Hi! I think the confusion comes from the new ways available for making money as a clinical psychologist. For example, coaching programs are services you can offer now, and every business coach will tell you that you need to choose a very specific niche in order for your coaching program to stand out. As a clinical psychologist, that can be confusing, because you study to treat all kinds of psychopathologies and people go to you because of that, but as a coach, you want to help people solve a specific problem in which you are perceived as an expert. How would you go about bringing those two professions together? It feels like the ways of branding and marketing are not the same.
Clients who are searching for therapists are typically not searching for a therapist who treats everything. They are looking for someone who can help treat their pain points. For instance a person with PTSD is not going to search for psychologist who treats everything. They will most likely search therapist who can treat trauma near me... or something like that. That is why you niche so clients find your website and book with you, because you get them.
@@jazzyj2243 you are completely correct. You present yourself as a specialist in a particular paint point. I remember when I wrote this I was very much confused, because, in addition to the original question I made, I was dealing with the challenge of putting things into a geographic context. For instance, in the country where I live, there are no specialties. The most specialized degree you can get locally is a master's in clinical psychology. There are no specific studies for PTSD or such, so people just look for psychologists. We are not required to have a doctorate either. So every piece of advice I read for psychologists, I had to always put it into context. For example, in the US, you have laws you need to check depending on the state you are going to offer your private practice, but in this country, you only need one license. Another thing that bothered me, was that the US has a huge mental care industry, so there are a lot of choices in the market. However, our market isn't necessarily a blue ocean, but it isn't saturated either. I read somewhere, that the less saturated the market, the broader you should go with your brand, and the more saturated, the more niche down. In the specific city that I live in, I'm the only psychologist who is also a yoga teacher, who offers treatment using yoga as a tool. Because of that, I was wondering if niching too much, will be a bad move. Is similar to being the only doctor in your small town. Maybe if you are a general practitioner you will have more success there. Whereas, if you want to be a specialist it would be better to be in the city. In your experience, have you found this to be true?
@@samanthaperla9709 yes, that is true that it also depends on your geographic area and the competition. So if you're the only psychologist in town beign generalized would be the way to go. You probably wouldn't have to worry about internet presence so much as word of mouth and referrals would most likely be your main marketing strategies. That's a great place to be!
Hi! I think the confusion comes from the new ways available for making money as a clinical psychologist. For example, coaching programs are services you can offer now, and every business coach will tell you that you need to choose a very specific niche in order for your coaching program to stand out. As a clinical psychologist, that can be confusing, because you study to treat all kinds of psychopathologies and people go to you because of that, but as a coach, you want to help people solve a specific problem in which you are perceived as an expert. How would you go about bringing those two professions together? It feels like the ways of branding and marketing are not the same.
Love that Question Samantha. Would also love to see a response
Clients who are searching for therapists are typically not searching for a therapist who treats everything. They are looking for someone who can help treat their pain points. For instance a person with PTSD is not going to search for psychologist who treats everything. They will most likely search therapist who can treat trauma near me... or something like that. That is why you niche so clients find your website and book with you, because you get them.
@@jazzyj2243 you are completely correct. You present yourself as a specialist in a particular paint point. I remember when I wrote this I was very much confused, because, in addition to the original question I made, I was dealing with the challenge of putting things into a geographic context. For instance, in the country where I live, there are no specialties. The most specialized degree you can get locally is a master's in clinical psychology. There are no specific studies for PTSD or such, so people just look for psychologists. We are not required to have a doctorate either.
So every piece of advice I read for psychologists, I had to always put it into context. For example, in the US, you have laws you need to check depending on the state you are going to offer your private practice, but in this country, you only need one license.
Another thing that bothered me, was that the US has a huge mental care industry, so there are a lot of choices in the market. However, our market isn't necessarily a blue ocean, but it isn't saturated either.
I read somewhere, that the less saturated the market, the broader you should go with your brand, and the more saturated, the more niche down.
In the specific city that I live in, I'm the only psychologist who is also a yoga teacher, who offers treatment using yoga as a tool. Because of that, I was wondering if niching too much, will be a bad move.
Is similar to being the only doctor in your small town. Maybe if you are a general practitioner you will have more success there. Whereas, if you want to be a specialist it would be better to be in the city.
In your experience, have you found this to be true?
@@samanthaperla9709 yes, that is true that it also depends on your geographic area and the competition. So if you're the only psychologist in town beign generalized would be the way to go. You probably wouldn't have to worry about internet presence so much as word of mouth and referrals would most likely be your main marketing strategies. That's a great place to be!
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