You don't need to include all the best practices for each subject line. Getting them short, snappy and leaning into one of the best practices is enough. I hear what you're saying though. I could have started with the winning subject lines and worked backwards from them.
Weren’t the winning subject missing everything you mentioned that should be in a winning subject?
You don't need to include all the best practices for each subject line. Getting them short, snappy and leaning into one of the best practices is enough.
I hear what you're saying though. I could have started with the winning subject lines and worked backwards from them.
Hmm, Quick question? Hardly a cutting edge subject line. It's been seriously spanked by gazillions.
Cutting edge and effective are not the same thing.