2024 Ultimate Facebook Ad Strategy for Clothing Brands
ฝัง
- เผยแพร่เมื่อ 16 ก.ค. 2024
- Discover the secrets to successful Facebook advertising for your clothing brand! This video guides you through the key strategies for creating impactful Facebook ads that drive revenue, even if you're just starting out. Learn how to consistently achieve results without needing tech skills.
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00:00 - Introduction
01:17 - Key Strategies for Ad Success
02:22 - Essential Elements of Effective Ads
03:26 - Case Study Highlight
04:24 - Prepping for Ad Campaigns
05:45 - Navigating Facebook Ad Auctions
06:50 - Deep Dive into Ad Manager
08:20 - Crafting Winning Campaigns
10:37 - Website and Audience Setup
13:21 - Advanced Targeting Strategies
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Love what you guys put out. Keep it up!
Appreciate you, man. Thank you!
Amazing video, thanks for sharing!
Appreciate you watching! - Aaron
Thank you so much
My pleasure! Thanks for watching! - Aaron
Really great video! One thing is not clear. If I have both videos and graphics to test, can I create 2 different adsets in the same campaign to test both? Thanks in advance for the help
Appreciate all the info as usual! How should FB ad budgets be scaled? Slow increase or just crank it?
Both! What’s your budget per day and how long have the ads been running? - Aaron
@@Bitbranding I've ran ads before at like $100 a day for 5-6 days and they've performed well (stopped because of inventory). I never know how much to increase budget by and how often though
Great video, thanks for the work! I've just started advertising for a fashion label. They have very expensive clothes. A jacket for 3000$, a blouse for 700$. How long can it take to find your target group? I don't have any reference values for how much money you have to pay per new customer in this price category. Maybe you have a tip? At the moment we are running Ads Broad with a daily budget of 100$. Thank you!
Thank you for watching, great question. It really depends on your messaging, your website, trust, and if you have other areas of your business set-up. For example, someone likely won't convert on an ad as much as they would from finding out about you and converting on email. How long have you been running ads? - Aaron
Hello Aaron, thank you very much for your reply. We have been running ads for about 3 weeks, so far no conversion and a CTR of 1.5-3. @@Bitbranding
the hard part is taking a 10k a month brand (what I currently have) to the next level, its tough
I hear you. It's a different kind of hard. Do you have products in hand or POD? - Aaron
Not really, you have the data to scale at this point. The hard part is 0-10k.
Agreed. 0-5k hardest, 5-10k hard, 10-20k a little easier, but 20k+ it's a downward slope until you hit 300-500k/mo. Appreciate your insight. @@johnm4641
@@Bitbranding Thanks so much, have a call scheduled with you for next week.
U guys r the best really... Could u help me? My pixel doesnt have data yet, brand new store, my campaing should be focused in traffic instead of sales right? Whats the best way to reach the first 50 sale pixel event?
What is your budget per day currently? Appreciate you watching, it means a lot. - Aaron
50$ ;D @@Bitbranding
I actually implemented this yesterday and I got a sale in less than a day. Now let’s see if it lasts.
How did it go?
nice
Thanks for watching! - Aaron
Would u say select images from our instagram that have Organic flow or create an ad?
Asking because I want my ad to look more appealing than what I previously have on my page
I would, yes. Social proof is a great selling mechanism. - Aaron
quick question. can we run a reservation ads campaign for sale? because CPM is very low compared to auction ads campaign
What do you mean? Like the objective of getting reservations? - Aaron
Hello, I wondered if I would run my DCT as a CBO, increase the budget to scale, leave it as it is, and let FB take control.
Correct. Do that. What budget are you spending per day? - Aaron
Hey, Arron; thank you so much for your reply. I appreciate it. I will start at $50 per day for video ads and the same for image ads, increasing it by 20% each week. @@Bitbranding
With your $50/day, if there isn't any prior data, I would choose image first then as you see success and increase budget, add a second ad-set with videos to test. - Aaron
Which ad placement do you find works the best between Instagram stories, reels, or feed?
Adjust creative to fit in each placement option and then do advantage placements where you hit on every open spot. Meta will find the lowest cost for you. Just make sure you crop correctly. - Aaron
Thank you@@Bitbranding
The select pixel part is missing when I try to do ads how do I fix that
Is there a drop down to expand it?
@@Bitbranding I don’t think so it’s completely missing
@@Bitbranding I don’t think so it’s completely missing
How come you turned off Advantage + Audience if going broad?
Because A+ audience is choosing the audience for me. But it’s going off of quicker wins and previous data. I.e your IG, FB, etc. it can work too, but something I would plug in later as a test. It also doesn’t really scale with you as you grow because it’s limited. Does that help answer? - Aaron
Is 30$ small budget ?
Everything in perspective of the person is different. $30 per day may be huge to some. In the DTC ecomm ad game for clothing brands in the United States, that is a smaller budget, yes. - Aaron
@@Bitbranding will it work on audience of 50mil? I tested multiple ad sets and i found winning one , but should I go for 30$ per day? Or try to save more money and go for higher?
Updates
What updates would you like to see?
Is this strategy optimal for brand new ad accounts with no previous sales and also just starting a presence on social media
To be honest, there isn't really an optimal strategy for just starting out. But this is the foundation to having success with ads. I also mention testing organically before putting ad dollars behind something to prove out a concept. Ads give you an answer faster, but organic is also a great way to test if your content will resonate. - Aaron
I am a new hire working for a business that has generated over 38 million in revenue over the past decade. We used to be making 10k + a day. Now we are only doing about 1-4k a day. With 2 million followers on Facebook and 330k followers on instagram. I would love some tips on what to do with our ads to get us back on track. My boss is stuck in doing the same stuff and it’s not working. I need to present a plan of attack and I would love to talk! Thank you - Mason S.
Bruh give is some tips to start