Hey Kasim, just started watching your videos. I think you and your partner John are doing a great job. Finally a channel that helps those advertisers, that already have a little bit more of an advanced knowledge. I'll watch your videos as a part of my morning coffee routine.
Great video man! Just my 2 cents when it comes to traffic splitting. While I agree the less than 50/50 split is questionable. In the instance we want to test a change within the campaign but fear that a 50/50 can tank performance, we can start the test small with a 90/10 split then if we see that the 10% is performing inline or above benchmark, we can slowly increase that up to 80/20 and so on until we hit 50/50. This approach can help nullify the downside of the test and make it easier to sell the test for clients. You likely already know this but figured id post it here in case it helps anyone 🙂. I’ve done this in native rather than search, but I believe we should still be able to do the above with Google Ads experiments (please let me know if I’m wrong). Also, would you recommend using these experiments for split testing landing pages for a few ad groups within the campaign? Thanks and keep up the great videos!
Hey Kasim, that is super helpful. After being manual CPC for a bit, I thought I would dip my toe in the ML water and try out some impression share testing. The interface is much better than the old 'create a draft then create an experiment' business that I remember from the last time I used it. Any guidance on the minimum thresholds to make it worthwhile/statistically valuable? 😀
hey kasim ! when i split my budget at the trial experiment for example if my base budget was 500$ a day and i make a split 50% - 50% thats mean the total budget raise to 1000$ a day or its will split it 250 - 250? thanks you very much
Hey Kasim, just started watching your videos. I think you and your partner John are doing a great job. Finally a channel that helps those advertisers, that already have a little bit more of an advanced knowledge. I'll watch your videos as a part of my morning coffee routine.
Glad we can help Federico! Thanks for watching 🙂
I agree, Ive used it a couple of times and its alot better than the previous set-up
Its great that you have tested it out already! Thank for watching
Great video man! Just my 2 cents when it comes to traffic splitting. While I agree the less than 50/50 split is questionable. In the instance we want to test a change within the campaign but fear that a 50/50 can tank performance, we can start the test small with a 90/10 split then if we see that the 10% is performing inline or above benchmark, we can slowly increase that up to 80/20 and so on until we hit 50/50. This approach can help nullify the downside of the test and make it easier to sell the test for clients. You likely already know this but figured id post it here in case it helps anyone 🙂.
I’ve done this in native rather than search, but I believe we should still be able to do the above with Google Ads experiments (please let me know if I’m wrong).
Also, would you recommend using these experiments for split testing landing pages for a few ad groups within the campaign?
Thanks and keep up the great videos!
Very cool feature! I remember last year I spent hours copying over neg keywords from the base campaign to the experiment
Thanks for watching!
Hey Kasim, that is super helpful. After being manual CPC for a bit, I thought I would dip my toe in the ML water and try out some impression share testing. The interface is much better than the old 'create a draft then create an experiment' business that I remember from the last time I used it. Any guidance on the minimum thresholds to make it worthwhile/statistically valuable? 😀
Great question, let me add this tot he list of topics to make videos about in the future, stay tuned!
hey kasim !
when i split my budget at the trial experiment
for example if my base budget was 500$ a day
and i make a split 50% - 50%
thats mean the total budget raise to 1000$ a day or
its will split it 250 - 250?
thanks you very much
Have you figured out the answer? I am about to run an experiment and I have the same question
Kasim what is screen recording tool do you use?
I use the paid version of loom. Make sure to use the actual software (not the browser plugin). I think the features and quality are better.
Thanks for watching!
I am enjoying your fake southen accesnt when you get excited :)
Haha thanks Dave!