I feel like it's inevitably going to bite the creator's metaphorical ass by having their stuff pulled out from some censored market. Other than that, it's good fun.
and then theres the average indie dev who doesn't do any marketing and wonders why their game flopped i really hope other devs r watching your vids, they're great
@@KhangAJ right, or the ability to travel to them or have them taking place in their home town, etc. As someone who's a few hours away from GDC, I feel incredibly lucky to be near a big convention like that, and other smaller ones. It's still like near impossible to attend and promote my game with any amount of regularity tho because money
Watching this was both hilarious, and informative. Most people tend not to show their mistakes during their journeys in game development. It's good to know when, and how such scenarios can happen, and the thought process that goes for each one.
Hindsight is 20/20. You never know if you are making the right move while actively making said move. But holy hell Xelu, your commitment to perfection makes you an 8th wonder of the world. I hope to have a fraction of your forsight and determination with any decision I make in the future. Seriously, keep being you :)
I remember seeing one of your booths at a convention! I thought it was a really smart idea to have the treadmill that could detect when you got off and directed concentrated radiation into your hippocampus if you did haha. We had a good laugh. Hope to be able to try it myself next time!
Gotta say, I'm still impressed that Move or Die was made using Love2D. Not only that, but at a version where it didn't have many of the useful features it has now :P Great video as always!
You spent God knows how much money showcasing the game in at least 20 countries and yet I've never heard of the game until I found your TH-cam channel.
Same, it was the video about not-as-easy-as-it-seems puzzle where I found out. Then about the lies, and it convinced me that the game had some thought and looked fun. Bought it on switch and it's a great party game, we have tons of fun on it ! My only regret is that there is no full random mode, like random game mode with random mutator until the end. No selection, permanent roulette.
I don't know if you're taking suggestions for video topics, but I would *love* to see a video about making games great for clipping and sharing said clips. A spectator sport, if you will! What comes to mind is Super Smash Bros Ultimate, with its super dynamic screen, and flashy displays when you land a (likely) fatal hit on an enemy. It creates a lot of the hype surrounding the clips that are shared, and it's a lovely reward for players who played really well! This video was incredibly insightful, thank you for letting us in behind the scenes and sharing this story! Love your channel, I've been here since your first video if I recall correctly! :)
I'm little bit confused, when you was saying that when people were asking you where they can find more about the game you just shrugged, since there was no such place, but in the photos I saw the URL to the Concerned Joe website, doesn't it counts as one?
Traditionally, a "call to action" is a way for a person to get follow up news about the game, so like joining a newsletter or adding the game on their wishlist on steam. The website I had was simply a landing page explaining what the game was about, with none of those things that would be considered "call to action" :)) hence my stupidity...
@@MentalCheckpoint Was this the type of thing you were asked and immediately thought "oh no I'm not ready" and fixed it shortly later, or did the younger you not think that was a problem? It's amazing what we can be missing, especially when it's not directly related to our discipline like marketing.
I love how you just setup shop on a random table that was empty. I did kinda the same at the only anime convention I went to. *Uh oh rando story time* I happened to be in the middle of my 2nd year college project and the build I had pushed to GIT for my small team broke. So I found a table that was empty and pulled out my laptop to quickly fix it. I was and am a workaholic and always keep my laptop ready. But while I was fixing it and trying to use my mobile hotspot to push the new fixed build; people noticed me playing the game to test it. And were asking if I was showcasing it. I told them "Yeah! Wanna play" basically and got some feedback for the team. Gotta plug where you can plug
This is a dream to aspire towards! Also I'm intrigued by the marketing strategy of "oh, you're interested in the game? Here, download this app, run away and please never return"
Yeah, it probably would've worked great if he had waited until AFTER the convention to publish it. And maybe have it disable itself during future conventions, at least for the people that are near the convention?
While the "recording for reactions" idea was really smart, I hope you got there consent to be recorded. It would really suck it that came back to bite later.
The rocket thing is definitely something I would do, though I would definitely make sure the hidden object was relevant to the theme of either the game in question, or a related game. I'm not sure what a rocket has to do with Concerned Joe/Move or Die, but then again I've played neither of them.
If you put the same amount of dedication that you've put into marketing your game, into fixing the game's bugs, that would be great. It's got around 10 major bugs (maybe more) going on for years. For some of them I wouldn't be quick to blame you because they could be difficult fixes (e.g. Shuriken Parry always crashing), but for others I'm sure that they are easy fixes, speaking as a fellow programmer (e.g. wrong advertised available slots in game browser, and generating invisible red tiles over existing red tiles in speed run when playing with lethal leaps). You should really check on what your devs are doing. They add new items, and half a year later these items may still have wrong descriptions. Or they sloppily remove the game's chat, they introduce even more bugs by doing that, they don't even inform the customers who've already paid for that feature, and they leave unused options in the game's settings. In short, it seems that they don't even open the game after programming a change in it. You know - to check for results, problems and whatnot.
Hiding the "rocket" ships is probably something I wouldn't do unless I had a whimsical and fun game, like yours, so I don't think there's anything wrong with that. Maybe I would've picked something closer to my heart than "rockets" though lol
Great idea for a series, really hoping it takes off About the rockets. As funny as it was I still wouldn't have the balls to put it everywhere while marketing a party game.
I'm really curious how creativity works in Your life? Like these cool ideas like the business card with the health bar, or the soundwave shortcut just naturally comes to You, or You inspire a lot, had a team to ideate with?
One day we'll hear that story about that one time a Chinese company wanted to buy the Move or Die IP in order to make it into a loading screen for their FPS game 😔
This is pretty much the antithesis to those indie post-mortems where they bemoan how no one ended up playing their game. Like, no shit, this is how you do it: market the shit out of your game and force people to see how good it is.
I love this story. I am a digital marketeer myself and am wondering how digital marketing comes into play here. Since you talk alot about offline marketing.
That app is IMO a really genius way to market a game!! It would have been interesting if you could have eventually expanded it so that via like Bluetooth or something it can sense if it is near another player, and when player 1 goes boom it could cause a reaction for player 2? Anyways, too bad it made potential players move away from your booth… XD
Adding tiny "rockets" everywhere is hilarious and perfect. Definitely a good joke and something I would find funny no matter how old I was.
the "rocket" part made me laugh. that is 100% something I'd do.
i diidnt know if he was insane or joking but when he made the comment i knew it
Blessed with another mental checkpoint vid
I feel like it's inevitably going to bite the creator's metaphorical ass by having their stuff pulled out from some censored market.
Other than that, it's good fun.
Love the rockets trick, I used to hide tiny dinosaurs in graphic design projects. Nobody ever found them, that I'm aware of.
Me too
3:09 thats a bloody good business card, hats off :D really really creative, love it
and then theres the average indie dev who doesn't do any marketing and wonders why their game flopped
i really hope other devs r watching your vids, they're great
We are ! 👀
still, not every indie dev have thousands of dollars lying around to marketing their game in those game conventions
@@KhangAJ right, or the ability to travel to them or have them taking place in their home town, etc.
As someone who's a few hours away from GDC, I feel incredibly lucky to be near a big convention like that, and other smaller ones.
It's still like near impossible to attend and promote my game with any amount of regularity tho because money
@@KhangAJ excuseeeeeeeeeeeeeeeeeeees marketing is easier than ever
even like a twitter or handing out flyers or something would be ok for marketing too. not the best, but better than no marketing
so cool to see how everything came together
9:15
bruh dude you are a genius
laziness makes people do really cool things
Watching this was both hilarious, and informative. Most people tend not to show their mistakes during their journeys in game development. It's good to know when, and how such scenarios can happen, and the thought process that goes for each one.
Hindsight is 20/20. You never know if you are making the right move while actively making said move.
But holy hell Xelu, your commitment to perfection makes you an 8th wonder of the world.
I hope to have a fraction of your forsight and determination with any decision I make in the future.
Seriously, keep being you :)
It's a good day when mental checkpoint uploads
yeah
I remember seeing one of your booths at a convention! I thought it was a really smart idea to have the treadmill that could detect when you got off and directed concentrated radiation into your hippocampus if you did haha. We had a good laugh. Hope to be able to try it myself next time!
what
tf
Man, I remember E3 2015 when I was able to play it, it was great seeing the game there
Nice to know you’re Romanian, keep up the good work!
Gotta say, I'm still impressed that Move or Die was made using Love2D. Not only that, but at a version where it didn't have many of the useful features it has now :P
Great video as always!
You spent God knows how much money showcasing the game in at least 20 countries and yet I've never heard of the game until I found your TH-cam channel.
Same, it was the video about not-as-easy-as-it-seems puzzle where I found out.
Then about the lies, and it convinced me that the game had some thought and looked fun.
Bought it on switch and it's a great party game, we have tons of fun on it ! My only regret is that there is no full random mode, like random game mode with random mutator until the end. No selection, permanent roulette.
8:40
As a Romanian, I can affirm that this is an usual habit for us to do =]
I don't know if you're taking suggestions for video topics, but I would *love* to see a video about making games great for clipping and sharing said clips. A spectator sport, if you will!
What comes to mind is Super Smash Bros Ultimate, with its super dynamic screen, and flashy displays when you land a (likely) fatal hit on an enemy. It creates a lot of the hype surrounding the clips that are shared, and it's a lovely reward for players who played really well!
This video was incredibly insightful, thank you for letting us in behind the scenes and sharing this story! Love your channel, I've been here since your first video if I recall correctly! :)
I'm little bit confused, when you was saying that when people were asking you where they can find more about the game you just shrugged, since there was no such place, but in the photos I saw the URL to the Concerned Joe website, doesn't it counts as one?
Traditionally, a "call to action" is a way for a person to get follow up news about the game, so like joining a newsletter or adding the game on their wishlist on steam. The website I had was simply a landing page explaining what the game was about, with none of those things that would be considered "call to action" :)) hence my stupidity...
@@MentalCheckpoint Was this the type of thing you were asked and immediately thought "oh no I'm not ready" and fixed it shortly later, or did the younger you not think that was a problem? It's amazing what we can be missing, especially when it's not directly related to our discipline like marketing.
Now that you have mentioned guess I'll have to revisit all your videos to find the spaceships! Some replay value lol.
I love how you just setup shop on a random table that was empty.
I did kinda the same at the only anime convention I went to. *Uh oh rando story time*
I happened to be in the middle of my 2nd year college project and the build I had pushed to GIT for my small team broke.
So I found a table that was empty and pulled out my laptop to quickly fix it. I was and am a workaholic and always keep my laptop ready. But while I was fixing it and trying to use my mobile hotspot to push the new fixed build; people noticed me playing the game to test it. And were asking if I was showcasing it.
I told them "Yeah! Wanna play" basically and got some feedback for the team.
Gotta plug where you can plug
This day and age people add this "amongus" character instead of "rockets", but I do find it funny as well.
9:00 i don't think i would do this normally, but now that you've given me the idea, this is totally something i'm gonna do
The crowd reactions in the trailer was a great idea, bought the game as soon as I watched it
Great video! Love to see glimpses into your gamedev journey! Looking forward to more of these!
I really enjoy watching your videos man, it seems like you don't just know how to make games, you also know how to make interesting TH-cam content!
This is a dream to aspire towards! Also I'm intrigued by the marketing strategy of "oh, you're interested in the game? Here, download this app, run away and please never return"
Hey, I'm curious what made you turn your puzzle game into a party game. How did that decision come to be?
Yo I never knew you were form Romania. That's so cool, I'm glad my country also has some amazing game developers.
damnnnnn move or die is insane cant believe im just now finding ur channel
To be honest, that move or die app seemed like a great idea for marketing, and I could see a lot of people having fun with it as well.
Yeah, it probably would've worked great if he had waited until AFTER the convention to publish it. And maybe have it disable itself during future conventions, at least for the people that are near the convention?
I love these little stories, thanks for the video and the fun little app
plot twist: he made this channel in order to promote his video game within his amazing videos
I hope this turns into a series, with way more lessons and tips for things!
Perhaps even beyond Move or Die related
I think my favourite part out of the whole video was the 2 seconds at the end from I like IT at ProTv :)
While the "recording for reactions" idea was really smart, I hope you got there consent to be recorded. It would really suck it that came back to bite later.
The rocket thing is definitely something I would do, though I would definitely make sure the hidden object was relevant to the theme of either the game in question, or a related game. I'm not sure what a rocket has to do with Concerned Joe/Move or Die, but then again I've played neither of them.
You are such a beautiful content maker! I bet you'll reach one million in a year at most
If you put the same amount of dedication that you've put into marketing your game, into fixing the game's bugs, that would be great. It's got around 10 major bugs (maybe more) going on for years. For some of them I wouldn't be quick to blame you because they could be difficult fixes (e.g. Shuriken Parry always crashing), but for others I'm sure that they are easy fixes, speaking as a fellow programmer (e.g. wrong advertised available slots in game browser, and generating invisible red tiles over existing red tiles in speed run when playing with lethal leaps).
You should really check on what your devs are doing. They add new items, and half a year later these items may still have wrong descriptions. Or they sloppily remove the game's chat, they introduce even more bugs by doing that, they don't even inform the customers who've already paid for that feature, and they leave unused options in the game's settings.
In short, it seems that they don't even open the game after programming a change in it. You know - to check for results, problems and whatnot.
You're an inspiration for me. Thank you for sharing your imperfections and mistakes too.
Hiding the "rocket" ships is probably something I wouldn't do unless I had a whimsical and fun game, like yours, so I don't think there's anything wrong with that. Maybe I would've picked something closer to my heart than "rockets" though lol
The lesson I've learned from watching this video is to sneak into as many places as possible.
Great idea for a series, really hoping it takes off
About the rockets. As funny as it was I still wouldn't have the balls to put it everywhere while marketing a party game.
Woah a video about move or die. Amazing!
This is very entertaining. I'd watch more of this!
+1 for the rocketships, if you're offended by that you probably won't like 95% of video games anyways
9:00 Youuu sick bastard, I love it!
oohhh yes i love this series already!
I would absolutely, without hesitation, hide "rocket ships" and laugh hysterically if I found one somewhere.
Wait now I have to research the video for all the rocket ships
The process of game development is so delightfully weird and I really want to hear me.
threw me off when there wasn’t a bi weekly video hope you’re back on your regular schedule now your videos are extremely helpful
I'm really curious how creativity works in Your life? Like these cool ideas like the business card with the health bar, or the soundwave shortcut just naturally comes to You, or You inspire a lot, had a team to ideate with?
I just watched a Juicemedia video and every sentence in this video feels like sarcasm, thanks...
8:50HAH i would be laughing if i got a banner and noticed something like this, hope you still do them i want one (am from Saudi Arabia)
Oh dear, we were at the GamesRome together and i didn't know 🙃 Super strange to see me in that 2 frames you showed 😅
Fun idea, I'm excited
Thanks, now I will have hard time focusing on video while looking for rocket
This video was 11ish minutes long and it felt like 3.
Good video.
You should do an end card like you did in your previous videos, just so I can hear that jam at the end just a little more.
Very cool "Rocket Ship"
The rockets thingy is absolutely something I'll do tbh
One day we'll hear that story about that one time a Chinese company wanted to buy the Move or Die IP in order to make it into a loading screen for their FPS game 😔
This is pretty much the antithesis to those indie post-mortems where they bemoan how no one ended up playing their game. Like, no shit, this is how you do it: market the shit out of your game and force people to see how good it is.
7:57 hold up, what about this coffin
I see you went to the Commentiquette School of Rocketship Design
You spent more on that gdc that I earn in 6 month, for the last 10 years... Broke is such a relative terms.
Hey man, good video :) Lil audio tip, put a plugin called a "de-esser" or "dynamic-eq" on your voice, it's super sibalent and grating in this video.
Just played video and stopped everything i was doing when discord notification hit me....
10:57 That looks like a greate exercising app.
I love this story. I am a digital marketeer myself and am wondering how digital marketing comes into play here. Since you talk alot about offline marketing.
Wow man you can GRIND!
I love you zaddy
i love you and your videos so much you desirve more subs!!
Somehow i remember a small booth on the gamescom years ago and i am pretty sure that was it. Which year was it?
Ayy, new vid!
That app is IMO a really genius way to market a game!! It would have been interesting if you could have eventually expanded it so that via like Bluetooth or something it can sense if it is near another player, and when player 1 goes boom it could cause a reaction for player 2?
Anyways, too bad it made potential players move away from your booth… XD
wait, when you said ,, my home town you showed a photo from romania bucuresti'' salut tovarase! :))
7:57 why are they all flipping off
Nice Rocket there. I would totally do that
9:15 who else paused to search for "rockets" here?
hiding dongs in artwork is funny, some people are just prudes
Jönköping gogo!! Hometown of Dreamhack!
yooo new video
doesn't really know marketing => Does it better than 99% of indie devs
man, i bet nick is actually living inside a rocket :P
Correction: dollaridoos is obviously the unofficial official nickname for Australian Dollars.
It's funny. And will be forever.
Eyy, i didnt know the game was shared in my country, Pakistan. Wow.
Inspiring.
Nice new vid
Wait. Are you from Romania? Are you ONE OF US?
Argentina gave you fingers guess they didn't like the game 7:55
RCE would approve
i would do that too dont worry, we are all children
I want more!
cand ai fost la protv?
🤛
Awesome
Let's gooooooooo
I like rockets
This really puts your insane amount of work into perspective!
I lost quite a bit of respect from the "rocket" thing tho...