Amazon PPC: The Importance of TACOS vs ACOS (Explained)
ฝัง
- เผยแพร่เมื่อ 21 ส.ค. 2024
- Starter Checklists:
🔺 Amazon FBA - www.brandbuild...
🔺 Amazon PPC - www.brandbuild...
-
Resources:
🔺 Podcast - www.brandbuild...
🔺 Newsletter - www.brandbuild...
🔺 Glossary - www.brandbuild...
-
Training:
🔺 Free FBA Class - www.brandbuild...
🔺 In-Depth Courses - www.brandbuild...
🔺 Pro Community - www.brandbuild...
-
Best Tools:
🔺 Shopify (best eCom platform) - www.brandbuild...
🔺 Helium 10 (best Amazon tool) - www.brandbuild...
🔺 Scale Insights (best PPC tool) - www.brandbuild...
🔺 The Top 50 eCom Tools - www.brandbuild...
-
Connect:
👋 Website - www.brandbuild...
👋 Instagram - / brandbuilderuni
👋 Twitter - / brandbuilderuni
👋 LinkedIn - / brand-builder-university
BBU is viewer-supported. If you buy through our links, we may earn a commission at no extra cost to you. We appreciate your support!
Don’t know your ASIN from your elbow when it comes to Amazon PPC? Free 90min tutorial on TH-cam here 👉 th-cam.com/video/JLLExe0I2f0/w-d-xo.html
Great explanation of a critical metric!
But how do you determine if a high ACoS keyword is beneficial for the TACoS? I have keywords that have a PPC ACoS of 80% - 100% and more. How do I know if I should leave, lower or increase these kind of bids?
great overview. very useful info Ben.
Glad you found it helpful!
Could u do a video on how to lower ppc cost to gain more profit
For sure. I have a 90min tutorial that walks you through my entire process - the link is in the pinned comment. But let me know if there’s any other specific Q’s I can cover 💪
where can I find the PPC sales and organic sales numbers?
Unfortunately Amazon doesn’t show it natively so you have to take total orders from the business reports section and subtract PPC sales. A good PPC tool should also calculate this metric for you.
Hows the Project 1K going?
I gave an update a few weeks ago - my potential supplier ghosted me, took my sample money never to be seen again. In the meantime I also took on a big new project in addition to everything else so haven’t had a chance to go back to the drawing board yet but will try to as soon as I can.
@@BrandBuilderUni ah man, what a nightmare! I’ve been eagerly waiting for the next release as I’ve been following Project 1K but still can’t see an update video? (Labelled Project 1K).
I hope you used Trade Assurance! 😄
Ah yes sorry it was an update within a video a few weeks ago about keyword tracking, but it was basically only saying the above. I used PayPal, which reminds me I need to make a claim for that!