Dick's Sporting Goods - Why They're Successful
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- เผยแพร่เมื่อ 28 มี.ค. 2023
- Dick's Sporting Goods is the largest sporting goods store in the United States. This video talks about what I believe to be the biggest reasons behind their success.
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I'm all in for learning about the history of Dick's and their growth.
LMAO
@@splitsee2526two types of crowds here. Ones that see the lulz and ones that dont. 😂
@@elliotw4606 such a early 2010s quote, I love it
@@splitsee2526 I am a long time memer and man of culture so it is indeed my duty. 😀 Glad Im doin my job right.
@@elliotw4606 lulz o7
Wow I didn’t know Dick’s had such a steady and solid growth all this time. I hope they can stay strong and satisfy customers in the future as well.
hehe
😉 Yes Dick always satisfies their customers which they come back for more.
Their growth has gone straight up
It must have been really hard
😉 Yes the harder it gets the more satisfying until......that great climax of business.
I have to give you kudos for ignoring the temptation to make a joke about the founder, DICK STACK. Yet another wholesome and educational video. Thank ya, sir!
mustve been fighting his whole life with that name!
@@ProfessorWumbologyDick was actually a very common name during that time
Nobody is gonna mention that maybe why theyre so successful is they sell balls to anyone who wants them. Rods too. Usually plenty of openings as well.
Is it weird that they also often have that "BJs" restaurant nearby?
Sorry DSG names have consequences 😂
In all seriousness tho, its interesting to see their history. I wonder how they compete vs five below tho bc some of those stores have suprisingly decent sporting goods scetion and much cheaper plus theres amazon and walmart with their own huge share.
Are they really going to do well in the future? Imo they should look into owning their own gyms and such as well. Thatd be my business plan. RN they may do OK but dging malls are a sign regular retail only works for so long.
Right? Such an unfortunate name lol.
@@elliotw4606 LMFAO!
I worked at a Dicks for about a year a few years ago. Job was fine, typical retail stuff, low pay, but employees had a 25% discount on clothing and 10% off everything else. An entire quarter of the price knocked off for brands like Nike or nice football jerseys is huge and i fully utilized it and miss it to this day
Those sound like decent perks, especially if you're into active sports or know someone who is.
@@nahor88 amazon sells fake products more than half the time
can you buy stuff then resell on youtube?
@@monkeymmanif you want want to get fired lol
Rags to riches
One dominant owner is the ticket to either wonderful operations or horrific failures
It’s 50/50
Worked well for Walmart
@@JStorm13 The Ford family’s strong control over the company was instrumental in both its cycles of struggles and triumphs; too bad the family bickers too much internally to provide a consistent source of support for the company
I always thought this about politics. Look at the UAE. Safe and super wealthy because their government works well for them.
That’s what she said😂
Sporting goods stores have came & gone over the years. The fact that Dick's still holding on is a success story of it's own.
They remain hard at work!
@@christiancleofas7451 hehe
I hope they continue to stick around. I’m pulling for Dick’s.
I remember my Galyans becoming a Dick's a long time ago.
....riiiight, which is is kind of why Company Man made this video about it. Not real quick on the uptake there, eh?
As someone from Texas where we have "Academy sport and outdoors", which is now in a few other states. We got Dicks about 10 years ago. EVERYTHING they sale at retail is ALWAYS more expensive.... Their stores are huge, full of inventory but always feel empty of shoppers. I like when they discount closeout items...
That's a good point. I'm impressed they've been growing in sales when I haven't seen anything that's a great value there in over 10 years. I'm in the Fort Worth area in the store close to me had a lot of stuff that it was all relatively overpriced. I'm not talking Walmart quality/pricing. Like others in Texas, we have Academy and we also have Cabela's and Bass Pro Shops. It would be interesting to see videos about those companies and see how they're doing by comparison. Keep up the great work here!
@@TonyPerezDFWRE So maybe Dicks does well in the NE where everything else is relatively more expensive than here in the South?
@@elDoober That could be it. It also wouldn’t help Dick’s that Academy is already established in the area
I LOVE Academy. When I was looking for plus-size UVA/UVB protective shirts for work, they actually had a variety to choose from! I feel like Dick's has not yet realized that fat people go outside lmao. Plus, like you said, the prices were great.
ACADEMY BABY
A video on Academy or Big 5 Sporting Goods would be amazing.
As a Texan, Academy beats Dicks any day!
When I was a kid, I was staying at a friend's house, and his dad was taking us to Dick's. Their neighbor asked "Where you guy's headed?" And his dad yelled "We're going to look at Dick's!"
I used to work at DICK’S and the management was honestly soooo horrible. You got tenure after 6 months cuss the turnaround rate was like less than a month and everything was overpriced. I’m honestly shocked they’re successful 😂
Wow 6 months!?
@@Eastsid3 I can’t tell if you’re being sarcastic but yeah I got tenure after 6 months 😂😂
Sounds like working at DICK's sucks
I guess you can say they're: dicks
Fr haha I would always come late but given that I had worked there for 2 year & basically knew how to run the footwear dept, they didn’t care anymore about tardiness lmao . As long as you didn’t call out unexpectedly & we’re in good terms w your dept manager, you were solid lol
With that name, I'm surprised this didn't get demonetized.
It just came out plus it probably is
Grow up
@@blackguyofthesouth2161ou say that, but ask what Alaska Airlines did with Virgin Airlines as proof names matter and have consequences.
They are likely aware of possible naming issues and added sporting goods for a reason. If people mock a brand, its freedom of speech and the company needs to be aware of it, not have random people be anal about it.
Dick Stack no less!
@@blackguyofthesouth2161 Alternatively: Live a little, have a laugh once in a while
Cabela's/Bass Pro Shop was elated when Disk's decided to no longer so firearms. Their sales in that category skyrocketed. I will congratulate Dick's for finding other ways to increase their sales. Impressive!
Some people take a principled stand against our gun violence
@@TheColtsfan473 because criminals clearly get firearms from sporting stores and not the black market.
@@TheColtsfan473 our country's gun violence is actually absurdly low
@@TheColtsfan473 So I guess you are 100% OK with violence by other means huh?
Dicks is woke Bass pro is great they sell hand guns rifles and shotguns
Funny that Cabela’s started as a bait and tackle shop, specializing in lures in Sydney, Nebraska. From a garage.
Dick's was the big sporting goods store when I was getting into school sports, but after they started phasing out hunting and firearms, more people are going to the new Academy Sporting Goods stores opening up everywhere.
I remember standing in line for about 6 hours on Black Friday 2008 with my dad because Dicks made a bunch of their rifles 1/2 off and everyone was afraid Obama was going to ban assault rifles. Last time I ever went there because they eventually got rid of all the 'spooky guns' and 90% of the time I went there it was to buy guns or ammo.
Most definitely I won't shop at dicks or field and stream anymore with there views on firearms and 223-5.56 ammo or accessories.
I haven't stepped foot in a Dick's since they went anti-gun. Same goes for REI after their hissy fit over water bottles whose parent company also owned some gun manufacturers.
I live in Houston and the biggest sports/outdoor retailer is a locally-started company called “Academy Sports & Outdoors”. We do have Dicks, but I don’t think they have an edge on Academy (kind of like HEB grocery in Texas having an edge over Walmart or Kroger). Texans have a thing for local, texan businesses. But I always love hearing about a family-started business like Dicks that has managed to be successful.
Alabama resident here. We also have Academy's. Definitely nice to have choices for outdoor and sporting goods.
We have em in Louisiana too
Yea, Academy is definitely better
Dicks it seems has some experiences at their stores that Academy definitely lacks. Though it seems it's not enough to outdo them. I stand with my comment that they need to aggressively push towards experiences if they want to compete with gyms maybe a skatepark or something. Didn't even realize they had golf machines batting cages (I think) or climbing walls until I watched the video. But imo still not enough and I think not every store has it idk. I find Academy incredibly overrated for that reason though bc they are just a retailer and barely more where at least DSG tries to be more than just plain retail. Doesn't help thay theyre massively overpriced on many items. For hunting and such though I admit it's they seems to have the selection needed . Big mistake with DSG to not deal with it as DSG could then have their own shooting range and get a massive edge on Academy no matter how much loyalty the latter has.
But DSG still has a presence and they seem to be massive and in bigger prime outlet malls where I do see them vs Academy in strip malls that seem to die easier.
@@elliotw4606 Academy clears just with its firearms inventory
I haven't been to a Dick's in years. I'm not a sports guy. Last time I went was to grab some hearing protection and ammo before I went to a weapons range. Was surprised to see they stopped carrying anything weapons related. I don't mind it, it's their store, they can do what they want. Unfortunately, I just don't have a reason to go there now.
Same here. Dad and I started going to Cabela's and Rural King after that.
Never had much hunting inventory to begine with. plus not really topshelf items either
Im pretty sure they moved the weapons to big 5 which they also own
@@JohnDoe-eu7cf No, Big 5 is a competitor.
what about the ladies who come in with their yoga gear on? Or is that just the one near me?
Every time I have gone to Dick's it has been an underwhelming experience that leads to me being thankful that they pushed me to some of their competitors when they first moved into my area.
Same Academy has been a lot better to me
Academy is where it’s at
I dont like Dicks because of the gun issue. I shop at Academy Sports.
Same, Academy has been my go to as I’m not really into sports but am big into hunting and fishing
Really? You don't like the Rick climbing wall? The elevator?
I gotta mention the name. I've got two stories. I asked my friend, while we were working out in the gym, what he wanted for his birthday. He said a gift card. I said where? He said, "I like Dick's." We both stopped and then bust out laughing.
Years later, I'm working in a casino at the main cage. There is a giant projector style TV across from us that is set to a sports channel. A commercial comes on for Dick's Sporting Goods comes on and my coworker from Bulgaria who struggles a little with English pointed at the screen and said, "I like the big Dick's store." She immediately realized what she said and we all had a good laugh.
They also have a habbit of putting them in stripmalls/regular malls. Theres a famous picture that gets passed around of a mall sight that reads "Kholes, staples, dicks"
haha classic. that second story was a laugh and a half
I've been to Academy Sports + Outdoors a few times. My brother used to work there as well. I can't say they're better than Dick's but I think they're the closest their competition currently.
Women can't get enough of them
Especially all those room mates who are always playing volleyball or softball 🤔
And some men too
Grow up
@@roberttorres8477 Enjoy life
As he put it, Dicks buy Chicks
I remember going to Dick's around this time every year right before little league baseball! Such a great memory and it'd be a yearly thing!
Big 5 came before Dick’s in my area. I went into my local Big 5 a few weeks ago and they were busy putting price stickers with higher prices over their own preprinted price tags. I presume it’s only a matter of time before they close up shop.
Yeah there's one Big 5 store just near the 5 freeway where I live an it sure seems like they can't keep up. They still got pretty good stuff though from what I remember.
Dick’s does that too with some stuff, I just bought some shorts online and when they got here I see they just put a 50.00 sticker over the manufacturer tag that said 45.00 MSRP. How much was your markups?
Exactly they are to expensive for my liking.
big 5 not everywhere .
I'm so glad you made this video.
I worked at The Sports Authority for about 5 years and got out just before they tanked. I was also offered a job at Dicks not shortly after I had applied. I turned them down to go into the veterinary field. Best decision of my life.
Their name is itself evident!
Please do a video about the rivalry between Ferrari and Lamborghini. After all, it’s a great story, Lamborghini was founded to get revenge on Ferrari. Plus they’re similar brands, based in the same country. That’s why you should make a video on it.
When the Office Superstore has good staples, but everyone is going to the Sporting Goods Store for that name alone.
I’ve been a huge fan of your videos for awhile now, and it was wild hearing you talk about my store (Public Lands)! Ed Stack still has a HUGE say over what happens in our store. Any time we have even a silly little change (like how we fold shirts) it’s due to whatever Ed thinks looks best at that time.
I just went to my local Dick’s today. I don’t go there often, but I was pleasantly surprised that they remodeled the whole place and it was more open and seemed like they had a lot more product. Really liked the changes they had inside and their staff was really helpful.
I like that Dicks is putting an emphesis on store brands, thats one of the reasons i use to shop at JC Penney in the 2000s was because their clothing brand was very high quality and often on sale, until it wasn't.
I used to love this store but I went to Scheels and that’s my go too now. I’ve also noticed when it comes to nike products. They will put sale on it and if you check the price under it it’s 5$ cheaper than the “sale” price.
Scheels is my go to as well but they aren't nearly as widespread.
I used to frequent a three story Dick's location (Lenox Marketplace in Atlanta) that used to be a Galyan's and it had a climbing wall until Dick's corporate got rid of it due to liability. I wonder if they'll convert this location to a House of Sport.
Three stories? That's a huge Dick's.
I work for the company (not corporate just at the store level) but all the house of sports are bigger than a person can comprehend. Think of a Walmart and then add a second story. That’s how absolutely massive these stores are. I had the pleasure of going up to Minneapolis to set that store up. Anyway, my point is that the store has to be propose built and it would be unlikely for them to convert a normal store into a HOS
@@thegoldhippo2571 If any store could be converted, it would be this one. This store has three stories already.
The local chain when I was a kid was Sport Chalet. I liked it because it had an extreme sports/skiing/snowboarding vibe even though they sold all kinds of things. You could rent a snowboard cheaply nearby, bring it with you to the mountains and then return it when you got back. Sadly they went out of business along with many others during the e-commerce boom in the mid-late 2010s
the House of Sport seems like a great idea, especially if they allow you to try some of the stuff to see if it suits you, like say you go to buy a bat, you'd be allowed to take a copy of it (basically one of the same bat) and go to the batting cage to try it out to see if you're comfortable with that one or if you need a different model of bat
Honestly the writing was on the wall for Sports Authority once they merged Chick's with Dicks
Sporting Goods
Dick Stack sounds like a recurring dream of mine.
I liked them well enough but the only sport I participate in anymore is hunting and target shooting, so they made the decision for me to not go back there anymore.
Do Academy Sports & Outdoors next!!!
You should talk about Academy sports
Just went to Binghamton recently and went to the first store. Still open to this day!
I work at Dicks Sporting Good's in Fayetteville, NC. Our store is in the middle of being renovated into a House of sport. The project manager told us there should be about 25 of them by the end of the year
Mr and Mrs. Stack legit chose that name for their newborn son
Dick didn't mean that back then
I really hope you’ll do a video on Sports Basements; they somehow have created a for-profit company with happy employees, great services, and low prices while donating a fixed percentage of their income to local charities.
I don’t know if they just have a magically high gross margin, or if the company’s owners are just willing to take lower profits, but it always fascinates me every time I go into their stores.
5:29 One of the best headlines ever.
Babe, wake up! Company Man just uploaded.
Lmao the founders name is legendary.
“Dick Stack” what a name lol
Hey man, I really love your videos as they are quite informative. I think you should do one on Big 5 Sporting Goods. While they may not be a huge competitor to Dick’s, they do have there own little niche market that serves them pretty well and have a loyal fan base that is steadily growing.
I would really love to see what your thoughts on that are, and think that would make for quite a great video to add to your collection.
Man you could have stooped to using a pun for a video title, but you resisted that sweet, sweet temptation, respect.
Reminds me of
- DikinBaus Hot Dogs
- Sneed's Feed and Seed (Previously Chuck's)
Academy Sports and Outdoors is huge in Houston.
Same here in South Carolina, and Georgia, there is like one Dicks in the area, and I hardly see anyone there, when I pass it. Academy has better prices, and is not anti 2A!!!
Thank you for posting the video. I've always wondered about the growth of Dick's Sporting Goods Store.
"Dick's buys Chick's"! Headline of the century!
Dick Sporting Goods had the good fortune to avoid a leveraged buyout which doomed Sports Authority
Store within a store... We used to call that a department store.
I bought a kayak from Dick's last year, that's the first time I've ever bought anything there. The staff was quite helpful and went above and beyond what I would have ever done when I worked in retail as a wee lad.
I live in Binghamton and still visit their first store located in Binghamton which is still open to this day. By this summer we'll also have a Dick's House of Sport at former Macy's at Oakdale mall
Yup the progress is going well. Always cool to see it being worked on.
A better title would be, "Why Dick's Sporting Goods always has the succ".
Dick Stack was my nickname in high school
7:41 glad you commented on this. Here in Maryland, Under Armour is huge since it's a local brand. So inside my local Dick's they have their own very sizeable section. It feels the same as an independent Under Armour store but it... isn't.
Excellent video, perfect overview!
I've never had much interest in Dick's stores. Even before they got rid of their hunting section, it was really mediocre. Not much of a loss.
I have the choice between Dick's and Academy... I always choose Academy
I just bought my mountain bike from DSG. the guy was courteous and helpful and knows a lot about bicycles because he's an actual bike mechanic
Modell's is the 1st place that comes to my mind regarding sports stores.
Was there on Sunday step daughter needed softball stuff. All I'll say is their prices are rediculous compared to Walmart and Amazon. Really the prices reminded me of prices at Toys R Us compared to Walmart Target and Amazon.
Got that right, and even compared to Academy they are insane.
If you want name brand quality stuff then dicks is the spot.
Surprised you didn't bring up Academy! They're about 1/3 of the value at $4B, but certainly deserved more of a spot than Sport's Authority did. Great video nonetheless!
We still have one of the more original store locations here in Binghamton ny York and still gives that mom and pop feeling, it has been here since the 80s and is actually next door to the former building the used in the 60s up till the move. And they now own both of the two neighboring buildings.
Disappointed this wasn't in the "bigger than you know" category .
"Dicks: Bigger than you Know" is a fantastic title to say out loud
Dick Stack. What a name
😂
Dick’s Sporting Goods basically learned from the mistakes of Sports Authority and they focused on their customers and made lots of efforts into recreations, which is a unique experience that can’t be done by lot of competitors!
I Miss MODELLS, it was in my area for years. Now only sports shop is Dicks and Rally house. Still waiting for your Roy Rodgers restaurant review.
I'm wearing DSG yoga pants as I'm watching this. Those things look good and wear like iron...at a reasonable price.
Dick's generally has what you're looking for. True, they may not have the *specific* model of Amphipod handheld water bottle you're looking for, but they'll have one kinda like it if you need one right now.
It's the last store where associates actually ask you if you need assistance. That, and their staff is generally very pleasant.
And Public Lands is their foray into what I call "trees-and-trails" sports (REI's and EMS' market) as opposed to "teams- and-tailgates" sports (which is Dick's main focus). Since I pass one on my way home, I always reward myself after a visit to the dentist with a visit to PL.
And yes, I used to shop at Sports Authority, Herman's and Modell's, as well.
removing "sporting goods" makes this 10x funnier
well yes lol. they better hope they don't lose an S from their store signs
As an employee of this company, it’s a fantastic experience for the customer. We go above and beyond and bend over backwards for them and do unique things as explained in the video. Dicks sporting goods is phenomenal and I’m witnessing it first hand. Here in Houston they have massive plans for this year and that will be available sooner than later
I live in Knoxville, where the 1st House of Sport opened! It is an amazing store and I go all the time!
Where was Modell's in all this? The New York city-area I would hear commercials for them all the time with their simple slogan of "Got to go to Mo's." Then they faded from existence.
its because they have a funny name
I went to school with a member of the family who owned Galyan's Trading Post until 1995 (when they sold the chain to The Limited). We lost touch soon after high school; I wonder how he's doing nowadays. It was a big deal in the local papers when Dick's bought Galyan's, since they were founded not far from where I lived.
In any case, the original Galyan's Trading Post remained open until they were acquired; the building has since been razed. There's now an Aldi standing where it used to be.
Do Meijer, it's a midwest multi billion dollar privately owned retailer. Basically competing with Walmart and Target.
as someone from binghamton i appreciate you being able to pronounce it correctly.
Surprised no mention of Modells
Right?
I'd never go to this store given their attack on gun rights. They've rarely had any equipment I was looking for when I went there anyway.
I currently live within walking distance of a Dick's, but my slightly smaller hometown about an hour away doesn't have one. From at least the late 90s through the mid 2010s, that town was served by MC Sports and Dunham's. MC went out of business so I'm fairly confident all they have now is Dunham's. The Dunham's has moved into a much bigger store since I went there so this may have changed, but in their old location everything was so close together it always felt claustrophobic. I remember going into Dick's for the first time and thinking it was huge in comparison.
In October 2019, the Utah based company Sportsman's Warehouse acquired eight Field & Stream stores. In March 2020, the company acquired two additional stores.
The Dick's close to me has turned into a glorified clothing store. Very little actual sports equipment in store.
Never liked Dicks Sporting Goods. They don't carry the high end fitness apparel I like (UnderArmour is NOT high end, and has trended downwards in quality in the past decade, and made a mess of MyFitnessPal after they acquired it).
Their home gym equipment is pretty budget tier as well.
Plus their anti hunting stance is offputting to me.
Sports Authority was so much better IMO.
I love how you showed a picture of tennis balls when you said "popular sports"! it made me laugh. I used to work at Galyan's Trading Co (in the 90's) before Dick's bought them. tennis was much more popular back then
My brother worked for Dick's sportings goods ... he summed it up as "a clothing store that calls itself a sporting goods store"
DikinBaus Hot Dogs
If they sell staples at Staples, does that mean...
Sneed's Feed and Seed
Previously Chuck's
Thanks for teaching the inspiring history of Dick Stack
pretty good breakdown of what makes Dick's stand out - some of which I didn't know since it's been a while since I've visited one.. overall, I'd say that they recognized how you can't just compete on price like Big 5, one of the only sporting goods stores remaining in SoCal but not exactly a thriving one -
by having a different brick & mortar experience AND investing in ecommerce they stand a chance against Amazon and Walmart, but I'm sure each of these have made bids to acquire this private company
I don’t like Dick’s. They conned me out of some personal data claiming it was a state law when you purchased certain items. I fell for it but I will not be forgetting that.
I stopped shopping at Dick's when they decided to go anti-second amendment several years ago.
I hope Compan Man could upload a Why They're Successful video on Circle K in the future.
From NYC, never been to this store before in my life. It sounds similar to what Modell’s was before it closed. Thats what I went to when I played sports back in HS.
Its pretty simple on why they are successful, its the name.
Came here for this
I think I know why they are so popular 😂
They sure have a lot of balls
yea, especially female consumers
10:05 we have seen your typo lol. 1.7 billion, 1,7000,000,000. Enjoy watching these videos every week.
I've watched every video Company Man has put on YT and this is the first time I've noticed an error 😮
From someone who grew up there: thank you for pronouncing Binghamton correctly! I moved to western NY recently and it gives my new locals problems 😂