Josh Domingues of Flashfood on the Athlete Mentality, Superpowered Data, and Making Food Affordable

Josh Domingues, founder and executive chairman of Flashfood, talks with Consensus in Conversation host Conor Gaughan about how his athlete mentality helped shape an innovative app that makes food more affordable with superpowered data.
🎙 Josh Domingues of Flashfood on the Athlete Mentality, Superpowered Data, and Making Food Affordable, Consensus in Conversation Season 3, Episode 16
Food waste is a $25 billion problem for American supermarkets, but Josh Domingues has an app for that.
Josh is the founder and executive chairman of Flashfood, a simple but elegant application that directly connects consumers with local grocery stores to buy food nearing expiration at a huge discount. This approach is a win-win-win for all parties: grocers get paid for food they would throw out, customers get a massive discount, and less food waste ends up in pollutive landfills.
Josh spent his early career in finance and management, but a complaint from his sister, a chef, about how much food is thrown away after events set him on a new path to turn trash into treasure.
Hear how Josh turned a simple idea into a game-changing startup, why the grocery industry is moving towards sustainable innovation, and what’s next on Flashfood’s plate.
Episode Timestamps:
00:00 Josh on the moment he realized Flashfood would work
00:52 Conor Gaughan introduces Josh Domingues and Flashfood
05:09 Growing up in Toronto, hockey, and entrepreneurial influences
12:02 Career in finance, management consulting, and path to founding
15:38 How a catering event led to the launch of Flashfood
23:05 Entering the marketplace, building a product, and pitching the idea
31:12 How FlashFood works today for consumers and businesses
37:48 Breaking into the industry and US vs Canadian grocers
41:57 Prioritizing sustainability, food security, and positive impact
48:46 Finding optimism
51:15 Where to learn more and end credits
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Consensus in Conversation is hosted and executive produced by Conor Gaughan. This episode was produced by Will Gatchel and Geoff Rock, with editing from Reasonable Volume.
Special thanks to the Consensus team, including Creative Director, Kate Tucker, Greg Herrigel on research, and Patrick Gallagher on strategy.
Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.
Have a question for Conor or Josh? Or a great idea for our next guest? Leave us a comment!
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