Complete Beginner LinkedIn Ads Tutorial (2024). Step-By-Step Guide (Incl. Conversion Tracking)

New to LinkedIn advertising? This step-by-step tutorial will guide you through creating and optimising LinkedIn ads for your business in 2024.
We also go through all the new features that have been released, as well as a few advanced strategies.
Contents:
00:00 - Intro
00:45 - Setting Up Your Account
01:17 - Create Campaign Group
02:17 - Create Campaign
03:17 - Objectives
06:51 - Creating An Audiences
11:27 - Bidding Strategies
12:59 - Conversion Tracking Set-Up
16:08 - Thought Leadership Ad Creation
20:27 - Creating Remarketing Audience
22:23 - Rotating Ads

[@hoteldanny]

What is the ideal target audience size?

[@jimwatts444]

Great video, Ben. I was totally OK with the 20 minute run :) - There is a lot of content in that second 10 minutes!

[@benb2b]

Thanks Jim! Yeah I really under estimated the time i would need to run through it all! Glad you found it useful!

[@adityapatra9183]

Fantastic video Ben! I have a doubt regarding the conversion tracking part. Let's say I want to track the clicks on the "Book a Meeting" button on my landing page to understand how many clicks am I getting on that specific button from my Linkedin ad then how should I go about it?

[@Robinhartz]

I ran an unsuccessful campaign a while back (bad copy)
I went to set up a new campaign. With the manual cpc bid it recommends an absurdly high price 10-25. On my unsuccessful campaign I was paying 7 per click.
I think I’ll start very low and work my way up until the ads start to show. Is that what you’d recommend?

[@benb2b]

Hey Robin, what object were you using? Sounds like maybe 'Conversions'? Also what your bidding strategy?