when you have ranked would you turn the budget down? like say the amount of sales you get from ranking higher is 20usd of profit so you spend 25 usd a day for 4 days then your rank goes up such that you generate this 20 usd. Well it still is costing you 25 usd so is a dumb idea. However, if you could initially spend 25 usd a day for 4 days then after once it is ranked higher lower to say 10 usd then this would be worth it. I wonder what happens in practice if once up higher you can lower the budget or if to maintain your ank you have to keep that same high budget and therfore it is unprofitable and not worth it
What time period are you running these rank campaigns for is it to boost your ranking then you lower the campaign budget or you. constantly have this on even after you achieve a better ranking?
Time period depends on quickly we achieve our target ranking. If we achieve our goal, we will turn of rank campaigns and / or lower the budget depending on what we can afford. Velocity typically maintains because we get so much more organic visibility with our new organic rank so it doest hurt BSR. IF we start seeing a decline in ranking again, we will switch on or increase the budget of our rank campaigns again to balance both growth and profitability. (One thing to note, if I am bidding on "Blue Pen" for my rank campaign, I will have a high bid. But I will still bid on this term in my profitability campaigns with a low bid. They do not compete. The higher bid term gets the traffic until I am out of budget and then the low bid kicks in. This allows me to maintain some velocity for the same terms outside of our rank campaigns and helps continue to drive sales when I turn rank campaign off.)
Let me know what all I did not explain carefully enough and I will provide more in-depth resources to help you better understand. There is only so much you can squeeze into these short presentations :)
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Loved the energy and the way it is explained. 👏🏿
Very helpful, thanks!
Thank you for your suggestion. Someone told me that they can manipulate keyword clicks. Does this work? Can it improve keyword rankings?
when you have ranked would you turn the budget down? like say the amount of sales you get from ranking higher is 20usd of profit so you spend 25 usd a day for 4 days then your rank goes up such that you generate this 20 usd. Well it still is costing you 25 usd so is a dumb idea.
However, if you could initially spend 25 usd a day for 4 days then after once it is ranked higher lower to say 10 usd then this would be worth it. I wonder what happens in practice if once up higher you can lower the budget or if to maintain your ank you have to keep that same high budget and therfore it is unprofitable and not worth it
Very informative, thanks ❤
Destaney , what was the URL to reach you? too fast on screen lol
Love this presentation. Very straight to the point, no fluff. Very good job!
love the way she was delivering 😊😊 very informative
What time period are you running these rank campaigns for is it to boost your ranking then you lower the campaign budget or you. constantly have this on even after you achieve a better ranking?
Time period depends on quickly we achieve our target ranking. If we achieve our goal, we will turn of rank campaigns and / or lower the budget depending on what we can afford. Velocity typically maintains because we get so much more organic visibility with our new organic rank so it doest hurt BSR. IF we start seeing a decline in ranking again, we will switch on or increase the budget of our rank campaigns again to balance both growth and profitability.
(One thing to note, if I am bidding on "Blue Pen" for my rank campaign, I will have a high bid. But I will still bid on this term in my profitability campaigns with a low bid. They do not compete. The higher bid term gets the traffic until I am out of budget and then the low bid kicks in. This allows me to maintain some velocity for the same terms outside of our rank campaigns and helps continue to drive sales when I turn rank campaign off.)
Destaney is the best in this game for sure! Excellent content, absolutely love what BetterAms is doing !
Ctr+cvr×volume. Mam what is mean by volume here pls tell me?
Thankyou sooooooooooooooo sooooooooooooooo sooooooooooooooo much❤❤❤
Love from india♥️
This session is one of the best. No BS; Pure Gold!
Excellent Destiney.
I'm not seeing where I can add conversation rate as an option in my ad campaign KPI's. Did that get removed as an option to ad as a column?
You have to navigate to the targeting tab of the advertising console in order see it :)
@@wearebtrmedia - We're in the targeting tab but there's no option for conversion rate....?
@@Arya-qj2lx You have to click on "Columns" and then "Customize Columns" and then add the metric!
Very nice content!It's really helpful.Thanks!
Thanks for this content. I failed to understood many things. I find many things were not explained carefully.
Thank you for the feedback
Let me know what all I did not explain carefully enough and I will provide more in-depth resources to help you better understand. There is only so much you can squeeze into these short presentations :)