Jay Kapoor of VSC Ventures on Finding Purpose, Startup Storytelling, and the Founder with 1000 Faces

Jay Kapoor, co-founder and general partner of VSC Ventures, talks with host Conor Gaughan about finding purpose, elevating startups with storytelling, and his mental model of the founder with 1000 faces, a nod to Joseph Campbell’s Hero with a Thousand Faces.
🎙 Jay Kapoor of VSC Ventures on Finding Purpose, Startup Storytelling, and the Founder with 1000 Faces, Consensus in Conversation Season 3, Episode 9
Jay Kapoor is combining venture capital and storytelling to help visionary founders achieve maximum impact.
Jay noticed that while it was easier than ever to start a business, that made it harder than ever for individual companies to get noticed. How could founders get the world to see their unique vision for a better future? The answer was simple, but not easy - tell a compelling story. So, he and co-founder Vijay Chattha created VSC Ventures, a venture capital firm that invests in early-stage climate tech and automation startups, using the power of storytelling to help them stand out.
Hear Jay talk about the importance of curiosity and empathy, what the NFL’s international games can teach us about growing a brand, and why every good business starts with a really good story.
As you’ll hear, we had so much fun talking with Jay, we convinced him to do a second episode, so stick around for part two of our conversation next week.
Episode Timestamps:
00:00 Jay Kapoor on the importance of asking “Why now?” in storytelling
00:52 Conor Gaughan introduces Jay Kapoor and VSC Ventures
06:37 Multicultural background and perspective on sustainability
23:23 Finance, NFL Europe, and marketing funnels
31:31 The idea for VSC Ventures and crafting a good pitch
44:53 Optimism, return on investment, and defining impact
54:03 What’s next - part two of our conversation
56:38 End credits
If you liked this episode, listen next to • Matt Rogers of Mill In...
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Here’s the link to Joseph Campbell’s book, The Hero With A Thousand Faces, which both Conor and Jay mention: / 588138
If you liked this episode, listen next to • Matt Rogers of Mill In...
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• Green Sports Day: Roge...
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Consensus in Conversation is hosted and executive produced by Conor Gaughan. This episode was produced by Will Gatchel and Geoff Rock, with editing from Reasonable Volume.
Special thanks to the Consensus team, including Creative Director, Kate Tucker, Greg Herrigel on research, and Patrick Gallagher on strategy.
Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.
Have a question for Conor or Jay? Or a great idea for our next guest? Leave us a comment!
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