Amazon PPC: The Importance of TACOS vs ACOS (Explained)

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[@BrandBuilderUni]

Don’t know your ASIN from your elbow when it comes to Amazon PPC? Free 90min tutorial on TH-cam here 👉 th-cam.com/video/JLLExe0I2f0/w-d-xo.html

[@perfectandpowerful]

Great explanation of a critical metric!

[@arifsmajic2747]

But how do you determine if a high ACoS keyword is beneficial for the TACoS? I have keywords that have a PPC ACoS of 80% - 100% and more. How do I know if I should leave, lower or increase these kind of bids?

[@ExpDubaiMichaelMagee]

great overview. very useful info Ben.

[@BrandBuilderUni]

Glad you found it helpful!

[@jhardworkpaysoff474]

Could u do a video on how to lower ppc cost to gain more profit

[@BrandBuilderUni]

For sure. I have a 90min tutorial that walks you through my entire process - the link is in the pinned comment. But let me know if there’s any other specific Q’s I can cover 💪

[@uragodpax0921]

where can I find the PPC sales and organic sales numbers?

[@BrandBuilderUni]

Unfortunately Amazon doesn’t show it natively so you have to take total orders from the business reports section and subtract PPC sales. A good PPC tool should also calculate this metric for you.

[@TrancerII]

Hows the Project 1K going?

[@BrandBuilderUni]

I gave an update a few weeks ago - my potential supplier ghosted me, took my sample money never to be seen again. In the meantime I also took on a big new project in addition to everything else so haven’t had a chance to go back to the drawing board yet but will try to as soon as I can.

[@TrancerII]

@@BrandBuilderUni ah man, what a nightmare! I’ve been eagerly waiting for the next release as I’ve been following Project 1K but still can’t see an update video? (Labelled Project 1K).
I hope you used Trade Assurance! 😄

[@BrandBuilderUni]

Ah yes sorry it was an update within a video a few weeks ago about keyword tracking, but it was basically only saying the above. I used PayPal, which reminds me I need to make a claim for that!