Standard Shopping vs Performance Max Campaigns [Full Comparison] 2024
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- เผยแพร่เมื่อ 28 พ.ค. 2024
- If you’ve clicked this video, you’re probably confused as to when and if you should be using Google Shopping or Performance Max campaigns for your ecommerce store in 2024.
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In this video, I want to help you understand the key differences between Google Shopping and Performance Max Campaigns. I am going to cover off when I personally use each one. I will also address the most frequently asked questions I get about these two campaign types.
You’ll then be able to decide when to use each type of campaign and which one is best for you!
This video is based on my experience managing and analyzing 1000’s of different google ad accounts across a wide range of ecommerce niches. So don’t be surprised if it is different to what you hear other youtubers say. I quite often like trying new things, especially when everyone is saying not to do something.
Link to video mentioned - • Fix Your Performance M...
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Great video man, very informative! Love this new style too!
thank you legend!
Have you tried running a PMAX new customer acquisition campaign? If so, how have your results been?
Yes - i'm doing a lot of experimenting with it at the moment. You need to increase the bid value by quite a bit to force it to find new customers. I recommend a minimum of 30% and ideally 50%.
Sometimes it can impact ROAS - but that makes sense since it is a colder customer. Doing this though will allow it to find more search terms and customers that convert. So longer term it's a good move.
How does Pmax compare to Standard Shopping in terms of scalability? Also, what's your take on "feed only" Pmax campaign?
Thanks ☺
Both can be scaled - it's just a slightly different way to do it. Feed only are good, but they aren't really feed only anymore. There are impressions etc that come from other areas. But that said, most pmax campaigns are mainly shopping. Best bet is to use Mike Rhodes script.