5 Sales Questions to Uncover Your Buyers Pain

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Are you stuck asking sales questions that take your prospects round in circles?
Prospects mention issues, but they're vague - surface problems that don't reveal the real challenges they're facing. Well, there's a goldmine of valuable information hidden just beneath the surface, and the key to unlocking it lies in asking the right questions.
This video will equip you with 5 powerful sales questions designed to cut through the fluff and uncover your buyer's hidden pain points. By getting to the root of their problems, you can finally offer solutions that truly resonate and get deals done.
Common Pains of Prospects
There are four key areas where these the buyers pains often appear. Once we understand where the buyers pain likely lives, we can then attack it with our questions.
- Financial Pains: These often manifest in statements like "Revenue is up, but profits are down" or "We lack financial transparency for sound decision-making."
- People Pains: Phrases like "Low team morale" or "Employee turnover to competitors" can signal these issues.
- Productivity Pains: Look for clues like "Missed deadlines" or "Excessive meetings hindering workflow."
- Process Pains: Statements like "Inefficient hiring process" or "Overwhelmed customer service department" indicate potential problems.
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[@kentcarlisle5660]

Thanks Will... This was a great video 🤠

[@SalesmanPodcast]

Thanks for the kind words Kent! Sometimes feels like I'm banging my head against a wall filming these :).

[@aaronmclaughlin432]

Great video. Enjoying your channel and content. I always like to throw in a few high gain questions to get the prospect to think.

[@SalesmanPodcast]

Thanks for the feedback Aaron. Any examples of questions you use?

[@aaronmclaughlin432]

@@SalesmanPodcast Yes, sure. What are the 3 most important criteria for you when selecting.....Can you tell me more about the applications that require..... What is the impact on your business if (x) . How would you compare....with....? How you feel about the trend towards....in your organization?

[@SalesmanPodcast]

Nice one. Always good to hear what other sellers are putting out there.