Updated Instagram Ads Strategy for Clothing Stores
ฝัง
- เผยแพร่เมื่อ 7 ก.ค. 2024
- In this video, you'll learn about an updated Instagram ads strategy for clothing stores. The video covers the importance of quality and quantity in your Instagram ads strategy, the significance of content creation as the fuel behind the fire, and how to build a successful campaign on Ads Manager. As always, drop any questions down below.
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00:00 Introduction
00:21 Strategy
03:07 Content Creation
06:05 Building a successful Instagram campaign
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How many times per day are you posting on Instagram?
5 starting tomorrow
Heck yeah, let's go! I want to catch up. Shoot a message in the chat of the program or if you can, show up to the Q&A . - Aaron
Do you mean posting or all together between stories reels and posts
Actual posts, which include reels in my opinion. So everything outside of stories.
@@Bitbranding We probably make on average 5 posts a week if you include Reels and Posts. By the way, I like what you're saying here but at the same time I keep thinking about quality and engagement. So, in my opinion, as long as you can keep those things high then posting 3-4 times a day is fine. If not, I think it could drive away the people that are showing up. As you mentioned a lot of this has to do with time - making time to make a good flat lay, say something clever or funny, or even take a picture that people will like.
Just set up the 45 min! I’m excited to work with you guys!
Let's go! Excited to meet you and learn about your business. - Aaron
amazing video
Thank you, Tracy!! =) - Aaron
Thanks for the video - very insightful.
Couple of questions. If I'm understanding you, you only like to one run campaign per day (although clearly you've mentioned multiple at some points). Hoping you can clarify on that - maybe you just meant to get one successful campaign going then keep going? I do understand how the bidding process works and your thoughts behind that. However, most of our successful competitors run many many ads. Take Pink Lily for example as you've mentioned them. I personally like to run multiple campaigns targeting different collections we are selling (5-10). This allows us to move inventory in those spaces and to make an ad that's more specific to that. I also won't turn off an ad that's doing work. With a moderate budget, I don't think you'll be running into an issue where you targeting the same customer over and over and competing with yourself - however, even if someone does see it twice it's something they haven't seen before.
Also, for targeting we've had success at running broad as you've done here, but even more success at multiple specific lookalike audiences. Is that something you've tested for? I did notice that you switched to 65+ from 64 on your age category - something we do as well.
Lastly, you're not specifically targeting Instagram here (I don't either by the way as the ROAS is not nearly as good). However, if you were to target Instagram specifically how would that go.
Hey Brandon, great questions.
1. Campaign, for the most part, yes. That one is DCT, a dynamic creative campaign. The other is an advantage + campaign we'll use to scale post ID's that are winners. In your example above, find the winning ads and put them into an advantage + and keep increasing the budget there.
2. Targeting, we really look at our audiences to see if it makes sense, but yes, most of the time it is 64 years of age max.
3. Our lookalikes of add to carts and past purchases have done well, absolutely. We do test audiences, but in general, you need a lot of data to make a lookalike work the way it is supposed to anymore. Are y'all exhausting 1%?
If you want to specifically target Instagram, just create the content for IG and then uncheck the Advantage + placements at the ad-set level. They will work well here, but the longevity is lacking.
Was there anything I missed? - Aaron
@@Bitbranding Thanks for the response - we do a lookalike of 2% to stay more broad - our audience/customer pool is fairly large as well so that helps.
question . if I'm doing a drop in 2 weeks, and right now my goal is to get as many emails & phone numbers to alert everyone on the drop day, and my goal is to get the emails and phone numbers, what ad would I be running? and what would need to be the objective
When testing new creatives, do you put it in the same CBO ad set? Or create new ad sets #2,3,4,etc that spend against the CBO budget? (which means that new creatives may not get spend)
Same CBO, different ad-sets. - Aaron
one more question! do you use any exclusions?@@Bitbranding
what about using CBO and 4 adsets with a budget of 10$ daily this just for testing the winning clothing products, what do you think ?
I wouldn't use that many adsets for that kind of budget. Even at thousands of dollars per day, 3 adsets is healthy enough for results. - Aaron
Nice video. Does boosting a post off instagram works?
It can, yes. Just not stable or as many options long-term. But a good alternative than not doing anything at all. - Aaron
do You have a Community group like discord server or Something like That ?
We have a Facebook group, thinking about a discord, but we are mostly active to our program members. Here is thee link to join the FB group if you're interested: facebook.com/groups/optimizedstoreowner
What kind of clothing store do you have?
Aaron