Super helpful! I have a question though.. I'm trying to track clicks from a dropdown menu item that is an outbound link. I followed the instructions, but it's not showing the clicks from that button on my GA. Am I missing a step?
This is so useful and I learned a lot. Btw, towards the end of the video, you mention that you can create segments for those who click the link (event), do you have video guide for this? Thanks!
The command click trick is not working for me. The new tag and page load is happening but the gtm.click step isn't appearing. I'm on Chrome. I wonder if that's changed somehow.
How do you share an affiliate link with an influencer so they can track how many sales were generated from viewers clicking on a website they put in their bio?
Hey Julian! Thank you very much for all your videos! How would I use this to track traffic from guest blogs or contributor accounts? What would the campaign medium be? I cannot figure out how to track traffic from link building.
Hi Julian, Is tracking links to external websites is the same as tracking the links pointing to pages inside the website? If not, do you have a video for that?
Hi Julian, Thank you for all of the great content. I have a question. I want to track conversions from my bitly links on GA. I have the "/thank-you" set up on the goals section to track regular conversions on the site. Would there be any way to track bitly link conversions on GA using just the "/thank-you" page?
So if you're using the convention "Click - text - clothing," is there an equivalent for images. In context: I'm trying to set up event tracking for campaign banners within my site that are in a slider. A unique characteristic of the assets in the slider is the div id "carousel" so could I do something like "click - image - carousel"?
Hi Julian, Thanks for the awesome tutorials. I've got on my website an external contact form from my CRM, somehow I cannot track any clicks buttons on it. Is there any other solution I can maybe use to track how many people clicking on it? Many thanks
it's probably a ? Then no, you can't track with GTM as it's technically not your website (but a website embedded on your website). You would need to install GTM into the to be able to track the click
Hey Julian! Thank you so much for all your videos! But one thing I didn't really understand yet, also you don't show it in this video .. How can I actually track and retarget people who have just seen one specific FB ad? I guess I can't just create a custom conversion in Facebook with my shop´s url because then I would target everyone, or is there another way? How would retargeting work with FB ads in Analytics? Many thanks!
Hey bro Great, I need your advice how to measure WhatsApp link from Facebook ads. Any type ads like direct WhatsApp business connect method or API short link to drive traffic methods. When am doing traffic methods it shows only who all are clicked the link it shown that measurements only. But the problem is some people not press WhatsApp send button. I need to measure only who pressed whatsap send button i.e only recivied WhatsApp messages. Thanks in advance
Is it possible to track a pdf download link hosted on my website but the link is posted on an email? E.g. example.com/ebook.pdf i tried your method and it only work on normal pages not a download link, do you suggest any other direct way (That don't require tracking a page that redirects to the pdf download and tracking that page)
Hi Julian, I have tagged some external links (adwords, Facebook etc) using utm parameters. I went ahead and created a custom report in analytics using dimensions: Source = Medium = Campaign = Ad content = ??? = In the example above which dimension would pull in data? Can’t seem to locate it. Searched “term” , “campaign term”. I suspect it may be keyword but not clear on this. Any pointers? Cheers!
good question. It's the Keyword dimension developers.google.com/analytics/devguides/reporting/core/dimsmets#view=detail&group=traffic_sources&jump=ga_keyword
I have an utm error. if I use the symbol '?' (mysite.com/?utm = ...) the results of the page were not found but were tracked on google analytics. when I use the symbol '#' (mysite.con / # utm = ...) the results of the page are open to a destination and tracked on Google analytics in realtime. is there a suggestion to fix this?
Hi Julian, Can I still track the Facebook ads in Google analytic without access client's WordPress setting? So, I got google analytics account for my website. I got a new client and she just wants to do facebook lead form ad without any landing page. When lead filled up the lead form, there is a button to go her website. Can I still track Facebook ad performance in Google analytic? Thanks
@@MeasureSchool Thanks for your reply. I am still have trouble to track facebook ads in google analytics. do you have any training for facebook ads track in google analytic without using website and landing page? Thanks
PS why do you have a dropdown for the medium and not for the source and such. I noticed there is also print medium, how can a flyer be a medium? shouldnt that be email or newsletter than?
Hi Julian - This in great info - I have watched it several times to set up an event. Everything seems to work fine in tag manager, but the info is not showing up in GA. Any ideas why?
I did the Google Tag Manager Course from Google, they sure don't attempt to make the process straight forward. I ended up trying to find a youtube video to explain again what I "learned." Even logical people like measureschool confuse me. It's not a very straight forward system...to my mind, at least.
One thing one your website you specificially talk about the data driven wat. But if hardly any data is coming in what is there to measure? Getting data can be very expensive putting out all kinds of ads on all kinds of mediums. THan its sounds more like a gamble to me because you never know what will happen. I thinks its still kind of luck and guess work and one can be lucky enough if he/she throws in tons of money for advertisment.
I don't agree... sure you need to spend money, but in return you get data. Data about how many clicks a particular source drove and if you are tracking correctly, how many of those converted. Then you can calculate exactly if this source is profitable and continue or not. You can optimize very effectively, which was not possible in the old advertising world with TV ads and flyers. Sure you need money, but far less than before
What if I want to track the performance of a specific youtube channel that is promoting my products? For example, if I do a seeding program and send an influencer a product to review on youtube, how can I know how many people came from their video to my website? Thank you.
I have set up a link with your excel file. It works in analytics under "Realtime", where i can see the source "tandlægebladet" as i typed in the link: But under "All trafic" - "Source/medium", it only displays "(direct) / (none)" Anyone know how to solve it?
hi Julian!! I would like to search results after user search for a product. I think it can be done with GTM by using custom metric. I want you to make a video with this subject if possible :)
Here is a article about set up internal search tracking for your website. www.digishuffle.com/blogs/internal-site-search-google-analytics/ For most website, you don't need GTM to make it work, and some website might need GTM because of the limitation of their URL structure. Hope that article helps.
Hi Julian, great video. Just for added clarity...assuming the UTM link is correct and traffic IS showing in the Acquisition > All Traffic > Source/Medium I have a client who has created a rule for recording revenue by the appearance of the Thank you page. So, my question...is there anything else we have to give to off-site advertising agencies other than the custom UTM in order to see revenue coming from their traffic? Meaning do I need to add any other code to our thank you page OR will all sales coming from a specific UTM record revenue? BTW, the thank you page code works perfectly for our organic and adwords perfectly. Just need to know if anything else needs to be included in the UTM or in our thank you page. Cheers!
HI Julian, thanks for this very helpful video. Question: is this internal link tracking method you showed also recommended for links on the site leading to PDF downloads? Or is there another more feasible solution for that requirement? I look forward to hearing from you. Thanks Achim
yes, you could use the event tracking for pdfs as well. Another possibility (especially if the clicks don't happen on your website) would be to use redirect tracking th-cam.com/video/DZm1Wz3zgzU/w-d-xo.html
I recently changed my links, they were ending with / and removed that. Is there an easy way with filters to merge the data in analytics? I dont have many links at the moment because the site is still in sort of a building phase.
no... they are not retroactive, only work on data going forward. Data that is in GA already can't be altered. Workaround would be Custom Segements, but that change wouldn't be permanent
Is there a permananent solution than? What a bummer, that feels like really awkward that you can alter data from the past. If you can do it in the coming data, why not over the past data then, makes totally no sense to me. PS read something about exporting data and doing manual merge. I guess we cant import that data baclk into GA than or can we?
Hi Julian, for some reason, I am not able to see the trigger in Google Analytics?? I have used the page URL equals to the actual URL. Any ideas on how I can make this work? I also noticed that whatever I do, under the LINK CLICK > TAGS > Tags Fired On This Event None?? How do I fix this?
First: Triggers can't be seen in Google Analytics. You can see the data that is sent. Second: Have a look at your trigger. It seems to not be configured correctly
Julian, this is now fixed after many trial and errors. Moving forward is it possible to track user demographics for a specific URL? So for a customers page on our website they would like to find out all demographics for their traffic. Is that possible and how do we make it work?
DO we really need to use variables for event tracking, i noticed there is flow in GA isnt that enough? Why i dont get is why would you need to track event click for links, those links are already tracked if right
true, but it depends on the interaction you want to base your reporting on. If you want to know if a user clicked you need to track it (with Events). The Flow events are based on Pageviews... somebody going from one page to the next, not if they clicked a certain link or button
Best Analytics channel in youtube so far, no doubt!
Thank you Julian! This is EXACTLY what I need to implement link tracking for the header and footer navigation for a blog.
One of the BEST explanation on UTM/GTM/Event Tracking !! Kudos....
glad you liked it :-)
Very helpful to track the link clicks on my client's website. Can easily understand the procedure. Explained so professionally.
I finally get it! This is exactly the answer I was looking for today. Valuable information. Thank you!
Amazing video! Loved it. Explains everything so intuitively. Was fed up of other spammy videos which were so confusing. Thanks!
Super helpful! I have a question though.. I'm trying to track clicks from a dropdown menu item that is an outbound link. I followed the instructions, but it's not showing the clicks from that button on my GA. Am I missing a step?
Thank you for your help, Julian! MUCH APPRECIATED!!!!
This is a great bird's-eye-view of these two important concepts for marketing and SEO newbies. Thank you for creating and posting it!
12:50 My tags are firing correctly but they are shown under "Tags Not Fired" in the preview mode! can you help?
Thank you!! that was straight forward and very easy to understand
Superb tutorial and successfully implemented.
This is so useful and I learned a lot. Btw, towards the end of the video, you mention that you can create segments for those who click the link (event), do you have video guide for this? Thanks!
Thank you! It took me a bit but I got it. Great explanation
Thank you very much for this tutorial. I did observe that click and command+click are registering but NOT "right click-open in new tab"
The command click trick is not working for me. The new tag and page load is happening but the gtm.click step isn't appearing. I'm on Chrome. I wonder if that's changed somehow.
Hi there,
Thank you for making this video! It's very helpful.
I just have a small question. How do I track the mailchimp thank you page?
look up our videos on conversion tracking
Hi! thanks for the tutorial, but i cant get to view the default mode to select the button for the link...can anyone help me please?
Hello, MeasureSchool. Thanks for imparting of the value knowledge for the general benefit.
terrific video! thank you thank you!
How do you share an affiliate link with an influencer so they can track how many sales were generated from viewers clicking on a website they put in their bio?
Hey Julian!
Thank you very much for all your videos!
How would I use this to track traffic from guest blogs or contributor accounts? What would the campaign medium be? I cannot figure out how to track traffic from link building.
DO you always need to add all UTM variables, i mean why not compact source and medium, they can be the same right?
sure, but then you wouldn't be able to segment for source and medium. You would just have one available. If that's enough then ok...
Thank you, this is the new things that I have to know 👍🏼
Hi Julian,
Is tracking links to external websites is the same as tracking the links pointing to pages inside the website? If not, do you have a video for that?
yea, it's the same technique. Here is another video on how to track outbound links th-cam.com/video/PXONXfZQfFo/w-d-xo.html
Thank you Julian!
Your tutorials are much appreciated.
Another great video! I have a question - How do I track the conversions from an inbound link from another website to my webshop?
Use UTM tracking and look at Source/Medium in the Ecommerce section of GA.
Hi Julian,
Thank you for all of the great content. I have a question. I want to track conversions from my bitly links on GA. I have the "/thank-you" set up on the goals section to track regular conversions on the site. Would there be any way to track bitly link conversions on GA using just the "/thank-you" page?
So if you're using the convention "Click - text - clothing," is there an equivalent for images. In context: I'm trying to set up event tracking for campaign banners within my site that are in a slider. A unique characteristic of the assets in the slider is the div id "carousel" so could I do something like "click - image - carousel"?
yes, you can freely choose the variables you want to have in there.
Thank you so much ...this was very useful!!
Hi Julian, Thanks for the awesome tutorials.
I've got on my website an external contact form from my CRM, somehow I cannot track any clicks buttons on it.
Is there any other solution I can maybe use to track how many people clicking on it?
Many thanks
it's probably a ? Then no, you can't track with GTM as it's technically not your website (but a website embedded on your website). You would need to install GTM into the to be able to track the click
If I use UTM for tracking - may I need to enable Manual tagging or Default Auto tagging will do
that's an AdWords setting. I'd suggest you don't use UTM tags on your AdWords ads and use the Auto Tagging instead
You rock ! Amazing guy you saved me
Hey m8, timestamps to the single chapters would ne nice
Hey Julian! Thank you so much for all your videos! But one thing I didn't really understand yet, also you don't show it in this video .. How can I actually track and retarget people who have just seen one specific FB ad? I guess I can't just create a custom conversion in Facebook with my shop´s url because then I would target everyone, or is there another way? How would retargeting work with FB ads in Analytics?
Many thanks!
facebok ads run on facebook. No way to track this by ourselves.
Would it show where the sale came from too?
Hey bro Great,
I need your advice how to measure WhatsApp link from Facebook ads. Any type ads like direct WhatsApp business connect method or API short link to drive traffic methods.
When am doing traffic methods it shows only who all are clicked the link it shown that measurements only. But the problem is some people not press WhatsApp send button. I need to measure only who pressed whatsap send button i.e only recivied WhatsApp messages.
Thanks in advance
hi and thanks for the video :) for some reason i dont see any activity in my links....i work with an influencer and i cant track the activity
Is it possible to track a pdf download link hosted on my website but the link is posted on an email? E.g. example.com/ebook.pdf
i tried your method and it only work on normal pages not a download link, do you suggest any other direct way (That don't require tracking a page that redirects to the pdf download and tracking that page)
Muito obrigada pela aula, realmente essa era uma dúvida que tinha. Obrigada!
Sério que você tá respondendo um canal alemão, que fala em inglês, em português ??
Hi Julian,
I have tagged some external links (adwords, Facebook etc) using utm parameters.
I went ahead and created a custom report in analytics using dimensions:
Source =
Medium =
Campaign =
Ad content =
??? =
In the example above which dimension would pull in data? Can’t seem to locate it. Searched “term” , “campaign term”. I suspect it may be keyword but not clear on this.
Any pointers?
Cheers!
good question. It's the Keyword dimension developers.google.com/analytics/devguides/reporting/core/dimsmets#view=detail&group=traffic_sources&jump=ga_keyword
very useful
great!
Hi. How do we view Traffic Source reports beyond 30 mins? Or is it not possible?
in the Acquisition reports
Thank you it really helped.
I have an utm error. if I use the symbol '?' (mysite.com/?utm = ...) the results of the page were not found but were tracked on google analytics. when I use the symbol '#' (mysite.con / # utm = ...) the results of the page are open to a destination and tracked on Google analytics in realtime. is there a suggestion to fix this?
then your webserver is not behaving normally. The ? is normally ignored by the webpage
@@MeasureSchool thanks for information Juan. But, is it okay if I keep using '#' and ignore '?' ? Will it affect my Google Analytics later?
7:50 internal links
Love you!
Hi Julian,
Can I still track the Facebook ads in Google analytic without access client's WordPress setting? So, I got google analytics account for my website. I got a new client and she just wants to do facebook lead form ad without any landing page. When lead filled up the lead form, there is a button to go her website. Can I still track Facebook ad performance in Google analytic? Thanks
in google analytics you could see the user coming from facebook. you would need to filter that traffic
@@MeasureSchool Thanks for your reply. I am still have trouble to track facebook ads in google analytics. do you have any training for facebook ads track in google analytic without using website and landing page? Thanks
How can I install this on my LinkedIn profile? I can’t find that it mentioned
I doubt LI will let you install this. Installing tracking is only for your own website.
Can you make a video on how to track Google Adsense Clicks
🙌🏼 Thanks!
Heo to prs a link in phon?
The link to the utm tool is not working anymore
still works for me
What about clickbank affiliate links cloaked with pretty link pro? Would I just put the actual clickbank hoplink in?
whatever you see in the variables, that's what GTM picks up and that's what you have to use
PS why do you have a dropdown for the medium and not for the source and such. I noticed there is also print medium, how can a flyer be a medium? shouldnt that be email or newsletter than?
nope, I don't have it because I can't possibly know all the sources users would like to use. But go ahead, make a copy and add your own dropdowns
okay thanks for the file, i was just wondering why that was.
Hi Julian - This in great info - I have watched it several times to set up an event. Everything seems to work fine in tag manager, but the info is not showing up in GA. Any ideas why?
no, there could be many reasons.
Do you offer consulting to pinpoint this?
I did the Google Tag Manager Course from Google, they sure don't attempt to make the process straight forward. I ended up trying to find a youtube video to explain again what I "learned." Even logical people like measureschool confuse me. It's not a very straight forward system...to my mind, at least.
I feel the same - They need to explain in detail each step as if they were actually setting one up in a 1,2,3 way. Why is this hard to do in a video?
Shit Bayrak! I searched on another request, and only after looking for 12 minutes, I realized that it was wrong. However, the video is fine
One thing one your website you specificially talk about the data driven wat. But if hardly any data is coming in what is there to measure? Getting data can be very expensive putting out all kinds of ads on all kinds of mediums. THan its sounds more like a gamble to me because you never know what will happen. I thinks its still kind of luck and guess work and one can be lucky enough if he/she throws in tons of money for advertisment.
I don't agree... sure you need to spend money, but in return you get data. Data about how many clicks a particular source drove and if you are tracking correctly, how many of those converted. Then you can calculate exactly if this source is profitable and continue or not. You can optimize very effectively, which was not possible in the old advertising world with TV ads and flyers. Sure you need money, but far less than before
✌🏻
TLDW
am I the only one or is he German?
What if I want to track the performance of a specific youtube channel that is promoting my products? For example, if I do a seeding program and send an influencer a product to review on youtube, how can I know how many people came from their video to my website? Thank you.
give them a custom UTM tagged link
man you are awesome!
Great Video Julian. But the problem is when I tried to trigger more than one link only the last link is triggered! How to solve it?
Is there also a way to count the clicks using google analytics, like if I have a webinar jam and want to know total clicks from GA?
Hi Julian, How is the best form the do an taxonomy for cross data?
I have set up a link with your excel file. It works in analytics under "Realtime", where i can see the source "tandlægebladet" as i typed in the link:
But under "All trafic" - "Source/medium", it only displays "(direct) / (none)"
Anyone know how to solve it?
might be a issue in you session. Check the user explorer reports to detect if there is a problem
hi Julian!! I would like to search results after user search for a product. I think it can be done with GTM by using custom metric. I want you to make a video with this subject if possible :)
Here is a article about set up internal search tracking for your website.
www.digishuffle.com/blogs/internal-site-search-google-analytics/
For most website, you don't need GTM to make it work, and some website might need GTM because of the limitation of their URL structure. Hope that article helps.
Hi Julian, great video. Just for added clarity...assuming the UTM link is correct and traffic IS showing in the Acquisition > All Traffic > Source/Medium I have a client who has created a rule for recording revenue by the appearance of the Thank you page. So, my question...is there anything else we have to give to off-site advertising agencies other than the custom UTM in order to see revenue coming from their traffic? Meaning do I need to add any other code to our thank you page OR will all sales coming from a specific UTM record revenue? BTW, the thank you page code works perfectly for our organic and adwords perfectly. Just need to know if anything else needs to be included in the UTM or in our thank you page. Cheers!
Thank you...Very informative. Is there a way to track incoming activity from a static QR code as the source?
really good info! you gained a new subscriber :)
You mentioned that it takes a half an hour for the Event data to appear in the Behaviour section. Is it uncommon for it to take longer?
Great explanation.... I'm trying to do the same with CLICK URL but without success. Mayble would you be so kind to explain me how to do it?
it's really the same process, but you use the Click URL variable. Make sure it is filled correctly first by building a generic click trigger
HI Julian, thanks for this very helpful video. Question: is this internal link tracking method you showed also recommended for links on the site leading to PDF downloads? Or is there another more feasible solution for that requirement?
I look forward to hearing from you.
Thanks
Achim
yes, you could use the event tracking for pdfs as well. Another possibility (especially if the clicks don't happen on your website) would be to use redirect tracking th-cam.com/video/DZm1Wz3zgzU/w-d-xo.html
I recently changed my links, they were ending with / and removed that. Is there an easy way with filters to merge the data in analytics? I dont have many links at the moment because the site is still in sort of a building phase.
I found something about filters, but i would like to know if these also are active on old data. That should be possible right?
no... they are not retroactive, only work on data going forward. Data that is in GA already can't be altered. Workaround would be Custom Segements, but that change wouldn't be permanent
Is there a permananent solution than? What a bummer, that feels like really awkward that you can alter data from the past. If you can do it in the coming data, why not over the past data then, makes totally no sense to me.
PS read something about exporting data and doing manual merge. I guess we cant import that data baclk into GA than or can we?
Dear Julian, you are a king among men!
Thank you. Your knowledge is very much appreciated.
Great information - thanks Julian!
You are a genius. Thanks for the help!
Hi! Like your content, keep up the work! :)
Nicely explained, thanks :)
Thank
Hi Julian, for some reason, I am not able to see the trigger in Google Analytics?? I have used the page URL equals to the actual URL. Any ideas on how I can make this work? I also noticed that whatever I do, under the LINK CLICK > TAGS > Tags Fired On This Event None?? How do I fix this?
First: Triggers can't be seen in Google Analytics. You can see the data that is sent. Second: Have a look at your trigger. It seems to not be configured correctly
Julian, this is now fixed after many trial and errors. Moving forward is it possible to track user demographics for a specific URL? So for a customers page on our website they would like to find out all demographics for their traffic. Is that possible and how do we make it work?
REEEAALLY Helpful!!
Glad it helped Felipe!
Thanks Julian. Liked and Subscribed.
Thank you!
can you explain all type of data driven ??
DO we really need to use variables for event tracking, i noticed there is flow in GA isnt that enough? Why i dont get is why would you need to track event click for links, those links are already tracked if right
true, but it depends on the interaction you want to base your reporting on. If you want to know if a user clicked you need to track it (with Events). The Flow events are based on Pageviews... somebody going from one page to the next, not if they clicked a certain link or button
How to track email opens with TAG manager ? Have you a video?
yes, check out form submission video
@@MeasureSchool In this video?
@@MeasureSchool for example, a gmail email.