Google Ads vs Facebook Ads in Healthcare

“Should I use Google or Facebook ads to acquire more new clients?”
This is a common question that I often get asked.
And the answer is… It depends
It’s never as easy as just picking a tactical solution and implementing it. If it were, everyone would just hire a marketing agency to run their Google and Facebook ads and within weeks they would have more clients than they know what to do with…
But that just simply isn’t the case.
Some better questions to ask initially would be, “Why are our potential clients not doing business with us? Why are they doing business with our competitors?”
Now once you’ve taken the time to answer these questions, it’s time to consider the best way to accelerate the growth of your clinic with paid marketing.
So which platform should you use to advertise, and for what type of clientele?
Check out this video where I break down the differences between Google and Facebook marketing in healthcare - as well as what I’m seeing is working best in the market in 2024.
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[@robinsennar4390]

Hi, What's your thoughts on doing both fb/insta "free 30 minute pain relief/discovery session" as well as google ads keyword search. In my head for a new clinic it makes complete sense to do both? As ROI on both, so more profit, more patients = more word of mouth, = even more profit?
Or do they not work in conjunction well together? As otherwise I dont know why someone would decide one and not just do both!

[@clinicmastery]

You can absolutely run both (and many clinics frequently do use both platforms)
Typically you will find that targeting a problem yields superior results when compared to simply offering a discounted or free session on Meta Ads.The discount or discovery session can strengthen the value proposition by reducing the potential risk for the client, however also keep in mind that this will likely result in more people who are just looking for a cheap session, and may not be your ideal client avatar.
The reason I encourage young clinics to look at one over the other is around maximum simplicity. Both work when done well, when the messaging is on point and the client avatar is clear. However considering some of the budget allowances in smaller clinics, they would be better off doubling down on one, becoming world class at it and refining their marketing in that vertical, before moving out into other platforms & adding another layer of complexity.
As always however, these are just my thoughts, and it's not the only way to look at it 🙏