondered what the power of oxy clean can do?
*holds up stained t-shirt* this is red wine, marker, ketchup and coffee. This is nothing against the strong, piercing cleanliness of oxy clean.
*sprays bottle* look, you can pracically see it gently carrying out the splotches on this tee. Watch the bubbles slowly fizzle away... fizzle away...
*taps on bottle* now, after 10 minutes, you can wash off the tee with cold water and put it in a regular wash cycle.
After we take it out of the washer, you can see that the stains do not remain, thanks to the power of oxy clean... *smiles*
See you next time, and have a good night. Billy Mays, signing out.
I just imagine the director yelling "QUIET ON SET" and everyone stops moving and breathing to film this video
Ariana Ramirez right! And I'm picturing him telling tj actress to make sure her nails are filed properly so they don't snag the sheets. She probably moisturized and exfoliated her palms the were leading up to the shoot.
Me: About to fall asleep
“This item cost just $49.99 at your local-“
Me: *WOKE*
SQUIDWARD TENTACLES 😂😂😂
That's alot? It's like only 50 dollars... I spend more at restaurants. I don't get it.
It's usually normal to spend that much on food, But 50 dollars for a 4 slot shelf is alot..
Omg same I rather pay for the shelf under the window
ROFL...XD
PLEASE BRING IKEASMR BACK
not only did ikea do asmr, but they did it PERFECTLY and respectfully. so many people goof on asmr so i'm glad this isn't like that
like those people who make joke asmr like "asmr - screaming"
oh that's actually one of my top faves, so many tingles
A+ marketing
It's the worst type (I mean, it's definitely an A+ for them), they get you relaxed and tingling while they're whispering things like "you can get this for only $19.99" for 25 minutes. If you listen to it enough your mind will end up linking together the Ikea products and the tingles and good feeling you're getting from this video. It's a very, very aggressive form of advertising for the user, and a very effective one as well... While you watch this video you're literally getting brainwashed without even realising.
Microondas Letal that’s what makes it so smart, in my opinion.
Brilliant, right?
Microondas Letal that username tho lol
"At your local Ikea store"
The closest Ikea to me is oceans away
Your not alone in this 😂😂😂😂
Local doesn't necessarily mean close
The closest one is 32km away and i want to go shop there
im 16 but i just love their furniture
A Trapdøør Where are you?
L O C A L
What's that, me actually WANTING to watch an ad? Wow IKEA is smart
On top of doing neat furnitures, cheap meatballs and hot dogs, you're also good at freakin ASMR ?!?!
You need to chill Ikea !
Josh Ripper I'll tell you , swedes know where it's at . Not only is my grandma arguably the best grandma but they have the best shop brand aswell , their school system has gotta be the best 😂
Josh Ripper. Don't forget the lingonberry jelly!
This would be perfect if she had the swedish accent
the Swedish accent is really attractive imho
Do you not know an intellectual Felix👏
Yaasss
viseberg thanks
Oh ya now you see ze flat sheet fit ze corner of ze bed
The ads are getting smarter
Cazy243 THEY ARE LEARNING!!!! SOUTHPARK WAS RIGHT!?!
They're evolving
this is actually brainwashing me into buying form ikea.
The perfect video doesn't exis...
The perfect ad*
I FEEL INCREDIBLY TARGETED RIGHT NOW.
"College kids who want to relax" as a demographic, practically sniped.
I willingly watched a 25 minute advertisement, well done.
It’s been 84 years... since I’ve been waiting for part 2.
Madison Taylor Aaahhh!! Thank youuuu
"At your local Ikea store"
The closest Ikea store to me is an hour away.
emotional Before we got one over here the nearest one was like 6 or 7 hours away, in a whole other part of the country lol 😂
There’s no Ikea in my country lmao
Camila Granados where do you live
Camila Granados Frida L Hey new experiences 💁
The closest Ikea to me is in a different country altogether!
If ASMR advertisements become a thing you can bet I won't be skipping ads ever again.
The Preach!!!
I thought this would be a poor attempt at using ARMR for free clicks but its actually really good? Im shook
Lily Tron and I'm SHOO K E T H
Lily Tron this is much better than Nickolden's version of asmr
Lily Tron I'm shookuth
Why was this in my reccomended?
Btw who thought of this requiers a raise