👉 Optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist
Hi Aaron, thanks a lot for all your great videos. I made great use of them as a professional digital marketer :) Can you please answer this question: Hi Aaron! What if the PMAX audience already includes audiences that have already interacted with your business? Do those need to be removed prior to adding a supplementary shopping campaign? it comes originally from @dylanrihan9195 . Would be so kind to mention us in the answer so we got notified when you do? Many thanks in advance. kindly, Diaa.A. Soliman
Awesome strategy: using both PMAX for targeting new people and retargeting the same with shopping campaigns. Never knew this duo would be so scalable thank you!
I’m with Krzysztof. We were killing it with smart shopping. With Pax our Road dropped by half. I’ve started a standard shopping campaign, however it’s performing well below the smart shopping campaign at the moment. I’ll unpause the Pam’s campaign and try your suggestions with the shopping campaign. Thanks again for your great content
Would love to see you do a performance report tutorial for clients in a way that presents well and is easy for the client to understand 🙏 appreciate your work mate 👌
Aaron, I can’t thank you enough for your content! Community really appreciates you. Quick question: With the performance Max structure do you include shopping within the PMax campaign?
Hi Aaron, thanks for great content. I just done that and already got some impressions. I will be able to tell more in a few weeks. But I do get feeling Pmax is not retargeting enough. With Smart shopping on board we had roas between 1200% 1600% depending on time of the year etc. With Pmax whole last year was just 800% -900% and as you can imagine this was a stressfull year. I had ran multiple Pmax campaigns with daily spend around 200GBP. At the moment running 1 campaign with many assets for different type of products/ranges is not doing any better, but only been up for 2-3 weeks. I will give it next few weeks and we will see I gues. Think Google has done a lot of damage to some businesses when forced them to switch to Pmax. I know Pmax is great, but it's costed us two times more than smart shopping, and I'm not a newbie I believe. Anyway, Thanks.
You are correct about PMax not retargeting to the same level as Smart Shopping. This is the trend I saw and is why I tested this strategy. Hopefully this strategy will help you get back above 1200%
@@AaronYoungGoogleAds I have one question. If I have product Category "A" and "B" in my Performance Max campaign and I woul like to implement suplementary PLA should I implemet to this shopping campaing those same category as in Pmax ? I mean "A" and "B".Or maybe I ought to implement whole products list to my Shopping suplementary campaign? Im asking because I have already Shopping catch_all with low priority.
Thanks for the video. just a note about the priority, and correct me if I'm wrong please, if you set the priority to high, the priority anyway goes to the smart campaign, in this case the Pmax
Great strategy! Just wondering why this is a better strategy than running a shopping campaign and then a separate display retargeting campaign to those audiences you mentioned (ATC, product viewers, etc)?
Great content, question please, if you have a furniture store where you have so many subcategories like sofas, coffee tables, bed, etc will I create a performance max for each category on its own? or combine all into one?
Hey Aaron! Thank you for the content! I have an idea for your new video) What strategy could you recommend for niches with low-volume keywords? Max. conversions, manual CPC.. and why..
Good thoughts, Aaron. Similar Audiences (similar segments) are going away this summer and for Shopping campaigns, Google says employ Smart Bidding and PMax (because PMax has built in similar audience logic built in). Doesn't really change your strategy, it will just reduce one of your audience targets later this year. Keep up the great work, Cheers
Hi Aaron - Great Video! Just a question - in a previous video you said not to use Feed Only PMax - and this says to combine PMAX & Shopping. I have ecommerce sites using Standard pMax - 12% spend is going to Non-Google Shopping and isn't as profitable. Would I be better off removing the Assets (is this possible) from PMax to make it Feed Only (keeping the history) or Setting up new Shopping Campaigns? - Thanks
Hi amazing strategy - with shopping/search campaigns with negative keywords you want to add should you add broad match if you don’t want your add to show for any specific word? I set phrase match and still showing for the word “cream” for example when I don’t want any search term that has the word “cream” to show my ads at all cheers 🍻
Great video! Just an observation. This sounds like a more expensive campaign because you need separate budget for PMax and Shopping. Question: Why is it that PM does not use ROAS as the bidding strategy?
Hey Aaron! Just to make sure I understand correctly... the Shopping campaign should be a "Standard" shopping campaign? Or a Max Perfomance Shopping campaign? (I see both options when creating a Shopping type campaign)
Hey Aaron, thanks for the great content as usual! Would you recommend setting up Standard Shopping campaigns instead of PMax given the ability to tailor keywords? Maybe I'm old school, but I've found Standard Shopping can outperform Smart Shopping & PMax if you frequently optimise.
Yes this can definitely work, I still have some accounts that are running on standard shopping (with no PMax) and they are performing really well. I did switch the majority of my accounts to having PMax as the core campaign but that because their shopping campaigns were starting to decrease in performance
Thanks Aaron for the video. If we target audiences similar to the ones used in the audience signal in the PMax campaign. Do you think the same strategy will work?
I can't seem to figure out the proper set-up for the supplemental shopping feed. Is there any other resources that may walk you through this process step-by-step?
Hi Aaron! What if the PMAX audience already includes audiences that have already interacted with your business? Do those need to be removed prior to adding a supplementary shopping campaign? Thanks :)
I have your seach bootcamp course..so far so good! How do you keep the performance max from competing with the search campaigns or is it even an issue?
Love the videos you've been putting out Aaron!! Quick Q -- My shopping campaigns for some of my client's accounts are not spending if we have an active PMax campaign as well. The weird thing is, I've excluded std. shopping products from PMax but still not seeing a good traction. Any tips?
@@AaronYoungGoogleAds I do actually! But isn’t final URL expansion meant to influence DSA targets in PMax? Can it ignore products paused in listing groups and run them on shopping network?
Doesn't this violate the Google docu? Also the account support told me that it is forbidden to have a product in several campaigns. Your strategy would only work, if i remove the product which is performing well from the pmax campaing... but then I am missing out on all other channels e.g. discovery ads and so on.
Hi Rasen, it’s not forbidden. And that is why if you want to use this strategy you need to make sure that you have changed the campaign feed priority to HIGH. This then communicates to Google that for Shopping ads you want your ads from the shopping campaign (not PMax) to show.
Yes. But keep in mind as this is a new product it make take a bit longer for the first conversions to start occurring. So make sure you give the campaign a good 60 days to test
I've done something wrong with adding in the retargeted shopping campaign, I am getting zero impressions. Is this something wrong in my audiences? Have you got a video to show how to set up this type of audience?
Sorry Aaron didn't work in my case. After following your suggestions and setting the standard shopping at high and starting a PMAX campaign, all sales have been generated by PMAX and sales have stopped since the 2nd of Feb on the Standard shopping campaign
Have you checked the targeted audience in PLA? Sometimes Shopping campaings automatically run to go beyond your target in order to find "better matches".
What kind of products were they selling? Not saying your strategy doesnt work, will definitely try it, but November and December usually increases roas and decreases CAC without doing anything right?
Hey Johnny, 2 things: 1. Products were women’s fitness apparel & casual dresses 2. The data I showed was actually from October as I didn’t want the increased sales of December & November to sway the results
Hi Aaron, I have a client account with a small budget. To my understanding a performance max campaign will show ads to any keywords that Google finds relevant, even if it's not relevant in reality. While with Shopping Campaigns, I could use negative keywords to prevent unwanted clicks or promote Long-tail keywords, basically finding higher intent. Thereafter using performance max as a remarketing campaign. Am I thinking about this incorrectly? or could it prove to be a more efficient way to only bid for better keywords and retarget better audiences? Please let me know your thoughts.
Yep agree about the discounts in December but to confirm we started this strategy in Aug/Sept. so It was working way before Nov-Dec sales affected the market. Hope that makes sense
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Hi Aaron, thanks a lot for all your great videos. I made great use of them as a professional digital marketer :) Can you please answer this question: Hi Aaron! What if the PMAX audience already includes audiences that have already interacted with your business? Do those need to be removed prior to adding a supplementary shopping campaign? it comes originally from @dylanrihan9195 . Would be so kind to mention us in the answer so we got notified when you do? Many thanks in advance. kindly, Diaa.A. Soliman
Awesome strategy: using both PMAX for targeting new people and retargeting the same with shopping campaigns. Never knew this duo would be so scalable thank you!
Thanks Juan
Great Video Aaron, keep up the Good Work.
👍👍👍
I’m with Krzysztof. We were killing it with smart shopping. With Pax our Road dropped by half. I’ve started a standard shopping campaign, however it’s performing well below the smart shopping campaign at the moment. I’ll unpause the Pam’s campaign and try your suggestions with the shopping campaign.
Thanks again for your great content
I'll try it out now. Thanks Aaron!
Would love to see you do a performance report tutorial for clients in a way that presents well and is easy for the client to understand 🙏 appreciate your work mate 👌
Thanks Josh will see if I can plan that into my schedule
Aaron, I can’t thank you enough for your content! Community really appreciates you. Quick question: With the performance Max structure do you include shopping within the PMax campaign?
Hi Aaron, thanks for great content. I just done that and already got some impressions. I will be able to tell more in a few weeks. But I do get feeling Pmax is not retargeting enough. With Smart shopping on board we had roas between 1200% 1600% depending on time of the year etc. With Pmax whole last year was just 800% -900% and as you can imagine this was a stressfull year. I had ran multiple Pmax campaigns with daily spend around 200GBP. At the moment running 1 campaign with many assets for different type of products/ranges is not doing any better, but only been up for 2-3 weeks. I will give it next few weeks and we will see I gues. Think Google has done a lot of damage to some businesses when forced them to switch to Pmax. I know Pmax is great, but it's costed us two times more than smart shopping, and I'm not a newbie I believe. Anyway, Thanks.
You are correct about PMax not retargeting to the same level as Smart Shopping. This is the trend I saw and is why I tested this strategy.
Hopefully this strategy will help you get back above 1200%
@@AaronYoungGoogleAds I have one question. If I have product Category "A" and "B" in my Performance Max campaign and I woul like to implement suplementary PLA should I implemet to this shopping campaing those same category as in Pmax ? I mean "A" and "B".Or maybe I ought to implement whole products list to my Shopping suplementary campaign? Im asking because I have already Shopping catch_all with low priority.
Thanks for the video. just a note about the priority, and correct me if I'm wrong please, if you set the priority to high, the priority anyway goes to the smart campaign, in this case the Pmax
Thank you Aron. Now i am checking this strategy with normal PLA. Let's see what will happen
Let me know how it goes
how do you determine the right budget for the shopping campaign? is there an specific number you are basing it on?
Great strategy! Just wondering why this is a better strategy than running a shopping campaign and then a separate display retargeting campaign to those audiences you mentioned (ATC, product viewers, etc)?
Great content, question please, if you have a furniture store where you have so many subcategories like sofas, coffee tables, bed, etc will I create a performance max for each category on its own? or combine all into one?
Hey Aaron! Thank you for the content! I have an idea for your new video) What strategy could you recommend for niches with low-volume keywords? Max. conversions, manual CPC.. and why..
Good thoughts, Aaron. Similar Audiences (similar segments) are going away this summer and for Shopping campaigns, Google says employ Smart Bidding and PMax (because PMax has built in similar audience logic built in). Doesn't really change your strategy, it will just reduce one of your audience targets later this year. Keep up the great work, Cheers
Yep agreed. I do think that when similar audiences go there will be some further audiences options available as well
@@AaronYoungGoogleAds that would be great, fingers crossed!
Hi Aaron - Great Video! Just a question - in a previous video you said not to use Feed Only PMax - and this says to combine PMAX & Shopping. I have ecommerce sites using Standard pMax - 12% spend is going to Non-Google Shopping and isn't as profitable.
Would I be better off removing the Assets (is this possible) from PMax to make it Feed Only (keeping the history) or Setting up new Shopping Campaigns? - Thanks
What about dynamic display ads for remarketing?
Hi amazing strategy - with shopping/search campaigns with negative keywords you want to add should you add broad match if you don’t want your add to show for any specific word? I set phrase match and still showing for the word “cream” for example when I don’t want any search term that has the word “cream” to show my ads at all cheers 🍻
Hi Amber in that case yes also add it as a broad match negative KW.
Great video! Just an observation. This sounds like a more expensive campaign because you need separate budget for PMax and Shopping. Question: Why is it that PM does not use ROAS as the bidding strategy?
Hey Aaron! Just to make sure I understand correctly... the Shopping campaign should be a "Standard" shopping campaign? Or a Max Perfomance Shopping campaign? (I see both options when creating a Shopping type campaign)
Hey Aaron, thanks for the great content as usual! Would you recommend setting up Standard Shopping campaigns instead of PMax given the ability to tailor keywords? Maybe I'm old school, but I've found Standard Shopping can outperform Smart Shopping & PMax if you frequently optimise.
Yes this can definitely work, I still have some accounts that are running on standard shopping (with no PMax) and they are performing really well.
I did switch the majority of my accounts to having PMax as the core campaign but that because their shopping campaigns were starting to decrease in performance
Thanks Aaron for the video. If we target audiences similar to the ones used in the audience signal in the PMax campaign. Do you think the same strategy will work?
Hi Aron, can I run Pmax campains also with less Data in a Account (New Account with less Data)?
I can't seem to figure out the proper set-up for the supplemental shopping feed. Is there any other resources that may walk you through this process step-by-step?
Could i use this to run ads for my shop or does it have to be a single product and not the shop its self?
This guys a god damn genius.
Thanks Charlie 🧐
Is it better to launch a performance max campaign for each product?
Great content but the priority setting only woks in the shopping campaigns, it won't impact PMAX.
Hi Aaron! What if the PMAX audience already includes audiences that have already interacted with your business? Do those need to be removed prior to adding a supplementary shopping campaign? Thanks :)
Great question, I also would like to know @AaronYoungGoogleAds
I tried this but my standard shopping ads are not performing well.
I have your seach bootcamp course..so far so good! How do you keep the performance max from competing with the search campaigns or is it even an issue?
Love the videos you've been putting out Aaron!! Quick Q -- My shopping campaigns for some of my client's accounts are not spending if we have an active PMax campaign as well. The weird thing is, I've excluded std. shopping products from PMax but still not seeing a good traction. Any tips?
Do you have “final url expansion” active on Performance Max?
As Google could still be focusing on these products in PMax
@@AaronYoungGoogleAds I do actually! But isn’t final URL expansion meant to influence DSA targets in PMax?
Can it ignore products paused in listing groups and run them on shopping network?
Doesn't this violate the Google docu? Also the account support told me that it is forbidden to have a product in several campaigns. Your strategy would only work, if i remove the product which is performing well from the pmax campaing... but then I am missing out on all other channels e.g. discovery ads and so on.
Hi Rasen, it’s not forbidden. And that is why if you want to use this strategy you need to make sure that you have changed the campaign feed priority to HIGH. This then communicates to Google that for Shopping ads you want your ads from the shopping campaign (not PMax) to show.
Would you recommend running Performance Max campaigns directly with a new product to find customers?
Yes. But keep in mind as this is a new product it make take a bit longer for the first conversions to start occurring. So make sure you give the campaign a good 60 days to test
I've done something wrong with adding in the retargeted shopping campaign, I am getting zero impressions. Is this something wrong in my audiences? Have you got a video to show how to set up this type of audience?
Brother, please turn on the subtitles, I will use the subtitles to translate
Sorry Aaron didn't work in my case. After following your suggestions and setting the standard shopping at high and starting a PMAX campaign, all sales have been generated by PMAX and sales have stopped since the 2nd of Feb on the Standard shopping campaign
Have you checked the targeted audience in PLA? Sometimes Shopping campaings automatically run to go beyond your target in order to find "better matches".
Great video but.....the performance max campaign has only generated 87 clicks... but early to claim a succesfull strategy?
What kind of products were they selling? Not saying your strategy doesnt work, will definitely try it, but November and December usually increases roas and decreases CAC without doing anything right?
Hey Johnny, 2 things:
1. Products were women’s fitness apparel & casual dresses
2. The data I showed was actually from October as I didn’t want the increased sales of December & November to sway the results
Hi Aaron, I have a client account with a small budget.
To my understanding a performance max campaign will show ads to any keywords that Google finds relevant, even if it's not relevant in reality. While with Shopping Campaigns, I could use negative keywords to prevent unwanted clicks or promote Long-tail keywords, basically finding higher intent. Thereafter using performance max as a remarketing campaign.
Am I thinking about this incorrectly? or could it prove to be a more efficient way to only bid for better keywords and retarget better audiences?
Please let me know your thoughts.
Do you also teach TH-cam ads
What the best Google shopping or performance max
I have this question also. We currently just run a Google Shopping campaign, isn't that enough?
not bad
Google Ads God
If you aren't competing in pricing...no strategy is gonna work. Imo discounts were higher in December so we see the results.
Yep agree about the discounts in December but to confirm we started this strategy in Aug/Sept. so It was working way before Nov-Dec sales affected the market.
Hope that makes sense
first
🙌🏻🙌🏻🙌🏻
Those poor souls going to University to learn Digital Marketing...