I do like catalog ads, especially if your product photography is consistent and night quality. The advantage campaign, without a lot of data is really hit or miss. My answer may change in the near future, but if you are not giving it enough data then it typically does well in the beginning and then dies out. - Aaron
@@Bitbranding I have another question: Should I stick with the original segmentation for manual campaigns, or should I follow the Advantage Plus settings recommendations?
Thank you for your video! QQ: when running facebook ads, do you apply or ignore ads recommendations given from facebook like combine adsets, similar adsets impacted by fragmentation/audiences, etc..?
It honestly depends, but I make decisions based off the individual client KPI's. Most of those suggestions are helpful as a guide, but I have not seen them to be drastically more effective even after testing and applying. It may sound like it's oversimplifying the situation, but good content meeting an audience with clear messaging (mostly focused on a cold TOF type of audience) will reach more and more people and you won't run into this situation. Most of the time the suggestion is made when the ads are not resonating with an audience, so updating the creative is the best solution. - Aaron
Yes, so each ad within the DCT gets their own post ID. So the right combo of text and image/video. Then you could grab the post ID to scale in an Advantage + campaign or an ad-set that has your winning ads that are post ID's. - Aaron
Aaron, how do you recommend using catalog ads? using the same set up? or advantage campaign? you should do a video of dynamic catalog ads. thanks.
I do like catalog ads, especially if your product photography is consistent and night quality. The advantage campaign, without a lot of data is really hit or miss. My answer may change in the near future, but if you are not giving it enough data then it typically does well in the beginning and then dies out. - Aaron
@@Bitbranding Thank you Aaron, you rock.
@@Bitbranding I have another question: Should I stick with the original segmentation for manual campaigns, or should I follow the Advantage Plus settings recommendations?
Thank you for your video! QQ: when running facebook ads, do you apply or ignore ads recommendations given from facebook like combine adsets, similar adsets impacted by fragmentation/audiences, etc..?
It honestly depends, but I make decisions based off the individual client KPI's. Most of those suggestions are helpful as a guide, but I have not seen them to be drastically more effective even after testing and applying. It may sound like it's oversimplifying the situation, but good content meeting an audience with clear messaging (mostly focused on a cold TOF type of audience) will reach more and more people and you won't run into this situation. Most of the time the suggestion is made when the ads are not resonating with an audience, so updating the creative is the best solution. - Aaron
Does the DCT sperate engagement for each creative and each copy? Is it worth to slace winning ads via ID to maintain engagement?
Yes, so each ad within the DCT gets their own post ID. So the right combo of text and image/video. Then you could grab the post ID to scale in an Advantage + campaign or an ad-set that has your winning ads that are post ID's. - Aaron
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