Caron Proschan of Simply on Taking the Big Leap, Bootstrap Brand Building, and Natural Gum

Founder and CEO of Simply, Caron Proschan joins Consensus in Conversation to talk with Conor Gaughan about the natural gum brand’s unusual beginning, bootstrap building, and taking the big leap.
🎙 Caron Proschan of Simply on Taking the Big Leap, Bootstrap Brand Building, and Natural Gum, Consensus in Conversation Season 3, Episode 7
Caron Proschan, founder and CEO of Simply, believes that simple ideas can change the world, and she’s out to prove it with… chewing gum.
One fateful day Caron reached for a piece of gum and realized it was made of plastic. When she looked for natural options, there were none. So she took her Harvard Business degree and launched Simply, a food startup focused on healthy natural gum and snacks. From cooking up gum in her kitchen and selling it to her local Whole Foods, to challenging billion-dollar brands, Caron is a small business - big industry success story.
Hear Caron share Simply’s unusual beginnings, the secret power of tree sap, and why simple doesn’t mean easy, on this episode of Consensus in Conversation.
Episode Timestamps:
00:00 Caron realizes there is plastic in traditional chewing gum
00:44 Conor Gaughan introduces Caron Proschan of Simply
03:52 Background, Harvard Business School, and early entrepreneurship
08:14 Simply’s start, bootstrapping a brand, and finding a market
18:52 Scaling up, raising capital slowly, and sustainability in natural food
27:10 Building trust, social impact, and pursuing your passion
34:38 What’s next and where to learn more
36:57 End credits
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Hear the episode Conor mentioned with Andrew Gibbs-Dabney: • Andrew Gibbs-Dabney: L...
Watch the Made In America episode Conor references in the introduction: • Can Regenerative Farmi...
Consensus in Conversation is hosted and executive produced by Conor Gaughan. This episode was produced by Will Gatchel and Geoff Rock, with editing from Reasonable Volume.
Special thanks to the Consensus team, including Creative Director, Kate Tucker, Greg Herrigel on research, and Patrick Gallagher on strategy.
Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.
Have a question for Conor or Caron? Or a great idea for our next guest? Leave us a comment!
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