Hi, thank you for your guide. LinkedIn updated CAPI and there is no button "Generate Token" anymore. (Timecode 08:10) How should I generate the token for sgtm?
Hi. Linkedin has changed its interface since the video was recorded. Unfortunately, it is not possible to update the video as quickly as the platform interfaces are updated. Please follow these instructions to generate a token: Analyse menu section -> Sources -> Google tag manager -> Generate token
Hi, thanks for your guide. Do i need to have a 2 Purchase event I LinkedIn, one with the conversion and one with the Server conversion? or can I just have one tag in the server GTM that fires with trigger: Client = GA4?
You need to have two conversions on Linkedin. One for web and one for server source and accordingly you should have a tag on the web that works for the conversion and a tag on the server that works for the required conversion.
The LinkedIn Conversion API pageview event is specifically created to store the LinkedIn click ID URL parameter into a li_fat_id cookie, even if the LinkedIn browser pixel is blocked. This event does not send a pageview event; it simply sets the cookie when the LinkedIn pixel is blocked. Meaning that there won't be any problem with the deduplication.
@@dommergaard Videos about email platforms (Active Campaign, Klaviyo, etc.) should be done this autumn. We are currently recording videos about offline conversion tracking for Facebook and Google. These should be released in July.
Great video, as you have created web and server side events on linkedin with different purchase name so does they will get deduplicated using event Id or purchase will be count in both event on LinkedIn?
LinkedIn deduplicates events based on the event_id. To avoid overreporting, you should send an identical event ID with the web and server events. The web event has a higher priority and will be counted as a conversion, and if the same conversion with the same event ID is delivered via CAPI, such an event will be discarded.
Might have missed this but is it possible to add the (dynamic) purchase value to the linkedin conversion? I didn't see it show up in your GTM previewmode and LinkedIn Conversion tracking overview.
Thanks you for this helpful tutorial ! I've been following all the tutorial step by step, the tags are fired correctly both in web and server container. My conversions are in statut "Active" inside LinkedIn Ads Manager. However the deduplication isn't working, I have 2 differents unique event id between the tags on web and server container (the 2 last number changed). Example : I have a tag call "Demo submit". When I'm testing my setup, both tags are firing in web and server container but the unique event id are different which create duplication. Any thoughts on this ? Thanks in advance
Thank you for your feedback. Please check that you are using the Unique event ID variable in the web tags and the event data variable with Key Path event_id in the server tag. If this is the case and you still have an incorrect event id, please write to Stape support at support@stape.io with the tags and triggers settings. Also, please provide information on what you are using as a transport for Linkedin conversions.
@@Stape Thanks for your answer. I don't use tag sequencing neither in the web gtm or the sgtm container. Even if the unique event ID aren't identicals for a given conversion action in web and server container, can I still use the conversion action from the server container to optimise my LinkedIn Ads campaigns ? I see that my conversion action from server is in statut "Active". I did a conversion test, the statut of my tag from server is in 201 and I capture user-data in SHA256 correctly.
yes, it's better to configure CAPI and insight tag in parallel, but in this case, you need to configure deduplication to prevent overreporting. The two main reasons for configuring both CAPI and Insight tag are: CAPI works when Insight tag is blocked (because of ad blcokers or issues with scripts), which increases the accuracy of conversion tracking and potentially improves the results of your paid campaigns. Also with CAPI, you can send offline events to LinkedIn, such as leads from CRM, phone calls, etc.
While following this guide, my tags are firing but failing. Context: Instead of doing a purchase event, we're firing when an email sign up trigger fires. In our debugger console, we're getting, "You must set 1 out of the 4 acceptable IDs... to resolve this issue" I didn't notice of one of those ID's being set in this video. What am I missing?
LinkedIn requires sending one of the following parameters: learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-06&tabs=http#idtype. Adding one of those should resolve the issue. We usually add either email or click ID parameters.
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thanks for the video. Really informative
Hi, thank you for your guide.
LinkedIn updated CAPI and there is no button "Generate Token" anymore. (Timecode 08:10) How should I generate the token for sgtm?
Hi.
Linkedin has changed its interface since the video was recorded.
Unfortunately, it is not possible to update the video as quickly as the platform interfaces are updated.
Please follow these instructions to generate a token:
Analyse menu section -> Sources -> Google tag manager -> Generate token
Hi, thanks for your guide.
Do i need to have a 2 Purchase event I LinkedIn, one with the conversion and one with the Server conversion? or can I just have one tag in the server GTM that fires with trigger: Client = GA4?
You need to have two conversions on Linkedin. One for web and one for server source and accordingly you should have a tag on the web that works for the conversion and a tag on the server that works for the required conversion.
Thanks for the tutorial. Since the pageview event for LinkedIn in SSGTM doesn't have event id parameter, how does the duplication works?
The LinkedIn Conversion API pageview event is specifically created to store the LinkedIn click ID URL parameter into a li_fat_id cookie, even if the LinkedIn browser pixel is blocked. This event does not send a pageview event; it simply sets the cookie when the LinkedIn pixel is blocked. Meaning that there won't be any problem with the deduplication.
Thanks for a steady flow of videos this month. Can you do one for ActiveCampaign and Klaviyo too? (:
yes, definitely. we have ActiveCampaign and Klaviyo in our backlog
@@Stape perfect! Do you know when it is ready, and which new videos can we expect in june/july?
@@dommergaard Videos about email platforms (Active Campaign, Klaviyo, etc.) should be done this autumn. We are currently recording videos about offline conversion tracking for Facebook and Google. These should be released in July.
Great video, as you have created web and server side events on linkedin with different purchase name so does they will get deduplicated using event Id or purchase will be count in both event on LinkedIn?
LinkedIn deduplicates events based on the event_id. To avoid overreporting, you should send an identical event ID with the web and server events. The web event has a higher priority and will be counted as a conversion, and if the same conversion with the same event ID is delivered via CAPI, such an event will be discarded.
Might have missed this but is it possible to add the (dynamic) purchase value to the linkedin conversion? I didn't see it show up in your GTM previewmode and LinkedIn Conversion tracking overview.
You can add dynamic purchase value using the amount property inside the Event Data Override of the LinkedIn CAPI tag in the GTM.
@@Stape Thank you very much! This solved my issue. Great video!
Thanks you for this helpful tutorial ! I've been following all the tutorial step by step, the tags are fired correctly both in web and server container. My conversions are in statut "Active" inside LinkedIn Ads Manager. However the deduplication isn't working, I have 2 differents unique event id between the tags on web and server container (the 2 last number changed).
Example : I have a tag call "Demo submit". When I'm testing my setup, both tags are firing in web and server container but the unique event id are different which create duplication.
Any thoughts on this ?
Thanks in advance
Thank you for your feedback.
Please check that you are using the Unique event ID variable in the web tags and the event data variable with Key Path event_id in the server tag.
If this is the case and you still have an incorrect event id, please write to Stape support at support@stape.io with the tags and triggers settings. Also, please provide information on what you are using as a transport for Linkedin conversions.
This problem can also occur if you use tag sequencing.
@@Stape Thanks for your answer. I don't use tag sequencing neither in the web gtm or the sgtm container. Even if the unique event ID aren't identicals for a given conversion action in web and server container, can I still use the conversion action from the server container to optimise my LinkedIn Ads campaigns ? I see that my conversion action from server is in statut "Active". I did a conversion test, the statut of my tag from server is in 201 and I capture user-data in SHA256 correctly.
Do you need to implement 2 purchase? one via the insight tag conversion and the other via CAPI? Why is that necessary?
yes, it's better to configure CAPI and insight tag in parallel, but in this case, you need to configure deduplication to prevent overreporting.
The two main reasons for configuring both CAPI and Insight tag are: CAPI works when Insight tag is blocked (because of ad blcokers or issues with scripts), which increases the accuracy of conversion tracking and potentially improves the results of your paid campaigns. Also with CAPI, you can send offline events to LinkedIn, such as leads from CRM, phone calls, etc.
While following this guide, my tags are firing but failing.
Context: Instead of doing a purchase event, we're firing when an email sign up trigger fires.
In our debugger console, we're getting, "You must set 1 out of the 4 acceptable IDs... to resolve this issue"
I didn't notice of one of those ID's being set in this video. What am I missing?
LinkedIn requires sending one of the following parameters: learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-06&tabs=http#idtype. Adding one of those should resolve the issue. We usually add either email or click ID parameters.
@@Stape Thank you for responding so quickly!